Outdoor Afro Volunteer Leader Spotlight: Willie Franklin
At Outdoor Afro, our volunteer leaders play a vital role in shaping their local communities. We recently had the pleasure of sitting down with Willie Franklin, one of our dedicated Volunteer Leaders, to hear more about his journey with Outdoor Afro. In this Q&A, Willie shares his personal experiences with Outdoor Afro's Volunteer Leadership Program, the impact volunteering has had on him, and why he encourages others to get involved. Here’s what he had to say:
Q: Why did you join the program? What motivated you to become a volunteer leader, and what made you excited about the opportunity?
Willie Franklin, Columbus, Ohio, Midwest region of Outdoor Afro here to tell you about why I joined Outdoor Afro as a volunteer leader and what motivated me to enter into the program. For me, being in the outdoors truly feeds my soul. So to be immersed in a community of people who look like me, who have shared experiences, and sometimes very experiences that look nothing like mine, but it always felt like home every time I peruse the website. So when the opportunity to become a volunteer presented itself, it was a no brainer for me. I had to get involved.
There was so much of me that was already seated within the organization that stepping forward to volunteer as an Outdoor Afro volunteer leader was just a natural step forward. So that's me in a nutshell.
You know, as a volunteer leader, I became excited at the opportunity to not only fully engage with a community that just fed the core of who I am, but to organize people right here in Central Ohio to take part in being nourished by this incredible outdoor joy and to let folks from my community know that they belong here. They belong there. They belong over there. Whether it's fishing, kayaking, skiing, hiking, you name it. Getting outside, returning to the great outdoors, and feeding a portion of their soul is part of their being.
And personally, I think it would be selfish for me not to share that enthusiasm with others.
Q: What was your favorite moment or experience during your time as a volunteer leader? Can you share a specific story or moment that stood out to you and made your experience memorable?
You know, reflecting on one of my favorite moments, in 2024 to enroll or be accepted into the training program for outdoor Afro, volunteer leaders, there was a sense of scarcity, in the community that I grew up as far as black folks in the great outdoors, when in fact there's a huge level of abundance, and it's just a matter of seeking out those individuals. So when I arrive there in Shepherdstown, West Virginia and see this collection of beautiful melanated individuals who look like me and had that same level of passion, how could that not invigorate every ounce of my soul and just feed the need to get outside and fully immerse? So that was definitely a memorable moment as far as my immersion into outdoor Afro.
Q: What would you say to someone thinking about applying for the program? How would you encourage others to join and take part in this opportunity?
You know, I've talked to friends and family about Outdoor Afro and shared my delight. And for some, they have been a little hesitant to venture out. So as I attempt to encourage them to take that next step in becoming an Outdoor Afro leader, I just basically ask them what excites them about the great outdoors. You know, what are their favorite memories? And from that, we build into this robust conversation of me listening to them and encouraging them, to recognize the fact that it's so easy to share that joy.
You know, start out with your best bud. Hit the woods. Go for a walk. Go for a fishing trip. Just do something that entails you're getting outside and enjoying what you naturally enjoy.
From there, your community grows. That one person becomes two, leads to four, six, and it goes beyond that. So for me, encouraging people to get out and taking that next step to become a volunteer leader is a matter of asking them what excites them about the great outdoors.
Q: What did you gain as a volunteer leader?
What did I gain? What have I gained as a volunteer leader with Outdoor Afro? Enormous power, power not to let fear be a barrier to getting out and trying new things. I would have never guessed that at 63 years old, I would be attempting to climb a vertical wall, on a climbing road. So, again, it's that sense of power, that sense of empowerment, that can do attitude that has been nourished by my immersion into outdoor Afro.
So for those who have the slightest hesitance, the slightest “I don't know if I can do that,” give it a try. I can guarantee you you will not be disappointed. And when you walk away from that experience, you will know that you made the right step.
You know, the other thing that I gained as a volunteer leader from Outdoor Afro is the sense of confidence that I can lead people, that I can organize outings, that I can create a plan of action, that I can survey areas that I'm totally unfamiliar with, gain confidence in that space. So when I invite others to join me, they have confidence in my ability and trust my ability to lead them, keep them safe, and assist them in exploring and enjoying the great outdoors. So, there's so much to be gained by volunteering an outdoor Afro. It's hard not to enthusiastically talk about it with friends and families and even strangers. So if I had to add anything to my repertoire, it would be carrying outdoor Afro business cards or some little trinket pocket trinket that I can hand to people and say, check out this website.
You're gonna love it. Better yet, join me on the next outing. You're gonna love it.
Are you ready to lead, inspire, and make a difference in your community? The Outdoor Afro Volunteer Leader Program is more than just an opportunity to explore the outdoors—it’s a chance to grow, connect, and create lasting impact.
If you’re passionate about strengthening connections to nature and leading inclusive outdoor experiences, we want you on this journey with us. Learn more about our Volunteer Leadership program and how you can apply, or share this with someone who you believe would make an amazing Outdoor Afro Volunteer Leader!
