What’s new at Outdoor Afro in 2024? Creating community impact starts with these 8 digital ports of call
Can you believe it? Outdoor Afro has nurtured transformative experiences and connections in nature for 15 years now. One thing is for sure: Our national not-for-profit organization reached 2024's "Year of Innovation" because of you. Longstanding and new social followers, loyal supporters, volunteer leaders, community participants, and outdoor partners have contributed to Outdoor Afro's wildest nature dreams to literally come true. Take for instance our participation network. Outdoor Afro's popular, year-round events across U.S. communities inspire approximately 60,000 people to join us annually for customized outdoor activities – family reunion-style.
Then, there’s our swim program, Making Waves. We rounded out 2023 funding more than 1,000 kids and caregivers to learn water safety and basic swimming techniques. Life-saving skills. All thanks to program believers like you. We’ve even certified up to 20 volunteer leaders to guide kayak and canoe trips safely and sustainably within the past two years. Newer community participants are ready for playdates to discover and travel neighborhood waterways for educational enjoyment. That said, a new year means new opportunities to create community impact together. If you don’t know where exactly to start, that’s A-OK. Below are 8 digital ports to join our journey. No matter where you plug in, you’re automatically contributing to our mission work to celebrate and inspire Black connections and leadership in nature. Let’s get started:
1. SIGN UP FOR LOCAL NETWORK ACTIVITIES:
Outdoor Afro spans 32 states, including Washington, D.C. Networks are in roughly 60 U.S. cities. Our networks are your instant access to forming new friendships while exploring nature in your neighborhood or surrounding community. Through Outdoor Afro networks, you can participate in everything from group hiking, biking, boating, fishing, foraging, skiing, and paddling. Locate your Outdoor Afro region (Midwest, Northeast, South, or West) using the link below. From there, you can sign up for in-person Meetup events happening monthly. Our selected and trained team of volunteer leaders curate and guide these network adventures. Through Meetup, volunteer leaders keep you posted about event details and upcoming activities. Also, join your network’s designated Facebook page to build community, and continue to learn where exploration awaits with family and friends. CLICK HERE TO SIGN UP.
2. VISIT OUR DIGITAL HOME:
We love when online guests pay us a visit. Stopping by outdoorafro.org helps you know exactly who we are, what we do in nature, and where we’re heading each year. As mentioned earlier, 2024 rings in our “Year of Innovation.” By clicking through our online home place, you will learn Outdoor Afro’s love story with nature, more about our Founder and CEO Rue Mapp, and the ones who work behind the scenes to ensure we’re fulfilling our mission. Our site also shares current partnerships, community programs, social media campaigns, and real-life stories that support our Black joy experiences taking place across neighborhoods nationwide. Have specific questions about our “why” in nature? Our site is your primary source to connect with the right digital resources. CLICK HERE TO KNOW OUR MISSION.
3. CONNECT ACROSS SOCIAL MEDIA:
Nearly 170,000 Outdoor Afro followers like, comment, share, and take action from our social media updates and footage. Our almost daily dose of digital news, announcements, and achievements stem from your support. Our top social platforms include Facebook, Instagram, YouTube, LinkedIn, and X (formerly known as Twitter). Continuing to celebrate Outdoor Afro’s nature narratives, our genuine content is an opportunity to participate in digital to in-person activities with us and stay on top of organizational developments. Our award-winning Marketing & Communications Department shares powerful visuals and videos that offer fun gateways into outdoor recreation, conservation, and education with ease. CLICK HERE TO CONTACT US.
4. SUBSCRIBE TO RECEIVE NOTIFICATIONS:
By signing up for Outdoor Afro’s monthly eNewsletters, you’re getting first dibs about our nature wins. Your free copy is delivered straight to your email inbox, recapping that month’s success stories because of your generous support. Our eNewsletter will also notify you when future professional opportunities within our organization are available. And give you the heads up about upcoming partnerships and programs. Our news and notifications are designed so you can easily digest and keep a timely pulse on our organizational progress. Stay in the know about our community and nature work helping to strengthen relationships with local land, water, and wildlife. In addition to opening new outdoor career and professional development doors for you. CLICK HERE TO SUBSCRIBE.
