Outdoor Afro Volunteer Leader Spotlight: Meet Angel Chung Cutno
At Outdoor Afro, our volunteer leaders play a vital role in shaping their local communities. We recently had the pleasure of sitting down with Angel Chung Cutno, one of our dedicated Volunteer Leaders, to hear more about her journey with Outdoor Afro. In this Q&A, Angel shares her personal experiences with Outdoor Afro’s Volunteer Leadership Program, the impact volunteering has had on her, and why she encourages others to get involved. Here’s what she had to say:
Q: Why did you join the program? What motivated you to become a volunteer leader, and what made you excited about the opportunity?
I ended up joining Outdoor Afro because I had just enrolled in another program in the city, to become a certified master naturalist, and I saw in someone’s bio in the cohort that she was involved in outdoor Afro. And I looked it up immediately and realized that this was something I wanted to be a part of because I already love being outdoors and doing a lot of outdoor activities, camping, climbing, hiking, all of that, biking. And to be able to do this and hold space with other black folks is exactly up my alley. So I became an outdoor Afro so that I could share outdoors experiences with other black people.
Q: What was your favorite moment or experience during your time as a volunteer leader? Can you share a specific story or moment that stood out to you and made your experience memorable?
Last summer, we went camping, and we really didn’t have to leave that far from New Orleans to be able to do it. But it was about an hour drive, and just going that far makes it feel like a completely different setting that you’re in. And we were able to be in a place where we had a beach and we had a hiking trail, and we also just had a really beautiful food setup. And I wouldn’t call it glamping, but we had a great time being outdoors. And we were also able to teach other people skills of how to be outdoors and how to set up a tent and how to forage and identify plants.
And so having that memory of knowing that we are sharing knowledge and going back to the proverb of each-one-teach-one is really exciting. And that’s why I love Outdoor Afro is to be able to see that spark in people when they learn something new about the outdoors, and it gives them a greater sense of confidence and willingness to even participate in outdoor activities.
Q: What would you say to someone thinking about applying for the program? How would you encourage others to join and take part in this opportunity?
To anyone else that’s thinking about applying, just do it. I mean, if you already love the outdoors, if you’re already doing activities, why not just have a platform so that you can invite other people to join activities with you? And that’s basically how I do it. I mean, all the activities that I host, I would end up doing on my own anyway, but I get to invite other black people into the space. And as soon as I tell them, I host outdoor meetups for black people, they get really excited.
And so it’s a really easy sell because people are excited about trying new things. And if they are nervous about it, knowing that there’s gonna be a community of other people that look like them makes them more eager and willing to be able to try new things in a space that they know will be safe.
Q: What did you gain as a volunteer leader?
Since I’ve been a leader of Outdoor Afro, I have gained new friendships and ways to connect with people that I might not have otherwise met. And so I go to other events and I talk about outdoor Afro there, and I invite people to meet ups. And so it just creates a way for me to be able to, create a community and have company on some of these activities that I would always do. So I love being able to expand the network of people, the community of people, and the horizons of the people that come out to the events.
Are you ready to lead, inspire, and make a difference in your community? The Outdoor Afro Volunteer Leader Program is more than just an opportunity to explore the outdoors—it’s a chance to grow, connect, and create lasting impact.
If you’re passionate about strengthening connections to nature and leading inclusive outdoor experiences, we want you on this journey with us. Learn more about our Volunteer Leadership program and how you can apply, or share this with someone who you believe would make an amazing Outdoor Afro Volunteer Leader!
Celebrating Black Nature Conservationists Throughout History
Throughout history, many cultures have embraced the importance of living in balance with nature, recognizing it as essential for life itself. Despite systemic barriers, Black environmentalists have made profound and lasting contributions to sustainability and conservation.
From pioneering figures like George Washington Carver to present-day trailblazers like Rue Mapp, Black leaders have shaped and enriched the nature conservation movement in countless ways. This Black History Month, we’re celebrating the achievements of four remarkable Black conservationists whose work continues to inspire and guide us in our mission to change the narrative of who can recreate the outdoors, and re-strengthen Black connections to land, water, and wildlife.
George Washington Carver (1864-1943)
Last year, we celebrated internationally recognized inventor, educator, and botanist George Washington Carver during Black History Month 2024.
Carver developed more than 300 commercial, industrial, and food products between the late 19th and early 20th centuries using the peanut. He originated cooking oils, beverages, paper, soaps, cosmetics, dyes, paints/stains, and even medicines, earning him the nickname “The Peanut Man.”
Carver also released 44 nature bulletins that reported cultivation findings for farmers, recipes for housewives, and science information for teachers. Many of the items he created are still used in nature today – by Outdoor Afro’s staff, team of volunteer leaders, and community participants across the United States.
Read more about the agricultural contributions of George Washington Carver on our Black History Month 2024 page.
MaVynee “The Beach Lady” Betsch (1935-2005)
Meet MaVynee Betsch, a true force of nature and a champion for environmental preservation.
