5 facts you probably didn’t know about Outdoor Afro’s founder, CEO, public lands champion
She’s an awarded speaker, leader, and public lands champion. When Rue Mapp speaks, U.S. neighborhoods lean in a little bit closer to listen. Some start note taking. Others are ready to take local action. All in the name of strengthening relationships to outdoor recreation, conservation, and education. Her words of wisdom resonate with communities across the country. So in honor of “Women’s History Month,” we wanted to share more cool tidbits about our fearless founder, CEO, and author of “Nature Swagger.” Mapp has led Outdoor Afro, a national not-for-profit organization that celebrates and inspires Black connections and leadership in nature, for the past 15 years now. An innovative accomplishment in itself. We thought you would really enjoy hearing about these fun facts tied to Outdoor Afro’s mission work – and discover the foundation to her continuous ability to change the narrative in nature through a Black joy and leadership lens.
SHE GREW UP IN AN AGRICULTURAL FAMILY.
Southern-nurtured, California-raised, Mapp cultivated early bonds with nature from both rural and coastal viewpoints as a kid. Her family migrated west from the Jim Crow South in search of greater economic opportunities in America. Her dad: a true outdoorsman from East Texas. Her mom: a consummate Southern belle and homesteader from Louisiana. The two would have made the quintessential couple in those wild west Spaghetti Western days. Her family settled in the Oakland Hills, giving Mapp (a first-generation Californian) instant admission into the world of coastal redwoods. She spent her weekends at the 14-acre family farm her father bought and transformed into the ultimate outdoor getaway. Fruit trees, a bountiful garden, a tennis court, swimming pool, fishing holes, and hunting trips were everyday childhood adventures. The family also raised cattle and pigs for provisions. “Everything the family wanted to do in nature was available on that ranch,” says Mapp. “Everyone could visit and spend time there. It became my template for Outdoor Afro, and what welcoming and hospitality meant.” Her family’s land became an open invitation for multigenerational joy, togetherness, creativity, rest, healing, discovery and wonder.
SHE IS A OUTDOOR GEAR DESIGNER.
On the family farm is where Mapp learned from the elders traditional techniques to fishing, cooking, and even designing her own doll clothes. Her mother was a seamstress, who taught Mapp the basics to sewing. Mapp’s first shot as a fashion designer happened in the ’90s. She owned San Francisco-based bridal shop Rulette Wear. While making bridal dresses, she started designing outdoor gear for her snowboarding friends. In 2021, she returned to her fashion drawing board. This time with more knowledge about the differences apparel can make for the Black outdoor community. That same year, she founded for-profit enterprise Outdoor Afro, Inc., and launched a hike collection in collaboration with outdoor retailer REI Co-op to bring more universal styles to outdoor spaces. The initial 22-piece collection included fleece pullovers, polo shirts, graphic T-shirts, trail pants, hiking leggings, and hiking boots to solve for fit, function, fashion, and accessibility. A mashup of iconic ’80s and ’90s silhouettes with modern accents, the collection considers the range of body shapes and explores a broader range of fit modeling, bold colors, and materials that work with textured hairstyles.
SHE HAS EARNED A LOT OF NOTABLE NATURE RECOGNITIONS.
For more than a decade, Mapp has been recognized with mounds of distinctions and awards. She won the international Bessie Awards in the JourneyWoman category by global lifestyle and travel brand Wanderful during 2023. Two years prior, AFAR titled her as its 2021 Travel Vanguard Award recipient. Two years after that, she received the 2019 National Geographic Fellow, Heinz Awards Honoree in the environment category, and National Wildlife Federation Communication Award recipient (received alongside President Bill Clinton). During 2018, University of California, Berkeley, honored Mapp with the Mark Bingham Award for Excellence in Achievement by Young Alumni. Go back two more years, and The Roots selected her as “one of the 100 most influential African Americans in the country” for the second time. Her first time making this particular list happened in 2012. That same year, Hidden Villa honored her with its Josephine and Frank Duveneck Humanitarian Award. Outdoor Retailer — North America’s largest outdoor industry trade show – awarded Mapp its 2013 Inspiration Award in the business category. One of her earliest acknowledgements came from the National Wildlife Federation, which named her Wildlife Champion in 2011.
SHE SERVES AS A MENTOR TO MOST.
Mapp is a mother, newly minted grandmother, and everyone’s favorite auntie. The visionary founded Outdoor Afro in 2009 when she was also raising three children. She made sure each participated alongside her in network events as she grew her brand. Mapp shared with digital media brand Fatherly in 2022 exactly “What the World’s Greatest Adventurers Teach Their Kids," which she still applies today with extensions of her family tree. She continues to introduce the possibilities in outdoor fun with friends and family. Emphasizing hospitality and belonging with every experience. Teaching the importance of taking ownership in local land, water, and wildlife. “My children also learned early that everyone has to work together to produce high-quality experiences in nature,” she told Fatherly. Through Outdoor Afro, she has paved the way for the organization’s selected and trained volunteer leaders to guide their neighborhoods in nature safely and sustainably. Mapp also has opened community and digital doors for volunteers – and thousands of nature lovers and new adventurers – to develop wilderness, recreation, and life-saving skills; access safe, appropriate gear and equipment; free or discounted access to private outdoor spaces; and acquire historical and civics information to take better care of the public and community spaces we all love.
SHE ONCE WORKED IN FINE DINING.
A phenomenal cook, Mapp can whip up sweet-to-savory dishes by the campfire or in the kitchen. That finger-licking-good food. Interestingly, she spent two years in fine dining when she worked as a food server at Zuni Café in San Francisco, California, during her early 20s. Judy Rodgers, who owned Zuni Café at the time, was the protégé of Alice Waters – the owner of Chez Panisse and a MICHELIN-starred restaurant located in Berkeley, California. “Alice Waters is considered the mother of California cuisine,” said Mapp. “I found the work fascinating. Zuni Café had a menu that changed every day, twice a day. Working there helped me appreciate much of the food (soul food).” Primarily because that style reappeared on the restaurant menu and in mainstream American cuisine as part of the farm-to-table movement. Mapp still dines at Zuni Café to this day. One of the key pointers she learned from that job: the art of improvisation and flexibility with ingredients. On top of the value of using the freshest ingredients, including whole, minimally processed foods. At home, Mapp enjoys making gumbo and tomato sauce from scratch. When Mapp is cooking outdoors, she loves to prepare a large home-style breakfast – a pot of grits, bacon, eggs – over a stove or morning campfire. “It’s comforting to help folks wake up to the smells of a delicious breakfast,” she said. “The experience never disappoints.” Bonus tidbit: Mapp won a ribbon at the Alameda County Fair for her cornbread recipe. More about that morsel of delicious information another time.
