Date for Outdoor Afro's ninth annual fundraiser announced

Glamp Out is national not-for-profit Outdoor Afro’s annual Oscars-fashioned fundraiser that rolls out the red carpet for nature. The organization's signature event takes place Friday, Oct. 20, in Oakland, to honor its 2023 success stories in outdoor community programs, pioneering leaders, and thoughtful partnerships. “This year’s theme is titled ‘Elevation,’” said Outdoor Afro Founder and CEO Rue Mapp. “With a brand-new and growing staff, we’ve been taking our nationwide work to new heights.”

SPONSORSHIP OPPORTUNITIES HERE

Mapp likes to remind first-time attendees every year (and with her hallmark smile): “This isn’t your Dad’s conservation gala.” The ninth annual affair will give a toast to Outdoor Afro nature achievements at premier venue Bloc 15 in Oakland, California, from 6 p.m. to 9 p.m. PT. Glamp Out’s 2023 goal is to raise more than $200,000 in support of the organization’s yearlong and healing outdoor programs. Funds raised during the glamorous occasion will support: 

MAKING WAVES: The organization’s promise is to teach every child and caregiver within its sphere of influence how to swim. The program was developed in 2019 by Mapp after learning through CDC research that Black children now drown at a rate 7.6 times that of white children because of historical barriers. To date, Making Waves has awarded hundreds of "Swimmerships" (or swim lesson scholarships) around the country. The program’s ambitious 2023 aim: supporting 1,000 new swimmers.

OUTDOOR AFRO LEADERSHIP TRAINING: Now in its 11th year, this training teaches more than 100 men and women from across the United States how to guide their local communities safely and sustainably – for greater health and healing of all people and our planet. Contributions help Outdoor Afro volunteer leaders expand their training to include wilderness first-aid, recreational water activity skills, and model aspirational nature opportunities.

SIGNATURE CAPSTONE EVENTS: These experiences introduce volunteer leaders and local neighborhoods to the exploratory possibilities in nature and change the face of who can become an expeditioner. In the past, Outdoor Afro has prepared more than a dozen climbers to scale Mt. Kilimanjaro and certified 26 leaders as canoe or kayak instructors. Glamp Out helps advance the skill-building, confidence, and growth opportunities through pioneering models of adventure.

MORE EVENT DETAILS HERE

Annually, Glamp Out attracts more than 250 supporters, cultural champions, nature leaders, elected officials, and celebrities. Each coming together on behalf of Outdoor Afro’s mission to celebrate and inspire Black connections and leadership in nature. It’s also a chance for Outdoor Afro’s national community to exercise generosity within the outdoors: “Glamp Out helps change this notion that Black people and Black communities are solely the beneficiaries of our year-round programs,” Mapp said. “This much-anticipated fundraiser shows that there are so many diverse supporters who give to and continue to help equip Outdoor Afro and other similar groups with the resources we need to succeed in our work.” 

Glamp Out purposefully recognizes individual and community contributions to the not-for-profit organization – Outdoor Afro’s way of upholding one of its key values of changing the narrative of who leads in outdoor spaces. Throughout the summer months, Outdoor Afro will use its social platforms (@outdoorafro) to surprise 2023 attendees with Glamp Out’s roster of special guests. “Our programs are welcoming and multigenerational,” said Mapp, “leading to transformations both online and offline for people and the natural world. Glamp Out celebrates these transformations and helps us continue to build lasting relationships while strengthening leadership opportunities in the outdoors.”

ABOUT OUTDOOR AFRO: Outdoor Afro is a national not-for-profit organization that celebrates and inspires Black connections and leadership in nature. What started as a kitchen table blog by Founder and CEO Rue Mapp in 2009 has grown into a cutting-edge nationwide network with 100-plus volunteer leaders in 60 cities with network participation reaching 60,000 people. Outdoor Afro reconnects Black people with the outdoors through outdoor education, recreation, and conservation. Follow Outdoor Afro at outdoorafro.org and @outdoorafro today.


Elevated Experiences: 5 travel packing guidelines from an Outdoor Afro cycling expert

Cycling now scales outdoor activities that local participants of national not-for-profit Outdoor Afro mark off their summer travel plans. Just this month, Outdoor Afro volunteer leader Chasity Ramos guided an 8-mile neighborhood spin around Swamp Rabbit Trail in South Carolina’s Greenville County.  “Our participants showed up from near and far,” said Ramos to her Instagram followers about the July 15 “Black joy” bike ride. “From Atlanta to Charlotte to Greenville and Greer, our people were outside.” 

