It’s Giving: Outdoor Afro’s 24-hour #Give828 fundraiser

National not-for-profit Outdoor Afro observes Black Philanthropy Month via Give 8/28 fundraiser today, Aug. 28, for the first time. The fundraising day celebrates Black-led and Black-benefitting organizations like Outdoor Afro across the United States. In 24 hours, Outdoor Afro aims to raise $1,000 toward its mission to celebrate and inspire Black connections and leadership in nature. Hosted by The Young, Black & Giving Back Institute (YBGB), this national day of giving is the only giving day focused explicitly to uplift the significance of Black-guided nonprofit organizations. Give 8/28 seeks to stimulate support for organizations working at the grassroots level to empower Black communities in areas such as education, mentoring, economic empowerment, health and wellness, and policy advocacy.


Outdoor Afro reconnects Black people and Black communities to land, water, and wildlife through outdoor education, recreation, and conservation. Annually, the organization selects and trains more than 100 volunteer leaders who guide their local communities in outdoor activities – like hiking, biking, gardening, fishing, camping, skiing, and more – safely and sustainably. Give 8/28 takes place during Black Philanthropy Month and commemorates multiple historical landmarks in Black Americans’ march toward freedom:

Aug. 28, 1945: Major League Baseball President Branch Rickey met with Jackie Robinson to tell Robinson that he was integrating the Majors.

Aug. 28, 2005: Hurricane Katrina hit Louisiana. The storm, which devastated New Orleans, disproportionately impacted many of the city’s Black residents.

Aug. 28, 2020: Chadwick Boseman, actor and originator of the modern “Black Panther” character, T’Challa, passed away.

The excessive impacts of experiences such as COVID, gun violence, inflation, and social injustice that Black people have faced and continue to live through illustrate the significant need for resources within Black communities. YBGB Institute Founder Ebonie Johnson Cooper established Give 8/28 in 2018 with 114 participating nonprofits. Each collectively raised $12,700. Every year, Give 8/28 partners with crowdfunding platform Mightcause to provide an infrastructure for the online giving day. In 2020 and 2021, Give 8/28 raised more than $328,000 for more than 720 Black-led and Black-benefitting organizations with support from 3,916 donors.

Last year, it raised $252,629 from 1,702 individual donors. Like the YBGB Institute, Outdoor Afro cultivated its national community online. For the past 14 years now, the nature organization has been on the ground, ensuring neighborhoods are equipped with Black joy and healing opportunities by simply going outside with one of its nationwide networks here


ABOUT OUTDOOR AFRO: Outdoor Afro is a national not-for-profit organization that celebrates and inspires Black connections and leadership in nature. What started as a kitchen table blog by Founder and CEO Rue Mapp in 2009 has since grown into a cutting-edge nationwide network with 100-plus volunteer leaders in 60 cities with network participation reaching 60,000 people. Outdoor Afro reconnects Black people with the outdoors through outdoor education, recreation, and conservation. Follow Outdoor Afro at and @outdoorafro today.