ABOUT OUTDOOR AFRO: Outdoor Afro is a national not-for-profit organization that celebrates and inspires Black connections and leadership in nature. What started as a kitchen table blog by Founder and CEO Rue Mapp in 2009 has since grown into a cutting-edge nationwide organization. Outdoor Afro’s U.S. networks include nearly 100-plus volunteer leaders who guide nature activities in up to 60 cities with network participation reaching 60,000 people annually. Outdoor Afro reconnects Black people to the outdoors through outdoor education, recreation, and conservation. Connect with @outdoorafro on social and visit outdoorafro.org to follow our year-round nature narratives.
Wanderers Welcome: Tracking winter wildlife at Upper Saco Valley Land Trust with Outdoor Afro’s ‘Frozen Chosen’
Crunch. Crack. Crunch. Crunch. Crunch. Crack. Crunch. Crunch. The traction-spiked hiking boots shuffled at a potato chip chewing cadence. Oddly melodic as the animal tracking morning picked up pace. A warning from Outdoor Afro volunteer leader Mardi Fuller, 44, as she guided the March 2 New Hampshire winter experience: “Don’t consider moving to New England if you’re not a fan of winter,” the four-year leader said. “We have plenty of it throughout the year.” Winter sports to coincide as well: ice climbing, downhill skiing, snowshoeing, and mountaineering. All offered through Fuller’s Outdoor Afro Boston network. Community participants who sign up with Fuller are guaranteed innovative nature adventures with the diehard hiker. Sustainably and safely. During January 2021, Fuller became the first-known Black person to scale all 48 New Hampshire peaks – 4,000-footers – in the winter. See. In good hiking hands.
Annually, Outdoor Afro’s Northeast Region arranges area opportunities for cold-weather outings that help beat the “winter blues.” Recasting shorter days into celebrated, snowy moments with brand-new friends. “I’m a multitasker,” said Fuller. “The simple action of walking in the snow allows me to settle down and get into this meditative mind frame.” That Saturday, she exercised this form of nature medicine with three network frequenters – Xander Bennett, Keenan Augustus, and Thai Koenig (left to right in the above image with Fuller flanking the far right side). Better known as “The Frozen Chosen.” Together, the four toured the Chain of Ponds Community Forest Conservation Project. This soon-to-acquire property of Conway, New Hampshire’s Upper Saco Valley Land Trust blankets 625 acres. The land trust’s goal is to raise $1.3 million from local foundations, state grant makers, and individual contributions by November 2024 to purchase and permanently conserve the landscape.
Chain of Ponds covers an ecologically significant glacial trough valley in neighboring Madison, New Hampshire. Connected to its forestland and inland waters, the project features headwaters of Pequawket Brook and Silver Lake’s North Inlet. The valley itself includes roughly 110 acres of wetlands; 25 acres of cliff and talus slopes; glacial eskers; surface waters and wetlands; 300 acres of mapped aquifers; and approximately 4 miles of surface water frontage along several streams and ponds. A peerless outdoor playground. Once the purchase completes, the public can access newer sites for biking, paddling, hunting (white tail deer, ruffed grouse, and small game like rabbits), fishing (Eastern brook trout and pickerel), and winter hiking. And only 3 minutes away from Madison Elementary School, experiential learning abounds. Mike Morin, 43, served as the land trust’s conservation director and assured that Chain of Ponds would become a nature backyard to a lot of local families.
The 20-year land conservationist added: “This site will provide interpretative education, allow us to implement better forest health management practices back into the community, and continue to expand our mission that already includes conserving other forestlands, popular recreation areas, and working farmland." The land trust developed in 2000 as a grassroots initiative to preserve land for community enjoyment and education. Specifically in the watershed of the upper Saco River in both Maine and New Hampshire. The following year it gained 501(c)(3) nonprofit status. Within a decade, the land trust preserved 38 land projects, doubling that number by 2019. To date, the trust has conserved more than 12,000 acres in its 11-town service area. Steadily advocating for local agriculture and water quality concerns as part of its mission work. Back at the Chain of Ponds site, the Frozen Chosen breathed in the 40-degree air (unseasonably warm for Northern New Hampshire in early March when 20 degrees is more likely) and trudged along an abandoned rail corridor.
The track once carried traveling skiers from Boston to North Conway, said Morin. Part of the early 20th-century history of Gilded Age hotels like the Omni Mount Washington Resort and the beginning of the ski industry. A train stop to the left of the track brought the Outdoor Afro group to a beaver lodge on Cranberry Bog. Each whipped out their animal track pocket guides provided by the land trust’s Community Steward Carissa Milliman, 39. The former educator equipped the day’s guests with New Hampshire Fish and Game Department wildlife literature. “With this piece of land being so accessible, Chain of Ponds is a great place to connect with nature and find stillness,” said Milliman. Nothing matched the track patterns listed. The group tactfully circled and observed the conical-shaped beaver home. Then moved on. Two more ponds ahead: Blue Ponds and Mack Pond.
Chemical engineer Keenan Augustus, 31, advanced with excitement in his eyes. “You know,” he said with every microspiked step, “these types of activities with Outdoor Afro help me get back to our roots. Black people have always been travelers, explorers, and navigators.” Cold-weather comrade Xander Bennett nodded in agreement. Augustus has participated in Northeast network activities for almost two years now while Bennett entered his first year in 2024. Bennett’s introduction to Outdoor Afro started with an ice climbing event with Fuller earlier this year. Then, uphill skiing. “I previously approached the outdoors from individual activities,” said Bennett. “Mardi and Outdoor Afro have helped me gain the courage to get in this space through group experiences.” The win-win: learning new skills with folks who feel like family.