The great-granddaughter of Florida’s first Black millionaire, A.L. Lewis, MaVynee traded a promising career as an opera singer and poured her inheritance into environmental causes, using her voice—both literally and figuratively—to advocate for American Beach on Amelia Island, Florida, a haven for Black Americans during the segregation era.
Her connection to American Beach ran as far back as her childhood; it was established by her father during the Jim Crow era as a safe, welcoming oasis for Black families to gather, relax, and enjoy the healing power and beauty of nature. So when environmental threats and property development endangered the area, MaVynee took action.
MaVynee Betsch later became known as “The Beach Lady” for dedicating her life to protecting American Beach. She even led tours for school field trips, during which she shared the beach’s history and inspired a new generation to value its significance. Thanks to her efforts, parts of American Beach are now protected as a historic site, preserving its legacy for generations to come.
Learn more about outdoor spaces across the country that have long been safer havens for Black people to find joy in nature in our Black Oases article, made in collaboration with REI.
Wangari Maathai, The Tree Mother of Africa (1940–2011)
Born in Kenya, Dr. Wangari Maathai was a visionary leader who believed that the power of people—and trees—could transform the world.
In 1977, Dr. Maathai founded the Green Belt Movement, an organization that has since planted over 50 million trees, helping to restore the environment and empowering Kenyan women through conservation. She also made strides in government, serving as Kenya’s Assistant Minister for Environment, Natural Resources, and Wildlife, and was elected to Parliament with an incredible 98% of the vote.
Her impact reached global recognition in 2004 when she became the first African woman to receive the Nobel Peace Prize for her groundbreaking work in sustainable development, democracy, and peace. Dr. Maathai’s legacy reminds us how one person’s commitment to the land can spark a movement that changes generations.
Across the country, our Volunteer Leaders share well known, little-known, and unknown stories of Black relationships with land, water, and wildlife—stories that, like Dr. Maathai’s, inspire leadership, conservation, and a long-lasting love for nature. Learn more about our Volunteer Leadership Program, and consider donating to support our yearly volunteer leader training and ensure that our volunteers are equipped with the necessary knowledge and skills to safely lead fun, intergenerational outdoor adventures that bring people together.
Rue Mapp (1971- )
Raised on a ranch in Northern California, Rue Mapp grew up immersed in the beauty of the outdoors. As she got older, she noticed how unique her childhood experiences of fishing, hiking, and exploring nature were compared to other Black Americans. That realization sparked the idea for Outdoor Afro.
In 2009, Rue launched a blog to detail her experiences in nature in the hopes of connecting Black Americans to the outdoors. Today, Rue Mapp is the Founder and CEO of Outdoor Afro. What started as a passion project has grown from a kitchen table blog into a national not-for-profit that encourages Black connections and leadership in the outdoors.
These are just a few of many stories to remind us that Black leadership in nature is deeply rooted in our history. From the pioneering agricultural work of George Washington Carver to the relentless environmental advocacy of MaVynee Betsch and Wangari Maathai, Black changemakers have long shaped the landscapes we know, love, and enjoy today.
At Outdoor Afro, we honor this legacy by continuing to foster Black connections and leadership in nature, guiding communities to explore, learn, and take action in the outdoors. The outdoors is a place for everyone to connect with nature, our shared history, and our community.
Outdoor Afro Welcomes 10 New Board Members to Advance Black Leadership in Nature
Media Contact: Lydia Sullivan, Outdoor Afro, Chief Operating Officer, lydia@outdoorafro.org
FOR IMMEDIATE RELEASE
Outdoor Afro Welcomes 10 New Board Members to Advance Black Leadership in Nature
OAKLAND, Calif. (January 2025) — Outdoor Afro, the nation’s leading organization where Black people and nature meet, is proud to welcome a cohort of esteemed board members who bring a broad range of expertise, passion, and leadership to its mission. After a highly competitive and collaborative search led by Potrero Group, a national leadership consulting firm, Outdoor Afro is thrilled to announce the addition of ten new board members, expanding its already dynamic board to a total of 19 members who collectively embody the organization’s commitment to amplifying Black joy and connection in the outdoors:
- Ariana Miller, Director, African American Alliance of Community Development Financial Institution (CDFI) CEOs
- Benje Williams, Cofounder, Executive Director, Outlandish
- Clifton E. Sorrell Jr, Architecture Department Faculty Instructor, Laney College
- Dan Kihanya, Director of Path Ahead Ventures, REI
- Jil Littlejohn Bostick, Vice President, Corporate Responsibility & Inclusion, Winnebago Industries
- Kasim Carter, Retail Sales Manager, REI
- Kristine Stratton, President and CEO, National Recreation and Park Association
- Lena Irish, Manager, U.S. Support Model, Habitat for Humanity International, Inc.
- Lulu Gephart, Vice President, External Affairs, The Wilderness Society
- Marie President, Regional Med Director/Physician, Dignity Medical Group
“These new board members represent a remarkable blend of skills, experiences, and a deep commitment to advancing Outdoor Afro’s vision,” said Shane Douglas, Outdoor Afro Board Member. “Their collective expertise will guide us as we continue to grow and amplify our impact nationwide.”
