REI

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Partners

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REI Co-op

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REI’s Purpose

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REI’s Purpose

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REI’s Purpose

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The outdoor retailer seeks to connect every person to the power of the outdoors and engage them in the fight to protect it. REI Co-op believes that it’s in the wild, untamed and natural places that we find our best selves, so our purpose is to awaken a lifelong love of the outdoors for all. Since 1938, REI Co-op has been the local outdoor co-op working to help people experience the transformational power of nature. The co-op brings top-quality gear and apparel, expert advice, rental equipment, inspiring stories of life outside, and outdoor experiences to enjoy alone or share with your friends and family.

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For years, Outdoor Afro and REI Co-op have centered the voices of Black adventurers. Recently, the network and co-op have conducted extensive research resulting in a new chapter. Our Founder and CEO Rue Mapp established Outdoor Afro Inc.  in 2021 to solve the unmet needs and design barriers in outdoor industry gear and equipment. A for-profit business, Outdoor Afro Inc. co-created a hike collection with REI Co-op that launched September 2022. The collaboration works with and for the Black community in fit, fashion, and functionality.

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