Save the Date: Outdoor Afro's 10th annual fundraiser celebrates its 15-year org history
Glamp Out stands as national not-for-profit Outdoor Afro’s signature annual fundraiser. In its 10th year, the fashionable gala will take place Friday, Oct. 25, at the Claremont Hotel in Oakland-Berkeley Hills at 6 p.m pacific time. The always-special occasion will honor 2024 success stories and revisit past accomplishments in the organization’s history – in pioneering leadership, sincere partnerships, and outdoor community programming. “This is a milestone year,” said Outdoor Afro Founder and CEO Rue Mapp. “I can’t believe how fast time has flown as we have forged ahead in our work and impact for the past 15 years, setting a high bar for reconnecting more communities with nature.”
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The 10th annual affair will toast to Outdoor Afro's now 15-year nature achievements, sharing with attendees how it evolved from Mapp’s kitchen table blog to a nationwide nature organization. Glamp Out’s 2024 goal is to raise more than $250,000 in support of its yearlong and healing community programs. Funds raised during the event will support:
MAKING WAVES: The organization’s promise is to teach every child and caregiver within its sphere of influence how to swim. The program was developed in 2019 by Mapp after learning through CDC research that Black children now drown at a rate almost 8 times that of their white peers due to historical barriers. To date, Making Waves has awarded hundreds of “Swimmerships” (or swim lesson scholarships) around the country. The program’s 2024 aim: supporting 1,500 new swimmers.
OUTDOOR AFRO LEADERSHIP TRAINING: Now in its 12th year, this training teaches more than 100 men and women from across the United States how to guide their local communities safely and sustainably – for healing and greater health of all people and the planet. Contributions help Outdoor Afro’s network of volunteer leaders expand their training to include wilderness first-aid, recreational water activity skills, and model aspirational nature opportunities.
MULTIMEDIA STORYTELLING: Outdoor Afro’s ongoing nature narratives include inspiring stories documented through its website and social. The organization encourages community support to continue to amplify neighborhood voices and share the powerful experiences its volunteer leaders guide in local communities. Together, Outdoor Afro wants to remind the world that Black people and communities everywhere are strong, beautiful, and free.
SIGNATURE CAPSTONE EVENTS: These experiences introduce volunteer leaders and local neighborhoods to the exploratory possibilities in nature, changing the face of who can become an outdoor explorer. In the past, Outdoor Afro has prepared more than a dozen climbers to scale Mt. Kilimanjaro and certified 26 leaders as canoe or kayak instructors. Glamp Out helps advance the skill-building, confidence, and growth opportunities through pioneering models of adventure.
Each year, Glamp Out welcomes more than 250 supporters, cultural champions, nature leaders, elected officials, and celebrities. Everyone coming together on behalf of Outdoor Afro’s mission to celebrate and inspire Black connections and leadership in nature. It’s also a chance for Outdoor Afro’s national community to exercise generosity within the outdoors. “Because of our partners and supporters, our team has moved the organization to achieve record-breaking results through generative and healing community programming with operational excellence,” Mapp said. “It’s an exciting time to look forward to the future and celebrate with our community the accomplishments we’ve achieved together.”
Glamp Out purposefully recognizes individual and community contributions to the not-for-profit organization – Outdoor Afro’s way of upholding one of its key values of changing the narrative of who leads in outdoor spaces. Throughout the summer months, Outdoor Afro will use its social platforms (@outdoorafro) to surprise 2024 attendees with Glamp Out’s roster of special guests. “Our whole community programs welcome everyone,” said Mapp. “Leading to lasting, positive change for people and the environment, Glamp Out celebrates our community impact while helping us continue to build durable relationships between people and our planet.”
ABOUT OUTDOOR AFRO: Outdoor Afro is a national not-for-profit organization that celebrates and inspires Black connections and leadership in nature. What started as a kitchen table blog by Founder and CEO Rue Mapp in 2009 has grown into a cutting-edge nationwide network with 100-plus volunteer leaders in 60 cities with network participation reaching 60,000 people. Outdoor Afro reconnects Black people with the outdoors through outdoor education, recreation, and conservation. Follow Outdoor Afro at outdoorafro.org and @outdoorafro today.
Outdoor Afro x Black People Will Swim enter ‘World’s Largest Swimming Lesson’
Jump in! Outdoor Afro’s annual Making Waves program will partner with Black People Will Swim (BPWS) for the second year in a row – this time making a cannonball splash Thursday, June 20. A summer day internationally known as The World’s Largest Swimming Lesson (WLSL). “This global lesson is a first-time experience for both our organizations and connects perfectly to Outdoor Afro’s sixth annual Making Waves program,” said Founder and CEO Rue Mapp. “Partnering with our swim provider, Black People Will Swim, makes the moment historic to support this life-saving skill.” Outdoor Afro will sponsor BPWS in offering free swim lessons to up to 200 Black kids and caregivers in a single day at York College Natatorium in Jamaica, Queens, New York. When registration opened Saturday, June 8, the day lesson already attracted 250 registrants. “Our sessions are always sold out,” said BPWS Founder Paulana Lamonier. “This free event is our way of saying we haven’t forgotten about you. Here’s your chance to practice water safety with us. Let’s make a splash by starting summer off on a safe note."