The newly appointed board members represent leaders in community development, financial management, nonprofit governance, strategy, healthcare, legal affairs, and outdoor recreation industries. Each individual shares a deep passion for Outdoor Afro’s mission of celebrating and inspiring Black connections and leadership in nature. Collectively, they bring extensive experience in strategic planning, fundraising, advocacy, and community engagement, demonstrating a shared commitment to advancing access in outdoor spaces.
Outdoor Afro continues to scale its impact through its strategic initiatives, including doubling the size of the volunteer-led network, deepening community partnerships, deploying digital tools, and overall fostering Black joy and connection through outdoor education and recreation. The new board members will be pivotal in guiding the organization’s ambitious goals, including financial sustainability, engagement, and programmatic accessibility.
“This is an exciting and transformative time for Outdoor Afro,” said Mike Brune, Board Vice Chair. “We look forward to the contributions of our new board members as we advance a world where everyone can find joy, community, and connection in nature.”
Potrero Group, a leadership consulting firm specializing in board and executive searches, played an integral role in identifying and recruiting the ten exceptional candidates. “These individuals stood out for their strategic insight, leadership expertise, and shared commitment to Outdoor Afro’s mission,” said Cleveland Justis, CEO & Principal at Potrero Group.
“We are honored to welcome these dynamic individuals to our board,” said Rue Mapp, Founder and CEO of Outdoor Afro. “Their unique perspectives and professional acumen will help us strengthen our programs, expand our reach, and create lasting opportunities for Black communities to connect with nature.”
ABOUT OUTDOOR AFRO: Outdoor Afro is a national not-for-profit organization reconnecting Black people to nature through recreation, conservation, and education. Our programs inspire leadership and celebrate Black joy in the outdoors, building stronger connections to land, water, and wildlife. Learn more at outdoorafro.org.
ABOUT POTRERO GROUP: Potrero Group is a leadership consulting firm helping changemakers thrive. We provide strategic planning, executive search, and board search services to leaders across sectors who are shaping a better future. Potrero Group invigorates organizations with new perspectives and strategies to ensure our clients stay effective, relevant, and resilient over time. For more information visit potrerogroup.com.
Outdoor Afro’s mountain adventure in Moab sporting these fly sock designs by Smartwool
Ten Outdoor Afro volunteer leaders from across the United States swooped into Moab, Utah, during September to add new skill-building experiences to their monthly network activities happening across local communities. “We got to know Moab and its offerings so well,” said Mardi Fuller, a four-year volunteer leader who guides Outdoor Afro’s local Boston network. “After the February 2021 skiing Capstone, I felt equipped and empowered to implement annual ski programs into my network. This desert Capstone has me dreaming about mountain biking and e-biking events.” As one of the national not-for-profit organization’s annual professional development opportunities, this year’s Moab Capstone in Southeastern Utah traveled to Arches National Park and other nearby nature attractions.
Outdoor adventure coach Shawn Brokemond of Sports Adventure led the capstone. She introduced volunteer leaders to some of the region’s most popular outdoor activities: canyoneering, mountain biking, packrafting, and stargazing. “It was super helpful to observe Shawn's leadership and teaching style – as well as all of the guides we worked with,” said Fuller. “I will incorporate these learnings into my general leadership practice. As one of my fellow volunteer leaders said repeatedly: ‘I'm here to learn and be led.’ It's a rare opportunity for us to receive rather than plan, coordinate, and lead. It truly gave me ideas, perspective, and reminders of what it feels like to be a participant.”
Outdoor Afro brand partner Smartwool joined the fun, providing volunteer leaders with the proper foot protection for every educational and recreational step. “The benefits of a good wool sock cannot be understated,” said Michael Casarrubia, marketing manager, community and partnerships, with Smartwool. “Our socks naturally wick moisture away from the body, helping regulate body temperature, resist smelly odors, are soft to the touch, and are essential equipment when heading into nature.”
Since 2020, Outdoor Afro and Smartwool have found common ground in community, sustainability, belonging, and the outdoors. Outdoor Afro celebrates and inspires Black connections and leadership in nature. Smartwool provides comfortable, capable gear that empowers outdoor enthusiasts and athletes to go far while feeling good along the way. Together, both make a classic pair in what a genuine partnership in nature looks and feels like. Continuing its shared mission to make the outdoors easily accessible, Smartwool lives for sustainability efforts. Designating the apparel brand as a natural collaborator and supporter of Outdoor Afro’s Volunteer Leader Program.
“The socks were extremely durable and provided comfort in the various Capstone events,” said Jimmy Allen, who leads the South’s Charlotte network. “It’s definitely my go-to sock for all future network activities.” In addition to annual Capstone experiences, Outdoor Afro’s selected and trained volunteer leaders guide their hometowns in year-round network activities. More than 100 volunteer leaders host innovative interpretations of fishing, biking, foraging, backpacking, camping, kayaking, canoeing, gardening, skiing, and more. Customized network events inspired and driven by community interests.
