We Have Wellness At Home

We Have Wellness At Home

Wellness has become a booming industry, and booming industries have a sneaky way of wandering away from the very things that gave them meaning in the first place.

Search #wellness on social media and you will probably encounter color coordinated yoga outfits, immaculate morning routines, expensive retreats, aesthetic water bottles, supplements, saunas, spas, and people who appear to have somehow eliminated to-do lists, deadlines, and dirty dishes from their daily lives. Before long, wellness can start to feel like just another thing we are expected to purchase and perfect before we are allowed to enjoy any of its benefits.

Some of those things can be lovely, after all beauty and ritual have always belonged to us. There is nothing wrong with a beautiful yoga mat, a boujee candle, or a fancy spa day that helps you feel grounded. But fancy is optional, especially when it comes with a price tag, and wellness should never become another standard we have to meet before we are permitted to feel good in our own bodies and lives.

So before the back-to-school rush gives way to the back-to-back holidays and all their built-in busyness, we’d like to invite you to think about wellness a little differently. Not as something you have to earn, but as something you can practice right where you are. Not as an elaborate reinvention of your life, but as a series of small ways to reconnect with yourself, your community, and the natural world around you. 

We’ll start with the simplest possibilities and move gradually toward bigger ones, because caring for ourselves can begin with five minutes outside just as surely as it can begin on a hike.

But first, let’s go back to the beginning.

A natural history

Outdoor Afro was founded 17 years ago to celebrate and inspire Black connections to and in nature, and that mission begins with a truth many of us already know somewhere deep in the body: nature is not a luxury waiting for us at the end of achievement. Nature is home.

It’s the park and the creek, the trail, the lake, the trees and the birds moving across the morning sky with absolutely no concern for whatever is happening in the news. 

Nature is present not only around us, but in the memories that shaped us. It’s greens being washed in the sink, the auntie whose houseplants are lined up like favorite cousins, the family reunion beneath a great tree, the uncle who knows where the fish bite, and the little kids running toward an open patch of grass because their bodies seem to understand the need for nature before ever thinking too deeply about it.

For many of us, connection with nature is already woven into the ordinary textures of life, even if we have never described those experiences as “outdoor recreation.” Maybe nobody in the family owned technical hiking boots, but there were afternoons in the yard, cookouts in the park, fishing trips, walks after dinner, stoop conversations under a summer sky, or long drives toward somebody’s favorite piece of land. Nature has always had a way of appearing around the edges of our lives, reminding us that the outdoors is not somewhere we have to travel to become worthy of entering.

But modern wellness can sometimes make us feel as though we need to become someone else before we begin. Outdoor Afro offers another possibility: reconnecting with something that has already been ours, even when we are experiencing it in a completely new way.

Maybe that looks like joining an Outdoor Afro outing and climbing into a kayak for the first time, learning how to hold a paddle and discovering the delicate balance between your body, the boat, and the water. Or maybe it’s casting a fishing line for the first time and learning that patience really is a virtue, while also discovering that sitting quietly beside a creek can be its own kind of rest. Or maybe you give birding a chance and realize that simply paying attention can transform an ordinary patch of sky into a neighborhood full of extraordinary feathered friends.

At the beginning, you might not know the names of the gear, the rules of the activity, or the rhythm of the group yet. None of that disqualifies you. Expertise can come later. Confidence can come later. Belonging does not have to.

You are already home.

Start with five minutes outside

Wellness can begin with something almost absurdly simple: open the door.

Alright, you’re all inspired now and ready to delve into wellness, well where to begin? Step outside and give yourself a moment before deciding what you are supposed to do next. Feel the temperature on your skin. Look up at the sky. Find something green. Notice where the light lands. Listen first for the loudest sound around you, then for the quietest one. There is no performance required and no particular insight you have to achieve. The simple act of noticing can be enough.