Outdoor Afro Volunteer Leader Spotlight: Meet Michael Cheek
At Outdoor Afro, our volunteer leaders play a vital role in shaping their local communities. We recently had the pleasure of sitting down with Michael Cheek, one of our dedicated Volunteer Leaders, to hear more about his journey with Outdoor Afro. In this Q&A, Mike shares his personal experiences with Outdoor Afro's Volunteer Leadership Program, the impact volunteering has had on him, and why he encourages others to get involved. Here’s what he had to say:
Q: Why did you join the program? What motivated you to become a volunteer leader, and what made you excited about the opportunity?
I joined Outdoor Afro as a participant because I was really looking for a community of black people that enjoy getting outside and in nature as much as I do. One of my motivations for becoming a leader was really to help that community grow within the DMV. And one of the things that got me excited about the opportunity was that I would have the opportunity to share with a large group a lot of the outdoor locations and activities in this area specifically that mean so much to me.
Q: What was your favorite moment or experience during your time as a volunteer leader? Can you share a specific story or moment that stood out to you and made your experience memorable?
My favorite moment or favorite experience? It's honestly too hard to narrow down to just one. I've had so many wonderful times outdoors with my Outdoor Afro DMV family. I really just love seeing black people getting outside and connecting with one another in nature. But one thing that has made a lot of my events memorable to me is seeing participants get the opportunity to visit places that they've never been, to do outdoor activities that they've never done, and to learn things that they didn't know.
Q: What would you say to someone thinking about applying for the program? How would you encourage others to join and take part in this opportunity?
So, if you're looking to apply to become an Outdoor Afro Volunteer Leader, I'd say go for it. Becoming a volunteer leader is an amazing way to both impact and interact with your local community. And the beautiful thing is you can be yourself. Plan the activities that you wanna plan, explore the locations that you wanna explore, and share the knowledge that's meaningful to you. And Outdoor Afro as an organization supports this, and they'll be there to provide you with all the training, tools, and resources that you'll need to be a successful new volunteer leader.
Q: What did you gain as a volunteer leader?
What have I gained as an outdoor Afro volunteer leader? Three things immediately come to mind. Number one, I've gained confidence in my ability to lead and my leadership skills. Number two, I've further developed and strengthened my planning and organizational skills. And number three, which is the most important to me, I've gained a community of people that's like a second family to me.
So thank you, Outdoor Afro.
Are you ready to lead, inspire, and make a difference in your community? The Outdoor Afro Volunteer Leader Program is more than just an opportunity to explore the outdoors—it’s a chance to grow, connect, and create lasting impact.
If you’re passionate about strengthening connections to nature and leading inclusive outdoor experiences, we want you on this journey with us. Learn more about our Volunteer Leadership program and how you can apply, or share this with someone who you believe would make an amazing Outdoor Afro Volunteer Leader!
Outdoor Afro Volunteer Leader Spotlight: Meet Dr. Wednesday Jones
At Outdoor Afro, our volunteer leaders play a vital role in shaping their local communities. We recently had the pleasure of sitting down with Dr. Wednesday Jones, one of our dedicated Volunteer Leaders, to hear more about her journey with Outdoor Afro. In this Q&A, Dr. Jones shares her personal experiences with Outdoor Afro's Volunteer Leadership Program, the impact volunteering has had on her, and why she encourages others to get involved. Here’s what she had to say:
Q: Why did you join the program? What motivated you to become a volunteer leader, and what made you excited about the opportunity?
I wanted to come on here real quick and kinda talk to you about Outdoor Afro, why I decided to join, more importantly, why I decided to become a leader. And it is real simple for me. Okay? I love the outdoors.
For those of you that know, when you're out there hiking, when you're out there camping, not too many people that look like us. Right? So [when] I found out about Outdoor Afro, I went on my first hike, and I was hooked. I could not believe it! I am out here in nature with people who look like me.
So when I found out that they had a leadership program, that was a no brainer for me. Because how could I not? How could I not share this wonderful experience that I got to enjoy. I'm in my first year. I am still excited.I hope you have an opportunity to join as well.
Q: What was your favorite moment or experience during your time as a volunteer leader? Can you share a specific story or moment that stood out to you and made your experience memorable?
Let me talk to you about one of my favorite moments as an outdoor Afro leader. I was up at Shenandoah National Park — one of my favorite all time parks — doing Doyle's River hike. It is beautiful.
A young lady that I'm hiking with, she turns to me and she says that Outdoor Afro saved her life. She's sharing some intimate details with me about the pandemic and how it was a dark time for [her], but she was able to get outdoors in nature. It was therapeutic for her, and it just kinda helped her through those times.
So to be a part of that, and know that I'm out here making a difference in people's lives—that will always stick with me. I'm hoping I'm able to do that a thousand times over, but that's one of my favorite moments.
Q: What would you say to someone thinking about applying for the program? How would you encourage others to join and take part in this opportunity?
I'm gonna talk to you a little bit about OALT. That is our annual summit training—we all kinda come together as leaders.
Now when I tell you ain't nothing but melanin out there in nature, it is a beautiful thing. This is my first year. So I get there, and they are teaching me about how to host events, map compassing classes, camping, you name it! We have guest speakers about different things in nature, exposing me to so much.