Annually, network participants in neighborhoods nationwide frequently ask: What is the best gear and equipment to invest in for their next Outdoor Afro adventure? Knowing what’s safe, sustainable, and comfortable is a request volunteer leaders often receive while guiding network experiences throughout U.S. communities. Exactly why Smartwool is Outdoor Afro’s top recommendation in foot protection and base layer support. Since 1999, the apparel brand has redesigned its base layers to provide all-day comfort and outdoor performance. “OMG! I have never worn a pair of Smartwool socks, but they were so awesome,” said Frances James of Outdoor Afro’s Bay Area and Northern California network, who received several compliments for her mushroom, campfire, and hatchet sock designs. “I wore them two days in a row. These socks fit me like a glove, providing a ton of support and padding while mountain biking, e-biking, and 4x4ing.”
ABOUT OUTDOOR AFRO: Outdoor Afro is a national not-for-profit organization that celebrates and inspires Black connections and leadership in nature. What started as a kitchen table blog by Founder and CEO Rue Mapp in 2009 has since grown into a cutting-edge nationwide network with 100-plus volunteer leaders in 60 cities with network participation reaching 60,000 people. Outdoor Afro reconnects Black people with the outdoors through outdoor education, recreation, and conservation. Follow Outdoor Afro at outdoorafro.org and @outdoorafro today.
ABOUT SMARTWOOL: Based in Denver, Colorado, Smartwool® is a sock, apparel, and accessories brand whose products are designed to get the most out of the inherent benefits of Merino wool to bring comfort, confidence, and community to a life lived outside. For information on the full range of Smartwool® products or to find a dealer near you, visit Smartwool.com. Smartwool, a division of VF Outdoor, LLC, is a brand of VF Corporation.
2024 award recipients for Outdoor Afro’s 10th annual fundraiser Glamp Out announced
Each year during Outdoor Afro’s fundraising gala, Glamp Out, the national not-for-profit organization recognizes outdoor leaders who have accomplished extraordinary impact work across U.S. communities. These nature innovators have contributed to Outdoor Afro’s mission to celebrate and inspire Black connections and leadership in nature. Since the organization's 10th annual Glamp Out will synchronously honor its 15th anniversary as a national movement, this milestone event will roll out the red carpet to uplift the amazing experiences, scholarship, and stewardship of the following award recipients Friday, Oct. 25, at the Claremont Hotel in Oakland-Berkeley Hills:
LEADER OF THE YEAR: MICHAEL CHEEK
DMV volunteer leader Michael Cheek became Outdoor Afro's 2024 "Leader of the Year” for providing excellence in volunteerism and for his dedication to strengthening Outdoor Afro’s mission work. "My initial reaction to this recognition is one of gratitude," said Michael when he received the news. "Words can't express how grateful I am for the love, support, and encouragement I have received from Outdoor Afro, its volunteer leaders, and its participants the last 8 years." Michael added: "I am also appreciative that I was given the freedom to plan and facilitate activities that represent who I am and what I personally enjoy about the outdoors. My hope is also that this recognition showcases yet another vision of what Black joy in the outdoors looks like."
PARTNER OF THE YEAR: NATIONAL PARK FOUNDATION
The National Park Foundation (NPF) received Outdoor Afro's 2024 "Partner of the Year” award for demonstrating meaningful partnership for years now that has helped Outdoor Afro create transformative, joyful, and life-changing nature experiences nationwide. "It’s an honor to work so closely with Outdoor Afro to inspire and grow a diverse and passionate community of national park enthusiasts, leaders, and stewards," said President and Chief Executive Officer Will Shafroth of the National Park Foundation. "Together, we will work to ensure that all people feel welcome in our national parks and other public lands."
LIFETIME ACHIEVEMENT RECIPIENT: DR. RAE WYNN-GRANT
Wildlife ecologist and research scientist Dr. Rae Wynn-Grant earned Outdoor Afro’s 2024 “Lifetime Achievement” award for her enduring impact in nature; strong leadership and advocacy work; and mentorship and community engagement as powerful examples of joy and impact in the outdoors. “I had a moment of stunned silence when Founder and CEO Rue Mapp called me about this recognition,” said Wynn-Grant. “When I think of this honor, I’m envisioning people who have lived long, full lives like previous Glamp Out recipient Dr. Mamie A. Parker. She has devoted so much valuable time to the outdoors. Then, I thought about it: It's not to question but accept that I’ve lived several different lives in a short amount of time. What a great honor to receive this reminder about the importance of community and fellowship – exactly what Outdoor Afro is – and to continue to work toward environmental goals that bring us all together.”
Glamp Out stands as Outdoor Afro’s signature annual fundraiser. The always-special occasion will honor 2024 success stories and revisit past accomplishments in the organization’s history – in pioneering leadership, sincere partnerships, and outdoor community programming. The 10th annual affair will toast to Outdoor Afro’s now 15-year nature achievements, sharing with attendees how it evolved from Mapp’s kitchen table blog to a nationwide nature organization. Glamp Out’s 2024 goal is to raise more than $250,000 in support of its yearlong and healing community programs. Funds raised during the event will support:
MAKING WAVES: The organization’s promise is to teach every child and caregiver within its sphere of influence how to swim. The program was developed in 2019 by Mapp after learning through CDC research that Black children now drown at a rate almost 8 times that of their white peers due to historical barriers. To date, Making Waves has awarded hundreds of “Swimmerships” (or swim lesson scholarships) around the country. The program funded 1,500 new swimmers this year.