If it feels comfortable and safe, take off your shoes for a few minutes and let your feet meet grass, sand, soil, or another natural surface. Research into “grounding,” or direct physical contact with the earth, is still emerging, with small studies exploring possible positive effects on mood and physical wellbeing. [1] That means it is best approached with curiosity rather than big promises. You do not need to believe that standing barefoot in the grass will cure anything in order to appreciate the simple pleasure of cool ground beneath your feet, the slight unevenness of soil, or the feeling of sand shifting underneath your weight.

Sometimes touching the earth is simply a pleasant way to remember that you have a body and that your body lives here.

From there, let your attention move toward your breath. Take one breath that reaches a little deeper than the ones you were taking indoors. Let the exhale stretch gently longer than the inhale and notice whether your shoulders soften on their own. Breathing practices have been studied for their effects on stress, blood pressure, heart rate, and other biomarkers of a happy nervous system. [2] Outside, breathing can feel less like another wellness assignment and more like part of the landscape itself, with air moving through leaves, into your lungs, and back into the world.

You are not optimizing anything. You are simply outside, breathing air, noticing where you are, and allowing that to be enough for a few minutes.

Stay long enough to notice something

If five minutes feels good, let the moment widen.

Stand beneath a tree, wander slowly through a park, sit beside water, or try a little forest bathing by moving without rushing and letting your senses lead. Forest bathing does not require any particular equipment or level of expertise. At its simplest, it is an invitation to spend time among trees and pay deliberate attention to what you can see, hear, smell, and feel.

Notice the temperature and the pattern of light on the sidewalk. Pay attention to the smell of grass after rain or the texture of bark beneath your hand. Listen to the way leaves move when the wind passes through them. Watch insects doing their tiny, serious work. Notice how much life is carrying on around you without asking you to solve, improve, or accomplish anything.

Research into nature exposure and practices such as forest bathing has associated time in green spaces with benefits related to stress, blood pressure, sleep, physical activity, and mental wellbeing. [3] [4] But the appeal does not have to live entirely in the research. There is also something wonderfully uncomplicated about spending time in a place where your only responsibility for a few minutes is to notice what is already happening.

Maybe you went outside feeling wound up and came back a little calmer. Maybe nothing dramatic happened at all, but you noticed a bird you had never seen before. Maybe your mind wandered in ten directions and then, for one small moment, landed on the sound of rain against leaves.

That counts.

Not every form of wellness needs to photograph beautifully, and that may be part of its beauty. The outdoors asks for presence more often than performance.

Take a walk

The next step might be a walk around the block, down the street, through a nearby park, or along whatever route feels familiar enough to let your attention soften.

The walk does not have to become a workout. You do not have to track your pace, count your steps, think about burning calories, or turn it into another opportunity for self improvement. Walking can simply be a way to move through your own neighborhood at human speed and reconnect with a body that spends so much of the day sitting, working, driving, scrolling, carrying, or rushing.

A walk can be slow enough for conversation, slow enough for elders, and slow enough for children who need to stop every few yards to inspect a rock, a bug, a flower, or some mysterious object adults would otherwise pass without noticing. It can also be slow enough for someone who is tired but still wants to feel the sun. Movement can support physical wellbeing while also remaining pleasurable, social, curious, and ordinary.

Sometimes a walk is simply a walk, and that can be enough.

Gather somebody with you

Then there is the kind of wellness that happens when people gather.

A group of strangers might meet in a parking lot for a hike and, somewhere between the trailhead and the overlook, stop feeling quite so strange to one another. Somebody remembers extra water. Somebody has snacks. Somebody tells a story that makes the whole group laugh. Somebody is moving a little more slowly, so the pace changes without making a big production of it. By the end of the outing, names have become nicknames and people are exchanging numbers or talking about what they want to try next.

That counts as wellness, too.

Black communities have long practiced care through gathering. We have made room for one another in kitchens, on porches, beneath church roofs, beside grills, around card tables, at family reunions, and anywhere else people could arrive as their full selves and expect to be folded into the life of the group.