So if you are thinking about becoming a leader, I tell you, it will open up a world in nature that you never even thought about. And the most beautiful thing is we are doing it with each other.
Q: What did you gain as a volunteer leader?
I gained a network. I don't care where I'm at—whether I'm in Jersey, whether I'm in North Carolina, whether I'm in Washington state, whether I'm in Arizona—I can pick up the phone and be like, “I'm in your city.” Whether it is a network of leaders, a network of participants, every day it grows.
And I have gained a village. I have gained a village [where] we can just say, “Hey, let's just go for a hike on Saturday or Sunday,” or if I'm in someone's city say, “Hey, let's put an event together.”
That is what I have gained; I have gained a village and it continues to grow every day. I hope to see you, too.
Are you ready to lead, inspire, and make a difference in your community? The Outdoor Afro Volunteer Leader Program is more than just an opportunity to explore the outdoors—it’s a chance to grow, connect, and create lasting impact.
If you’re passionate about strengthening connections to nature and leading inclusive outdoor experiences, we want you on this journey with us. Learn more about our Volunteer Leadership program and how you can apply, or share this with someone who you believe would make an amazing Outdoor Afro Volunteer Leader!
Outdoor Afro Volunteer Leader Spotlight: Meet Chantell Murphy
At Outdoor Afro, our volunteer leaders play a vital role in shaping their local communities. We recently had the pleasure of sitting down with Chantell Murphy, one of our dedicated Volunteer Leaders, to hear more about her journey with Outdoor Afro. In this Q&A, Chantell shares her personal experiences with Outdoor Afro's Volunteer Leadership Program, the impact volunteering has had on her, and why she encourages others to get involved. Here’s what she had to say:
Q: Why did you join the program? What motivated you to become a volunteer leader, and what made you excited about the opportunity?
I was excited to become a volunteer leader with Outdoor Afro so that I can meet other Black people who like to spend as much time outside as I do. I was really excited to plan new adventures and go to places that I've never been before.
I live in New Mexico and there are just so many places to explore. And I usually don't want to go by myself. And so, I kind of have this ready-made community, ready to go on adventures, ready to try new things.
And Outdoor Afro is just such an amazing organization because it encourages us to do that. I think it's really easy for people to get behind the mission and, you know, we're cultivating a sense of community and belonging and we're just really having a lot of fun.
Q: What was your favorite moment or experience during your time as a volunteer leader? Can you share a specific story or moment that stood out to you and made your experience memorable?
I've been a volunteer leader for about a year now, and I've had so many fun experiences and great memories. I would say one that really stands out is our big fish event. So last year, I organized a fly fishing event in the Jemez Mountains with the National Park Service there. And I was pretty excited for this event because I've never fly-fished before, but I've always wanted to. And so this event was really well organized. It started with an indoor component, kind of the classroom session where we would learn about the different types of fish, what fly fishing is, what the different rods are.
And then we got to practice inside with indoor friendly rods. And then this latter half of the day, we were gonna go out into the backcountry and learn how to fly fish in the river. Everything was organized. We didn't have too many people who signed up, but that's okay. But it ended up being an incredibly cold day.
It snowed. There was ice everywhere. I still went out. My dad came, and then our other outdoor leader in Albuquerque came up. And we ended up having a really great indoor session.
We were able to ask a lot of questions about the type of fish that get stocked in different areas, talked about invasive species and what some different ideas are to get rid of the invasive species and let the native species of fish thrive. And so it ended up being just a really great experience. It was memorable because it just didn't really work out the way that I had planned. But, you know, being flexible and kind of respecting nature, is really a big lesson and a big part of being an outdoor Afro leader, because, you know, because that is an integral part of of the experience is being out in nature and being able to pivot and not put people at risk just because you want to do something or just because you plan to do it in a specific way.
Q: What would you say to someone thinking about applying for the program? How would you encourage others to join and take part in this opportunity?
If you're thinking about becoming a volunteer leader with Outdoor Afro, I highly recommend you do it. The organization is really well organized, and everything is done with a lot of intention. So that makes your role as a volunteer leader very easy and very meaningful. They're consistent and clear. Everything's done very transparently, so you'll know everything from the branding to the types of partnerships that they encourage and even how to fill out the trip reports at the end of every activity.
I think everyone in the organization takes their role very seriously and with a lot of integrity. As a volunteer leader, you will never question whether or not you're making an impact.
Q: What did you gain as a volunteer leader?
As a volunteer leader, I think I've gained so much. I've gained an amazing sense of community, and I've gained these new leadership skills that has cultivated a real sense of confidence in me. Everything from planning the event to making sure all of the details are really well thought out, including mitigating risk. These are really amazing skills to have to carry out into other parts of my life. I've gained a sense that I'm creating a real difference in my community, and that feels really positive.
Are you ready to lead, inspire, and make a difference in your community? The Outdoor Afro Volunteer Leader Program is more than just an opportunity to explore the outdoors—it’s a chance to grow, connect, and create lasting impact.
