Outdoor Afro asks America to commemorate Juneteenth 2024 by visiting local waterways with family, friends
What’s that one place of peace for you in nature? Specifically those local waterways of joy and tranquility? During Outdoor Afro’s fourth annual Juneteenth 2024 commemoration, the national not-for-profit organization encourages U.S. communities to plan visits to those special shoreline lakes, swimming holes, and familiar streamlets to strengthen connections to neighborhood water sources. “This year’s Juneteenth commemoration will continue to reflect, educate, and reconnect about the significance of this day,” said Outdoor Afro Founder and CEO Rue Mapp. “Outdoor Afro will also elevate both conversations and actions about local waterways to reach a new generation of confident swimmers, explorers, and conservationists.” The organization is revisiting its theme “Freedom to Access Water” on June 19.
CONTRIBUTE TO BLACK JOY IN NATURE
Outdoor Afro’s only ask: Spend 2.5 hours at a water site that you enjoy individually or with family and friends. This number of hours represents the number of years that freedom delayed for 250,000 enslaved Black Americans in Galveston, Texas. The news of freedom didn’t make it to the coastal city until June 19, 1865 – 2.5 years after the Emancipation Proclamation (signed Jan. 1, 1863) went into effect. “It’s important to remember that the federal holiday isn’t a celebration but a ‘commemoration’ to remember what it meant for Black Americans in Galveston, Texas, to realize their additional years of enslavement long after slavery had been officially abolished,” Mapp said. “Today, Juneteenth at Outdoor Afro is an invitation for everyone to reflect on the value of freedom for all.” The observance day also launches Outdoor Afro’s sixth annual Making Waves program, which teaches Black kids and caregivers within its sphere of influence how to swim.
According to the Centers for Disease Control and Prevention, Black children drown at a rate more than 8 times that of their white peers. This statistic ties to the historic prohibition of Black entry onto public beaches and into public pools. Making Waves’ Swimmerships (swim lesson scholarships) offer a series of beginner swim sessions – typically four to eight classes – funded by Outdoor Afro and in collaboration with select U.S. swim providers. Officially launching immediately after Juneteenth, Making Waves’ goal is to fund up to 1,200 new swimmers nationwide until the end of the year. “In addition to the urgency to save lives, we know that if a child does not know how to swim, they won’t cast a pole in a lazy lake, ease into a tippy kayak, or care about the crisis of plastics filling our oceans,” said Mapp. “We are clear that a positive relationship with water starts with learning how to swim. Outdoor Afro is proud to continue to support this endeavor that both our people and planet gravely need.”
ABOUT OUTDOOR AFRO: Outdoor Afro is a national not-for-profit organization that celebrates and inspires Black connections and leadership in nature. What started as a kitchen table blog by Founder and CEO Rue Mapp in 2009 has since grown into a cutting-edge nationwide organization. Outdoor Afro’s U.S. networks include nearly 100-plus volunteer leaders who guide nature activities in up to 60 cities with network participation reaching 60,000 people annually. Outdoor Afro reconnects Black people to the outdoors through outdoor education, recreation, and conservation. Connect with @outdoorafro on social and visit outdoorafro.org to follow our year-round nature narratives. Illustrations by Dajah Callen.
Outdoor Afro commemorates Juneteenth through 2023 'Freedom to Access Water' theme
Black community connections to local waterways aren’t always the easiest conversations or experiences to navigate across nationwide neighborhoods. “When we look specifically at access to public swimming pools, the Centers for Disease Control and Prevention research persistently shows that the drowning rate of Black children is more than 7.6 times that of white children,” said Rue Mapp, Founder and CEO of national not-for-profit organization Outdoor Afro. The statistic ties to the historic prohibition of Black entry onto beaches and into public pools.
To change the course of this particular water woe, Outdoor Afro centers its third annual Juneteenth (June 19) theme on “Freedom to Access Water” – coupling the federal holiday with the organization’s fifth annual Making Waves program. Launching right after Juneteenth, Making Waves’ goal is to teach up to 1,000 Black children and their caregivers how to swim within Outdoor Afro’s sphere of influence. On June 19, Outdoor Afro will extend its nature invitation to U.S. communities, which is simply to join the organization outside to commemorate Juneteenth. Preferably near water sources people enjoy visiting individually or with family and friends. To rest. Reflect. Heal in the outdoors for 2.5 hours.
“We want to stay fixed on the true essence of Juneteenth at Outdoor Afro,” said Mapp. “The false narrative is that this holiday symbolizes a celebration to ending slavery; however, this label just isn’t accurate.” Instead, June 19, 1865, documents the date 250,000 enslaved Black Americans in Galveston, Texas, were told they were free. Good news, indeed. The only problem: Enslaved people received the announcement 2.5 years after the Emancipation Proclamation (signed Jan. 1, 1863) went into effect.