Outdoor Afro carries that same spirit outside.

On a trail, care may look like checking on the quiet person who has fallen a few steps behind. On the water, it may be showing somebody how to hold a paddle or cast a line. At a campsite, it may be helping a first timer figure out their tent before the sun goes down. Sometimes it is as simple as hearing, “You’re doing fine,” right when you need to hear it.

Community can turn unfamiliar activities into possible ones. It can make the first hike feel less intimidating, the first night outside feel safer, and the first attempt at something new feel like a story worth telling instead of a test you were expected to pass.

There is room for learning, uncertainty, laughter, and joy. There is room for somebody to know exactly what they are doing and somebody else to ask which end of the paddle goes where.

That is part of the experience.

Camp right where you are

You do not need to drive six hours into the wilderness to have an outdoor adventure.

We are proud to share our new national initiative, Little CampOut, that brings the spirit of camping closer to home because there’s something wonderful about an adventure that begins with what you already have.

Little CampOut makes room for families who cannot travel, people who have never camped before, households working with limited resources, and anyone who wants to experiment before committing to something bigger. It removes the idea that camping has to begin with a trunk full of expensive gear and a remote destination with no cell service, by recreating a virtual campfire with folks gathered round to share stories.

If you missed the last one, relive the stories here, and download the app to be sure you’ll be notified of the next one!

And when you’re ready, come farther with us

Because maybe eventually you’ll want something bigger…

Maybe after all these small steps you’ll find you want a trail that carries you somewhere you have never been, a river that asks you to learn a new rhythm, a fishing spot someone else loves enough to share, a garden you did not know was hidden in your own city, a campsite beneath unfamiliar stars, or a snowy hill that reminds you winter can be playful instead of merely cold.

Outdoor Afro outings offer a way to experience those possibilities through community. Across the country, trained Outdoor Afro Volunteers guide experiences that connect people with our lands and waterways through outdoor recreation, education, and conservation.

You may arrive knowing exactly what you are doing, or you may arrive wondering what you should wear and whether everyone else will somehow be more experienced than you.

Either way, there is room for you.

Belonging in nature is not something you earn by accumulating equipment, memorizing terminology, or proving how adventurous you are. 

You can learn as you go. 

You can ask questions. 

You can move slowly. 

You can be nervous. 

You can laugh when you get something wrong. 

You can discover that the activity you were sure would not be for you is suddenly the one you cannot stop talking about! 

Come join us and see for yourself.

Wellness was never supposed to be another thing to achieve

When we say “we have wellness at home,” we are talking about more than a physical address.

The wellness industry can keep offering its beautiful versions of wellbeing, and some of them may serve us well (no pun intended…okay maybe a little), but Outdoor Afro keeps pointing toward something older, closer, and much harder to put a price on: the living world around us, the communities that help us feel at home within it, and the ordinary practices that bring us back into relationship with our bodies, one another, and the earth beneath our feet.

You do not have to overhaul your routine to begin. You might start by taking your morning coffee outside. You might breathe beneath a tree, walk around the block, sit beside a creek, put a tent in the backyard, borrow a pair of binoculars, learn how to cast a line, or join an Outdoor Afro outing and discover that your first time can still feel like a return.

You got this and we got you.

See you outside.

JOIN A TRIPDONATE TODAY

Campout Collab – Outdoor Afro x Latino Outdoors

Campout Collab – Outdoor Afro x Latino Outdoors

Building Community, Wellness, and Belonging Through Camping

Some of the best stories begin around a campfire.

This year, Outdoor Afro and Latino Outdoors embarked on a beautiful journey together, bringing Black and Latino communities into nature through a series of multi-day camping experiences centered around wellness, leadership, and belonging. From Houston to the San Francisco Bay Area and the Chicago region, participants gathered under one shared vision: that the outdoors is a place where our communities can reconnect, learn, and thrive, together.

What unfolded across these campouts was a living reminder that our stories, cultures, and traditions have always been connected to the land and to one another.

