Outdoor Afro Advertise With Us
Your brand, in front of the outdoor industry's fastest-growing demo.
Outdoor Afro reaches 300,000 highly engaged community members—announcements and news average 1M+ impressions. Get your products, services, and storefront in front of trillion-dollar consumers at the point of decision.
Advertise With Us
Key Audiences
Who you'll reach
Trillion-dollar consumers, outdoor leaders, and active repeat participants who lead and influence what their communities buy.
68%
Women-led audience
Women buyers
Our audience is 68% WOMEN—75% of whom use social media daily. 67% likely to purchase products from brands with culturally relevant content. 100% of whom make purchasing decisions for their households.
1 Trillion
Trillion-dollar consumers
Engaged Consumers
TRILLION-DOLLAR CONSUMERS and influencers who buy, use specialized gear, equipment and/or clothing at least 3X/week to participate in outdoor activities—and lead outdoor events at least 1x/month where they direct/influence what participants buy (via "What To Bring" list for every event).
100+
Activities represented
Diverse expertise
Outdoor leaders on our App are engaged in over 100 sports and activities, including snow and water sports.
98%
Repeat participants
They come back
50% have registered for at least one trip or event through our app. 98% say they'll repeat the activity and revisit the destination.
300K+
Active followers and subscribers
1M+
Impressions per major announcement
20k+
App downloads
Upcoming opportunities
Seven Ways To Show Up in 2026
Here are just a few upcoming opportunities to partner with Outdoor Afro—and reach prospective customers—this year!
Apr – Jun · Week 1
Spring Into Summer
Dive in during our annual launch of the summer swim season! Outdoor Afro will award 5000+ swim scholarships via our Making Waves program, alongside collaborating swim schools and programs across the US. Applications exclusively available within our App—where your brand will front and center.
June 19 – 30
Juneteenth
Annual celebration of Black freedom during which Outdoor Afro will host hundreds at Juneteenth events across the US. This year, we're also launching Outdoor Afro's new health and wellness program—our own NatureRx! Is your product a prescription for wellness?
Jun 21 – Sep 22
The Big Fish
It's Year 3 of "America's largest fishing trip" hosted summer-long by Outdoor Afro in America's state and national parks. Share your gear or services with our 100+ volunteers and hundreds of fishers and families as they cast their hopeful lures from boats, boards, and docks.
July 4
Fourth of July
We celebrate our nation's freedom through volunteer service, events, and celebrations of outdoor leaders past and present. Celebrate America's 250th birthday with us!
Jul Wk 2 – Aug 31
The Big CampOut
The kids are out of school. The workaholics are finally using their PTO. Everyone loves long, warm summer days and nights by a campfire with family and friends. Stake out your spot in our 2nd annual Big CampOut—Outdoor Afro's summerlong, family/friends-friendly intro to camping.
Aug – Sep
August Adventures
Summer is adventure season—and, for most families, August offers a final hurrah for family vacations and friend-ventures. Each August we partner with brands and community partners to craft epic adventures that feature activities, brands, and destinations we love.
Nov – Jan
Holidays
Wrap up 2026 and ring in the new year with outdoor/nature traditions from communities across the US and beyond—lighting the yard or your favorite tree, giving thanks at BBQ picnics, and early morning sails, late night fires…Let's make beautiful content and holiday memories!
Coming Soon
The Outdoor Afro Marketplace.
A new E-Commerce channel for brands, businesses, and creators who want to sell products, rent gear, book trips, and offer subscriptions to our influential, ready-to-get-outside audience.
- Be the first to secure a coveted spot among the inaugural vendors in the All Outdoors Marketplace.
- Sell directly to trillion-dollar consumers at the point of decision — rent them gear as they register.
- Be featured in all relevant searches across the platform.
- Advertise on relevant trip, event, and group pages within targeted zip codes.
How it works
- Create your storefront — free.
- Sell directly from the Marketplace. We take a modest fee — only when you make money.
- Opt in to advertise or be featured.
- We promote the Marketplace. You focus on your business and your relationships with the community.