Outdoor Afro x Smartwool launch second hiking sock
OAKLAND, CALIFORNIA – Restock your sock collection with a new, comfy styling option co-created by national not-for-profit Outdoor Afro and global sock and apparel brand Smartwool: the Outdoor Afro Hike Light Cushion Print Crew Socks. Launched July 2022 and designed by Outdoor Afro volunteer leader and artist Leandra Taylor, this colorful print speaks to Black joy, healing, and unity in nature.
On the heels of Outdoor Afro’s second annual Juneteenth commemoration, “I wanted to be intentional about what this sock represents,” said Taylor. “It’s universal. Different versions of Blackness to identify with because we’re not a monolith – even in our outdoor experiences.” Within a matter of weeks, Taylor’s creative process of scribbling, coloring, and sketching morphed into a collage of skin tones.
The Merino wool socks also feature a Virtually Seamless™ Toe to prevent chafing; 4 Degree™ Elite Fit System to stop bunching, blisters, or sock slippage; Indestructawool™ for unmatched durability; and mesh venting for maximum breathability and moisture management. The joint project marks the second time the two brands have partnered on a sock product.
Taylor also created Outdoor Afro’s 2020 “Slice of Nature” socks to illustrate the network’s love for the outdoors despite entering COVID times. That performance hike sock emphasized joy and community in the outdoors while standing together to protect local areas and wild places – even while quarantining. “This new sock involved more than the patterns I typically create,” Taylor said. “The faces flow and wrap around the foot, showing every angle of our Black beauty.”
ABOUT OUTDOOR AFRO: Outdoor Afro is a national not-for-profit organization that celebrates and inspires Black connections and leadership in nature. What started as a kitchen table blog by Founder and CEO Rue Mapp in 2009 has since grown into a cutting-edge nationwide network with 100-plus volunteer leaders in 60 cities with network participation reaching 60,000 people. Outdoor Afro reconnects Black people with the outdoors through outdoor education, recreation, and conservation. Follow Outdoor Afro at outdoorafro.org and @outdoorafro today.
ABOUT SMARTWOOL: Based in Denver, Colorado, Smartwool® is a sock and apparel brand whose products are designed to get the most out of the inherent benefits of Merino wool to bring comfort, confidence, and community to a life lived outside. For information on the full range of Smartwool® products or to find a dealer near you, please visit Smartwool.com. Smartwool, a division of VF Outdoor, LLC, is a brand of VF Corporation.
Outdoor Afro holds 2nd annual Juneteenth commemoration
OAKLAND, CALIFORNIA – National not-for-profit Outdoor Afro will commemorate a significant part of American history through nature healing for Juneteenth 2022’s designated three-day holiday weekend taking place June 18 to June 20. This year’s theme: Reflecting on Freedom with Outdoor Afro. Juneteenth is historically marked as June 19. Outdoor Afro is offering the American people a nationwide invitation to achieve one simple request on this day: join our network to reflect on what it means to be free in this country.
“We can’t lose sight of what Juneteenth is truly about,” said Outdoor Afro Founder and CEO Rue Mapp. “There’s this false narrative of what the holiday symbolizes. Traditionally, America has recognized this day as a ‘celebration’ to the end of slavery in the United States – but that is not accurate.” In reality, June 19, 1865, is the date 250,000 enslaved Black Americans in Galveston, Texas, were told they were free. What appeared as “good” news was a memo the enslaved finally received two and a half years after the Emancipation Proclamation (signed Jan. 1, 1863) went into effect.
“Outdoor Afro is correcting this narrative by sharing this history across the country,” said Outdoor Afro’s COO Joseph Mouzon. “To honor this day, we encourage our local communities, partners, supporters, and regional networks to just spend time in nature. Whether that’s at a nearby beach, public park, or your own backyard.” How you can join Outdoor Afro in reflecting on and commemorating freedom:
REGISTER HERE. By doing so, you’re simply pledging to join Outdoor Afro in nature. That’s it. We aim to get 50,000 people outside anywhere they feel comfortable in nature for only 2.5 hours to symbolize the 2.5 years of freedom delayed for the 250,000 enslaved people of Galveston, Texas.
REFLECT WITH US AFTER JUNE 19. Immediately after Juneteenth, Outdoor Afro wants to know how participants spent their 2.5 hours outdoors. These nature stories connect to the American storyline by becoming a modern-day change agent and source of healing from our country’s traumatic past. Outdoor Afro will add this nature-rich content to its site to illustrate its ongoing Black joy and Black healing in nature efforts.
ABOUT OUTDOOR AFRO: Outdoor Afro is a national not-for-profit organization that celebrates and inspires Black connections and leadership in nature. What started as a kitchen table blog by Founder and CEO Rue Mapp in 2009 has since grown into a cutting-edge nationwide network with 100-plus volunteer leaders in 60 cities. “Where Black people and nature meet,” Outdoor Afro reconnects Black people with the outdoors through outdoor education, recreation, and conservation. Follow us on social at @outdoorafro