Outdoor Afro uses its community and nature work to educate the general public about the correct meaning behind Juneteenth and how significant freedom and time – in its many interpretations – is to everyone. Outdoor Afro’s National Program Director Chaya Harris leads the organization’s Making Waves program. She matches families and individuals with select sites that offer swim lessons through the program. “We’re asking the public, supporters, partners, and our local networks to spend just 2.5 hours in nature on Juneteenth,” said Harris. “It’s a great way to focus on Making Waves and reach our 1,000 Swimmership goal with a new generation of confident swimmers and swim instructors.”
ABOUT OUTDOOR AFRO: Outdoor Afro is a national not-for-profit organization that celebrates and inspires Black connections and leadership in nature. What started as a kitchen table blog by Founder and CEO Rue Mapp in 2009 has since grown into a cutting-edge nationwide movement with 100-plus volunteer leaders in 60 cities with network participation reaching more than 60,000 people. Outdoor Afro reconnects Black people with the outdoors through outdoor education, recreation, and conservation. Follow Outdoor Afro at outdoorafro.org and @outdoorafro today. Illustrations by Dajah Callen.
5 ways to support Outdoor Afro starting GivingTuesday
November signals a time to restock personal nature spaces and refocus future ambitions as the winter months and the new year approaches. The month also gravitates to giving. Following Thanksgiving is GivingTuesday held Nov. 29, 2022. The global generosity movement will kick off end-of-year giving for national not-for-profit organization Outdoor Afro to close out the year.
“Because of our supporters, we get to be first responders to engage and lift up local connections in nature around the country,” said Rue Mapp, founder and CEO of Outdoor Afro. “These contributions also allow us to help more people take better care of our community and planet joyously while creating unforgettable, equitable fun and access to Black joy and healing in nature.” Year-round programs and projects supporters and the general public may not know their contributions actually help uplift within the network and throughout the United States:
OUTDOOR AFRO LEADERSHIP TRAINING: This annual training guides the newest class of volunteer leaders through best practices for navigating and leading in nature. Nicknamed “OALT,” the weekend experience held in April equips a select group of volunteers from across the country with the essential outdoor skills needed to return to their hometowns and guide their local communities outside sustainably and safely. To date, Outdoor Afro includes more than 100 volunteer leaders who represent the network’s four regions: Northeast, Midwest, South, and West.
LOCAL ACTIVITIES: Once OALT completes, volunteer leaders develop, host, and lead local activities in their local to regional communities. Activities can cover anything from neighborhood historical walks and cultural park bird watching to biking, hiking, gardening, skiing, fishing, swimming, geocaching, nature journaling, and kayaking. Volunteers often gauge and offer activities that any age group would enjoy pursuing in nature. Volunteers hold more than 1,200 in-person and online events each year.
PADDLE CAMP: Held in August each year, this seven-day summer camp introduces volunteer leaders (10 canoers and 10 kayakers) to effective paddling techniques, safety on the water, and wilderness first aid training to apply through their individual networks. In collaboration with boating and fishing equipment brand Northwest River Supplies, the camp helps strengthen volunteers’ canoeing and kayaking knowledge, and navigation of various waterways. Paddle Camp also prepares volunteers for certification through the American Canoe Association. Outdoor Afro now includes 26 volunteer leaders who are certified canoe or kayak instructors.
MAKING WAVES: The program formed in response to the alarming number of Black children who drown today tied to the historic prohibition of Black access to public swimming pools and beaches. Since 2019, Outdoor Afro’s goal has been to teach every Black child and their caregiver in its sphere of influence learn how to swim. Currently, the network provides Swimmerships™ (swim lesson scholarships). At 357 Swimmerships™ completed, the program continues to grow support from brands like global footwear KEEN to bring awareness and stronger connections to water.
JUNETEENTH: Because media created this flawed narrative of Juneteenth being a “celebration” to the end of U.S. slavery, Outdoor Afro educates the public about the reality of the situation. June 19, 1865, is the date when 250,000 enslaved Black Americans in Galveston, Texas, were told they were free 2.5 years after the Emancipation Proclamation (signed Jan. 1, 1863) went into effect. The network corrects this oftentimes “celebratory” story by rephrasing the day as a “commemoration.” To honor those who were denied 2.5 years of freedom, Outdoor Afro encourages partners, communities, and networks to spend 2.5 hours in nature, reflecting on what freedom means to them.
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ABOUT OUTDOOR AFRO: Outdoor Afro is a national not-for-profit organization that celebrates and inspires Black connections and leadership in nature. What started as a kitchen table blog by Founder and CEO Rue Mapp in 2009 has since grown into a cutting-edge nationwide network with 100-plus volunteer leaders in 60 cities. “Where Black people and nature meet,” Outdoor Afro reconnects Black people with the outdoors through outdoor education, recreation, and conservation. Follow us @outdoorafro on social.