If you’re passionate about strengthening connections to nature and leading inclusive outdoor experiences, we want you on this journey with us. Learn more about our Volunteer Leadership program and how you can apply, or share this with someone who you believe would make an amazing Outdoor Afro Volunteer Leader!
Outdoor Afro Volunteer Leader Spotlight: Meet Angel Chung Cutno
At Outdoor Afro, our volunteer leaders play a vital role in shaping their local communities. We recently had the pleasure of sitting down with Angel Chung Cutno, one of our dedicated Volunteer Leaders, to hear more about her journey with Outdoor Afro. In this Q&A, Angel shares her personal experiences with Outdoor Afro's Volunteer Leadership Program, the impact volunteering has had on her, and why she encourages others to get involved. Here’s what she had to say:
Q: Why did you join the program? What motivated you to become a volunteer leader, and what made you excited about the opportunity?
I ended up joining Outdoor Afro because I had just enrolled in another program in the city, to become a certified master naturalist, and I saw in someone's bio in the cohort that she was involved in outdoor Afro. And I looked it up immediately and realized that this was something I wanted to be a part of because I already love being outdoors and doing a lot of outdoor activities, camping, climbing, hiking, all of that, biking. And to be able to do this and hold space with other black folks is exactly up my alley. So I became an outdoor Afro so that I could share outdoors experiences with other black people.
Q: What was your favorite moment or experience during your time as a volunteer leader? Can you share a specific story or moment that stood out to you and made your experience memorable?
Last summer, we went camping, and we really didn't have to leave that far from New Orleans to be able to do it. But it was about an hour drive, and just going that far makes it feel like a completely different setting that you're in. And we were able to be in a place where we had a beach and we had a hiking trail, and we also just had a really beautiful food setup. And I wouldn't call it glamping, but we had a great time being outdoors. And we were also able to teach other people skills of how to be outdoors and how to set up a tent and how to forage and identify plants.
And so having that memory of knowing that we are sharing knowledge and going back to the proverb of each-one-teach-one is really exciting. And that's why I love Outdoor Afro is to be able to see that spark in people when they learn something new about the outdoors, and it gives them a greater sense of confidence and willingness to even participate in outdoor activities.
Q: What would you say to someone thinking about applying for the program? How would you encourage others to join and take part in this opportunity?
To anyone else that's thinking about applying, just do it. I mean, if you already love the outdoors, if you're already doing activities, why not just have a platform so that you can invite other people to join activities with you? And that's basically how I do it. I mean, all the activities that I host, I would end up doing on my own anyway, but I get to invite other black people into the space. And as soon as I tell them, I host outdoor meetups for black people, they get really excited.
And so it's a really easy sell because people are excited about trying new things. And if they are nervous about it, knowing that there's gonna be a community of other people that look like them makes them more eager and willing to be able to try new things in a space that they know will be safe.
Q: What did you gain as a volunteer leader?
Since I've been a leader of Outdoor Afro, I have gained new friendships and ways to connect with people that I might not have otherwise met. And so I go to other events and I talk about outdoor Afro there, and I invite people to meet ups. And so it just creates a way for me to be able to, create a community and have company on some of these activities that I would always do. So I love being able to expand the network of people, the community of people, and the horizons of the people that come out to the events.
Are you ready to lead, inspire, and make a difference in your community? The Outdoor Afro Volunteer Leader Program is more than just an opportunity to explore the outdoors—it’s a chance to grow, connect, and create lasting impact.
If you’re passionate about strengthening connections to nature and leading inclusive outdoor experiences, we want you on this journey with us. Learn more about our Volunteer Leadership program and how you can apply, or share this with someone who you believe would make an amazing Outdoor Afro Volunteer Leader!
Celebrating Black Nature Conservationists Throughout History
Throughout history, many cultures have embraced the importance of living in balance with nature, recognizing it as essential for life itself. Despite systemic barriers, Black environmentalists have made profound and lasting contributions to sustainability and conservation.
From pioneering figures like George Washington Carver to present-day trailblazers like Rue Mapp, Black leaders have shaped and enriched the nature conservation movement in countless ways. This Black History Month, we’re celebrating the achievements of four remarkable Black conservationists whose work continues to inspire and guide us in our mission to change the narrative of who can recreate the outdoors, and re-strengthen Black connections to land, water, and wildlife.
George Washington Carver (1864-1943)
Last year, we celebrated internationally recognized inventor, educator, and botanist George Washington Carver during Black History Month 2024.
Carver developed more than 300 commercial, industrial, and food products between the late 19th and early 20th centuries using the peanut. He originated cooking oils, beverages, paper, soaps, cosmetics, dyes, paints/stains, and even medicines, earning him the nickname “The Peanut Man.”
Carver also released 44 nature bulletins that reported cultivation findings for farmers, recipes for housewives, and science information for teachers. Many of the items he created are still used in nature today – by Outdoor Afro’s staff, team of volunteer leaders, and community participants across the United States.
Read more about the agricultural contributions of George Washington Carver on our Black History Month 2024 page.