The two organizations are simultaneously providing free swim lessons with hundreds of swim schools across the globe. This epic pool experience will build on Outdoor Afro’s 2024 Making Waves goal to fund 1,500 new swimmers to learn water safety and basic swimming techniques by the end of the year. Open to all ages, the 30-minute pool sessions led by BPWS will rotate from 5 p.m. to 8 p.m. EST. These lessons are another way to bring awareness to drownings in the United States, said Lamonier. According to the Centers for Disease Control and Prevention, Black youth ages 10 to 14 drown in swimming pools at a rate more than 8 times that of white peers. During 2019, Outdoor Afro launched Making Waves in response to the growing and alarming number. Meanwhile, WLSL developed through the World Waterpark Association and became a worldwide public relations event to help educate the public about water safety and prevent drownings.
Supported by aquatic centers, waterparks, swim schools, and community pools, the awareness day is also celebrating its 15-year anniversary this year like Outdoor Afro. Both organizations collaborate with swim operations nationwide to help families unlock the joy of developing positive relationships with water. WLSL aligns with the opportunity Outdoor Afro and BPWS are creating to reach newer generations of confident swimmers, explorers, and conservationists, said Mapp. “In addition to the urgency to save lives, we know that if a child does not know how to swim, they won’t ease into a tippy kayak, cast a pole in a lazy lake, or care about the crisis of plastics filling our oceans,” Mapp said. “Positive connections with water start with learning how to swim. And Outdoor Afro is proud to continue our efforts with Black People Will Swim as part of this year’s roster of partner providers.”
FAST SPLASH FACTS:
- In addition to BPWS, Outdoor Afro collaborates with the following U.S. swim providers to fund 2024 swim lessons: Evolutionary Aquatics in Charlotte, North Carolina; Foss Swim School in Eden Prairie, Minnesota; LEGITswim in Washington, D.C.; SwemKids in Atlanta, Georgia; and Oshun Swim School in Seattle, Washington; and Yu Ming Charter School in Oakland, California.
- BPWS is the only swim school in the five boroughs participating in WLSL that is sponsored by Outdoor Afro.
- WLSL will serve as an Open House for families wanting to meet the BPWS team and take a swim assessment before registering.
- After this event, BPWS aims to expand to the Long Island area to provide further instruction.
ABOUT OUTDOOR AFRO: Outdoor Afro is a national not-for-profit organization that celebrates and inspires Black connections and leadership in nature. What started as a kitchen table blog by Founder and CEO Rue Mapp in 2009 has since grown into a cutting-edge nationwide organization. Outdoor Afro’s U.S. networks include nearly 100-plus volunteer leaders who guide nature activities in up to 60 cities with network participation reaching 60,000 people annually. Outdoor Afro reconnects Black people to the outdoors through outdoor education, recreation, and conservation. Connect with @outdoorafro on social and visit outdoorafro.org to follow our year-round nature narratives.
Outdoor Afro asks America to commemorate Juneteenth 2024 by visiting local waterways with family, friends
What’s that one place of peace for you in nature? Specifically those local waterways of joy and tranquility? During Outdoor Afro’s fourth annual Juneteenth 2024 commemoration, the national not-for-profit organization encourages U.S. communities to plan visits to those special shoreline lakes, swimming holes, and familiar streamlets to strengthen connections to neighborhood water sources. “This year’s Juneteenth commemoration will continue to reflect, educate, and reconnect about the significance of this day,” said Outdoor Afro Founder and CEO Rue Mapp. “Outdoor Afro will also elevate both conversations and actions about local waterways to reach a new generation of confident swimmers, explorers, and conservationists.” The organization is revisiting its theme “Freedom to Access Water” on June 19.
CONTRIBUTE TO BLACK JOY IN NATURE
Outdoor Afro’s only ask: Spend 2.5 hours at a water site that you enjoy individually or with family and friends. This number of hours represents the number of years that freedom delayed for 250,000 enslaved Black Americans in Galveston, Texas. The news of freedom didn’t make it to the coastal city until June 19, 1865 – 2.5 years after the Emancipation Proclamation (signed Jan. 1, 1863) went into effect. “It’s important to remember that the federal holiday isn’t a celebration but a ‘commemoration’ to remember what it meant for Black Americans in Galveston, Texas, to realize their additional years of enslavement long after slavery had been officially abolished,” Mapp said. “Today, Juneteenth at Outdoor Afro is an invitation for everyone to reflect on the value of freedom for all.” The observance day also launches Outdoor Afro’s sixth annual Making Waves program, which teaches Black kids and caregivers within its sphere of influence how to swim.