OUTDOOR AFRO LEADERSHIP TRAINING: Now in its 12th year, this training teaches more than 100 men and women from across the United States how to guide their local communities safely and sustainably – for healing and greater health of all people and the planet. Contributions help Outdoor Afro’s network of volunteer leaders expand their training to include wilderness first-aid, recreational water activity skills, and model aspirational nature opportunities.
MULTIMEDIA STORYTELLING: Outdoor Afro’s ongoing nature narratives include inspiring stories documented through its website and social. The organization encourages community support to continue to amplify neighborhood voices and share the powerful experiences its volunteer leaders guide in local communities. Together, Outdoor Afro wants to remind the world that Black people and communities everywhere are strong, beautiful, and free.
SIGNATURE CAPSTONE EVENTS: These experiences introduce volunteer leaders and local neighborhoods to the exploratory possibilities in nature, changing the face of who can become an outdoor explorer. In the past, Outdoor Afro has prepared more than a dozen climbers to scale Mt. Kilimanjaro and certified 26 leaders as canoe or kayak instructors. Glamp Out helps advance the skill-building, confidence, and growth opportunities through pioneering models of adventure.
Each year, Glamp Out welcomes more than 250 supporters, cultural champions, nature leaders, elected officials, and celebrities. Everyone coming together on behalf of Outdoor Afro’s mission. It’s also a chance for Outdoor Afro’s national community to exercise generosity within the outdoors. Glamp Out purposefully recognizes individual and community contributions to the not-for-profit organization – Outdoor Afro’s way of upholding one of its key values of changing the narrative of who leads in outdoor spaces.
ABOUT OUTDOOR AFRO: Outdoor Afro is a national not-for-profit organization that celebrates and inspires Black connections and leadership in nature. What started as a kitchen table blog by Founder and CEO Rue Mapp in 2009 has grown into a cutting-edge nationwide network with 100-plus volunteer leaders in 60 cities with network participation reaching 60,000 people. Outdoor Afro reconnects Black people with the outdoors through outdoor education, recreation, and conservation. Follow Outdoor Afro at outdoorafro.org and @outdoorafro today.
Outdoor Afro x Foss Swim School make national splash, life-saving impact through Making Waves Program
National not-for-profit organization Outdoor Afro and U.S. swim provider Foss Swim School have poolside partnered for the past year to teach kids and caregivers the basics of swimming. The neighborhood result: a major splash for local families to transition their lessons confidently from community pools to waterfront parks. “Cannonball!” belted 6-year-old Making Waves Program participant Denver Post at Foss Swim School’s Rock Hill, Missouri, location. “I like swimming 100 percent. My favorite part is jumping in the pool. I feel like I’m going to the Olympics.” Since 2019, Outdoor Afro’s swim program Making Waves has funded swim lessons and water safety courses nationwide so younger generations like Denver can cultivate relationships with water at an early age. Outdoor Afro’s 2024 goal is to provide more than 1,500 new families with the same opportunity Denver had to learn and continue to develop this life-saving skill by the end of the year.
APPLY FOR SWIM SCHOLARSHIPS HERE
Already, Outdoor Afro has funded more than 1,500 new swimmers this year in partnership with swim providers like Foss Swim School and certified swim instructors who put care in the forefront of each lesson. “I don’t ever want a kid to fear water,” said Kendra Williams, 21, swim instructor at Foss Swim School, “and there’s no real timeline for you to become a good swimmer. I always want to ensure they’re comfortable and safe as we segue into each lesson.” Donating at least $200 to Making Waves here provides a swimmership to a children and their guardians for a series of four to six swim lessons. Families have the option of selecting their preferred swim vendor.
“Collaborating with Outdoor Afro has helped us bolster our purpose of providing a lifetime of confidence and safety around water,” shared FOSS CEO Craig O’Halloran. “We’re passionate about helping close the gap between the racial disparities in swimming abilities and thankful to be working with partners to help us do just that.” Outdoor Afro’s CEO and Founder Rue Mapp echoed O’Halloran’s words, adding: “In addition to the urgency to save lives with the help of supporters like Foss Swim School and Winnebago Industries, we know that if a child does not know how to swim they won’t ease into a tippy kayak, cast a pole in a lazy lake, or care about the crisis of plastics filling our oceans,” Mapp said. “Positive connections with water start with learning how to swim. And Outdoor Afro is proud to continue our efforts with providers who are also true partners.”
CLICK HERE TO WATCH MAKING WAVES IN ACTION
Through Making Waves, Foss Swim School has provided 294 students with swimming lessons across all 29 of its locations. The Winnebago Industries Foundation supports the program’s efforts by helping to fund Making Waves swimmerships through Foss. “At Winnebago Industries, we believe that time spent outdoors is time well spent,” said Jil Littlejohn Bostick, president of the Winnebago Industries Foundation. “We know the great outdoors is a place to find health and happiness and to create cherished memories with family and friends, and being comfortable in and around water is an important part of that experience. We believe in investing in programs that eliminate barriers, promote access and connect all people with the social, mental, and physical health benefits of the outdoors.”