Her Greenville and Asheville, North Carolina, network supporters automatically accepted the fitness, health, and well-being challenge to a section of the original 22-mile, multi-use greenway. Ramos bonded with cyclists, delivered a few punchlines for laughs (as her personality calls for), and weaved the area’s Black history into pedaling pit stops. For those Outdoor Afro participants who have discovered or rediscovered cycling in their communities with the organization, these biking adventures can often lead abroad.

Curious about newer cycling destinations around the globe? Outdoor Afro’s executive director and international cyclist Lisa Bourne volunteers five travel packing recommendations. Bourne cycles nearly 4,000 miles annually at home and overseas. Whether road cycling, mountain biking, endurance cycling, leisure cycling, e-biking, or in cycling events, global cycling is definitely doable. Her suggestions to plan accordingly: 

DECIDE WHAT TYPE OF CYCLING ADVENTURE YOU WANT. During May 2023, Bourne shipped her Canyon road bike to island destination Mallorca, Spain, and headed right along with it. The weeklong stay allowed her to bike more than 120 miles and climb close to 15,000 feet. “Ask yourself: is it a road, gravel, or mountain bike trip for you?” said Bourne. “I’m a roadie. I love climbing – and descending – mountains on my bike.” Bourne admits she’s partial to mountains, especially those near beaches. Hence, this recent trip to Mallorca. Laden with camouflaged coves, chalked mountaintops like the Tramuntana range, fresh market farms, and turquoise water beaches, “I was so blessed to travel for my fourth time to this gorgeous island,” she said.

CARVE OUT TRAINING TIME FOR SPECIFIC TRAILS. Bourne’s Spain trip in the Mediterranean Sea landed her east of the Spanish mainland. Mallorca’s breezy climate and network of paved roads offers dreamy routes for a medley of cycling adventures. Back in 2012, Olympic cyclist Bradley Wiggins trained for the Tour de France by clambering up Sa Calobra – one of the island’s famous cycling climbs with 26 tightly packed, hairpin turns. Today, Mallorca is a cycling destination hotbed for pro cycling teams and amateur cyclists worldwide. Bourne recommends dedicating at least 12 weeks of personal and professional instruction before pursuing new courses. “Hire a cycling coach like Black-owned and -operated CIS Cycling,” Bourne said. “Don’t forget strength training – the core, back, and lots of squats. Try yoga on your off days to open those hips.” 

DETERMINE IF YOU WANT TO BRING YOUR OWN BIKE OR RENT ONE. Mallorca is built up with the best infrastructure to support diverse cyclists, confirmed Bourne. For refueling moments, the island provides bike racks stationed at community cafés, local bike shops, trained mechanics on standby, bike rental setups, and hotels with bike garages. “Bike garages allow you to build up your own bike if you’ve brought it along,” Bourne said. “You can even store your bike there when you don’t plan to ride. Mallorca is home to some amazing, local cyclists you can hire to lead you on the roads.” To help pick between bringing or renting a bike, Bourne points out two thoughts. First, look at the number of days you plan to spend on your bike. “If I’m spending one or two days cycling, I typically rent,” she said. “If I’m cycling for up to four or more days, I want to ride my own.” In both instances, Bourne stresses that the body should become well trained and adapted to your individual bike position. Warning: You risk injury riding on a rental for more than a few days if the position is incorrect. Second, calculate the cost of transporting your personal bike. Research if airlines will charge for special equipment. For certain situations, drill down on how much ground transportation will charge for hauling your bike and parts.

PACK FOR THE CONDITIONS (THE UNEXPECTED). Not everything during your adventure abroad will go as planned. “Assume there won’t be a bike shop nearby when you arrive at your destination,” said Bourne. “Cycling multiple days? You always want to bring extra.” Extra cleats for clipless pedals. Extra batteries and chargers for electronics. Extra gear and equipment for iffy weather forecasts. “If you're climbing at elevation, the weather will vary,” she said, “so pack layers.” Bourne recommends smart packing, including items like a base layer, jersey, wind vest, long-sleeve packable jackets, and arm/knee warmers. Cycling gear and equipment brands to consider: Rapha, Velocio, PEARL iZUMi, and Giordana.