MaVynee “The Beach Lady” Betsch (1935-2005)
Meet MaVynee Betsch, a true force of nature and a champion for environmental preservation.
The great-granddaughter of Florida’s first Black millionaire, A.L. Lewis, MaVynee traded a promising career as an opera singer and poured her inheritance into environmental causes, using her voice—both literally and figuratively—to advocate for American Beach on Amelia Island, Florida, a haven for Black Americans during the segregation era.
Her connection to American Beach ran as far back as her childhood; it was established by her father during the Jim Crow era as a safe, welcoming oasis for Black families to gather, relax, and enjoy the healing power and beauty of nature. So when environmental threats and property development endangered the area, MaVynee took action.
MaVynee Betsch later became known as “The Beach Lady” for dedicating her life to protecting American Beach. She even led tours for school field trips, during which she shared the beach’s history and inspired a new generation to value its significance. Thanks to her efforts, parts of American Beach are now protected as a historic site, preserving its legacy for generations to come.
Learn more about outdoor spaces across the country that have long been safer havens for Black people to find joy in nature in our Black Oases article, made in collaboration with REI.
Wangari Maathai, The Tree Mother of Africa (1940–2011)
Born in Kenya, Dr. Wangari Maathai was a visionary leader who believed that the power of people—and trees—could transform the world.
In 1977, Dr. Maathai founded the Green Belt Movement, an organization that has since planted over 50 million trees, helping to restore the environment and empowering Kenyan women through conservation. She also made strides in government, serving as Kenya’s Assistant Minister for Environment, Natural Resources, and Wildlife, and was elected to Parliament with an incredible 98% of the vote.
Her impact reached global recognition in 2004 when she became the first African woman to receive the Nobel Peace Prize for her groundbreaking work in sustainable development, democracy, and peace. Dr. Maathai’s legacy reminds us how one person’s commitment to the land can spark a movement that changes generations.
Across the country, our Volunteer Leaders share well known, little-known, and unknown stories of Black relationships with land, water, and wildlife—stories that, like Dr. Maathai’s, inspire leadership, conservation, and a long-lasting love for nature. Learn more about our Volunteer Leadership Program, and consider donating to support our yearly volunteer leader training and ensure that our volunteers are equipped with the necessary knowledge and skills to safely lead fun, intergenerational outdoor adventures that bring people together.
Rue Mapp (1971- )
Raised on a ranch in Northern California, Rue Mapp grew up immersed in the beauty of the outdoors. As she got older, she noticed how unique her childhood experiences of fishing, hiking, and exploring nature were compared to other Black Americans. That realization sparked the idea for Outdoor Afro.
In 2009, Rue launched a blog to detail her experiences in nature in the hopes of connecting Black Americans to the outdoors. Today, Rue Mapp is the Founder and CEO of Outdoor Afro. What started as a passion project has grown from a kitchen table blog into a national not-for-profit that encourages Black connections and leadership in the outdoors.
These are just a few of many stories to remind us that Black leadership in nature is deeply rooted in our history. From the pioneering agricultural work of George Washington Carver to the relentless environmental advocacy of MaVynee Betsch and Wangari Maathai, Black changemakers have long shaped the landscapes we know, love, and enjoy today.
At Outdoor Afro, we honor this legacy by continuing to foster Black connections and leadership in nature, guiding communities to explore, learn, and take action in the outdoors. The outdoors is a place for everyone to connect with nature, our shared history, and our community.
Outdoor Afro Welcomes 10 New Board Members to Advance Black Leadership in Nature
Media Contact: Lydia Sullivan, Outdoor Afro, Chief Operating Officer, [email protected]
FOR IMMEDIATE RELEASE
Outdoor Afro Welcomes 10 New Board Members to Advance Black Leadership in Nature
OAKLAND, Calif. (January 2025) — Outdoor Afro, the nation’s leading organization where Black people and nature meet, is proud to welcome a cohort of esteemed board members who bring a broad range of expertise, passion, and leadership to its mission. After a highly competitive and collaborative search led by Potrero Group, a national leadership consulting firm, Outdoor Afro is thrilled to announce the addition of ten new board members, expanding its already dynamic board to a total of 19 members who collectively embody the organization’s commitment to amplifying Black joy and connection in the outdoors:
- Ariana Miller, Director, African American Alliance of Community Development Financial Institution (CDFI) CEOs
- Benje Williams, Cofounder, Executive Director, Outlandish
- Clifton E. Sorrell Jr, Architecture Department Faculty Instructor, Laney College
- Dan Kihanya, Director of Path Ahead Ventures, REI
- Jil Littlejohn Bostick, Vice President, Corporate Responsibility & Inclusion, Winnebago Industries
- Kasim Carter, Retail Sales Manager, REI
- Kristine Stratton, President and CEO, National Recreation and Park Association
- Lena Irish, Manager, U.S. Support Model, Habitat for Humanity International, Inc.
- Lulu Gephart, Vice President, External Affairs, The Wilderness Society
- Marie President, Regional Med Director/Physician, Dignity Medical Group
“These new board members represent a remarkable blend of skills, experiences, and a deep commitment to advancing Outdoor Afro’s vision,” said Shane Douglas, Outdoor Afro Board Member. “Their collective expertise will guide us as we continue to grow and amplify our impact nationwide.”