Outdoor Afro x Smartwool launch second hiking sock
OAKLAND, CALIFORNIA – Restock your sock collection with a new, comfy styling option co-created by national not-for-profit Outdoor Afro and global sock and apparel brand Smartwool: the Outdoor Afro Hike Light Cushion Print Crew Socks. Launched July 2022 and designed by Outdoor Afro volunteer leader and artist Leandra Taylor, this colorful print speaks to Black joy, healing, and unity in nature.
On the heels of Outdoor Afro’s second annual Juneteenth commemoration, “I wanted to be intentional about what this sock represents,” said Taylor. “It’s universal. Different versions of Blackness to identify with because we’re not a monolith – even in our outdoor experiences.” Within a matter of weeks, Taylor’s creative process of scribbling, coloring, and sketching morphed into a collage of skin tones.
The Merino wool socks also feature a Virtually Seamless™ Toe to prevent chafing; 4 Degree™ Elite Fit System to stop bunching, blisters, or sock slippage; Indestructawool™ for unmatched durability; and mesh venting for maximum breathability and moisture management. The joint project marks the second time the two brands have partnered on a sock product.
Taylor also created Outdoor Afro’s 2020 “Slice of Nature” socks to illustrate the network’s love for the outdoors despite entering COVID times. That performance hike sock emphasized joy and community in the outdoors while standing together to protect local areas and wild places – even while quarantining. “This new sock involved more than the patterns I typically create,” Taylor said. “The faces flow and wrap around the foot, showing every angle of our Black beauty.”
ABOUT OUTDOOR AFRO: Outdoor Afro is a national not-for-profit organization that celebrates and inspires Black connections and leadership in nature. What started as a kitchen table blog by Founder and CEO Rue Mapp in 2009 has since grown into a cutting-edge nationwide network with 100-plus volunteer leaders in 60 cities with network participation reaching 60,000 people. Outdoor Afro reconnects Black people with the outdoors through outdoor education, recreation, and conservation. Follow Outdoor Afro at outdoorafro.org and @outdoorafro today.
ABOUT SMARTWOOL: Based in Denver, Colorado, Smartwool® is a sock and apparel brand whose products are designed to get the most out of the inherent benefits of Merino wool to bring comfort, confidence, and community to a life lived outside. For information on the full range of Smartwool® products or to find a dealer near you, please visit Smartwool.com. Smartwool, a division of VF Outdoor, LLC, is a brand of VF Corporation.
Outdoor Afro holds 2nd annual Juneteenth commemoration
OAKLAND, CALIFORNIA – National not-for-profit Outdoor Afro will commemorate a significant part of American history through nature healing for Juneteenth 2022’s designated three-day holiday weekend taking place June 18 to June 20. This year’s theme: Reflecting on Freedom with Outdoor Afro. Juneteenth is historically marked as June 19. Outdoor Afro is offering the American people a nationwide invitation to achieve one simple request on this day: join our network to reflect on what it means to be free in this country.
“We can’t lose sight of what Juneteenth is truly about,” said Outdoor Afro Founder and CEO Rue Mapp. “There’s this false narrative of what the holiday symbolizes. Traditionally, America has recognized this day as a ‘celebration’ to the end of slavery in the United States – but that is not accurate.” In reality, June 19, 1865, is the date 250,000 enslaved Black Americans in Galveston, Texas, were told they were free. What appeared as “good” news was a memo the enslaved finally received two and a half years after the Emancipation Proclamation (signed Jan. 1, 1863) went into effect.
“Outdoor Afro is correcting this narrative by sharing this history across the country,” said Outdoor Afro’s COO Joseph Mouzon. “To honor this day, we encourage our local communities, partners, supporters, and regional networks to just spend time in nature. Whether that’s at a nearby beach, public park, or your own backyard.” How you can join Outdoor Afro in reflecting on and commemorating freedom:
REGISTER HERE. By doing so, you’re simply pledging to join Outdoor Afro in nature. That’s it. We aim to get 50,000 people outside anywhere they feel comfortable in nature for only 2.5 hours to symbolize the 2.5 years of freedom delayed for the 250,000 enslaved people of Galveston, Texas.
REFLECT WITH US AFTER JUNE 19. Immediately after Juneteenth, Outdoor Afro wants to know how participants spent their 2.5 hours outdoors. These nature stories connect to the American storyline by becoming a modern-day change agent and source of healing from our country’s traumatic past. Outdoor Afro will add this nature-rich content to its site to illustrate its ongoing Black joy and Black healing in nature efforts.
ABOUT OUTDOOR AFRO: Outdoor Afro is a national not-for-profit organization that celebrates and inspires Black connections and leadership in nature. What started as a kitchen table blog by Founder and CEO Rue Mapp in 2009 has since grown into a cutting-edge nationwide network with 100-plus volunteer leaders in 60 cities. “Where Black people and nature meet,” Outdoor Afro reconnects Black people with the outdoors through outdoor education, recreation, and conservation. Follow us on social at @outdoorafro