5. GIVE BACK TO NATURE:
Donating to Outdoor Afro helps us continue to reach our mission, which is to celebrate and inspire Black connections and leadership in nature. No amount is too big or small. Every contribution counts. You’re supporting our year-round programming more than you will ever know. When you donate (better yet, become a recurring donor), Outdoor Afro is able to provide our growing team of volunteer leaders – and the thousands of nature lovers and new adventurers who leaders guide in nature – with wilderness, recreation, and life-saving skills; safe, appropriate gear and equipment; free or discounted access to private outdoor spaces; and access to historical and civic information you can use to take care of the public and community spaces you love. When you donate, our Making Waves program can provide more kids and caregivers new opportunities to learn how to swim, save a loved one’s life, and leverage local resources – public swimming pools, beaches, rivers, and lakes. When you donate, we’re able to help neighborhoods expand outdoor recreational activities that become instrumental in pursuing healthier, joyful lifestyles. CLICK HERE TO DONATE.
6. SHOP OUR SHIRT COLLECTION:
It’s warmth that welcomes nature conversations with family and friends. Our co-branded shirt collection with Oakland-based partner Oaklandish comes with comfort for any and all outdoor adventures. The collection includes our signature short-sleeve shirts (in black and white), long-sleeve shirts (in black only), and hoodies (in black only). The fun part: The style options range from business slay to backpacker play. The bonus: Every purchase you make goes toward our charitable, not-for-profit work. CLICK HERE TO SHOP.
7. PARTNER TO UPLIFT BLACK COMMUNITIES:
We’re always open to forming meaningful relationships with people, communities, initiatives, and brands that share the same values we have about reconnecting Black people and Black communities to nature. Our amazing new and deep-rooted partnerships have helped our organization elevate and innovate for the past 15 years in the outdoors. Brands like REI Co-op, KEEN, CLIF® Bar, ENO, and Smartwool have become influential collaborators to educate new audiences about the collective difference we make across the United States. Introduce our audiences and readers to new outdoor products and services that benefit our neighborhoods. To learn more about our current partnership tiers, email [email protected] today. CLICK HERE TO VIEW COLLABORATORS.
8. READ AND RESHARE IMPACT STORIES:
The truth is: We’re confronted by gloom-and-doom headlines daily. The good news is that Outdoor Afro produces happy clappy content monthly that will leave you feeling so fuzzy wuzzy about tapping into the outdoors and pursuing healthier lifestyles. We produce original narratives so you’re honestly informed about people, places, and things tied to our mission work. Outdoor Afro’s blog features cover personal essays; product and partner reviews; insider nature knowledge; and human interest stories that salute the pioneering paths Black people and Black communities have carved out within the outdoor industry. From big cities to small towns. Our community programs and content have traveled the globe. Piqued the interest of media mogul Oprah Winfrey to tennis icon Venus Williams – who both have participated in our network activities. Our stories reinforce the Black experience in nature from an asset-framing lens. National to international media outlets like CBS, Condé Nast Traveler, Travel Weekly, AFAR, and Essence Magazine are a few prominent publications that have highlighted our organization throughout the past decade. CLICK HERE TO ACCESS STORIES.
ABOUT OUTDOOR AFRO: Outdoor Afro is a national not-for-profit organization that celebrates and inspires Black connections and leadership in nature. What started as a kitchen table blog by Founder and CEO Rue Mapp in 2009 has since grown into a cutting-edge nationwide organization. Outdoor Afro's U.S. networks include nearly 100-plus volunteer leaders who guide nature activities in up to 60 cities with network participation reaching 60,000 people annually. Outdoor Afro reconnects Black people to the outdoors through outdoor education, recreation, and conservation. Follow Outdoor Afro @outdoorafro and outdoorafro.org.
Outdoor Afro’s Rue Mapp nominated as Bessie Awards finalist
Global lifestyle brand Wanderful has announced 2023 finalists of its fifth annual Bessie Awards, and this year’s nominees include Outdoor Afro Founder and CEO Rue Mapp. Mapp has been selected as a finalist under the JourneyWoman Award category, a lifetime achievement award for a person who has demonstrated long-term commitment to making the travel industry better. This award is presented in memory of JourneyWoman’s Evelyn Hannon. “It’s truly an incredible honor to be recognized by the community,” said Mapp, whose social enterprise in 2009 called Outdoor Afro is today a national not-for-profit organization. “I’m personally touched by the person this award recognizes – a Black American woman, Bessie Coleman, who not only sought to travel in an era of exquisite and codified boundaries that limited that possibility for women who looked like her, but also had the audacity and tenacity to become a pilot herself. So much of my work stands on the shoulders of Bessie Coleman whose heights I can only try to attain.”