Every stop along the way added another chapter to that story.

CHAPTER 1: HOUSTON

Making Space for Wellness

At Palmetto State Park outside Houston, the importance of gathering together felt especially profound.

Participants made molcajete salsa and shared discada tacos. They learned about the African roots that shape so much of Latin American music and danced together in celebration of those shared histories. They learned to build campfires, floated in the river, and looked up at the stars together.

Around the evening fire, stories emerged about family traditions, ancestors, and the connections built over the course of the weekend. Others spoke about the importance of unity, kinship, the healing power of nature, and how meaningful it is to be in a space where we can simply be ourselves. Iliana Alviter, of Latino Outdoors remarked:

Again and again, people spoke about the healing that happens when we are able to simply be ourselves, and this weekend offered a powerful reminder: joy is not separate from the work—it is part of the work.

CHAPTER 2: SAN FRANCISCO BAY AREA

Finding Magic, Rain or Shine

The Bay Area campout taught another lesson entirely…

The rain came, but so did everyone else.

Nobody allowed the weather to interrupt what had been months of planning and anticipation. Instead, participants adapted together, finding new ways to enjoy nature. Astronomy presentations moved indoors. Movie nights appeared. Arts and crafts tables emerged. Families gathered in community spaces, played Lotería and Taboo, shared meals, and made memories that had nothing to do with perfect weather.

When the skies opened, hikers headed for the trails and explored the tide pools together.

Perhaps the most beautiful moments came through the connections between generations. Children played with elders, young adults found community with families, parents watched new friendships form in every direction.

Latino Outdoors’ SF Bay Area Regional Coordinator, Aurora Cortes, reflected:

“Our community campout in partnership with Outdoor Afro was a huge success! It rained on us, but even the rain wasn’t enough to keep people from camping! Our closing circle got very emotional with people expressing their immense gratitude for a safe space… It was all just really good vibes.” 

The gathering became a reminder that belonging isn’t built by ideal circumstances. It is built by people choosing to care for one another, no matter what the forecast says.

CHAPTER 3: CHICAGO

The Stories We Carry Home

By the time our communities gathered at Indiana Dunes State Park outside Chicago, something special had already taken root, now joined by even more new Midwest participants who arrived ready to connect.

Newcomers were welcomed like old friends. Meals were shared. Gear was exchanged. Community members came together to offer their knowledge of the dunes while around the bonfire, stories, laughter, and quiet moments of rest filled the evening air.

Then came Sheila, an injured blue bird found by participants that became an unexpected companion for the weekend! Community members cared for her until wildlife professionals arrived, embodying the stewardship and compassion that live at the heart of both organizations.

Outdoor Afro leader Sheena Duffey reflected on the experience beautifully:

“There’s something special about being surrounded by nature and even better when it’s shared with community. These are the kind of memories that stay with you—rooted in connection, culture, and the joy of the outdoors.”

And that’s exactly what these campouts created: memories rooted deeply enough to travel home with us.

One Journey, Many Campfires

Across every campsite, one truth remained constant: our communities belong in the outdoors, not just as visitors, but as outdoor leaders, storytellers, and caretakers. We are joyful participants in the natural world. This collaboration between Outdoor Afro and Latino Outdoors demonstrated what becomes possible when Black and Latino communities gather with intention. 

The campfires may have gone out for now, but the relationships, confidence, and memories created on this journey continue to glow. And this story is still being written with additional campouts planned for later this summer, we look forward to welcoming even more people into experiences that nurture wellness, deepen connection, and build lasting community in the outdoors.

So whether you’re a seasoned nature enthusiast or finally inspired to embark on your very first outdoor adventure, there’s a place for you with us on future trips! 

 

To connect with nature and find upcoming events near you, download the Outdoor Afro app and visit Latino Outdoors’ blog

We can’t wait to see you on the trail, around the campfire, and in community.