The Chain of Ponds camp took a break bankside for hot tea, snack bars, and more fellowshipping. Sharing favorable reactions to the property. Flashbacking to previous network fun. Already making new Outdoor Afro activity plans. The youngest of the Frozen Chosen, Thai Koenig, 24, dusted snow off her hiking pants, gathered her belongings, and started to lead the band back to the site entrance. But, wait! A scat IDing moment presented itself mid-trip. Was it a red fox? Bobcat? Coyote that traveled their route? The four couldn’t really figure it out from their wildlife scat cards. The majority leaned toward the red fox. Good guesses. “It’s so important to build community like Outdoor Afro does,” said Koenig, all smiles. “Our network is always happy. Mardi makes me feel comfortable and safe while trying something new.”
ABOUT OUTDOOR AFRO: Outdoor Afro is a national not-for-profit organization that celebrates and inspires Black connections and leadership in nature. What started as a kitchen table blog by Founder and CEO Rue Mapp in 2009 has since grown into a cutting-edge nationwide organization. Outdoor Afro’s U.S. networks include nearly 100-plus volunteer leaders who guide nature activities in up to 60 cities with network participation reaching 60,000 people annually. Outdoor Afro reconnects Black people to the outdoors through outdoor education, recreation, and conservation. Connect with @outdoorafro on social and visit outdoorafro.org to follow our year-round nature narratives.
Outdoor Afro counts down to 2024’s annual leadership training in this pivotal Civil War, small college town
That family reunion time of year is almost here: Outdoor Afro Leadership Training (affectionately nicknamed OALT) for national not-for-profit organization Outdoor Afro. “2024 is extra special because this training will mark 15 years in nature for us,” said Founder and CEO Rue Mapp. “We’re also returning to the U.S. Fish and Wildlife Service’s National Conservation Training Center, which is where we’ve hosted past OALT events throughout our organizational history.” OALT will take place Friday, April 12, through Sunday, April 14, in Shepherdstown, West Virginia – the oldest town in the Appalachian Mountains state and a historic Civil War area. Shepherdstown also serves as home to the National Conservation Training Center (NCTC). The center leads the nation in education and training for natural resource managers to meet the goal of conserving fish, plants, wildlife, and their habitats for the benefit of the American public. The quintessential venue for Outdoor Afro to provide nature-based learning and skill-building experiences to veteran volunteers and newest leadership cohort in its “Year of Innovation.”
Annually in April, OALT teaches all volunteer leaders how to guide their local communities in nature sustainably and safely during modern times. This year’s training will greet nearly 40 new volunteer leaders to Outdoor Afro’s 100-plus Volunteer Leader Program roster. Volunteers will travel from Northeast, South, Midwest, and West regions, bringing with them subject matter expertise in education, law, business, medicine, and agriculture. “This year’s cohort includes innovative rock climbers, foragers, skiers, roller skaters, paddlers, cyclists, and mountain bikers,” Mapp said. “They’re also parents, spouses/partners, students, and caretakers. What they all bring to OALT is a shared passion for our mission – to celebrate and inspire Black connections and leadership in nature.” OALT will equip these outdoor trailblazers with strategies that authentically reconnect Black communities to nature through planned and guided year-round adventures across America.
With the support of staff, board members, and select partners, seasoned volunteers and the Class of 2024 will learn Outdoor Afro’s framework, values, and best practices to lead outdoor activities in their neighborhoods. OALT's outdoor scholarship also includes risk management, health impacts on nature, basics to trip planning, conservation ethics, and pro tips for effective social media storytelling. Last year, OALT gathered at IslandWood in Bainbridge Island, Washington. The year before in Granby, Colorado, at Sun Outdoors Rocky Mountains. Along with these charming nature backdrops are opportunities for volunteers to gain field insights and career encouragement from Outdoor Afro’s designated partners and expert guest speakers announced right before the training begins.
Volunteers follow up OALT with original network activities like fishing, camping, animal tracking, and backpacking once a month in their Outdoor Afro networks. Whatever their community genuinely wants to learn about to strengthen local relationships with land, water, and wildlife, networks offer it. These nationwide network events concentrate on joy and healing while also disrupting a false perception that Black people do not have a relationship to nature. A formula that has worked for the past 15 years now. Mapp founded Outdoor Afro in 2009 and developed OALT in 2012 with a dozen outdoor enthusiasts – each literally answering the call to learn directly from her how to create and lead nature activities with hospitality at the forefront of the experience. “OALT is one of those events that everyone involved always looks forward to attending every single year,” said Mapp. “The intergenerational fun and outdoor learning is life-changing.”
ABOUT OUTDOOR AFRO: Outdoor Afro is a national not-for-profit organization that celebrates and inspires Black connections and leadership in nature. What started as a kitchen table blog by Founder and CEO Rue Mapp in 2009 has since grown into a cutting-edge nationwide organization. Outdoor Afro’s U.S. networks include nearly 100-plus volunteer leaders who guide nature activities in up to 60 cities with network participation reaching 60,000 people annually. Outdoor Afro reconnects Black people to the outdoors through outdoor education, recreation, and conservation. Connect with @outdoorafro on social and visit outdoorafro.org to follow our year-round nature narratives.
Outdoor Afro’s Georgia networks offer silver- and small-screen views to capture nature, Southern living
The future naturalist framed up the plant IDing scene with such fervor. Conviction. Even care. Every google-eyed expression and conductor hand gesture queued up plant life. As if it was taking center stage. His soft smile pulled community participants into the Lionel Hampton Greenway Trail. The old-growth storyline voice-overed by Southern hospitality. “So, this is actually turkey tail mushrooms,” said Outdoor Afro volunteer leader Dajawn Williams, 27, “and guess what? It’s edible.” “Edible!” One hiker blurted in the background with an unsure side eye. Williams’ grin deepened with a few promising head nods. Oohs and ahhs then bounced around the forest floor. Promptly, he waved the group of 23 local explorers into a direction of more shocking nature sights along their 2-mile urban wander. This Feb. 10 Black History Month activity taught Atlanta attendees how to recognize special species within their Outdoor Afro network and neighborhood greenspace. The experience also unearthed Black contributions connected to the nature preserve.