According to the Centers for Disease Control and Prevention, Black children drown at a rate more than 8 times that of their white peers. This statistic ties to the historic prohibition of Black entry onto public beaches and into public pools. Making Waves’ Swimmerships (swim lesson scholarships) offer a series of beginner swim sessions – typically four to eight classes – funded by Outdoor Afro and in collaboration with select U.S. swim providers. Officially launching immediately after Juneteenth, Making Waves’ goal is to fund up to 1,200 new swimmers nationwide until the end of the year. “In addition to the urgency to save lives, we know that if a child does not know how to swim, they won’t cast a pole in a lazy lake, ease into a tippy kayak, or care about the crisis of plastics filling our oceans,” said Mapp. “We are clear that a positive relationship with water starts with learning how to swim. Outdoor Afro is proud to continue to support this endeavor that both our people and planet gravely need.”
ABOUT OUTDOOR AFRO: Outdoor Afro is a national not-for-profit organization that celebrates and inspires Black connections and leadership in nature. What started as a kitchen table blog by Founder and CEO Rue Mapp in 2009 has since grown into a cutting-edge nationwide organization. Outdoor Afro’s U.S. networks include nearly 100-plus volunteer leaders who guide nature activities in up to 60 cities with network participation reaching 60,000 people annually. Outdoor Afro reconnects Black people to the outdoors through outdoor education, recreation, and conservation. Connect with @outdoorafro on social and visit outdoorafro.org to follow our year-round nature narratives. Illustrations by Dajah Callen.
Outdoor Afro counts down to 2024’s annual leadership training in this pivotal Civil War, small college town
That family reunion time of year is almost here: Outdoor Afro Leadership Training (affectionately nicknamed OALT) for national not-for-profit organization Outdoor Afro. “2024 is extra special because this training will mark 15 years in nature for us,” said Founder and CEO Rue Mapp. “We’re also returning to the U.S. Fish and Wildlife Service’s National Conservation Training Center, which is where we’ve hosted past OALT events throughout our organizational history.” OALT will take place Friday, April 12, through Sunday, April 14, in Shepherdstown, West Virginia – the oldest town in the Appalachian Mountains state and a historic Civil War area. Shepherdstown also serves as home to the National Conservation Training Center (NCTC). The center leads the nation in education and training for natural resource managers to meet the goal of conserving fish, plants, wildlife, and their habitats for the benefit of the American public. The quintessential venue for Outdoor Afro to provide nature-based learning and skill-building experiences to veteran volunteers and newest leadership cohort in its “Year of Innovation.”
Annually in April, OALT teaches all volunteer leaders how to guide their local communities in nature sustainably and safely during modern times. This year’s training will greet nearly 40 new volunteer leaders to Outdoor Afro’s 100-plus Volunteer Leader Program roster. Volunteers will travel from Northeast, South, Midwest, and West regions, bringing with them subject matter expertise in education, law, business, medicine, and agriculture. “This year’s cohort includes innovative rock climbers, foragers, skiers, roller skaters, paddlers, cyclists, and mountain bikers,” Mapp said. “They’re also parents, spouses/partners, students, and caretakers. What they all bring to OALT is a shared passion for our mission – to celebrate and inspire Black connections and leadership in nature.” OALT will equip these outdoor trailblazers with strategies that authentically reconnect Black communities to nature through planned and guided year-round adventures across America.
With the support of staff, board members, and select partners, seasoned volunteers and the Class of 2024 will learn Outdoor Afro’s framework, values, and best practices to lead outdoor activities in their neighborhoods. OALT's outdoor scholarship also includes risk management, health impacts on nature, basics to trip planning, conservation ethics, and pro tips for effective social media storytelling. Last year, OALT gathered at IslandWood in Bainbridge Island, Washington. The year before in Granby, Colorado, at Sun Outdoors Rocky Mountains. Along with these charming nature backdrops are opportunities for volunteers to gain field insights and career encouragement from Outdoor Afro’s designated partners and expert guest speakers announced right before the training begins.
Volunteers follow up OALT with original network activities like fishing, camping, animal tracking, and backpacking once a month in their Outdoor Afro networks. Whatever their community genuinely wants to learn about to strengthen local relationships with land, water, and wildlife, networks offer it. These nationwide network events concentrate on joy and healing while also disrupting a false perception that Black people do not have a relationship to nature. A formula that has worked for the past 15 years now. Mapp founded Outdoor Afro in 2009 and developed OALT in 2012 with a dozen outdoor enthusiasts – each literally answering the call to learn directly from her how to create and lead nature activities with hospitality at the forefront of the experience. “OALT is one of those events that everyone involved always looks forward to attending every single year,” said Mapp. “The intergenerational fun and outdoor learning is life-changing.”
