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Outdoor Afro commemorates Juneteenth through 2023 'Freedom to Access Water' theme

Black community connections to local waterways aren’t always the easiest conversations or experiences to navigate across nationwide neighborhoods. “When we look specifically at access to public swimming pools, the Centers for Disease Control and Prevention research persistently shows that the drowning rate of Black children is more than 7.6 times that of white children,” said Rue Mapp, Founder and CEO of national not-for-profit organization Outdoor Afro. The statistic ties to the historic prohibition of Black entry onto beaches and into public pools.

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To change the course of this particular water woe, Outdoor Afro centers its third annual Juneteenth (June 19) theme on “Freedom to Access Water” – coupling the federal holiday with the organization’s fifth annual Making Waves program. Launching right after Juneteenth, Making Waves’ goal is to teach up to 1,000 Black children and their caregivers how to swim within Outdoor Afro’s sphere of influence. On June 19, Outdoor Afro will extend its nature invitation to U.S. communities, which is simply to join the organization outside to commemorate Juneteenth. Preferably near water sources people enjoy visiting individually or with family and friends. To rest. Reflect. Heal in the outdoors for 2.5 hours.

“We want to stay fixed on the true essence of Juneteenth at Outdoor Afro,” said Mapp. “The false narrative is that this holiday symbolizes a celebration to ending slavery; however, this label  just isn’t accurate.” Instead, June 19, 1865, documents the date 250,000 enslaved Black Americans in Galveston, Texas, were told they were free. Good news, indeed. The only problem: Enslaved people received the announcement 2.5 years after the Emancipation Proclamation (signed Jan. 1, 1863) went into effect. 

Outdoor Afro uses its community and nature work to educate the general public about the correct meaning behind Juneteenth and how significant freedom and time – in its many interpretations – is to everyone. Outdoor Afro’s National Program Director Chaya Harris leads the organization’s Making Waves program. She matches families and individuals with select sites that offer swim lessons through the program. “We’re asking the public, supporters, partners, and our local networks to spend just 2.5 hours in nature on Juneteenth,” said Harris. “It’s a great way to focus on Making Waves and reach our 1,000 Swimmership goal with a new generation of confident swimmers and swim instructors.” 

ABOUT OUTDOOR AFRO: Outdoor Afro is a national not-for-profit organization that celebrates and inspires Black connections and leadership in nature. What started as a kitchen table blog by Founder and CEO Rue Mapp in 2009 has since grown into a cutting-edge nationwide movement with 100-plus volunteer leaders in 60 cities with network participation reaching more than 60,000 people. Outdoor Afro reconnects Black people with the outdoors through outdoor education, recreation, and conservation. Follow Outdoor Afro at outdoorafro.org and @outdoorafro today. Illustrations by Dajah Callen.


Outdoor Afro holds 2nd annual Juneteenth commemoration 

OAKLAND, CALIFORNIA – National not-for-profit Outdoor Afro will commemorate a significant part of American history through nature healing for Juneteenth 2022’s designated three-day holiday weekend taking place June 18 to June 20. This year’s theme: Reflecting on Freedom with Outdoor Afro. Juneteenth is historically marked as June 19. Outdoor Afro is offering the American people a nationwide invitation to achieve one simple request on this day: join our network to reflect on what it means to be free in this country.

“We can’t lose sight of what Juneteenth is truly about,” said Outdoor Afro Founder and CEO Rue Mapp. “There’s this false narrative of what the holiday symbolizes. Traditionally, America has recognized this day as a ‘celebration’ to the end of slavery in the United States – but that is not accurate.” In reality, June 19, 1865, is the date 250,000 enslaved Black Americans in Galveston, Texas, were told they were free. What appeared as “good” news was a memo the enslaved finally received two and a half years after the Emancipation Proclamation (signed Jan. 1, 1863) went into effect. 

“Outdoor Afro is correcting this narrative by sharing this history across the country,” said Outdoor Afro’s COO Joseph Mouzon. “To honor this day, we encourage our local communities, partners, supporters, and regional networks to just spend time in nature. Whether that’s at a nearby beach, public park, or your own backyard.” How you can join Outdoor Afro in reflecting on and commemorating freedom:

REGISTER HERE. By doing so, you’re simply pledging to join Outdoor Afro in nature. That’s it. We aim to get 50,000 people outside anywhere they feel comfortable in nature for only 2.5 hours to symbolize the 2.5 years of freedom delayed  for the 250,000 enslaved people of Galveston, Texas.

REFLECT WITH US AFTER JUNE 19. Immediately after Juneteenth, Outdoor Afro wants to know how participants spent their 2.5 hours outdoors. These nature stories connect to the American storyline by becoming a modern-day change agent and source of healing from our country’s traumatic past. Outdoor Afro will add this nature-rich content to its site to illustrate its ongoing Black joy and Black healing in nature efforts.

ABOUT OUTDOOR AFRO: Outdoor Afro is a national not-for-profit organization that celebrates and inspires Black connections and leadership in nature. What started as a kitchen table blog by Founder and CEO Rue Mapp in 2009 has since grown into a cutting-edge nationwide network with 100-plus volunteer leaders in 60 cities. “Where Black people and nature meet,” Outdoor Afro reconnects Black people with the outdoors through outdoor education, recreation, and conservation. Follow us on social at @outdoorafro


How did an Oakland girl like me come to love getting her camp on anyway?

Well, let’s start at the beginning… my adoptive parents were older Texas and Louisiana natives who migrated west for work and relief from Jim Crow during the 1940’s. While they thrived in Oakland, they chose to stay connected to their land-loving southern roots and life based on the philosophy of “mother wit”. So they built a rural retreat for the family in an undeveloped part of Lower Lake, just south of Clear Lake and 100 miles north of Oakland.
Our place at “The Lake” sat on six acres of land, which anchored a modest family home, and intermittently farmed horses, cows, goats, pigs, and chickens. My folks also kept a large garden plot equal to the square footage of the living space, producing "organic" vegetables year-round. On the remaining acreage, dozens of orderly English walnut trees grew that generated a modest revenue, but in the summer heat, many other trees and vines strained heavily with ripe peaches, plums, and grapes.
Part 2


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