What’s new at Outdoor Afro in 2024? Creating community impact starts with these 8 digital ports of call
Can you believe it? Outdoor Afro has nurtured transformative experiences and connections in nature for 15 years now. One thing is for sure: Our national not-for-profit organization reached 2024's "Year of Innovation" because of you. Longstanding and new social followers, loyal supporters, volunteer leaders, community participants, and outdoor partners have contributed to Outdoor Afro's wildest nature dreams to literally come true. Take for instance our participation network. Outdoor Afro's popular, year-round events across U.S. communities inspire approximately 60,000 people to join us annually for customized outdoor activities – family reunion-style.
Then, there’s our swim program, Making Waves. We rounded out 2023 funding more than 1,000 kids and caregivers to learn water safety and basic swimming techniques. Life-saving skills. All thanks to program believers like you. We’ve even certified up to 20 volunteer leaders to guide kayak and canoe trips safely and sustainably within the past two years. Newer community participants are ready for playdates to discover and travel neighborhood waterways for educational enjoyment. That said, a new year means new opportunities to create community impact together. If you don’t know where exactly to start, that’s A-OK. Below are 8 digital ports to join our journey. No matter where you plug in, you’re automatically contributing to our mission work to celebrate and inspire Black connections and leadership in nature. Let’s get started:
1. SIGN UP FOR LOCAL NETWORK ACTIVITIES:
Outdoor Afro spans 32 states, including Washington, D.C. Networks are in roughly 60 U.S. cities. Our networks are your instant access to forming new friendships while exploring nature in your neighborhood or surrounding community. Through Outdoor Afro networks, you can participate in everything from group hiking, biking, boating, fishing, foraging, skiing, and paddling. Locate your Outdoor Afro region (Midwest, Northeast, South, or West) using the link below. From there, you can sign up for in-person Meetup events happening monthly. Our selected and trained team of volunteer leaders curate and guide these network adventures. Through Meetup, volunteer leaders keep you posted about event details and upcoming activities. Also, join your network’s designated Facebook page to build community, and continue to learn where exploration awaits with family and friends. CLICK HERE TO SIGN UP.
2. VISIT OUR DIGITAL HOME:
We love when online guests pay us a visit. Stopping by outdoorafro.org helps you know exactly who we are, what we do in nature, and where we’re heading each year. As mentioned earlier, 2024 rings in our “Year of Innovation.” By clicking through our online home place, you will learn Outdoor Afro’s love story with nature, more about our Founder and CEO Rue Mapp, and the ones who work behind the scenes to ensure we’re fulfilling our mission. Our site also shares current partnerships, community programs, social media campaigns, and real-life stories that support our Black joy experiences taking place across neighborhoods nationwide. Have specific questions about our “why” in nature? Our site is your primary source to connect with the right digital resources. CLICK HERE TO KNOW OUR MISSION.
3. CONNECT ACROSS SOCIAL MEDIA:
Nearly 170,000 Outdoor Afro followers like, comment, share, and take action from our social media updates and footage. Our almost daily dose of digital news, announcements, and achievements stem from your support. Our top social platforms include Facebook, Instagram, YouTube, LinkedIn, and X (formerly known as Twitter). Continuing to celebrate Outdoor Afro’s nature narratives, our genuine content is an opportunity to participate in digital to in-person activities with us and stay on top of organizational developments. Our award-winning Marketing & Communications Department shares powerful visuals and videos that offer fun gateways into outdoor recreation, conservation, and education with ease. CLICK HERE TO CONTACT US.
4. SUBSCRIBE TO RECEIVE NOTIFICATIONS:
By signing up for Outdoor Afro’s monthly eNewsletters, you’re getting first dibs about our nature wins. Your free copy is delivered straight to your email inbox, recapping that month’s success stories because of your generous support. Our eNewsletter will also notify you when future professional opportunities within our organization are available. And give you the heads up about upcoming partnerships and programs. Our news and notifications are designed so you can easily digest and keep a timely pulse on our organizational progress. Stay in the know about our community and nature work helping to strengthen relationships with local land, water, and wildlife. In addition to opening new outdoor career and professional development doors for you. CLICK HERE TO SUBSCRIBE.