GIVE YOURSELF GRACE. ABOVE ALL, HAVE FUN. A friend invited a then-amateur cycling Bourne to complete a three-day 350 AIDSRide in the year 2000. The AIDS awareness ride stretched North Carolina to Washington, D.C. Since Bourne loved her gym spin class, she thought “why not.” That experience led to her becoming a Luna Chix – CLIF BAR’s legacy ambassador program for cyclists that inspired more women to ride bikes and at the time supported breast cancer research. Throughout the decades, cycling has given Bourne mental clarity and strength; assisted her with lowering heart rate and blood pressure; and helped maintain her figure (legs and core especially). The years have increased her bike riding confidence and ability to incorporate cycling into the outdoor leader’s traveling lifestyle. She devoted 8 to 10 hours a week for four months straight to train for Mallorca trails. “I exceeded my personal goals,” she said. “In years past, this accomplishment hasn’t always been the case with factors out of my control – like my body’s response to jet lag, the elements, road closures, and at times falling sick.” Bourne has learned to go with the flow on her cycling journey: “Travel being grateful for your health and the freedom to just ride.” More about Bourne’s Outdoor Afro story here.

ABOUT OUTDOOR AFRO: Outdoor Afro is a national not-for-profit organization that celebrates and inspires Black connections and leadership in nature. What started as a kitchen table blog by Founder and CEO Rue Mapp in 2009 has since grown into a cutting-edge nationwide network with 100-plus volunteer leaders in 60 cities. “Where Black people and nature meet,” Outdoor Afro reconnects Black people with the outdoors through outdoor education, recreation, and conservation. Follow us @outdoorafro on social.


Outdoor Afro's corporate partner, Outdoor Afro Inc., drops electrifying colors with REI

OAKLAND, CALIFORNIA – The “hike fits made to move with every body” are back with high-voltage hues and universal designs to accommodate outdoor adventurers traveling near and far this summer. “For a second season, we’re breaking design barriers,” said Outdoor Afro Founder and CEO Rue Mapp, who also founded for-profit enterprise Outdoor Afro, Inc. “Inc.’s summer 2023 hike collection co-created with REI Co-op is an extension of last year’s vibrant colors, functional styles, and fits made with every single body in mind.” The 2023 color drop pops with the introduction of halcyon blue and violet blossom into the hike collection’s fleece pullovers, shell jackets, trail pants, shorts, and tops. 

CLICK TO SHOP THE COLOR DROP

Like the original launch, these newer collection pieces include hike styles that still consider wider ranges of body types, shapes, sizes, and original graphics. Outdoor Afro, Inc. x REI Co-op launched the technical hike apparel September 2022 with hues like papaya, teal glaze, and shoreline gold leading the pioneering co-collaboration. Working closely with Black people and Black communities to understand outdoor product needs, Outdoor Afro, Inc. and REI Co-op developed a 22-piece hike line that brings inclusive design to the forefront. That solves unmet design needs in outdoor gear and equipment.

Mapp’s relationship with the co-op started 14 years ago through her national not-for-profit organization Outdoor Afro. Outdoor Afro celebrates and inspires Black connections and leadership in nature. REI Co-op is an outdoor specialty retailer that connects every person to the power of the outdoors. Together, the brands share an enduring relationship. "Outdoor Afro and Outdoor Afro Inc. continue to help us expand our inclusive design practices and bring collections that are designed to inspire more people to join us outside” said Isabelle Portilla, vice president, REI Co-op brands. “This second chapter of our hike collection add vibrant colors to inspire joy in nature for everyone.”

During 2021, Mapp established for-profit Outdoor Afro, Inc., which celebrates and inspires Black connections to the outdoors through product design, manufacturing, sales, and experiences. Today, both Inc. and REI serve as corporate partners of not-for-profit Outdoor Afro. Last year’s hike collection launched the Inc. and co-op business collaboration. The co-created project also introduced Mapp’s for-profit business and her as an innovative outdoor gear designer.

WGSN, a global consumer trend forecaster, fancied the hike collection so much that it highlighted the universal styles as part of the predictor’s 2025 “Big Ideas” fashion report. This report underscores six need-to-know directions that will impact the industry that year. WGSN featured the collection as an “Urgent Optimism” big idea. “That’s the beauty of each fit,” said Mapp. “The collection is informed by more than a decade of relationship-building with REI and cultivating meaningful conversations with today’s outdoor enthusiasts connected to our brands. The results: all-embracing designs for our various hiking lifestyles.”