To that point, the greenway trail is named after former landowner and famous Black jazz musician Lionel Hampton. Hampton donated much of the right-of-way for the trail during 1993. Designed today for cycling, hiking, agritouring, and picnicking. The historic Black district and site on Atlanta’s west side features the most archaeologically significant Civil War trenches in the region. “This area’s infrastructure included a mill, cemetery for enslaved Black people, and a rock quarry,” said guest speaker, naturalist, and local historian James Tyler. “After the Civil War, Black farmers who lived south of Atlanta moved up to become railroad and mill workers.” Over time, these stories evolved into backdrops to what’s now designated as the “Hollywood of the South.” It’s been more than a decade that metro Atlanta’s mushrooming film and TV industry generated blockbuster momentum. Primarily because of the Peach State’s benevolent tax break.
Major studios popped up and big-budget projects like “The Hunger Games,” “The Walking Dead,” and the Marvel franchise settled into their new Southern home. During 2022, Marvel’s “Black Panther: Wakanda Forever” became the highest-grossing movie with a female superhero lead at the U.S. box office – the latest example of the high-earning films attracted to Georgia. In recent times, production opportunities have tapered off for some creatives, too. However, Gov. Brian P. Kemp reassured Georgians that the silver- and small-screen industry is forging ahead: “Georgia remains a global leader in film, TV, and streaming productions,” said Kemp in a Sept. 13, 2023, press release by the Georgia Film Office. “Those who benefit most from the significant growth we’ve seen in this industry over the past couple of decades are hardworking Georgians who fill the many behind-the-camera jobs that come with each project. That’s why we’ve worked hard to attract these and other opportunities for those who call the Peach State home.”
Last year, the state celebrated 50 years of the Georgia Film Office, a strategic post within the Georgia Department of Economic Development that helps mature Georgia's film, TV, and commercial production industries through marketing, scouting, and coordinating project needs. The office reported productions spent $4.1 billion in Georgia during fiscal year 2023. Between July 1, 2022, and June 30, 2023, the state hosted 390 productions, represented by 31 feature films, 55 independent films, 40 commercials, 23 music videos, and 241 TV and episodic productions. Travel an hour and some change south into Middle Georgia where Outdoor Afro participants have the chance to explore newer rural trails, farm life, and film tours later this year. Williams’ next stop: Dauset Trails Nature Center in Jackson, Georgia – a 15-minute ride away from where Netflix's hit sci-fi drama series “Stranger Things” filmed. The nature center provides mountain and e-bike courses; backpacking and camping; and farmstead sightseeing.
Williams linked up with Outdoor Afro’s Founder and CEO Rue Mapp at the nature center. The two went on a site visit to reimagine what foraging, farming, and family-centric activities could look like for his network and others in the organization’s “Year of Innovation.” “I’m continually in awe of the natural resources found in our volunteer networks,” said Mapp. “To visit places like Dauset helps people discover opportunities to reconnect to nature close to home, and be inspired by the natural and human history you can always find in these places.” For 15 years now, Outdoor Afro has celebrated and inspired Black connections and leadership in nature across the United States. The national not-for-profit organization reconnects Black communities to outdoor conservation, recreation, and education through networks located in 60 cities and 32 states, including Washington, D.C. By way of more than 1,200 planned and hosted network activities, volunteer leaders like Williams reintroduce more than 60,000 people to the outdoors annually. “We’re on a journey to reach more rural and urban communities,” Mapp said. “Nature, travel, tourism, and the shows and movies we all grew up on are ways to imagine new connections.”
After Dauset Trails, a truck ride to downtown Jackson (the state’s outdoor capital) zapped Mapp into the make-believe town of Hawkins, Indiana, from the TV show “Stranger Things.” She toured real-life locations, replaying memorable scenes from the series’ Hawkins Library, back alley, and Radio Shack. The coolest Outdoor Afro clip of the day: Mapp propped with a pizza box and visor inside the iconic Surfer Boy Pizza vanagon, a.k.a. Pizzamobile. Headed back south on U.S. Hwy 23, a pitstop to Juliette, Georgia, revisited Cicely Tyson’s role in the 1991 comedy-drama “Fried Green Tomatoes.” Where the movie’s Whistle Stop Cafe is still open for business and serves Southern cuisine – most notably, of course, the menu’s crispy fried green tomatoes. Described in one word: De-lish! The final destination for Mapp’s agritourism and film-guided driving tour traveled 42 miles east along backcountry roads to Milledgeville, Georgia. The fourth capital of the state and where actress Julia Roberts’ character, Vivian, in “Pretty Woman” said she came from.
Mapp drove through camera-ready site Central State Hospital. Established in 1842, the campus became known as the “world’s largest mental institution” by the 1960s. It included more than 12,000 patients, 6,000 employees, and more than 8,000 acres of land. By 2010, the dilapidated complex closed. Four years later, “The Originals” (spin-off to The CW Network’s “The Vampire Diaries”) filmed episodes at the hospital. Interestingly, the eerie site still produces a pecan grove that attracts the community, schools, and families to year-round nature activities. “That’s the thing about nature,” said Reginal Black, 59, who joined the Feb. 10 Outdoor Afro plant IDing activity. Black relocated to Atlanta from California to live closer to family. “Nature ties us all back to our local histories and community stories,” he said. “Why I’ve been attending network events like this one with the organization and Rue since 2009.”
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ABOUT OUTDOOR AFRO: Outdoor Afro is a national not-for-profit organization that celebrates and inspires Black connections and leadership in nature. What started as a kitchen table blog by Founder and CEO Rue Mapp in 2009 has since grown into a cutting-edge nationwide organization. Outdoor Afro’s U.S. networks include nearly 100-plus volunteer leaders who guide nature activities in up to 60 cities with network participation reaching 60,000 people annually. Outdoor Afro reconnects Black people to the outdoors through outdoor education, recreation, and conservation. Connect with @outdoorafro on social and visit outdoorafro.org to follow our year-round nature narratives.
