REI’s Purpose

Recreational Equipment, Inc. (REI) believes a life outdoors is a life well-lived. REI believes that it’s in the wild, untamed and natural places that we find our best selves, so our purpose is to awaken a lifelong love of the outdoors for all. Since 1938, REI has been the local outdoor co-op working to help people experience the transformational power of nature. The co-op brings top-quality gear and apparel, expert advice, rental equipment, inspiring stories of life outside, and outdoor experiences to enjoy alone or share with your friends and family.

Because REI has no shareholders, with every purchase made, customers are choosing to steward the outdoors, support sustainable business, and help the fight for life outside. Today, the REI community has 20 million lifetime members, nearly 15,000 employees and 168 locations in 39 states and the District of Columbia. Annually, more than 70 percent of the co-op’s annual profits are invested back into the outdoor community through dividends to REI members, employee profit-sharing and retirement, and investments in nonprofits dedicated to the outdoors.