The newly appointed board members represent leaders in community development, financial management, nonprofit governance, strategy, healthcare, legal affairs, and outdoor recreation industries. Each individual shares a deep passion for Outdoor Afro’s mission of celebrating and inspiring Black connections and leadership in nature. Collectively, they bring extensive experience in strategic planning, fundraising, advocacy, and community engagement, demonstrating a shared commitment to advancing access in outdoor spaces.
Outdoor Afro continues to scale its impact through its strategic initiatives, including doubling the size of the volunteer-led network, deepening community partnerships, deploying digital tools, and overall fostering Black joy and connection through outdoor education and recreation. The new board members will be pivotal in guiding the organization’s ambitious goals, including financial sustainability, engagement, and programmatic accessibility.
“This is an exciting and transformative time for Outdoor Afro,” said Mike Brune, Board Vice Chair. “We look forward to the contributions of our new board members as we advance a world where everyone can find joy, community, and connection in nature.”
Potrero Group, a leadership consulting firm specializing in board and executive searches, played an integral role in identifying and recruiting the ten exceptional candidates. “These individuals stood out for their strategic insight, leadership expertise, and shared commitment to Outdoor Afro’s mission,” said Cleveland Justis, CEO & Principal at Potrero Group.
“We are honored to welcome these dynamic individuals to our board,” said Rue Mapp, Founder and CEO of Outdoor Afro. “Their unique perspectives and professional acumen will help us strengthen our programs, expand our reach, and create lasting opportunities for Black communities to connect with nature.”
ABOUT OUTDOOR AFRO: Outdoor Afro is a national not-for-profit organization reconnecting Black people to nature through recreation, conservation, and education. Our programs inspire leadership and celebrate Black joy in the outdoors, building stronger connections to land, water, and wildlife. Learn more at outdoorafro.org.
ABOUT POTRERO GROUP: Potrero Group is a leadership consulting firm helping changemakers thrive. We provide strategic planning, executive search, and board search services to leaders across sectors who are shaping a better future. Potrero Group invigorates organizations with new perspectives and strategies to ensure our clients stay effective, relevant, and resilient over time. For more information visit potrerogroup.com.
2024 award recipients for Outdoor Afro’s 10th annual fundraiser Glamp Out announced
Each year during Outdoor Afro’s fundraising gala, Glamp Out, the national not-for-profit organization recognizes outdoor leaders who have accomplished extraordinary impact work across U.S. communities. These nature innovators have contributed to Outdoor Afro’s mission to celebrate and inspire Black connections and leadership in nature. Since the organization's 10th annual Glamp Out will synchronously honor its 15th anniversary as a national movement, this milestone event will roll out the red carpet to uplift the amazing experiences, scholarship, and stewardship of the following award recipients Friday, Oct. 25, at the Claremont Hotel in Oakland-Berkeley Hills:
LEADER OF THE YEAR: MICHAEL CHEEK
DMV volunteer leader Michael Cheek became Outdoor Afro's 2024 "Leader of the Year” for providing excellence in volunteerism and for his dedication to strengthening Outdoor Afro’s mission work. "My initial reaction to this recognition is one of gratitude," said Michael when he received the news. "Words can't express how grateful I am for the love, support, and encouragement I have received from Outdoor Afro, its volunteer leaders, and its participants the last 8 years." Michael added: "I am also appreciative that I was given the freedom to plan and facilitate activities that represent who I am and what I personally enjoy about the outdoors. My hope is also that this recognition showcases yet another vision of what Black joy in the outdoors looks like."
PARTNER OF THE YEAR: NATIONAL PARK FOUNDATION
The National Park Foundation (NPF) received Outdoor Afro's 2024 "Partner of the Year” award for demonstrating meaningful partnership for years now that has helped Outdoor Afro create transformative, joyful, and life-changing nature experiences nationwide. "It’s an honor to work so closely with Outdoor Afro to inspire and grow a diverse and passionate community of national park enthusiasts, leaders, and stewards," said President and Chief Executive Officer Will Shafroth of the National Park Foundation. "Together, we will work to ensure that all people feel welcome in our national parks and other public lands."
LIFETIME ACHIEVEMENT RECIPIENT: DR. RAE WYNN-GRANT
Wildlife ecologist and research scientist Dr. Rae Wynn-Grant earned Outdoor Afro’s 2024 “Lifetime Achievement” award for her enduring impact in nature; strong leadership and advocacy work; and mentorship and community engagement as powerful examples of joy and impact in the outdoors. “I had a moment of stunned silence when Founder and CEO Rue Mapp called me about this recognition,” said Wynn-Grant. “When I think of this honor, I’m envisioning people who have lived long, full lives like previous Glamp Out recipient Dr. Mamie A. Parker. She has devoted so much valuable time to the outdoors. Then, I thought about it: It's not to question but accept that I’ve lived several different lives in a short amount of time. What a great honor to receive this reminder about the importance of community and fellowship – exactly what Outdoor Afro is – and to continue to work toward environmental goals that bring us all together.”