FORMER WINNERS, ATTENDEES VOTE HERE
The Bessie Awards is dedicated to recognizing the achievements and efforts of those who have contributed to and impacted the travel industry. Winners are selected through a popular vote from past WITS attendees and former Bessie Award winners. Voting is now open. WITS will announce this year’s winners at the Bessie Awards ceremony taking place Saturday, May 20, at 7:30 p.m. AST at the Caribe Hilton in San Juan, Puerto Rico. Mapp is an awarded and inspirational leader, speaker, public lands champion, outdoor gear designer, and published author. The Oakland, California, native established for-profit venture Outdoor Afro, Inc. in 2021 and subsequently launched a 22-piece hike collection with outdoor retailer REI Co-op. Her first national book titled “Nature Swagger: Stories and Visions of Black Joy in the Outdoors” released with American publisher Chronicle Books during November 2022. That same year in February, she participated in an 18-day Hurtigruten Expeditions voyage to Antarctica. Mapp became a founding member of the group's first-ever Black Traveler Advisory Board. The board is designed to drive change within the entire cruise industry.
Over the years, Mapp has been recognized with many awards and distinctions. She became a 2021 AFAR Travel Vanguard Award recipient, National Geographic 2019 Fellow, Heinz Awards Honoree, and National Wildlife Federation Communication Award recipient (received alongside President Bill Clinton). The White House also invited Mapp to participate in the America’s Great Outdoors Conference, which led to her participation in the launch of former First Lady Michelle Obama’s “Let’s Move” initiative. Mapp’s career and community impact through Outdoor Afro aims to lift up the natural world and those who connect with it. Her advocacy for conservation continues to earn international media attention, including The New York Times, Good Morning America, NPR, NBC’s TODAY, Forbes, Oprah Winfrey, and “MeatEater” with Steven Rinella.
“I’ve accomplished a lot of life goals,” Mapp said. “For me, it’s always been about a race to the ordinary. I want to get out on my travels and adventures, and see more people who look like me and are represented as strong, beautiful, and free from all over the world. And it's no longer a big deal. The Bessie Awards, created by Wanderful and hosted at the annual Women in Travel Summit (WITS) Travel Creator Summit, honor women and gender diverse people of impact in the travel space – particularly influencers, creative entrepreneurs, marketers, brands, and industry members who have added a compelling voice to the travel industry. “We are absolutely thrilled to recognize such an extraordinary group of creators and brands this year for our fifth annual Bessies,” said Beth Santos, Founder and CEO of Wanderful. “We hope that by showcasing their work we can inspire more builders in the space to contribute their voices to make our travel industry even more thoughtful, inclusive, and meaningful.”
ABOUT OUTDOOR AFRO: Outdoor Afro is a national not-for-profit organization that celebrates and inspires Black connections and leadership in nature. What started as a kitchen table blog by Founder and CEO Rue Mapp in 2009 has since grown into a cutting-edge nationwide movement with 100-plus volunteer leaders in 60 cities with network participation reaching more than 60,000 people. Outdoor Afro reconnects Black people with the outdoors through outdoor education, recreation, and conservation. Follow Outdoor Afro at outdoorafro.org and @outdoorafro today.
ABOUT WANDERFUL: Wanderful is a global lifestyle brand that specializes in helping all women travel the world. Reaching more than 100 million women worldwide each year, Wanderful connects travelers through a thriving membership community, meetups in 50 global cities, group trips, global events like WITS Travel Creator Summit, and the first major outdoor travel festival for women, Wanderfest. Learn more here.
ABOUT WITS TRAVEL CREATOR SUMMIT: WITS is the premier event for travel’s top marketing talent. Creative entrepreneurs, influencers, DMOs, and industry come together to discuss future innovations, build dynamic collaborations, and change travel worldwide, all while supporting and empowering a dynamic community of women and gender diverse people. Learn more here.