Open to all ages, these lessons are another way to bring awareness about U.S. drownings. According to the Centers for Disease Control and Prevention, Black youth ages 10 to 14 drown in swimming pools at a rate more than 8 times that of white peers. Outdoor Afro launched Making Waves five years ago in response to the growing and alarming number, providing a solution to help families unlock the joy of developing positive connections with water. “I’m so grateful for the Outdoor Afro scholarship because everybody needs the opportunity to swim and have good swim instruction,” said Williams. In addition to Foss Swim School, Outdoor Afro collaborates with the following U.S. swim providers to fund 2024 swim lessons: Black People Will Swim in New York; Evolutionary Aquatics in Charlotte, North Carolina; LEGITswim in Washington, D.C.; Oshun Swim School in Seattle, Washington; and Yu Ming Charter School in Oakland, California. “Since I've learned about Outdoor Afro’s Making Waves, I've noticed a huge change in my daughters,” said Denver’s father, Zachery Post. “In their confidence, comfortability, and desire to know how to swim.”
ABOUT OUTDOOR AFRO: Outdoor Afro is a national not-for-profit organization that celebrates and inspires Black connections and leadership in nature. What started as a kitchen table blog by Founder and CEO Rue Mapp in 2009 has since grown into a cutting-edge nationwide organization. Outdoor Afro’s U.S. networks include nearly 100-plus volunteer leaders who guide nature activities in up to 60 cities with network participation reaching 60,000 people annually. Outdoor Afro reconnects Black people to the outdoors through outdoor education, recreation, and conservation. Connect with @outdoorafro on social and visit outdoorafro.org to follow our year-round nature narratives.
ABOUT FOSS SWIM SCHOOL: Jon and Susan Foss opened their first swim school in 1993. They created an age-appropriate curriculum, helping even the youngest swimmers confidently learn water adjustment, safety, strokes, and technique. With 31 years of expertise, FOSS has redefined the swim lesson experience by providing a fun, original, technically sound, and safer style of teaching. FOSS currently has 29 wim schools in Illinois, Iowa, Missouri, Minnesota, North Dakota, and Wisconsin. Connect with @fossswimschool on social and visit fossswimschool.com. Photos by Techboogie.
Outdoor Afro searches for visionary Chief Operating Officer to lead not-for-profit's pivotal ‘Year of Innovation’
Outdoor Afro is where Black people and nature meet. It’s also where a new Chief Operating Officer can help strategically guide the national not-for-profit organization’s daily operations. “We’re now in search of a Chief Operating Officer who can partner with me as an executive leader,” said Outdoor Afro Founder and CEO Rue Mapp, “an individual who can lead and manage our talented team. Someone who is also a skilled organizational manager.” In its “Year of Innovation” and now 15th year since its founding, Outdoor Afro seeks a leader who can inspire and drive innovation internally for high-impact program results. This role involves optimizing operations, providing financial oversight, and leading development, partnerships, and board engagement.
Outdoor Afro is seeking a candidate who can ensure operational efficiency, strategic alignment, financial health, strong board relations, high-performing teams, domain expertise, and thought leadership. The organization started as a blog and social enterprise by Mapp. She incorporated Outdoor Afro in 2015 as a 501(c)(3) and has led it since as CEO. The organization has grown from that blog and three founding board members to 12 full-time staff and a 13-member Board of Directors. Outdoor Afro's operating budget has grown from a modest $110,000 in revenue in 2015 to now $4 million – largely from foundations, individuals, and corporate partner support.
ABOUT OUTDOOR AFRO: Outdoor Afro is a national not-for-profit organization that celebrates and inspires Black connections and leadership in nature. What started as a kitchen table blog by Founder and CEO Rue Mapp in 2009 has since grown into a cutting-edge nationwide organization. Outdoor Afro’s U.S. networks include nearly 100-plus volunteer leaders who guide nature activities in up to 60 cities with network participation reaching 60,000 people annually. Outdoor Afro reconnects Black people to the outdoors through outdoor education, recreation, and conservation. Connect with @outdoorafro on social and visit outdoorafro.org to follow our year-round nature narratives.
Outdoor Afro seeks new board members
National not-for-profit Outdoor Afro is in search of experienced and innovative board members. The organization seeks those who can provide strategic guidance and strong governance in service of celebrating and inspiring Black connections and leadership in nature. “This is an opportunity for strategic and experienced leaders from all fields to embody their personal love for the outdoors," said Outdoor Afro Founder and CEO Rue Mapp, "embracing the adventurous spirit of Outdoor Afro, our programs, and our board with excitement and integrity." New board members will help support Outdoor Afro’s mission by giving time and resources toward governance, strategy, fundraising, and network-building. As the nation’s leading organization where Black people and nature meet, Outdoor Afro reconnects Black people year-round to land, water, and wildlife through outdoor education, recreation, and conservation. Outdoor Afro amplifies Black joy and connection to each other and nature by sharing powerful stories of community-building and leadership outdoors.