Black History Month 2024: Outdoor Afro uplifts ag contributions of George Washington Carver
Outdoor Afro opens its “Year of Innovation” celebrating internationally recognized inventor, educator, and botanist George Washington Carver during Black History Month 2024. “Our organization encourages U.S. communities to reflect on your own connections to Black history – the heroes and trailblazers like Carver who are in your lives now and whose legacies continue to inspire and shape our collective journey,” said Outdoor Afro Founder and CEO Rue Mapp. Carver developed more than 300 commercial, industrial, and food products between the late 19th and early 20th centuries using the peanut. Many of the items he created are still used in nature today – by Outdoor Afro’s staff, team of volunteer leaders, and community participants across the United States. Earning the nickname “The Peanut Man” (although he didn’t invent peanut butter), Carver originated cooking oils, beverages, paper, soaps, cosmetics, dyes, paints/stains, and even medicines. He also released 44 nature bulletins that reported cultivation findings for farmers, recipes for housewives, and science information for teachers.
Carver originated the modern term “regenerative agriculture.” His care for farmers and farmland in America’s Black Belt Region achieved sustainable agriculture practices like crop rotation to restore nutrients into soil. He hurled into history books by becoming the first Black person to earn a Bachelor of Science degree in 1894. Researching fungal infections of soybean plants, he advanced his knowledge by identifying and treating plant diseases. He advanced his education by earning a Master of Agriculture two years later. Tuskegee Institute (now Tuskegee University) in Alabama offered him a faculty position, which he held for the rest of his life. The university established an agricultural school with Carver leading an all-Black faculty. His classroom lessons put emphasis on ag students and Southern farmers learning how to implement conservation techniques that replenished crops and community farmland.
Just as Carver introduced rural producers and young scholars to new ways of tending the land, Outdoor Afro competitively selects and trains volunteer leaders annually who guide more than 60,000 people in U.S. communities through contemporary network activities. Reimagining activities like gardening, foraging, fishing, u-pick farming, and bird watching. Designed to strengthen relationships and stewardship of local land, water, and wildlife. In its 15th year, Outdoor Afro’s flagship Volunteer Leader Program prepares roughly 100 volunteer leaders to connect and reconnect Black people to nature. Each volunteer plans and hosts year-round adventures across the organization’s four regions: Midwest, Northeast, South, and West. Volunteers hold at least 12 network outings a year within their neighborhoods. Outdoor Afro includes 32 networks located in nearly 60 U.S. cities.
“As we embrace Black History Month at Outdoor Afro, it's important to recognize that celebrating the achievements of the Black American community is not confined to a single month as our monthly nature activities, programs, and campaigns show,” said Mapp. “It's woven into the fabric of everything we do. Every day. Throughout the year." Mapp added: “However, this designated time allows us to reflect on the journey and accomplishments of Black individuals across time and space, serving as a poignant reminder of both our progress and the boundless potential that lies ahead.” Carver’s story marks the organization’s third annual Black History Month digital storytelling series. This educational and social campaign helps bring awareness about then-and-now Black nature pioneers. Created for readers and followers to remember, learn from, and become inspired to create community impact as Carver did.
ABOUT OUTDOOR AFRO: Outdoor Afro is a national not-for-profit organization that celebrates and inspires Black connections and leadership in nature. What started as a kitchen table blog by Founder and CEO Rue Mapp in 2009 has since grown into a cutting-edge nationwide organization. Outdoor Afro’s U.S. networks include nearly 100-plus volunteer leaders who guide nature activities in up to 60 cities with network participation reaching 60,000 people annually. Outdoor Afro reconnects Black people to the outdoors through outdoor education, recreation, and conservation. Connect with @outdoorafro on social and visit outdoorafro.org to follow our year-round nature narratives.
DD Johnice: Outdoor Afro's Chief Program & Innovation Officer
She's a lot of cool titles. Serial entrepreneur, accomplished strategist, innovation executive, and mom. DD Johnice has successfully built a career of solving problems that matter to employers, customers, and society. Today, she serves as Outdoor Afro’s inaugural Chief Program & Innovation Officer. In this role, she implements original programmatic strategic initiatives; leads the organization’s digital strategy and transformation; and engages in fundraising and partnership endeavors to scale the national not-for-profit organization.
Johnice collaborates across the senior management team and board of directors on operational and programmatic strategies, including marketing strategy, customer journey optimization, and external relationship development. She plays a vital role in cultivating existing relationships with public and private funders while driving marketing efforts to enhance program impact and reach.
For more than 20 years, Johnice has held leadership roles in every aspect of innovation — creative, technical, human capital, and business — across the healthcare, advertising, retail, and media industries. She also serves as CEO and Chief Product Officer of The Wonder Guild, a speculative design advisory she founded in 2000. Johnice nurtured a global following of senior leaders she advises on developing products and systems that grow enterprises while protecting the environment; respecting and improving human lives; and becoming global citizen leaders with ESG-based growth models.
Within the healthcare industry, Johnice led a multidisciplinary team of researchers, clinicians, designers, and strategists as the Vice President, Health Transformation Lab for Blue Shield of California. The team partnered across the enterprise to develop partnerships, products, and services that make healthcare more affordable, equitable, and valuable to members, healthcare providers, and customers.
Prior to joining Blue Shield, Johnice guided digital health, community health, and social innovation teams at Kaiser Permanente. She and her team applied technology and startup economy approaches to tackling the social determinants of health to improve health outcomes and quality of life for all. Johnice describes herself as a “weaver,” a natural dot connector.
She excels at combining the best from every industry, market, and people to new teams and ventures; building new capabilities; crafting new products and services; and leading transformative, sustainable, and equitable change. When not working, Johnice enjoys nature hikes and aquaponics with her brilliant daughter. She also likes writing, sculling, and collecting cute robots and Japanese dollhouses.
ABOUT OUTDOOR AFRO: Outdoor Afro is a national not-for-profit organization that celebrates and inspires Black connections and leadership in nature. What started as a kitchen table blog by Founder and CEO Rue Mapp in 2009 has since grown into a cutting-edge nationwide organization. Outdoor Afro’s U.S. networks include nearly 100-plus volunteer leaders who guide nature activities in up to 60 cities with network participation reaching 60,000 people annually. Outdoor Afro reconnects Black people to the outdoors through outdoor education, recreation, and conservation. Follow Outdoor Afro @outdoorafro and outdoorafro.org.