ABOUT OUTDOOR AFRO: Outdoor Afro is a national not-for-profit organization that celebrates and inspires Black connections and leadership in nature. What started as a kitchen table blog by Founder and CEO Rue Mapp in 2009 has since grown into a cutting-edge nationwide organization. Outdoor Afro’s U.S. networks include nearly 100-plus volunteer leaders who guide nature activities in up to 60 cities with network participation reaching 60,000 people annually. Outdoor Afro reconnects Black people to the outdoors through outdoor education, recreation, and conservation. Connect with @outdoorafro on social and visit outdoorafro.org to follow our year-round nature narratives.
DD Johnice: Outdoor Afro's Chief Program & Innovation Officer
She's a lot of cool titles. Serial entrepreneur, accomplished strategist, innovation executive, and mom. DD Johnice has successfully built a career of solving problems that matter to employers, customers, and society. Today, she serves as Outdoor Afro’s inaugural Chief Program & Innovation Officer. In this role, she implements original programmatic strategic initiatives; leads the organization’s digital strategy and transformation; and engages in fundraising and partnership endeavors to scale the national not-for-profit organization.
Johnice collaborates across the senior management team and board of directors on operational and programmatic strategies, including marketing strategy, customer journey optimization, and external relationship development. She plays a vital role in cultivating existing relationships with public and private funders while driving marketing efforts to enhance program impact and reach.
For more than 20 years, Johnice has held leadership roles in every aspect of innovation — creative, technical, human capital, and business — across the healthcare, advertising, retail, and media industries. She also serves as CEO and Chief Product Officer of The Wonder Guild, a speculative design advisory she founded in 2000. Johnice nurtured a global following of senior leaders she advises on developing products and systems that grow enterprises while protecting the environment; respecting and improving human lives; and becoming global citizen leaders with ESG-based growth models.
Within the healthcare industry, Johnice led a multidisciplinary team of researchers, clinicians, designers, and strategists as the Vice President, Health Transformation Lab for Blue Shield of California. The team partnered across the enterprise to develop partnerships, products, and services that make healthcare more affordable, equitable, and valuable to members, healthcare providers, and customers.
Prior to joining Blue Shield, Johnice guided digital health, community health, and social innovation teams at Kaiser Permanente. She and her team applied technology and startup economy approaches to tackling the social determinants of health to improve health outcomes and quality of life for all. Johnice describes herself as a “weaver,” a natural dot connector.
She excels at combining the best from every industry, market, and people to new teams and ventures; building new capabilities; crafting new products and services; and leading transformative, sustainable, and equitable change. When not working, Johnice enjoys nature hikes and aquaponics with her brilliant daughter. She also likes writing, sculling, and collecting cute robots and Japanese dollhouses.
ABOUT OUTDOOR AFRO: Outdoor Afro is a national not-for-profit organization that celebrates and inspires Black connections and leadership in nature. What started as a kitchen table blog by Founder and CEO Rue Mapp in 2009 has since grown into a cutting-edge nationwide organization. Outdoor Afro’s U.S. networks include nearly 100-plus volunteer leaders who guide nature activities in up to 60 cities with network participation reaching 60,000 people annually. Outdoor Afro reconnects Black people to the outdoors through outdoor education, recreation, and conservation. Follow Outdoor Afro @outdoorafro and outdoorafro.org.
Outdoor Afro names Dr. Mamie A. Parker 'Lifetime Achievement' recipient
She ascended to the stage, glimmering in the night’s joy. Her maroon and silver gown sashayed with each quaint step. Bringing the memory of her late mother, Cora Parker – an Arkansas maid and tenant farmer – front stage to celebrate in the moment. Overjoyed, Dr. Mamie A. Parker squeezed Outdoor Afro friend, Founder, and CEO Rue Mapp before the award exchange. It’s the national not-for-profit’s ninth annual fundraiser, Glamp Out, held Oct. 20, 2023. Mamie, 66, recently received Outdoor Afro’s distinguished “Lifetime Achievement” award at Bloc15 in Oakland for her decades of innovative conservation work.
Mamie pledged her outdoor career to fish and wildlife biology, as a success coach, and to later serve as a principal consultant for countless state and federal agencies. Because Chaka Khan’s “I’m Every Woman” played as her Glamp Out walk-on song, it was only customary for the wildlife conservationist to give the crowd a quick two-step and a few shimmies as she approached the podium. “Good evening,” she said with a well-grounded tone and delicately sliding her readers onto her smiling face. “I know you can do better than that. In my culture, when we call, we ask you to respond.” The crowd gladly did with louder claps, whistles, and good evenings in reply to the Wilmot, Arkansas, hometowner.