The now 15-year organization creates programs that uplift togetherness and collaborates with partners to scale collective impact. Outdoor Afro has made historic and sustainable strides since its founding, achieving 10 times more growth in its last five years. Serving on the board today is an invaluable opportunity to grow the organization’s strategic insight, exemplify best nonprofit governance practices, and build connections for funding, partnerships, and visibility. Board members will leverage personal networks; promote Outdoor Afro’s work; build mutually beneficial partnerships with corporations and community organizations; support and oversee the CEO; ensure a high-functioning governance structure; evaluate the organization’s opportunities and risks; and exercise fiduciary responsibility by ensuring financial accountability.
Outdoor Afro is looking for board members who will advance the strategic pillars from its recently completed strategic plan, including building staff and organizational foundations; strengthening the accessibility of Outdoor Afro’s brand and programs; and maintaining long-term financial sustainability. Outdoor Afro retained Potrero Group, a national strategy and search firm, for this opportunity. While many nonprofits recruit board members through their own personal networks, Potrero Group believes an open board search is a critical chance for organizations to expand their network, raise their visibility, and multiply their impact. Click this link to learn more information about the position and how to apply. Interested candidates should apply by Aug. 19, 2024, for priority consideration. Email Potrero Group Founder and CEO Cleveland Justis at cjustis@potrerogroup.com to share recommendations.
ABOUT OUTDOOR AFRO: Outdoor Afro is a national not-for-profit organization that celebrates and inspires Black connections and leadership in nature. What started as a kitchen table blog by Founder and CEO Rue Mapp in 2009 has since grown into a cutting-edge nationwide organization. Outdoor Afro’s U.S. networks include nearly 100-plus volunteer leaders who guide nature activities in up to 60 cities with network participation reaching 60,000 people annually. Outdoor Afro reconnects Black people to the outdoors through outdoor education, recreation, and conservation. Connect with @outdoorafro on social and visit outdoorafro.org to follow our year-round nature narratives.
Save the Date: Outdoor Afro's 10th annual fundraiser celebrates its 15-year org history
Glamp Out stands as national not-for-profit Outdoor Afro’s signature annual fundraiser. In its 10th year, the fashionable gala will take place Friday, Oct. 25, at the Claremont Hotel in Oakland-Berkeley Hills at 6 p.m pacific time. The always-special occasion will honor 2024 success stories and revisit past accomplishments in the organization’s history – in pioneering leadership, sincere partnerships, and outdoor community programming. “This is a milestone year,” said Outdoor Afro Founder and CEO Rue Mapp. “I can’t believe how fast time has flown as we have forged ahead in our work and impact for the past 15 years, setting a high bar for reconnecting more communities with nature.”
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The 10th annual affair will toast to Outdoor Afro's now 15-year nature achievements, sharing with attendees how it evolved from Mapp’s kitchen table blog to a nationwide nature organization. Glamp Out’s 2024 goal is to raise more than $250,000 in support of its yearlong and healing community programs. Funds raised during the event will support:
MAKING WAVES: The organization’s promise is to teach every child and caregiver within its sphere of influence how to swim. The program was developed in 2019 by Mapp after learning through CDC research that Black children now drown at a rate almost 8 times that of their white peers due to historical barriers. To date, Making Waves has awarded hundreds of “Swimmerships” (or swim lesson scholarships) around the country. The program’s 2024 aim: supporting 1,500 new swimmers.
OUTDOOR AFRO LEADERSHIP TRAINING: Now in its 12th year, this training teaches more than 100 men and women from across the United States how to guide their local communities safely and sustainably – for healing and greater health of all people and the planet. Contributions help Outdoor Afro’s network of volunteer leaders expand their training to include wilderness first-aid, recreational water activity skills, and model aspirational nature opportunities.
MULTIMEDIA STORYTELLING: Outdoor Afro’s ongoing nature narratives include inspiring stories documented through its website and social. The organization encourages community support to continue to amplify neighborhood voices and share the powerful experiences its volunteer leaders guide in local communities. Together, Outdoor Afro wants to remind the world that Black people and communities everywhere are strong, beautiful, and free.
SIGNATURE CAPSTONE EVENTS: These experiences introduce volunteer leaders and local neighborhoods to the exploratory possibilities in nature, changing the face of who can become an outdoor explorer. In the past, Outdoor Afro has prepared more than a dozen climbers to scale Mt. Kilimanjaro and certified 26 leaders as canoe or kayak instructors. Glamp Out helps advance the skill-building, confidence, and growth opportunities through pioneering models of adventure.
Each year, Glamp Out welcomes more than 250 supporters, cultural champions, nature leaders, elected officials, and celebrities. Everyone coming together on behalf of Outdoor Afro’s mission to celebrate and inspire Black connections and leadership in nature. It’s also a chance for Outdoor Afro’s national community to exercise generosity within the outdoors. “Because of our partners and supporters, our team has moved the organization to achieve record-breaking results through generative and healing community programming with operational excellence,” Mapp said. “It’s an exciting time to look forward to the future and celebrate with our community the accomplishments we’ve achieved together.”