Nature gateways to GivingTuesday 2023 with Outdoor Afro
Symbolizing a season of replenishing and re-establishing oneself before the new year, November equally sets giving into motion. Right after Thanksgiving is GivingTuesday. Known as a global generosity moment, the Nov. 28, 2023, day launches Outdoor Afro’s end-of-year giving to wrap up the organization’s annual accomplishments in nature and neighborhoods nationwide. “This time of year always brings us a sense of warmth and gratitude,” said Outdoor Afro Founder and CEO Rue Mapp. “Because of our supporters’ belief and investment in our organization, Outdoor Afro is able to continue to serve as both nature stewards and neighborhood lifesavers as we care for each other and our planet.” As Outdoor Afro looks back on the past 11 months, here are all the ways supporters have continued to help achieve its mission work to celebrate and inspire Black connections and leadership in nature:
OUTDOOR AFRO LEADERSHIP TRAINING: This annual training held in April each year guides the newest class of volunteer leaders through best practices for creating activities and leading in nature safely and sustainably. The weekend training is designed to equip a select group of volunteers and innovators from across the United States with the essential outdoor skills needed to return to their hometowns and guide their local communities outside in outdoor education, recreation, and conservation. Outdoor Afro professionally develops more than 100 volunteer leaders who represent the organization's four regions: Northeast, Midwest, South, and West.
LOCAL ACTIVITIES: After Outdoor Afro Leadership Training completes, volunteer leaders originate, host, and guide events in their local to regional communities. These authentic activities range from neighborhood historical walks and cultural art experiences to gardening, biking, hiking, fishing, swimming, skiing, geocaching, nature journaling, and kayaking. Volunteers provide more than 1,200 in-person to online events for multigenerational participants to join.
MAKING WAVES: The life-saving program formed in response to the alarming number of Black children who drown today tied to the historic prohibition of Black access to public swimming pools and beaches. Since 2019, Outdoor Afro’s goal has been to teach every Black child and their caregiver in its sphere of influence learn how to swim. Currently, Outdoor Afro provides Swimmerships™ (swim lesson scholarships) through Making Waves. With 1,200 Swimmerships™ completed before the end of 2023, the program continues to gain support from brands like KEEN and CLIF Bar to help bring awareness and stronger connections to water.
JUNETEENTH: Media created a flawed narrative about Juneteenth. Labeling it as a “celebration” to the end of slavery in the United States. For the past two years, Outdoor Afro has educated the public about the reality of the situation. June 19, 1865, is the date when 250,000 enslaved Black Americans in Galveston, Texas, were told they were free – 2.5 years after the Emancipation Proclamation (signed Jan. 1, 1863) went into effect. Outdoor Afro corrects this oftentimes “celebratory” story by rephrasing the day as a “commemoration.” To honor those who were denied 2.5 years of freedom, the organization encourages its networks, partners, and communities to spend 2.5 hours in nature to reflect on what freedom means to them.
Created in 2012, GivingTuesday unleashes the power of radical generosity – the concept that the suffering of others should be as intolerable as one’s own suffering. The New York City-founded nonprofit includes a global network of collaborators that encourage goodness around the world. Its mission is to build a world where generosity is part of everyday life. As simple as making someone smile. Assisting a stranger. Addressing a community issue. Every act counts. “Our work would not have had the chance to grow and flourish for nearly 15 years now without consistent and enthusiastic support,” Mapp said. “We're only able to fulfill our mission to celebrate and inspire Black connections and leadership in nature because of our supporters' trust and participation in our mission, which fuels our passion and gratitude each day.”
ABOUT OUTDOOR AFRO: Outdoor Afro is a national not-for-profit organization that celebrates and inspires Black connections and leadership in nature. What started as a kitchen table blog by Founder and CEO Rue Mapp in 2009 has since grown into a cutting-edge nationwide network with 100-plus volunteer leaders in 60 cities, with network participation reaching 60,000 people. Outdoor Afro reconnects Black people with the outdoors through outdoor education, recreation, and conservation. Follow Outdoor Afro @outdoorafro and outdoorafro.org.
Outdoor Afro names Dr. Mamie A. Parker 'Lifetime Achievement' recipient
She ascended to the stage, glimmering in the night’s joy. Her maroon and silver gown sashayed with each quaint step. Bringing the memory of her late mother, Cora Parker – an Arkansas maid and tenant farmer – front stage to celebrate in the moment. Overjoyed, Dr. Mamie A. Parker squeezed Outdoor Afro friend, Founder, and CEO Rue Mapp before the award exchange. It’s the national not-for-profit’s ninth annual fundraiser, Glamp Out, held Oct. 20, 2023. Mamie, 66, recently received Outdoor Afro’s distinguished “Lifetime Achievement” award at Bloc15 in Oakland for her decades of innovative conservation work.
Mamie pledged her outdoor career to fish and wildlife biology, as a success coach, and to later serve as a principal consultant for countless state and federal agencies. Because Chaka Khan’s “I’m Every Woman” played as her Glamp Out walk-on song, it was only customary for the wildlife conservationist to give the crowd a quick two-step and a few shimmies as she approached the podium. “Good evening,” she said with a well-grounded tone and delicately sliding her readers onto her smiling face. “I know you can do better than that. In my culture, when we call, we ask you to respond.” The crowd gladly did with louder claps, whistles, and good evenings in reply to the Wilmot, Arkansas, hometowner.
Mamie emphasized her roots to help explain her call-and-response request. It’s due to her purpose-driven travels from a sharecropping South to serving as a key presidential appointees’ house adviser with several administrations that she often delivers messages of resilience across America. Hopeful words she’s shared in different formats across world stages. Against-all-odds stories that crowds either hear for the first time or need to hear again. “Dr. Parker is a history maker,” said Mapp to Glamp Out guests. “She served as the first African American U.S. Fish and Wildlife Service (FWS) regional director of the 13 Northeastern states.”