Mamie emphasized her roots to help explain her call-and-response request. It’s due to her purpose-driven travels from a sharecropping South to serving as a key presidential appointees’ house adviser with several administrations that she often delivers messages of resilience across America. Hopeful words she’s shared in different formats across world stages. Against-all-odds stories that crowds either hear for the first time or need to hear again. “Dr. Parker is a history maker,” said Mapp to Glamp Out guests. “She served as the first African American U.S. Fish and Wildlife Service (FWS) regional director of the 13 Northeastern states.”
FWS is the oldest federal conservation agency, tracing its lineage to 1871. It’s the only agency in the federal government whose primary responsibility is the management of fish and wildlife for the American public. Notably and repeatedly, Parker entered outdoor spaces as a “first” in similar conservation and wildlife environments. Appointed by the governor of the Commonwealth of Virginia, Parker was also elected as the inaugural Black chair of the Virginia Department of Wildlife Resources Commission. Mamie earned the American Fisheries Society’s highest honor – named after its first woman president – for her outstanding work promoting clean drinking water in nationwide streams.
This presidential rank awardee also became the first Black woman to serve as Head of Fisheries in the United States. The avid angler was appointed as the special assistant to the director and later became the assistant director in the FWS headquarters located in Washington, D.C. – the first Black person to hold this title. Among other pioneering roles, Parker also held the post of the board chair of the Virginia Game and Inland Fisheries Commission. While there, the board passed a resolution that became a model for other states, changed the board name from “game” to wildlife, and protected migratory birds threatened by major bridge construction. “I always say that if it weren’t for my mother, I probably would have been kissing instead of fishing,” said Parker, chuckling with the evening’s Glamp Out audience.
Cora raised Mamie and her ten other children in a four-room house. In an era where young women were expected to step into homemaking and caretaking roles. Cora, along with the hit song “Mercy, Mercy Me” by Motown sensation Marvin Gaye, inspired Mamie to look after Mother Nature instead. Mamie spent almost 30 years as a fish and wildlife biologist to tackle challenges like radiation and pollution because of Gaye’s lyrics. Just as Mamie looked up to her mother and the musical artist, Mapp admired Mamie’s pioneering outdoor trajectory for years. Mamie served as the first Black judge of the 2013 Federal Duck Stamp Contest held in Ohio.
Ten years later, Mapp followed in this webbed footpath as an art judge as well. FWS produces the Federal Duck Stamp, which sells for $25 and raises approximately $40 million annually. Revenue from stamp sales is used to protect wetland habitats in the National Wildlife Refuge System, benefiting wildlife and contributing to people's enjoyment. Since its establishment in 1934, sales of the Federal Duck Stamp to bird watchers, outdoor enthusiasts, collectors, and hunters have helped raise more than $1.2 billion to conserve more than 6 million acres of habitat for birds and other wildlife.
This year’s contest of more than 200 submissions took place Sept. 15 and Sept. 16 in Des Moines, Iowa. For the first time in Federal Duck Stamp Contest history, the judging panel included all females: Gail Anderson, MJ Davis, Rebecca Humphries, Dr. Karen Waldrop, alternate judge Jennifer Scully, and Mapp. “Becoming a judge for the contest was an opportunity I had no idea existed for me,” said Mapp, “even though I have been purchasing the annual stamp in recent years.” Mapp did know Mamie pioneered this fun but nail-biting platform. A role that required weighing in thoughtfully to determine only one creative’s artwork on behalf of U.S. citizens. “Dr. Parker has blazed a path for people like me and organizations like Outdoor Afro,” Mapp said to nearly 140 fundraising attendees, “to step into positions of conservation policy, governance, advocacy, and influence that continue her legacy.”
Mamie’s lifetime in outdoor play and professional circles always left lasting impacts regardless of the waters trodden. She adds her Glamp Out recognition to a hefty list of avant-garde honors: The Governor of Arkansas enshrined Mamie into the Arkansas Outdoor Hall of Fame. During 2020, she became the recipient of the John L. Morris Lifetime Achievement Award, named for the founder of Bass Pro Shops. She earned The William P. Reilly (the first head of the U.S. Environmental Protection Agency) Environmental Leadership Award. Followed by the Presidential Rank Award – the highest honor bestowed upon federal employees. Above all these credits: “Dr. Parker is a connector, friend, homegirl, wife, and mother,” Mapp said to conclude her appreciation and love for Mamie, “who never ceases to light up every room she’s in.”