The Impact of Oprah’s Yosemite Adventure
It sure has been a great week to love the outdoors and be African American! Last Friday and today, as I tuned in to Oprah and Gayle to see their adventure in Yosemite National Park, I was completely enamored. Beyond the expected funny quips and comical equipment mishaps, I experienced (as if for the first time) a magical moment: moving images of people who looked like me enjoying a National Park.
The show theme was prompted by Outdoor Afro friend Shelton Johnson by a letter he wrote a couple of years ago inviting Oprah to visit. Shelton knew back then that just a tiny sprinkle of Oprah’s fairy dust could bring the National Parks into focus for Americans, particularly for African Americans, in a new and innovative way.
While I have been in the business of making the visual connection between African Americans and the outdoors, the moment I saw Gayle and Oprah with Shelton and Half-Dome in the horizon, I switched seamlessly from purveyor to customer. The beauty of Oprah and Gayle in that stunning natural space helped me visualize myself there.
And apparently I was not alone in my inspiration. Just after the show, my friend’s 78-year-old father phoned to say that he would like to visit Yosemite with her, and they have made a pact to go in 2011.
But the positive impact this show could have on families with young children is important. Those of us in the outdoor recreation field know that parents, especially mothers, are gatekeepers of outdoor experiences for their families. Therefore, in order for outdoor engagement to become a sustained activity for a new community, there needs to be a lot of support to address barriers such as fears and perceptions, equipment, and repeated, positive visual articulation of what it can look like. See this REI ad as a great model.
So Oprah getting out there camping as an African-American woman is significant, in that it demonstrates possibility. Her televised camping experience is the break-through moment that the field has been waiting for, and has needed in order for the outdoors to become relevant to a wider audience.
It is Outdoor Afro’s hope that the buzz that has come from her effort will not only open up new dialog and inspire new audiences, but also convert this new interest into real outdoor engagement and stewardship.
Did you watch the second half of the show today? What did you think?
Visit the Outdoor Afro Community to find people in your area to join in the outdoors!
Oprah Goes Camping in Yosemite!
A memo from National Parks Director Jonathan B. Jarvis shares:
"On October 29 and November 1, Oprah Winfrey will devote two entire shows to her overnight camping trip in Yosemite National Park earlier this month. Ms. Winfrey’s visit originated with a letter of invitation from Park Ranger Shelton Johnson. While in the park, Shelton shared his Buffalo Soldierpersona – Elizy Bowman – at an evening campfire chat with Ms. Winfrey and others staying at the Lower Pines Campground in Yosemite Valley.
While the shows highlight Ms. Winfrey’s visit to the Mariposa Grove of Giant Sequoias, Tunnel View, her mule ride, and fly fishing on the Merced River, she also raises the question of why there aren’t more visitors of color in national parks.
We all struggle with this question – and what to do about it.
Ms. Winfrey’s visit and the popularity of her show offer the National Park Service an unprecedented opportunity to reach a vast audience of potential first-time visitors and to start a conversation with them.
Coming on the heels of Ken Burns’ acclaimed documentary, these broadcasts promise to take the national parks to heights of visibility rarely seen before, particularly in mass media and pop culture.
At the national level, we are working with the Yosemite staff to create opportunities to leverage the broadcasts and deliver a National Park Service invitation to visit the soon-to-be 393 national parks and learn about these places owned by all Americans.
I encourage all of you to use this opportunity to reach out to your communities. For example, you could host viewing parties with the show as a discussion starter on how to increase the diversity of our visitors or hold “how-to” events over the weekend of October 30-31 to teach the basics of hiking, camping, and visiting for first-timers.
WATCH VIDEO PREVIEW
While we literally had years to prepare for the America's Best Idea broadcast, there is now little more than a week to prepare for these episodes that will reach more than 30 million viewers and millions more through Oprah.com.
I am confident that our innovative and creative employees will rise to the occasion and create immediate opportunities for all Americans to connect with the national park idea."
The Outdoor Afro community is all aflutter about this news, as a major goal of this site is about changing perceptions of who engages with the outdoors. It is especially important that women of color be shown engaging with natural spaces in a positive context, so that others can see the possibility and benefits of building a relationship with treasures such as our national parks -- which belong to everyone.
We hope this won't be the last time we see Oprah camping! Can't wait to hear your comments about the show!