5. GIVE BACK TO NATURE:
Donating to Outdoor Afro helps us continue to reach our mission, which is to celebrate and inspire Black connections and leadership in nature. No amount is too big or small. Every contribution counts. You’re supporting our year-round programming more than you will ever know. When you donate (better yet, become a recurring donor), Outdoor Afro is able to provide our growing team of volunteer leaders – and the thousands of nature lovers and new adventurers who leaders guide in nature – with wilderness, recreation, and life-saving skills; safe, appropriate gear and equipment; free or discounted access to private outdoor spaces; and access to historical and civic information you can use to take care of the public and community spaces you love. When you donate, our Making Waves program can provide more kids and caregivers new opportunities to learn how to swim, save a loved one’s life, and leverage local resources – public swimming pools, beaches, rivers, and lakes. When you donate, we’re able to help neighborhoods expand outdoor recreational activities that become instrumental in pursuing healthier, joyful lifestyles. CLICK HERE TO DONATE.
6. SHOP OUR SHIRT COLLECTION:
It’s warmth that welcomes nature conversations with family and friends. Our co-branded shirt collection with Oakland-based partner Oaklandish comes with comfort for any and all outdoor adventures. The collection includes our signature short-sleeve shirts (in black and white), long-sleeve shirts (in black only), and hoodies (in black only). The fun part: The style options range from business slay to backpacker play. The bonus: Every purchase you make goes toward our charitable, not-for-profit work. CLICK HERE TO SHOP.
7. PARTNER TO UPLIFT BLACK COMMUNITIES:
We’re always open to forming meaningful relationships with people, communities, initiatives, and brands that share the same values we have about reconnecting Black people and Black communities to nature. Our amazing new and deep-rooted partnerships have helped our organization elevate and innovate for the past 15 years in the outdoors. Brands like REI Co-op, KEEN, CLIF® Bar, ENO, and Smartwool have become influential collaborators to educate new audiences about the collective difference we make across the United States. Introduce our audiences and readers to new outdoor products and services that benefit our neighborhoods. To learn more about our current partnership tiers, email [email protected] today. CLICK HERE TO VIEW COLLABORATORS.
8. READ AND RESHARE IMPACT STORIES:
The truth is: We’re confronted by gloom-and-doom headlines daily. The good news is that Outdoor Afro produces happy clappy content monthly that will leave you feeling so fuzzy wuzzy about tapping into the outdoors and pursuing healthier lifestyles. We produce original narratives so you’re honestly informed about people, places, and things tied to our mission work. Outdoor Afro’s blog features cover personal essays; product and partner reviews; insider nature knowledge; and human interest stories that salute the pioneering paths Black people and Black communities have carved out within the outdoor industry. From big cities to small towns. Our community programs and content have traveled the globe. Piqued the interest of media mogul Oprah Winfrey to tennis icon Venus Williams – who both have participated in our network activities. Our stories reinforce the Black experience in nature from an asset-framing lens. National to international media outlets like CBS, Condé Nast Traveler, Travel Weekly, AFAR, and Essence Magazine are a few prominent publications that have highlighted our organization throughout the past decade. CLICK HERE TO ACCESS STORIES.
ABOUT OUTDOOR AFRO: Outdoor Afro is a national not-for-profit organization that celebrates and inspires Black connections and leadership in nature. What started as a kitchen table blog by Founder and CEO Rue Mapp in 2009 has since grown into a cutting-edge nationwide organization. Outdoor Afro's U.S. networks include nearly 100-plus volunteer leaders who guide nature activities in up to 60 cities with network participation reaching 60,000 people annually. Outdoor Afro reconnects Black people to the outdoors through outdoor education, recreation, and conservation. Follow Outdoor Afro @outdoorafro and outdoorafro.org.
Nature Champs: CLIF® Athlete Venus Williams, Outdoor Afro
Consider Virginia Key Beach as the response to white-only swimming pools and water recreation. In the middle of the 20th century, this Miami vacation destination for Black people granted access to boating, fishing, surfing, swimming, and beachside lounging. A way of life for generations of Black nature enthusiasts and Black wealth to thrive – even while segregation tormented the country. Outdoor Afro revisited this historical landmark summer 2022 with partner CLIF BAR® and CLIF® Athlete Venus Williams to reflect on Black joy and healing in nature-rich places.