FWS is the oldest federal conservation agency, tracing its lineage to 1871. It’s the only agency in the federal government whose primary responsibility is the management of fish and wildlife for the American public. Notably and repeatedly, Parker entered outdoor spaces as a “first” in similar conservation and wildlife environments. Appointed by the governor of the Commonwealth of Virginia, Parker was also elected as the inaugural Black chair of the Virginia Department of Wildlife Resources Commission. Mamie earned the American Fisheries Society’s highest honor – named after its first woman president – for her outstanding work promoting clean drinking water in nationwide streams.
This presidential rank awardee also became the first Black woman to serve as Head of Fisheries in the United States. The avid angler was appointed as the special assistant to the director and later became the assistant director in the FWS headquarters located in Washington, D.C. – the first Black person to hold this title. Among other pioneering roles, Parker also held the post of the board chair of the Virginia Game and Inland Fisheries Commission. While there, the board passed a resolution that became a model for other states, changed the board name from “game” to wildlife, and protected migratory birds threatened by major bridge construction. “I always say that if it weren’t for my mother, I probably would have been kissing instead of fishing,” said Parker, chuckling with the evening’s Glamp Out audience.
Cora raised Mamie and her ten other children in a four-room house. In an era where young women were expected to step into homemaking and caretaking roles. Cora, along with the hit song “Mercy, Mercy Me” by Motown sensation Marvin Gaye, inspired Mamie to look after Mother Nature instead. Mamie spent almost 30 years as a fish and wildlife biologist to tackle challenges like radiation and pollution because of Gaye’s lyrics. Just as Mamie looked up to her mother and the musical artist, Mapp admired Mamie’s pioneering outdoor trajectory for years. Mamie served as the first Black judge of the 2013 Federal Duck Stamp Contest held in Ohio.
Ten years later, Mapp followed in this webbed footpath as an art judge as well. FWS produces the Federal Duck Stamp, which sells for $25 and raises approximately $40 million annually. Revenue from stamp sales is used to protect wetland habitats in the National Wildlife Refuge System, benefiting wildlife and contributing to people's enjoyment. Since its establishment in 1934, sales of the Federal Duck Stamp to bird watchers, outdoor enthusiasts, collectors, and hunters have helped raise more than $1.2 billion to conserve more than 6 million acres of habitat for birds and other wildlife.
This year’s contest of more than 200 submissions took place Sept. 15 and Sept. 16 in Des Moines, Iowa. For the first time in Federal Duck Stamp Contest history, the judging panel included all females: Gail Anderson, MJ Davis, Rebecca Humphries, Dr. Karen Waldrop, alternate judge Jennifer Scully, and Mapp. “Becoming a judge for the contest was an opportunity I had no idea existed for me,” said Mapp, “even though I have been purchasing the annual stamp in recent years.” Mapp did know Mamie pioneered this fun but nail-biting platform. A role that required weighing in thoughtfully to determine only one creative’s artwork on behalf of U.S. citizens. “Dr. Parker has blazed a path for people like me and organizations like Outdoor Afro,” Mapp said to nearly 140 fundraising attendees, “to step into positions of conservation policy, governance, advocacy, and influence that continue her legacy.”
Mamie’s lifetime in outdoor play and professional circles always left lasting impacts regardless of the waters trodden. She adds her Glamp Out recognition to a hefty list of avant-garde honors: The Governor of Arkansas enshrined Mamie into the Arkansas Outdoor Hall of Fame. During 2020, she became the recipient of the John L. Morris Lifetime Achievement Award, named for the founder of Bass Pro Shops. She earned The William P. Reilly (the first head of the U.S. Environmental Protection Agency) Environmental Leadership Award. Followed by the Presidential Rank Award – the highest honor bestowed upon federal employees. Above all these credits: “Dr. Parker is a connector, friend, homegirl, wife, and mother,” Mapp said to conclude her appreciation and love for Mamie, “who never ceases to light up every room she’s in.”
ABOUT OUTDOOR AFRO: Outdoor Afro is a national not-for-profit organization that celebrates and inspires Black connections and leadership in nature. What started as a kitchen table blog by Founder and CEO Rue Mapp in 2009 has since grown into a cutting-edge nationwide network with 100-plus volunteer leaders in 60 cities, with network participation reaching 60,000 people. Outdoor Afro reconnects Black people with the outdoors through outdoor education, recreation, and conservation. Follow Outdoor Afro @outdoorafro and outdoorafro.org.
Purpose of pulling up our socks with Smartwool fall 2023
Outdoor Afro and brand partner Smartwool found common ground in community, sustainability, belonging, and the outdoors since 2020. Each organization’s leadership has collaborated on outdoor industry initiatives together for many years prior. The national not-for-profit organization celebrates and inspires Black connections and leadership in nature. Smartwool provides comfortable, capable gear that empowers outdoor enthusiasts and athletes to go far – and feel good along the way. Both make a classic pair in what an authentic partnership looks and feels like in nature experiences for everyone. With a shared mission to make the outdoors easily accessible, Smartwool’s latest sustainability efforts and fall 2023 collection make the apparel brand a natural collaborator.
Outdoor Afro’s selected and trained volunteer leaders guide their hometowns in year-round activities – fishing, hiking, biking, kayaking, gardening, skiing, and more. Annually, community participants who join the Outdoor Afro Leadership Team in these monthly nature experiences often ask: What is the best gear and equipment to invest in for our next event? These Outdoor Afro network participants always want to make sure they’re exploring nature in their neighborhood safely, sustainably, and with the best comfort. Why Smartwool is Outdoor Afro’s top recommendations in foot protection and base layer support. Since 1999, the apparel brand has redesigned its base layers to provide all-day comfort and outdoor performance. Smartwool’s newest autumn arrivals connect with Outdoor Afro’s annual programs and monthly outdoor activities, just in time for a cooler and wetter season ahead.
COLD-WEATHER COMFORT: Smartwool’s new collection offers designs to accommodate cooler weather adventures. Pick from a range of Merino wool styles, socks, and gear in fall-ready colors for all generations. The outdoor fashion brand’s fall collection also includes newer prints of its Plus Size Classic Thermal Base Layers. With sizes from 1X to 4X, more women can enjoy autumn adventures feeling comfortable and confident in their gear and equipment. Speaking of new sizes, Smartwool’s Unisex Collection also features relaxed, open silhouettes for everyday styling. For upcoming plans to tackle the slope season, skiers of all levels and backgrounds can gain even more room with Smartwool’s Extra Stretch Calf Ski Socks.