Glamp Out stands as Outdoor Afro’s signature annual fundraiser. The always-special occasion will honor 2024 success stories and revisit past accomplishments in the organization’s history – in pioneering leadership, sincere partnerships, and outdoor community programming. The 10th annual affair will toast to Outdoor Afro’s now 15-year nature achievements, sharing with attendees how it evolved from Mapp’s kitchen table blog to a nationwide nature organization. Glamp Out’s 2024 goal is to raise more than $250,000 in support of its yearlong and healing community programs. Funds raised during the event will support:
MAKING WAVES: The organization’s promise is to teach every child and caregiver within its sphere of influence how to swim. The program was developed in 2019 by Mapp after learning through CDC research that Black children now drown at a rate almost 8 times that of their white peers due to historical barriers. To date, Making Waves has awarded hundreds of “Swimmerships” (or swim lesson scholarships) around the country. The program funded 1,500 new swimmers this year.
OUTDOOR AFRO LEADERSHIP TRAINING: Now in its 12th year, this training teaches more than 100 men and women from across the United States how to guide their local communities safely and sustainably – for healing and greater health of all people and the planet. Contributions help Outdoor Afro’s network of volunteer leaders expand their training to include wilderness first-aid, recreational water activity skills, and model aspirational nature opportunities.
MULTIMEDIA STORYTELLING: Outdoor Afro’s ongoing nature narratives include inspiring stories documented through its website and social. The organization encourages community support to continue to amplify neighborhood voices and share the powerful experiences its volunteer leaders guide in local communities. Together, Outdoor Afro wants to remind the world that Black people and communities everywhere are strong, beautiful, and free.
SIGNATURE CAPSTONE EVENTS: These experiences introduce volunteer leaders and local neighborhoods to the exploratory possibilities in nature, changing the face of who can become an outdoor explorer. In the past, Outdoor Afro has prepared more than a dozen climbers to scale Mt. Kilimanjaro and certified 26 leaders as canoe or kayak instructors. Glamp Out helps advance the skill-building, confidence, and growth opportunities through pioneering models of adventure.
Each year, Glamp Out welcomes more than 250 supporters, cultural champions, nature leaders, elected officials, and celebrities. Everyone coming together on behalf of Outdoor Afro’s mission. It’s also a chance for Outdoor Afro’s national community to exercise generosity within the outdoors. Glamp Out purposefully recognizes individual and community contributions to the not-for-profit organization – Outdoor Afro’s way of upholding one of its key values of changing the narrative of who leads in outdoor spaces.
ABOUT OUTDOOR AFRO: Outdoor Afro is a national not-for-profit organization that celebrates and inspires Black connections and leadership in nature. What started as a kitchen table blog by Founder and CEO Rue Mapp in 2009 has grown into a cutting-edge nationwide network with 100-plus volunteer leaders in 60 cities with network participation reaching 60,000 people. Outdoor Afro reconnects Black people with the outdoors through outdoor education, recreation, and conservation. Follow Outdoor Afro at outdoorafro.org and @outdoorafro today.
Outdoor Afro x Foss Swim School make national splash, life-saving impact through Making Waves Program
National not-for-profit organization Outdoor Afro and U.S. swim provider Foss Swim School have poolside partnered for the past year to teach kids and caregivers the basics of swimming. The neighborhood result: a major splash for local families to transition their lessons confidently from community pools to waterfront parks. “Cannonball!” belted 6-year-old Making Waves Program participant Denver Post at Foss Swim School’s Rock Hill, Missouri, location. “I like swimming 100 percent. My favorite part is jumping in the pool. I feel like I’m going to the Olympics.” Since 2019, Outdoor Afro’s swim program Making Waves has funded swim lessons and water safety courses nationwide so younger generations like Denver can cultivate relationships with water at an early age. Outdoor Afro’s 2024 goal is to provide more than 1,500 new families with the same opportunity Denver had to learn and continue to develop this life-saving skill by the end of the year.
APPLY FOR SWIM SCHOLARSHIPS HERE
Already, Outdoor Afro has funded more than 1,500 new swimmers this year in partnership with swim providers like Foss Swim School and certified swim instructors who put care in the forefront of each lesson. “I don’t ever want a kid to fear water,” said Kendra Williams, 21, swim instructor at Foss Swim School, “and there’s no real timeline for you to become a good swimmer. I always want to ensure they’re comfortable and safe as we segue into each lesson.” Donating at least $200 to Making Waves here provides a swimmership to a children and their guardians for a series of four to six swim lessons. Families have the option of selecting their preferred swim vendor.
“Collaborating with Outdoor Afro has helped us bolster our purpose of providing a lifetime of confidence and safety around water,” shared FOSS CEO Craig O’Halloran. “We’re passionate about helping close the gap between the racial disparities in swimming abilities and thankful to be working with partners to help us do just that.” Outdoor Afro’s CEO and Founder Rue Mapp echoed O’Halloran’s words, adding: “In addition to the urgency to save lives with the help of supporters like Foss Swim School and Winnebago Industries, we know that if a child does not know how to swim they won’t ease into a tippy kayak, cast a pole in a lazy lake, or care about the crisis of plastics filling our oceans,” Mapp said. “Positive connections with water start with learning how to swim. And Outdoor Afro is proud to continue our efforts with providers who are also true partners.”