Glamp Out purposefully recognizes individual and community contributions to the not-for-profit organization – Outdoor Afro’s way of upholding one of its key values of changing the narrative of who leads in outdoor spaces. Throughout the summer months, Outdoor Afro will use its social platforms (@outdoorafro) to surprise 2024 attendees with Glamp Out’s roster of special guests. “Our whole community programs welcome everyone,” said Mapp. “Leading to lasting, positive change for people and the environment, Glamp Out celebrates our community impact while helping us continue to build durable relationships between people and our planet.”
ABOUT OUTDOOR AFRO: Outdoor Afro is a national not-for-profit organization that celebrates and inspires Black connections and leadership in nature. What started as a kitchen table blog by Founder and CEO Rue Mapp in 2009 has grown into a cutting-edge nationwide network with 100-plus volunteer leaders in 60 cities with network participation reaching 60,000 people. Outdoor Afro reconnects Black people with the outdoors through outdoor education, recreation, and conservation. Follow Outdoor Afro at outdoorafro.org and @outdoorafro today.
Outdoor Afro x Black People Will Swim enter ‘World’s Largest Swimming Lesson’
Jump in! Outdoor Afro’s annual Making Waves program will partner with Black People Will Swim (BPWS) for the second year in a row – this time making a cannonball splash Thursday, June 20. A summer day internationally known as The World’s Largest Swimming Lesson (WLSL). “This global lesson is a first-time experience for both our organizations and connects perfectly to Outdoor Afro’s sixth annual Making Waves program,” said Founder and CEO Rue Mapp. “Partnering with our swim provider, Black People Will Swim, makes the moment historic to support this life-saving skill.” Outdoor Afro will sponsor BPWS in offering free swim lessons to up to 200 Black kids and caregivers in a single day at York College Natatorium in Jamaica, Queens, New York. When registration opened Saturday, June 8, the day lesson already attracted 250 registrants. “Our sessions are always sold out,” said BPWS Founder Paulana Lamonier. “This free event is our way of saying we haven’t forgotten about you. Here’s your chance to practice water safety with us. Let’s make a splash by starting summer off on a safe note."
The two organizations are simultaneously providing free swim lessons with hundreds of swim schools across the globe. This epic pool experience will build on Outdoor Afro’s 2024 Making Waves goal to fund 1,500 new swimmers to learn water safety and basic swimming techniques by the end of the year. Open to all ages, the 30-minute pool sessions led by BPWS will rotate from 5 p.m. to 8 p.m. EST. These lessons are another way to bring awareness to drownings in the United States, said Lamonier. According to the Centers for Disease Control and Prevention, Black youth ages 10 to 14 drown in swimming pools at a rate more than 8 times that of white peers. During 2019, Outdoor Afro launched Making Waves in response to the growing and alarming number. Meanwhile, WLSL developed through the World Waterpark Association and became a worldwide public relations event to help educate the public about water safety and prevent drownings.
Supported by aquatic centers, waterparks, swim schools, and community pools, the awareness day is also celebrating its 15-year anniversary this year like Outdoor Afro. Both organizations collaborate with swim operations nationwide to help families unlock the joy of developing positive relationships with water. WLSL aligns with the opportunity Outdoor Afro and BPWS are creating to reach newer generations of confident swimmers, explorers, and conservationists, said Mapp. “In addition to the urgency to save lives, we know that if a child does not know how to swim, they won’t ease into a tippy kayak, cast a pole in a lazy lake, or care about the crisis of plastics filling our oceans,” Mapp said. “Positive connections with water start with learning how to swim. And Outdoor Afro is proud to continue our efforts with Black People Will Swim as part of this year’s roster of partner providers.”
FAST SPLASH FACTS:
- In addition to BPWS, Outdoor Afro collaborates with the following U.S. swim providers to fund 2024 swim lessons: Evolutionary Aquatics in Charlotte, North Carolina; Foss Swim School in Eden Prairie, Minnesota; LEGITswim in Washington, D.C.; SwemKids in Atlanta, Georgia; and Oshun Swim School in Seattle, Washington; and Yu Ming Charter School in Oakland, California.
- BPWS is the only swim school in the five boroughs participating in WLSL that is sponsored by Outdoor Afro.
- WLSL will serve as an Open House for families wanting to meet the BPWS team and take a swim assessment before registering.
- After this event, BPWS aims to expand to the Long Island area to provide further instruction.
ABOUT OUTDOOR AFRO: Outdoor Afro is a national not-for-profit organization that celebrates and inspires Black connections and leadership in nature. What started as a kitchen table blog by Founder and CEO Rue Mapp in 2009 has since grown into a cutting-edge nationwide organization. Outdoor Afro’s U.S. networks include nearly 100-plus volunteer leaders who guide nature activities in up to 60 cities with network participation reaching 60,000 people annually. Outdoor Afro reconnects Black people to the outdoors through outdoor education, recreation, and conservation. Connect with @outdoorafro on social and visit outdoorafro.org to follow our year-round nature narratives.