Free to Be the Best Me: A Juneteenth Reflection on Outdoor Wellness

Free to Be the Best Me

A Juneteenth Reflection on Outdoor Wellness

Freedom anniversaries ask us to look both backward and forward. On June 19th, 1865, two and a half years after the Emancipation Proclamation, news of liberation finally reached Galveston Bay, Texas. That day, our ancestors stepped into a new reality that was equal parts possibility and uncertainty. Ever since, Black communities have marked Juneteenth with music, food, dance, and celebration.

We’re adding another layer to that tradition: we celebrate by moving our bodies through sunlight, fresh air, and wide open landscapes. 

 

Making Waves: Freedom Flourishes in Community

Juneteenth reminds us that progress has always been powered by people working together. Today, expanding access to water safety and swim education requires that same spirit of collective action.

Making Waves is building a network of Community Collaborators who share our commitment to ensuring that Black children, families, and communities have access to life-saving swim education. Through these partnerships, we can create pathways to confidence, safety, joy, and belonging in and around water.

We’re not talking about one day clinics. Our goal is to connect families with a full beginner swim series that builds skills over time and empowers participants to reclaim freedom in the water.

Do you know a swim school, instructor, community organization, recreation center, or aquatic program that shares this vision? We’d love an introduction. Use the link below to refer to an organization.

If your organization is interested in joining the network, visit the Outdoor Afro app and submit a Swim Partner Application.

Apply or refer here

Why the Outdoors Matter

Outdoor Afro’s mission of reconnecting Black people with natural spaces springs from lived history. There was a time when forests hid patrolmen, lakeshore parks posted whites-only signs, and hiking gear ads erased faces that looked like ours. Yet our elders found ways to garden, fish, explore and thrive in nature all the same. Today, when we kayak rivers or learn to fish in our communities, we honor their ingenuity and announce, “We belong here.”

That belonging is also supported by decades of research confirming what intuition already knew. There are over 1000 studies on nature’s impact on wellness.

For Outdoor Afro, this matters because many of the wellness challenges facing our communities are connected to chronic illnesses like hypertension, heart disease, and diabetes that disproportionately affect the Black people. Time outdoors is one practical way to support prevention, movement, stress reduction, and overall wellbeing.

Research on green space points in a similar direction. A 2024 systematic review and meta analysis found that greater access to green space was associated with lower odds of diabetes and hypertension. [1] Another large review found that nature exposure is linked with positive outcomes including improved blood pressure, physical activity, mental wellness, sleep, and cognitive function. [2]

The takeaway is simple: being outdoors supports wellness in many ways that don’t have to be complicated. A walk through the neighborhood, time near water, a bike ride, or a community hike can all become part of how we care for our bodies, steady our spirits, and practice freedom in real time.

 

Simple Ways to Thrive Outdoors

Nowadays, our community seems to be busier than ever, but you can embrace wellbeing through simple daily choices. We turned to Nicole Wilson, an Outdoor Afro Volunteer, to share her expertise by asking what is your NatureRx* and how does it help you feel free, grounded, and well in your body, spirit, and relationship with nature? *NatureRx is your personal prescription for wellness through nature. It can be an outdoor activity, place, or practice that supports your physical, mental, emotional, or spiritual wellbeing.

So let’s enjoy the fresh air as we elevate Juneteenth to more than a date on the calendar and into a season of embodied freedom that lasts all year. Download our app to explore upcoming events. See you on the trail where we are free to be well and free to become our best selves every step of the way.

Get the app

 

Sources:

[1] A 2024 systematic review and meta-analysis found that green space access was associated with reduced odds of diabetes mellitus, hypertension, and obesity. https://pmc.ncbi.nlm.nih.gov/articles/PMC10953288 “Association of greenspaces exposure with cardiometabolic …”

[2] A 2021 review in the International Journal of Environmental Research and Public Health found evidence linking nature exposure with improved cognitive function, brain activity, blood pressure, mental health, physical activity, and sleep. https://pmc.ncbi.nlm.nih.gov/articles/PMC8125471 “Associations between Nature Exposure and Health – PMC – NIH”


Mother's Day, Mother Earth

Mother’s Day is a reminder to look up, step out, and remember: care is lived in the everyday. It shows up in how we move through the world, how we tend to what’s around us, and how we stay connected to what sustains us. And in the way Outdoor Afro understands “home,” care has always been simple: we believe the strongest kind of stewardship begins with love.