CLICK HERE TO WATCH MAKING WAVES IN ACTION
Through Making Waves, Foss Swim School has provided 294 students with swimming lessons across all 29 of its locations. The Winnebago Industries Foundation supports the program’s efforts by helping to fund Making Waves swimmerships through Foss. “At Winnebago Industries, we believe that time spent outdoors is time well spent,” said Jil Littlejohn Bostick, president of the Winnebago Industries Foundation. “We know the great outdoors is a place to find health and happiness and to create cherished memories with family and friends, and being comfortable in and around water is an important part of that experience. We believe in investing in programs that eliminate barriers, promote access and connect all people with the social, mental, and physical health benefits of the outdoors.”
Open to all ages, these lessons are another way to bring awareness about U.S. drownings. According to the Centers for Disease Control and Prevention, Black youth ages 10 to 14 drown in swimming pools at a rate more than 8 times that of white peers. Outdoor Afro launched Making Waves five years ago in response to the growing and alarming number, providing a solution to help families unlock the joy of developing positive connections with water. “I’m so grateful for the Outdoor Afro scholarship because everybody needs the opportunity to swim and have good swim instruction,” said Williams. In addition to Foss Swim School, Outdoor Afro collaborates with the following U.S. swim providers to fund 2024 swim lessons: Black People Will Swim in New York; Evolutionary Aquatics in Charlotte, North Carolina; LEGITswim in Washington, D.C.; Oshun Swim School in Seattle, Washington; and Yu Ming Charter School in Oakland, California. “Since I've learned about Outdoor Afro’s Making Waves, I've noticed a huge change in my daughters,” said Denver’s father, Zachery Post. “In their confidence, comfortability, and desire to know how to swim.”
ABOUT OUTDOOR AFRO: Outdoor Afro is a national not-for-profit organization that celebrates and inspires Black connections and leadership in nature. What started as a kitchen table blog by Founder and CEO Rue Mapp in 2009 has since grown into a cutting-edge nationwide organization. Outdoor Afro’s U.S. networks include nearly 100-plus volunteer leaders who guide nature activities in up to 60 cities with network participation reaching 60,000 people annually. Outdoor Afro reconnects Black people to the outdoors through outdoor education, recreation, and conservation. Connect with @outdoorafro on social and visit outdoorafro.org to follow our year-round nature narratives.
ABOUT FOSS SWIM SCHOOL: Jon and Susan Foss opened their first swim school in 1993. They created an age-appropriate curriculum, helping even the youngest swimmers confidently learn water adjustment, safety, strokes, and technique. With 31 years of expertise, FOSS has redefined the swim lesson experience by providing a fun, original, technically sound, and safer style of teaching. FOSS currently has 29 wim schools in Illinois, Iowa, Missouri, Minnesota, North Dakota, and Wisconsin. Connect with @fossswimschool on social and visit fossswimschool.com. Photos by Techboogie.
Outdoor Afro searches for visionary Chief Operating Officer to lead not-for-profit's pivotal ‘Year of Innovation’
Outdoor Afro is where Black people and nature meet. It’s also where a new Chief Operating Officer can help strategically guide the national not-for-profit organization’s daily operations. “We’re now in search of a Chief Operating Officer who can partner with me as an executive leader,” said Outdoor Afro Founder and CEO Rue Mapp, “an individual who can lead and manage our talented team. Someone who is also a skilled organizational manager.” In its “Year of Innovation” and now 15th year since its founding, Outdoor Afro seeks a leader who can inspire and drive innovation internally for high-impact program results. This role involves optimizing operations, providing financial oversight, and leading development, partnerships, and board engagement.
Outdoor Afro is seeking a candidate who can ensure operational efficiency, strategic alignment, financial health, strong board relations, high-performing teams, domain expertise, and thought leadership. The organization started as a blog and social enterprise by Mapp. She incorporated Outdoor Afro in 2015 as a 501(c)(3) and has led it since as CEO. The organization has grown from that blog and three founding board members to 12 full-time staff and a 13-member Board of Directors. Outdoor Afro's operating budget has grown from a modest $110,000 in revenue in 2015 to now $4 million – largely from foundations, individuals, and corporate partner support.
ABOUT OUTDOOR AFRO: Outdoor Afro is a national not-for-profit organization that celebrates and inspires Black connections and leadership in nature. What started as a kitchen table blog by Founder and CEO Rue Mapp in 2009 has since grown into a cutting-edge nationwide organization. Outdoor Afro’s U.S. networks include nearly 100-plus volunteer leaders who guide nature activities in up to 60 cities with network participation reaching 60,000 people annually. Outdoor Afro reconnects Black people to the outdoors through outdoor education, recreation, and conservation. Connect with @outdoorafro on social and visit outdoorafro.org to follow our year-round nature narratives.
