Outdoor Afro Welcomes Ashley Williams, Global Marketing Director of KEEN, to its Board of Directors

Oakland, CA –December 10, 2018– Outdoor Afro, a national non-profit whose mission is to create and inspire Black leadership in nature, just announced its newest board member, Ashley Williams, Senior Director, Global Marketing  KEEN, Inc. (KEEN). KEEN and Williams have been long-standing supporters of Outdoor Afro.
Williams has spent the last two decades in the Sports and Outdoor industry for brands like adidas, Yakima and Amer Sports, with the last four years at KEEN helping to connect the brand with more fans and tell its values led stories. He is a passionate outdoors person and never happier than when on the trail with his family. Williams has served as Senior Global Marketing Director of KEEN since October 2014.
“We are overjoyed to have Ashley join the board,” said CEO of Outdoor Afro, Rue Mapp. “His depth of industry knowledge and marketing experience will help us continue to stay innovative and will be extremely valuable as we continue to expand our reach into more industries.”
“I’ve been inspired by the work of Outdoor Afro for many years and proud to join their family” said Williams. “The mission of celebrating and inspiring African American connections and leadership in nature is one that I fully support. To watch how they have grown and continue to stay on the cutting edge of this work is inspirational. I am thrilled to join the Board and look forward to using my experience in helping guide the team in the next phase of their growth.”
Williams will be joining an experienced board with expertise in business, philanthropy, wildlife conservation and public lands stewardship.

KEEN boot in dirt
Image Credit: Outdoor Afro


About Outdoor Afro: Outdoor Afro has become the nation’s leading, cutting edge network that celebrates and inspires Black connections and leadership in nature by helping people take better care of themselves, our communities, and our planet. Outdoor Afro is a national non-profit organization with leadership networks around the country. With nearly 80 leaders in 30 states, Outdoor Afro connects thousands of people to outdoor experiences, who are changing the face of conservation. For more information, visit www.outdoorafro.com.
About KEEN: Driven by a passion for life outside, KEEN is a values-led, independently owned brand from Portland, Oregon, that’s on a mission to create original and versatile products, improve lives, and inspire outside adventure. Founded in 2003, it launched a revolution in the footwear industry with the introduction of the Newport adventure sandal, and has donated more than $17 million to non-profit organizations and causes around the world to promote responsible outdoor recreation, including conservation efforts to protect open spaces. KEEN strives to show the world through its products and its actions that a business for good can actually be good for business. By giving back, reducing impact, and activating communities and individuals to protect the places where we work and play, KEEN puts its values in motion and takes action to leave the world a better place. Learn more at https://www.keenfootwear.com/our-purpose.html