ABOUT OUTDOOR AFRO: Outdoor Afro is a national not-for-profit organization that celebrates and inspires Black connections and leadership in nature. What started as a kitchen table blog by Founder and CEO Rue Mapp in 2009 has since grown into a cutting-edge nationwide network with 100-plus volunteer leaders in 60 cities, with network participation reaching 60,000 people. Outdoor Afro reconnects Black people with the outdoors through outdoor education, recreation, and conservation. Follow Outdoor Afro @outdoorafro and outdoorafro.org.
Tickets on sale for Outdoor Afro's ninth annual fundraiser
Registration is now open for the nature glitz and glam of Outdoor Afro’s signature fundraiser Glamp Out. The national not-for-profit’s annual event takes place Friday, Oct. 20, at Bloc15 in Oakland’s Jack London. The ninth annual fundraising fun begins at 6 p.m. and concludes 10:30 p.m. Pacific Time. “Glamp Out is our celebratory evening where outdoor enthusiasts and national network supporters from around the country come together each year,” said Outdoor Afro Founder and CEO Rue Mapp. “We appreciate the opportunity for our community to dust off their hiking boots and dress up with us in support of our impactful programs and honor stellar leadership.”
RSVP HERE
Since 2015, Glamp Out has been Outdoor Afro’s annually anticipated fundraiser that celebrates the organization's milestones and ambitions for the coming year. This year’s theme, “Elevation,” signifies Outdoor Afro’s impact and intention for the Black American community. Throughout 2023, Outdoor Afro has continued to amplify its signature programs, strategic partnerships, and influential people with a growing, national team. Glamp Out will roll out the red carpet to help reach its 2023 organizational goals, featuring the following Bay Area speakers and performances:
HOST: Dave Clark, KTVU’s award-winning news anchor
BEATS: DJ Red Corvette, multiformat musical announcer
AUCTIONEER: Michael Tate, seasoned fundraising strategist
PERFORMERS: BET Sunday Best's Ashling Cole and accomplished saxophonist Vincent Lars
The fundraising affair also will salute Outdoor Afro nature achievements. The organization’s aim is to raise more than $200,000 in support of its year-round programs:
MAKING WAVES: Outdoor Afro’s promise is to teach every child and caregiver within its sphere of influence how to swim. The program launched in 2019 by Mapp after learning through CDC research that Black children now drown at a rate 7.6 times that of white children because of historical barriers. To date, Making Waves has awarded hundreds of "Swimmerships" (or swim lesson scholarships) around the country. The program’s ambitious 2023 aim: supporting 1,000 new swimmers in receiving local lessons.
OUTDOOR AFRO LEADERSHIP TRAINING: Now in its 11th year, this training teaches more than 100 men and women from across the United States how to guide their local communities safely and sustainably – for greater health and healing of all people and our planet. Contributions help Outdoor Afro volunteer leaders expand their training to include wilderness first-aid, recreational water safety skills, and model aspirational nature opportunities.
SIGNATURE CAPSTONE EVENTS: These experiences introduce volunteer leaders and local neighborhoods to the exploratory possibilities in nature and change the face of who can become an expeditioner. In the past, Outdoor Afro has prepared more than a dozen climbers to scale Mt. Kilimanjaro and certified 26 leaders as canoe or kayak instructors. Your support of Glamp Out helps advance the skill-building, confidence, and growth opportunities through pioneering models of adventure for the Black community.
Each year, Glamp Out welcomes more than 250 nature leaders, community supporters, cultural champions, elected officials, and celebrities. All coming together on behalf of Outdoor Afro’s mission to celebrate and inspire Black connections and leadership in nature. Glamp Out is a chance for Outdoor Afro’s national community to exercise generosity to support conservation through community-led engagement in nature.
RSVP HERE
Glamp Out purposefully recognizes individual and community contributions to Outdoor Afro – the organization’s way of upholding one of its key values of changing the narrative of who leads in outdoor spaces. The fundraiser helps continue to build lasting relationships while strengthening leadership opportunities in the outdoors. “Our programs are welcoming and multigenerational,” said Mapp, “leading to transformations both online and offline for people and the natural world.” More about Glamp Out here. Glamp Out sponsorship opportunities here.
ABOUT OUTDOOR AFRO: Outdoor Afro is a national not-for-profit organization that celebrates and inspires Black connections and leadership in nature. What started as a kitchen table blog by Founder and CEO Rue Mapp in 2009 has since grown into a cutting-edge nationwide network with 100-plus volunteer leaders in 60 cities with network participation reaching 60,000 people. Outdoor Afro reconnects Black people with the outdoors through outdoor education, recreation, and conservation. Follow Outdoor Afro at outdoorafro.org and @outdoorafro today.
