She’s an awarded speaker, leader, and public lands champion. When Rue Mapp speaks, U.S. neighborhoods lean in a little bit closer to listen. Some start note taking. Others are ready to take local action. All in the name of strengthening relationships to outdoor recreation, conservation, and education. Her words of wisdom resonate with communities across the country. So in honor of “Women’s History Month,” we wanted to share more cool tidbits about our fearless founder, CEO, and author of “Nature Swagger.” Mapp has led Outdoor Afro, a national not-for-profit organization that celebrates and inspires Black connections and leadership in nature, for the past 15 years now. An innovative accomplishment in itself. We thought you would really enjoy hearing about these fun facts tied to Outdoor Afro’s mission work – and discover the foundation to her continuous ability to change the narrative in nature through a Black joy and leadership lens.

SHE GREW UP IN AN AGRICULTURAL FAMILY.

Southern-nurtured, California-raised, Mapp cultivated early bonds with nature from both rural and coastal viewpoints as a kid. Her family migrated west from the Jim Crow South in search of greater economic opportunities in America. Her dad: a true outdoorsman from East Texas. Her mom: a consummate Southern belle and homesteader from Louisiana. The two would have made the quintessential couple in those wild west Spaghetti Western days. Her family settled in the Oakland Hills, giving Mapp (a first-generation Californian) instant admission into the world of coastal redwoods. She spent her weekends at the 14-acre family farm her father bought and transformed into the ultimate outdoor getaway. Fruit trees, a bountiful garden, a tennis court, swimming pool, fishing holes, and hunting trips were everyday childhood adventures. The family also raised cattle and pigs for provisions. “Everything the family wanted to do in nature was available on that ranch,” says Mapp. “Everyone could visit and spend time there. It became my template for Outdoor Afro, and what welcoming and hospitality meant.” Her family’s land became an open invitation for multigenerational joy, togetherness, creativity, rest, healing, discovery and wonder. 

SHE IS A OUTDOOR GEAR DESIGNER.

On the family farm is where Mapp learned from the elders traditional techniques to fishing, cooking, and even designing her own doll clothes. Her mother was a seamstress, who taught Mapp the basics to sewing. Mapp’s first shot as a fashion designer happened in the ’90s. She owned San Francisco-based bridal shop Rulette Wear. While making bridal dresses, she started designing outdoor gear for her snowboarding friends. In 2021, she returned to her fashion drawing board. This time with more knowledge about the differences apparel can make for the Black outdoor community. That same year, she founded for-profit enterprise Outdoor Afro, Inc., and launched a hike collection in collaboration with outdoor retailer REI Co-op to bring more universal styles to outdoor spaces. The initial 22-piece collection included fleece pullovers, polo shirts, graphic T-shirts, trail pants, hiking leggings, and hiking boots to solve for fit, function, fashion, and accessibility. A mashup of iconic ’80s and ’90s silhouettes with modern accents, the collection considers the range of body shapes and explores a broader range of fit modeling, bold colors, and materials that work with textured hairstyles. 

SHE HAS EARNED A LOT OF NOTABLE NATURE RECOGNITIONS.

For more than a decade, Mapp has been recognized with mounds of distinctions and awards. She won the international Bessie Awards in the JourneyWoman category by global lifestyle and travel brand Wanderful during 2023. Two years prior, AFAR titled her as its 2021 Travel Vanguard Award recipient. Two years after that, she received the 2019 National Geographic Fellow, Heinz Awards Honoree in the environment category, and National Wildlife Federation Communication Award recipient (received alongside President Bill Clinton). During 2018, University of California, Berkeley, honored Mapp with the Mark Bingham Award for Excellence in Achievement by Young Alumni. Go back two more years, and The Roots selected her as “one of the 100 most influential African Americans in the country” for the second time. Her first time making this particular list happened in 2012. That same year, Hidden Villa honored her with its Josephine and Frank Duveneck Humanitarian Award. Outdoor Retailer — North America’s largest outdoor industry trade show – awarded Mapp its 2013 Inspiration Award in the business category. One of her earliest acknowledgements came from the National Wildlife Federation, which named her Wildlife Champion in 2011.

SHE SERVES AS A MENTOR TO MOST.

Mapp is a mother, newly minted grandmother, and everyone’s favorite auntie. The visionary founded Outdoor Afro in 2009 when she was also raising three children. She made sure each participated alongside her in network events as she grew her brand. Mapp shared with digital media brand Fatherly in 2022 exactly “What the World’s Greatest Adventurers Teach Their Kids,” which she still applies today with extensions of her family tree. She continues to introduce the possibilities in outdoor fun with friends and family. Emphasizing hospitality and belonging with every experience. Teaching the importance of taking ownership in local land, water, and wildlife. “My children also learned early that everyone has to work together to produce high-quality experiences in nature,” she told Fatherly. Through Outdoor Afro, she has paved the way for the organization’s selected and trained volunteer leaders to guide their neighborhoods in nature safely and sustainably. Mapp also has opened community and digital doors for volunteers – and thousands of nature lovers and new adventurers – to develop wilderness, recreation, and life-saving skills; access safe, appropriate gear and equipment; free or discounted access to private outdoor spaces; and acquire historical and civics information to take better care of the public and community spaces we all love.

SHE ONCE WORKED IN FINE DINING.

A phenomenal cook, Mapp can whip up sweet-to-savory dishes by the campfire or in the kitchen. That finger-licking-good food. Interestingly, she spent two years in fine dining when she worked as a food server at Zuni Café in San Francisco, California, during her early 20s. Judy Rodgers, who owned Zuni Café at the time, was the protégé of Alice Waters – the owner of Chez Panisse and a MICHELIN-starred restaurant located in Berkeley, California. “Alice Waters is considered the mother of California cuisine,” said Mapp. “I found the work fascinating. Zuni Café had a menu that changed every day, twice a day. Working there helped me appreciate much of the food (soul food).” Primarily because that style reappeared on the restaurant menu and in mainstream American cuisine as part of the farm-to-table movement. Mapp still dines at Zuni Café to this day. One of the key pointers she learned from that job: the art of improvisation and flexibility with ingredients. On top of the value of using the freshest ingredients, including whole, minimally processed foods. At home, Mapp enjoys making gumbo and tomato sauce from scratch. When Mapp is cooking outdoors, she loves to prepare a large home-style breakfast – a pot of grits, bacon, eggs – over a stove or morning campfire. “It’s comforting to help folks wake up to the smells of a delicious breakfast,” she said. “The experience never disappoints.” Bonus tidbit: Mapp won a ribbon at the Alameda County Fair for her cornbread recipe. More about that morsel of delicious information another time.

ABOUT OUTDOOR AFRO: Outdoor Afro is a national not-for-profit organization that celebrates and inspires Black connections and leadership in nature. What started as a kitchen table blog by Founder and CEO Rue Mapp in 2009 has since grown into a cutting-edge nationwide organization. Outdoor Afro’s U.S. networks include nearly 100-plus volunteer leaders who guide nature activities in up to 60 cities with network participation reaching 60,000 people annually. Outdoor Afro reconnects Black people to the outdoors through outdoor education, recreation, and conservation. Connect with @outdoorafro on social and visit outdoorafro.org to follow our year-round nature narratives.