“What an honor to not only share the day with Venus but with our Founder and CEO Rue Mapp,” said Outdoor Afro volunteer leader Sierra Taliaferro with binoculars ready. “I wanted to do my best to provide a memorable experience in my backyard of Miami." Joined by fellow volunteer leader Michele Nedrick, Taliaferro led Outdoor Afro community participants, Mapp, and the tennis star through the beach’s nature trails and cultural history. Taliaferro helped the group identify native flora and fauna in between genuine conversations to learn more about each other.
A Miami transplant, Taliaferro spends most weekends exploring area routes. Like the Outdoor Afro activities she hosts monthly, this partnership experience allowed both Taliaferro and Nedrick to introduce new CLIF BAR® and Outdoor Afro staff to local stories and species of the beach. Decades of it. “Virginia Key Beach is not only historically Black,” Taliaferro said, “but it’s monumental to our sometimes forgotten history.” The recreational site became a cherished safe space in the 1940s onward for Black beachgoers of the states to Black immigrants of South America, Cuba, and various Caribbean islands.
It wasn’t until 1982 that the city of Miami closed the beach because of “rising maintenance costs.” After a decades-long fight by the Virginia Key Beach Civil Rights Task Force, the beach landed on the National Register of Historic Places in 2002. It reopened to the public in February 2008. An ideal spot for Nedrick and Taliaferro to host Outdoor Afro network activities yearlong that naturally strengthen the neighborhood’s connection to its land, water, and wildlife. In rhythm with typical network hikes, Nedrick and Taliaferro started the day with Outdoor Afro’s signature opening circle of introductions. Then, their educational and transformative tour meandered through sandy tracks and prickly-ash plants.
Occasionally, migrating birds and zebra longwing butterflies fluttered by the group as insect sounds amplified the ambience of the tropical wilderness experience. A fervent birder, Taliaferro often used her “field glasses” to identify native feathered friends for the day’s company. Since the beach is right on the coast, water birds were the easiest to pinpoint: white ibises, double-crested cormorants, and black-crowned night herons. “I often emphasize to beginner birders that birding is unconventional,” said Taliaferro. “You literally can do it anywhere. Even from your backyard.”
What led to this moment of Outdoor Afro volunteer leaders – sharing their expertise about this place of purpose for Black people – and CLIF BAR® goes back nearly a decade ago. CLIF BAR® and Outdoor Afro have been partners since the network became a national not-for-profit organization in 2015. Continuing to grow the partnership, CLIF BAR® created CLIF CORPS. This initiative is CLIF’s employee-led community service program where CLIF® Athletes donate time and resources to support nonprofits that make the spaces they live and play in more accessible and inclusive.
Williams serves as a CLIF® Athlete and has been a fan of Outdoor Afro for some time now. The perfect recipe to have a Black joy (and Black history) moment in nature: “I am honored to be part of this new chapter of CLIF CORPS and to support Outdoor Afro’s work to show greater representation in the outdoor community,” said Williams. “Together we will make a meaningful impact to reconnect Black communities with the outdoors and sports through education, recreation, and conservation.” The CLIF CORPS partnership features a series of ongoing giving and service amplifications with community groups like the Women’s Sports Foundation and National Parks Service. The goal is to provide opportunities for people across the United States to participate in activities otherwise deemed inaccessible or unwelcoming for social, emotional, or economic reasons.
Throughout this year, Outdoor Afro volunteer leaders will guide CLIF-supported outdoor experiences across its four regions: Midwest, Northeast, South, and West. Activities range from biking, kayaking, and hiking. "A recent study led by Penn State found that 1 in 5 Americans have taken on a new outdoor hobby since the beginning of the COVID-19 pandemic. However, many Americans are unable to experience these benefits due to inequities in access to the outdoors and sports,” said Jodi Olson, Vice President of Brands at CLIF BAR®. “That’s why we are collaborating with Venus Williams and Outdoor Afro, two of our long-time partners, to enact change and break down systemic barriers, creating more diverse and inclusive activities for our communities.”
Williams and Outdoor Afro took a beach walk. A few community participants showed off their driftwood tightroping abilities. When everyone made their way back to the initial opening circle location, the space created a new appreciation for Black contributions that developed the beach. The seaside stroll reinforced the everyday work Outdoor Afro does to celebrate and inspire Black connections and leadership in nature. Taliaferro wrapped up the evening by sharing that “nature allows us to see not only the surrounding beauty, but also the beauty in ourselves. Nature is truly a reflection of us.”