It's Giving: Outdoor Afro's 24-hour #Give828 fundraiser
National not-for-profit Outdoor Afro observes Black Philanthropy Month via Give 8/28 fundraiser today, Aug. 28, for the first time. The fundraising day celebrates Black-led and Black-benefitting organizations like Outdoor Afro across the United States. In 24 hours, Outdoor Afro aims to raise $1,000 toward its mission to celebrate and inspire Black connections and leadership in nature. Hosted by The Young, Black & Giving Back Institute (YBGB), this national day of giving is the only giving day focused explicitly to uplift the significance of Black-guided nonprofit organizations. Give 8/28 seeks to stimulate support for organizations working at the grassroots level to empower Black communities in areas such as education, mentoring, economic empowerment, health and wellness, and policy advocacy.
Outdoor Afro reconnects Black people and Black communities to land, water, and wildlife through outdoor education, recreation, and conservation. Annually, the organization selects and trains more than 100 volunteer leaders who guide their local communities in outdoor activities – like hiking, biking, gardening, fishing, camping, skiing, and more – safely and sustainably. Give 8/28 takes place during Black Philanthropy Month and commemorates multiple historical landmarks in Black Americans’ march toward freedom:
Aug. 28, 1945: Major League Baseball President Branch Rickey met with Jackie Robinson to tell Robinson that he was integrating the Majors.
Aug. 28, 2005: Hurricane Katrina hit Louisiana. The storm, which devastated New Orleans, disproportionately impacted many of the city’s Black residents.
Aug. 28, 2020: Chadwick Boseman, actor and originator of the modern "Black Panther" character, T’Challa, passed away.
The excessive impacts of experiences such as COVID, gun violence, inflation, and social injustice that Black people have faced and continue to live through illustrate the significant need for resources within Black communities. YBGB Institute Founder Ebonie Johnson Cooper established Give 8/28 in 2018 with 114 participating nonprofits. Each collectively raised $12,700. Every year, Give 8/28 partners with crowdfunding platform Mightcause to provide an infrastructure for the online giving day. In 2020 and 2021, Give 8/28 raised more than $328,000 for more than 720 Black-led and Black-benefitting organizations with support from 3,916 donors.
Last year, it raised $252,629 from 1,702 individual donors. Like the YBGB Institute, Outdoor Afro cultivated its national community online. For the past 14 years now, the nature organization has been on the ground, ensuring neighborhoods are equipped with Black joy and healing opportunities by simply going outside with one of its nationwide networks here.
ABOUT OUTDOOR AFRO: Outdoor Afro is a national not-for-profit organization that celebrates and inspires Black connections and leadership in nature. What started as a kitchen table blog by Founder and CEO Rue Mapp in 2009 has since grown into a cutting-edge nationwide network with 100-plus volunteer leaders in 60 cities with network participation reaching 60,000 people. Outdoor Afro reconnects Black people with the outdoors through outdoor education, recreation, and conservation. Follow Outdoor Afro at outdoorafro.org and @outdoorafro today.
Outdoor Afro in search of Chief Program & Innovation Officer
Nature organization Outdoor Afro designates 2023 as its “Year of Elevation.” As the national not-for-profit’s operational and development season continues, it now seeks a Chief Program & Innovation Officer (CPIO) to join the Oakland, California-based headquarter team. “This is a brand-new and an exciting opportunity to contribute to the growth of our nationally renowned, well-funded organization,” said Founder and CEO Rue Mapp. “This position will have overall strategic and operational responsibility for Outdoor Afro’s programs.”
Outdoor Afro’s ideal CPIO will provide leadership to strategic planning efforts. The role will implement innovative programmatic strategic initiatives; lead the organization’s digital strategy and transformation; and engage in fundraising and partnership endeavors to scale the organization. The groundbreaking leader will collaborate with Outdoor Afro’s senior management team and board of directors on operational and programmatic strategies, including marketing strategy, customer journey optimization, and external relationship development.
Furthermore, the CPIO will work closely with the executive director, CEO, and other organizational leadership to develop, implement, and manage the operational aspects of the annual budget, ensuring sound fiscal management. At heart, the CPIO will play a vital role in cultivating existing relationships with public and private funders while driving marketing efforts to enhance program reach and impact. Earlier this year, Outdoor Afro hired an in-house program assistant, finance director, and its first-ever operational executive director.
These additional roles continue to support Outdoor Afro’s strategic development goals and staff demands for advancements in national programming and network participation. “We’re expanding our core leadership team to ensure the long-term strategic and operational viability of our programs and impact,” said Executive Director Lisa Bourne. “The new CPIO will have a really unique opportunity to drive Outdoor Afro’s next phase of innovative growth.”