Because when you fall in love with nature, you naturally want to protect it.

That’s the heartbeat of our work.

Outdoor Afro celebrates and inspires Black connections and leadership in nature. We reconnect Black people to our lands, water, and wildlife through outdoor education, recreation, and conservation. And in all the hiking, biking, fishing, kayaking, gardening, skiing, and everything in between, there’s a deeper intention: our programs are designed to help people build real relationships with local ecosystems, close to home, rooted in community, and strong enough to last.

Love changes how you move through the world.

When a child learns the name of a plant, that plant becomes familiar. It becomes something to notice, to learn from, to care about.

When you spend time by the same creek across seasons, you begin to notice what shifts. You notice what belongs there and what doesn’t. You begin to understand it in a personal way.

When you find a trail that makes you feel peaceful, you want it to stay safe and beautiful. You want your niece to walk it one day. You want your elders to have a place where they can breathe. You want your people to keep gathering there with ease.

That’s stewardship. It begins with belonging.

One of the most powerful things Outdoor Afro does is create space for that belonging to grow. We invite people into nature in ways that feel welcoming and grounded. We help people touch it, learn it, laugh inside it. We make it feel approachable, especially for those who were taught (directly or indirectly) that the outdoors wasn’t meant for them.

The truth is, connection to land and water has always been present: in bodies, in histories, in the ways communities have always gathered, rested, played, and survived in relationship with the land.

Mother’s Day is a moment to acknowledge care as something practiced and shared, including care for the natural world.

The more people return to nature, the more care grows.

That care shows up in quiet ways that matter. It looks like treating a park like part of the neighborhood. It looks like noticing wildlife with respect. It looks like picking up a stray piece of trash. It looks like teaching children that the outdoors is something they are in relationship with.

It also looks like leadership. The kind Outdoor Afro has always stood for. The kind rooted in care and community, where people support one another in shaping the culture of outdoor life.

So on Mother’s Day, there’s an invitation to begin where you already are.

Fall in love with your local ecosystem on purpose.

Choose one place near you: a park, a trail, a shoreline, a community garden, even a stretch of sidewalk where trees grow. Visit it again and again. Watch it change. Learn one new thing each time. Bring someone you love. Let it become meaningful through attention and care.

That’s how stewardship grows. Through practice.

If you want to plug into Outdoor Afro this season, we’re here. Our year round activities are designed to make it easier to get outside with support, encouragement, and community, so relationships with nature can deepen naturally. Whether someone is brand new or has spent a lifetime outdoors, there is space for them in this family.

Mother’s Day is one moment in a continuing practice of care. The kind that ripples forward.

Because time spent with land and water shapes how people move through the world. It strengthens attention. It deepens responsibility. It builds a sense of connection to what will come next.

That is the future being built together.

So download the app and join us for a little fresh air!


6 Steps to Fundraising $1,000+ in 5 Days (A Guide From Real People Who Actually Did)

6 Steps to Fundraising $1,000+ in 5 Days (A Guide From Real People Who Actually Did)

If you’ve ever wondered how people actually raise serious money in a short amount of time… this is your guide.

Real people. Real strategies. Real results.

Let’s walk through six steps that can help you raise $$$ quickly, featuring Tennema (who raised over $1K) and Lydia (who raised over $2K in just 5 days).


1. Start Close; Your People Are Your Power

Before going wide, go deep.

Tennema started with the people who already know and love her:

“To get donations to my fundraiser, I started off by sharing the landing page in family/friend group chats. I included a brief message on why the fundraiser was important to me and shared that I would be very grateful for any contributions made towards it.”