ABOUT OUTDOOR AFRO: Outdoor Afro is a national not-for-profit organization that celebrates and inspires Black connections and leadership in nature. What started as a kitchen table blog by Founder and CEO Rue Mapp in 2009 has since grown into a cutting-edge nationwide network with 100-plus volunteer leaders in 60 cities with network participation reaching 60,000 people. Outdoor Afro reconnects Black people with the outdoors through outdoor education, recreation, and conservation. Follow Outdoor Afro at outdoorafro.org and on social @outdoorafro today.

ABOUT OUTDOOR AFRO INC.: The for-profit business celebrates and inspires Black community connections to the outdoors through relevant product design, manufacturing, sales, and outdoor experiences. To learn more, visit @outdoorafroinc on social media.

ABOUT REI CO-OP: REI is a specialty outdoor retailer headquartered near Seattle. The nation’s largest consumer co-op, REI is a growing community of 23 million members who expect and love the best quality gear, inspiring expert classes and trips, and outstanding customer service. REI has 181 locations in 42 states and the District of Columbia. If you can’t visit a store, you can shop at REI.com, REI Outlet or the REI shopping app. REI isn’t just about gear. Adventurers can take the trip of a lifetime with REI’s active adventure travel company that runs more than 100 itineraries across the country. In many communities where REI has a presence, professionally trained instructors share their expertise by hosting beginner-to advanced-level classes and workshops about a wide range of activities. To build on the infrastructure that makes life outside possible, REI invests millions annually in hundreds of local and national nonprofits that create access to—and steward—the outdoor places that inspire us all.

*Photos by Meron Menghistab (@meron_photo)


Outdoor Retailer recognizes Outdoor Afro volunteer leader

North America’s largest outdoor industry trade show, Outdoor Retailer, held its 13th annual Inspiration Awards to honor influential professionals, innovators, and explorers during its June 20 ceremony held in Salt Lake City, Utah. Outdoor Afro volunteer leader Alma Busby-Williams, 58, became one of three finalists in the award’s “Individual Category” – celebrating that one person who has motivated and inspired others to enjoy, participate in, and support outdoor activities. “When I got the phone call from Outdoor Retailer, I was shocked,” said Busby-Williams, a five-year Outdoor Afro volunteer leader, with a Cheshire Cat grin.

Outdoor Retailer’s Communications & Content Director Lisa Ramsperger surprised Busby-Williams with the news and open invitation to participate in its Summer Show 2023. Busby-Williams had just returned to her Olympia, Washington, home after attending Outdoor Afro Leadership Training (OALT) – the national not-for-profit’s annual April experience that took place in Bainbridge, Washington, this year – when Ramsperger ringed. OALT educates more than 100 volunteer leaders how to guide their communities in nature sustainably and safely. A compelling piece to Busby-Williams’ nature work and awards nomination.

Busby-Williams instantly said “yes.” She flew to the June 19 through June 21 show that flooded the Salt Palace Convention Center with nearly 200 new exhibitors. Dubbed “where new happens,” Outdoor Retailer’s Summer Show 2023 invites exhibitors to debut their latest in outdoor products and services. The show also offers networking and business opportunities for retailers, designers, media, nonprofit organizations, and industry leaders across the globe.  As part of the show, the Outdoor Retailer Inspiration Awards celebrates those like Busby-Williams who naturally motivate people to get outside.


Quentin Humphrey (left), head of client engagement + creative strategist at WGSN Insight, discusses what will drive brand loyalty by 2025. Photo by Kevin Dantes.

The awards took place at the Hyatt Regency’s Salt Lake Ballroom and recognized five categories of outdoor influencers and inventive products/services within the industry: emerging leader, manufacturer, retailer, nonprofit, and individual. In the “Individual Category,” Busby-Williams joined finalists Will "Akuna" Robinson (Triple Crown thru-hiker and 2022 George Mallory award recipient) and Becky Rom (volunteer national chair of Campaign to Save the Boundary Waters and retired attorney), which Rom won. “To just be in this number and space was a win for me,” said Busby-Williams.

The official publication of Outdoor Retailer, The Daily Guide, featured all finalists from the five categories. Each one of their stories lit up the ceremony stage. Moved some attendees to tears, especially Busby-Williams’ outdoor journey. Busby-Williams joined Outdoor Afro as a volunteer leader in 2018. Guiding her then Charleston, South Carolina, network on hiking trails that uplifted local Black history. In 2020, her career moved the outdoorswoman to Portland then Seattle in 2021.  At both locations, she continued to host Outdoor Afro network activities and take her newer neighborhood participants to nearby national parks.