Fourteen years ago, Outdoor Afro started as a social enterprise for Mapp. She incorporated Outdoor Afro in 2015 as a 501(c)(3) and has led the organization since as its CEO. The organization has grown from a one-woman blog and three founding board members to 12 full-time staff and a 13-member Board of Directors. Its operating budget has grown from a modest $110,000 in revenue in 2015 to now $4 million – largely from foundations, individuals, and corporate partner support.
ABOUT OUTDOOR AFRO: Outdoor Afro is a national not-for-profit organization that celebrates and inspires Black connections and leadership in nature. What started as a kitchen table blog by Founder and CEO Rue Mapp in 2009 has since grown into a cutting-edge nationwide network with 100-plus volunteer leaders in 60 cities with network participation reaching 60,000 people. Outdoor Afro reconnects Black people with the outdoors through outdoor education, recreation, and conservation. Follow Outdoor Afro @outdoorafro and outdoorafro.org.
Date for Outdoor Afro's ninth annual fundraiser announced
Glamp Out is national not-for-profit Outdoor Afro’s annual Oscars-fashioned fundraiser that rolls out the red carpet for nature. The organization's signature event takes place Friday, Oct. 20, in Oakland, to honor its 2023 success stories in outdoor community programs, pioneering leaders, and thoughtful partnerships. “This year’s theme is titled ‘Elevation,’” said Outdoor Afro Founder and CEO Rue Mapp. “With a brand-new and growing staff, we’ve been taking our nationwide work to new heights.”
SPONSORSHIP OPPORTUNITIES HERE
Mapp likes to remind first-time attendees every year (and with her hallmark smile): “This isn’t your Dad’s conservation gala.” The ninth annual affair will give a toast to Outdoor Afro nature achievements at premier venue Bloc 15 in Oakland, California, from 6 p.m. to 9 p.m. PT. Glamp Out’s 2023 goal is to raise more than $200,000 in support of the organization’s yearlong and healing outdoor programs. Funds raised during the glamorous occasion will support:
MAKING WAVES: The organization’s promise is to teach every child and caregiver within its sphere of influence how to swim. The program was developed in 2019 by Mapp after learning through CDC research that Black children now drown at a rate 7.6 times that of white children because of historical barriers. To date, Making Waves has awarded hundreds of "Swimmerships" (or swim lesson scholarships) around the country. The program’s ambitious 2023 aim: supporting 1,000 new swimmers.
OUTDOOR AFRO LEADERSHIP TRAINING: Now in its 11th year, this training teaches more than 100 men and women from across the United States how to guide their local communities safely and sustainably – for greater health and healing of all people and our planet. Contributions help Outdoor Afro volunteer leaders expand their training to include wilderness first-aid, recreational water activity skills, and model aspirational nature opportunities.
SIGNATURE CAPSTONE EVENTS: These experiences introduce volunteer leaders and local neighborhoods to the exploratory possibilities in nature and change the face of who can become an expeditioner. In the past, Outdoor Afro has prepared more than a dozen climbers to scale Mt. Kilimanjaro and certified 26 leaders as canoe or kayak instructors. Glamp Out helps advance the skill-building, confidence, and growth opportunities through pioneering models of adventure.
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Annually, Glamp Out attracts more than 250 supporters, cultural champions, nature leaders, elected officials, and celebrities. Each coming together on behalf of Outdoor Afro’s mission to celebrate and inspire Black connections and leadership in nature. It’s also a chance for Outdoor Afro’s national community to exercise generosity within the outdoors: “Glamp Out helps change this notion that Black people and Black communities are solely the beneficiaries of our year-round programs,” Mapp said. “This much-anticipated fundraiser shows that there are so many diverse supporters who give to and continue to help equip Outdoor Afro and other similar groups with the resources we need to succeed in our work.”
Glamp Out purposefully recognizes individual and community contributions to the not-for-profit organization – Outdoor Afro’s way of upholding one of its key values of changing the narrative of who leads in outdoor spaces. Throughout the summer months, Outdoor Afro will use its social platforms (@outdoorafro) to surprise 2023 attendees with Glamp Out’s roster of special guests. “Our programs are welcoming and multigenerational,” said Mapp, “leading to transformations both online and offline for people and the natural world. Glamp Out celebrates these transformations and helps us continue to build lasting relationships while strengthening leadership opportunities in the outdoors.”
ABOUT OUTDOOR AFRO: Outdoor Afro is a national not-for-profit organization that celebrates and inspires Black connections and leadership in nature. What started as a kitchen table blog by Founder and CEO Rue Mapp in 2009 has grown into a cutting-edge nationwide network with 100-plus volunteer leaders in 60 cities with network participation reaching 60,000 people. Outdoor Afro reconnects Black people with the outdoors through outdoor education, recreation, and conservation. Follow Outdoor Afro at outdoorafro.org and @outdoorafro today.