This works because:

  • You’re not cold-pitching
  • You’re inviting people into something meaningful
  • People are more likely to give when there’s a personal connection

2. Make It Easy to Share (multiply your reach)

Don’t just ask for donations… ask people to spread the word. Tennema shared,

“I also encouraged my family to share the fundraiser within their own networks, which really helped cast a larger net.”

This is where things start to grow beyond your immediate circle.

Think of it like:

  • You → your people
  • Your people → their people

That’s how momentum builds.


3. Use Social Media (but don’t rely on it alone)

Social media helps, but it’s not the whole strategy.

Here’s how Tennema got strong results:

“My biggest influx of donations came when I shared the fundraiser on my personal social media platforms. I shared my goal and how close I was to meeting it, which I think made it feel attainable and didn’t pressure anyone to give a single large donation, but rather more smaller ones.”

Meanwhile, Lydia noticed something important:

“My initial posts had a minor impact: I posted on Facebook and LinkedIn, but these generated very limited traction—only one $25 donation on Facebook. This reinforced that passive posting alone wasn’t enough.”

Takeaway:
Post (but don’t stop there).


4. Make Direct, Personal Asks (this is where the money comes from)

This is the step most people skip, and it’s the most powerful.

Lydia’s biggest success came from email:

“Direct email outreach had a major impact! I sent a message to my holiday card/email list (about 90 people), which resulted in about $1,250 raised. I offered a personal match of the first donation that came through. This was the most effective single action—people who already had a personal connection to me were most responsive.”

And Tennema reinforced the same idea:

“I also sent a few individual messages to folks who wouldn’t have caught my messages in group chats/social platforms.”

Yes, it can feel uncomfortable:

“It was a bit scary initially making the ask, but because it’s for a great cause, there were many people willing to contribute.”

But this is where real results happen.


5. Tell a Story (video = even better)

People don’t just give to links. They give to meaning.

Lydia leaned into storytelling:

“Video storytelling = moderate impact. I recorded and shared a personal video explaining why Making Waves matters to me, paired with Outdoor Afro imagery. Posting this on Instagram and Facebook along with photos provided by Outdoor Afro helped raise another $750. At the end of the day, I posted another video thanking everyone for their response and gifts.”

Storytelling helps people:

  • Understand why it matters
  • Feel connected
  • See the impact

6. Follow Up + Show Gratitude (this builds momentum)

This is where good fundraisers become great ones.

Lydia stayed engaged throughout:

“I sent individual thank-you texts and emails as donations came in. This helped deepen relationships and encouraged continued sharing. I also got to hear from my friends and family why they also love Making Waves! Bonus: Posting a thank you message after my social media sprint resulted in $200 more in donations.”

And she didn’t stop there:

“I’m continuing with weekly follow-ups across LinkedIn, Facebook, Instagram, and email. I’m also removing people who have already donated to avoid over-messaging and keep outreach thoughtful.”

Her biggest lessons say it all:

“1. Personal asks outperform general posts; emails still work! 2. Video storytelling significantly increases engagement and giving 3. Consistent follow-up is essential 4. Gratitude builds momentum and community”


Raising money isn’t about having a huge audience.

It’s about:

  • starting with your people
  • being clear about why it matters
  • showing up consistently
  • and inviting others into something meaningful

Tennema raised over $1K.
Lydia raised over $2K in just 5 days.

Not because they had perfect strategies.

Because they showed up, asked, and stayed connected.

And you can too.

SOCIAL POST EXAMPLES

See Real Posts That Worked

Still unsure what to say? Add some personalized touches to this template then copy and paste!

Hey y’all! I’m raising funds for Outdoor Afro.

This organization is all about helping Black people connect with nature, build community, and create meaningful experiences outdoors.

If you’re able to support or share, I’d really appreciate it. I’ve linked my page below.

Thank you for being part of this with me!


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