ART OF THE OUTDOORS PROGRAM: This Smartwool program and collection celebrates culture, community, and creativity outside through collections and collaborations. The program brought together talented artists and storytellers from all walks of life. This year’s collection features artwork from creatives such as Brittany Lewis, Trickster Company, Jordan Ann Craig, and the Natives Outdoors Collective. Each brings their interpretation of the outdoors to various audiences to explore. It’s fun. It’s colorful. It’s for everyone to enjoy.
THE SECOND CUT™ PROJECT: The project is one of Smartwool’s efforts to achieve a more sustainable product line — and contribute to a more accessible outdoors. To date, Smartwool has donated more than a million socks, saving more than 86,000 pounds of waste from landfills. Shifting to a circular business model, the Second Cut™ Project turns old, unwanted socks into new, recycled ones. And get this: even dog beds. This year, Smartwool released its Second Cut™ Hike Sock — a trail-ready sock made from a 50-50 blend of sock waste and responsibly sourced Merino wool.
ABOUT OUTDOOR AFRO: Outdoor Afro is a national not-for-profit organization that celebrates and inspires Black connections and leadership in nature. What started as a kitchen table blog by Founder and CEO Rue Mapp in 2009 has since grown into a cutting-edge nationwide network with 100-plus volunteer leaders in 60 cities with network participation reaching 60,000 people. Outdoor Afro reconnects Black people with the outdoors through outdoor education, recreation, and conservation. Follow Outdoor Afro at outdoorafro.org and @outdoorafro today.
ABOUT SMARTWOOL: Based in Denver, Colorado, Smartwool® is a sock, apparel, and accessories brand whose products are designed to get the most out of the inherent benefits of Merino wool to bring comfort, confidence, and community to a life lived outside. For information on the full range of Smartwool® products or to find a dealer near you, visit Smartwool.com. Smartwool, a division of VF Outdoor, LLC, is a brand of VF Corporation.
Tickets on sale for Outdoor Afro's ninth annual fundraiser
Registration is now open for the nature glitz and glam of Outdoor Afro’s signature fundraiser Glamp Out. The national not-for-profit’s annual event takes place Friday, Oct. 20, at Bloc15 in Oakland’s Jack London. The ninth annual fundraising fun begins at 6 p.m. and concludes 10:30 p.m. Pacific Time. “Glamp Out is our celebratory evening where outdoor enthusiasts and national network supporters from around the country come together each year,” said Outdoor Afro Founder and CEO Rue Mapp. “We appreciate the opportunity for our community to dust off their hiking boots and dress up with us in support of our impactful programs and honor stellar leadership.”
RSVP HERE
Since 2015, Glamp Out has been Outdoor Afro’s annually anticipated fundraiser that celebrates the organization's milestones and ambitions for the coming year. This year’s theme, “Elevation,” signifies Outdoor Afro’s impact and intention for the Black American community. Throughout 2023, Outdoor Afro has continued to amplify its signature programs, strategic partnerships, and influential people with a growing, national team. Glamp Out will roll out the red carpet to help reach its 2023 organizational goals, featuring the following Bay Area speakers and performances:
HOST: Dave Clark, KTVU’s award-winning news anchor
BEATS: DJ Red Corvette, multiformat musical announcer
AUCTIONEER: Michael Tate, seasoned fundraising strategist
PERFORMERS: BET Sunday Best's Ashling Cole and accomplished saxophonist Vincent Lars
The fundraising affair also will salute Outdoor Afro nature achievements. The organization’s aim is to raise more than $200,000 in support of its year-round programs:
MAKING WAVES: Outdoor Afro’s promise is to teach every child and caregiver within its sphere of influence how to swim. The program launched in 2019 by Mapp after learning through CDC research that Black children now drown at a rate 7.6 times that of white children because of historical barriers. To date, Making Waves has awarded hundreds of "Swimmerships" (or swim lesson scholarships) around the country. The program’s ambitious 2023 aim: supporting 1,000 new swimmers in receiving local lessons.
OUTDOOR AFRO LEADERSHIP TRAINING: Now in its 11th year, this training teaches more than 100 men and women from across the United States how to guide their local communities safely and sustainably – for greater health and healing of all people and our planet. Contributions help Outdoor Afro volunteer leaders expand their training to include wilderness first-aid, recreational water safety skills, and model aspirational nature opportunities.
SIGNATURE CAPSTONE EVENTS: These experiences introduce volunteer leaders and local neighborhoods to the exploratory possibilities in nature and change the face of who can become an expeditioner. In the past, Outdoor Afro has prepared more than a dozen climbers to scale Mt. Kilimanjaro and certified 26 leaders as canoe or kayak instructors. Your support of Glamp Out helps advance the skill-building, confidence, and growth opportunities through pioneering models of adventure for the Black community.
Each year, Glamp Out welcomes more than 250 nature leaders, community supporters, cultural champions, elected officials, and celebrities. All coming together on behalf of Outdoor Afro’s mission to celebrate and inspire Black connections and leadership in nature. Glamp Out is a chance for Outdoor Afro’s national community to exercise generosity to support conservation through community-led engagement in nature.
RSVP HERE
Glamp Out purposefully recognizes individual and community contributions to Outdoor Afro – the organization’s way of upholding one of its key values of changing the narrative of who leads in outdoor spaces. The fundraiser helps continue to build lasting relationships while strengthening leadership opportunities in the outdoors. “Our programs are welcoming and multigenerational,” said Mapp, “leading to transformations both online and offline for people and the natural world.” More about Glamp Out here. Glamp Out sponsorship opportunities here.
ABOUT OUTDOOR AFRO: Outdoor Afro is a national not-for-profit organization that celebrates and inspires Black connections and leadership in nature. What started as a kitchen table blog by Founder and CEO Rue Mapp in 2009 has since grown into a cutting-edge nationwide network with 100-plus volunteer leaders in 60 cities with network participation reaching 60,000 people. Outdoor Afro reconnects Black people with the outdoors through outdoor education, recreation, and conservation. Follow Outdoor Afro at outdoorafro.org and @outdoorafro today.