Creative Director and Co-Founder of BALANCE Edutainment Aaron Ableman shares information on their inspiring flagship initiative–Pacha’s Pajamas! Let’s turn all the mini-Afros into Nature Superheroes!
I once heard it said that you are what you eat. Well, it’s also true that you are what you listen to and what you watch on YouTube! In fact, I was with a classroom of 4 year olds the other day and half of them could quote the entire verse of a Jay-Z song, with degrading lyrics and all. Then, I asked them to describe a Pine Tree and they shook their heads in silent confusion. What an emblem of a larger human condition! In a recent study, it was reported that children spend 7-13.5 hours per day on screens, lost in the vapid content of today’s entertainment free-for-all. In a world that broadcasts crisis and destruction, it’s not hard to imagine why children are failing out of classrooms, mired in violence and experiencing disease at greater rates than ever before.
Listen to a track of Pacha’s Pajamas here! Call Heard Round The World (Feat. Mos Def)
At Balance Edutainment, this is the problem that we’ve set out to solve. We intend to #Occupy Pop Culture with stories, music and games that uplift children and families on critical environmental issues. To do so, however, we need to meet children where they’re at. And, as anyone who’s anyone knows, most kids are addicted to games, music, and media. With Pacha’s Pajamas, our flagship initiative, we intend to use an urban fairy tale about a little girl, who through her dreams, becomes a Superhero for Nature. We will reach mainstream audiences with this meaningful story about saving the planet on our favorite TV and radio stations.