But go back a decade, and that’s when her connection to nature really flowered. A mom of two and age 43 in 2009, Busby-Williams was diagnosed with breast cancer.  “For some reason, I didn’t feel like it was my time,” she said. “I had more to do.” She prayed over it. Many a day. Discovered relief through the outdoors. Intentionally breathing and taking in her natural surroundings. A year later, breast cancer free. 

In between education sessions, Outdoor Retailer attendees divide time to research new brands of interest. Photo by Kevin Dantes.

Now Busby-Williams takes those moments and leadership skills learned through Outdoor Afro to introduce and explore local lands, waters, and wildlife with community participants. When attendees leave an Outdoor Afro network activity, they do so with peace and healing. Busby-Williams’ approach to reconnecting them to nature. She hosts mostly hiking activities that include miles of breathing techniques and fellowshipping.

Full time, she serves as director of inclusion and community partnerships of the North Cascades Institute. She uses her legal education to work for various nonprofits, serving marginalized populations as well. Previously, she worked as interim executive director of Youth and Family Services and deputy director of Prescott Joseph Center. Along with her volunteer leader post with Outdoor Afro, Busby-Williams is a member of the National Park Conservation Association’s Northwest Regional Council, Breast Cancer Action Board, Recreation Conservation Association’s Trail Advisory Committee, and Washington Parks National Fund Board.

Busby-Williams continues Outdoor Afro’s long-standing history with Outdoor Retailer.  Outdoor Afro Founder and CEO Rue Mapp has participated in the trade show for 11 years. Prior to Busby-Williams’ recognition, Outdoor Afro won the show’s then 2013 Outdoor Industry Association Outdoor Inspiration Awards.  “Experiences like Outdoor Retailer remind me that nature is everywhere – so are the ones doing this important work,” said the veteran volunteer leader. “The opportunity to inspire those around us is right there in front of us. It’s why I love volunteering for organization’s like Outdoor Afro."

Outdoor Afro volunteer leader Alma Busby-Williams on the Outdoor Retailer Summer Show 2023 floor. Photo by Kevin Dantes.

ABOUT OUTDOOR AFRO: Outdoor Afro is a national not-for-profit organization that celebrates and inspires Black connections and leadership in nature. What started as a kitchen table blog by Founder and CEO Rue Mapp in 2009 has since grown into a cutting-edge nationwide network with 100-plus volunteer leaders in more than 60 cities. Its network participation reaches 60,000 people annually. Outdoor Afro reconnects Black people with nature through outdoor education, recreation, and conservation. Follow Outdoor Afro at outdoorafro.org and @outdoorafro today.

ABOUT OUTDOOR RETAILER: Outdoor Retailer, the leading U.S. business events for the outdoor and winter sports industry, brings together retailers, manufacturers, designers, distributors, industry advocates, journalists, and more to conduct the business of outdoor recreation through commerce, unique product experiences, dedicated media events, content, and web-based business solutions. Outdoor Retailer provides critical platforms for face-to-face commerce, product launches, networking, and focused industry education to enhance business and support the outdoor recreation economy. Visit outdoorretailer.com for more information. 


Outdoor Afro commemorates Juneteenth through 2023 'Freedom to Access Water' theme

Black community connections to local waterways aren’t always the easiest conversations or experiences to navigate across nationwide neighborhoods. “When we look specifically at access to public swimming pools, the Centers for Disease Control and Prevention research persistently shows that the drowning rate of Black children is more than 7.6 times that of white children,” said Rue Mapp, Founder and CEO of national not-for-profit organization Outdoor Afro. The statistic ties to the historic prohibition of Black entry onto beaches and into public pools.

HOW TO HELP MAKE A SPLASH

To change the course of this particular water woe, Outdoor Afro centers its third annual Juneteenth (June 19) theme on “Freedom to Access Water” – coupling the federal holiday with the organization’s fifth annual Making Waves program. Launching right after Juneteenth, Making Waves’ goal is to teach up to 1,000 Black children and their caregivers how to swim within Outdoor Afro’s sphere of influence. On June 19, Outdoor Afro will extend its nature invitation to U.S. communities, which is simply to join the organization outside to commemorate Juneteenth. Preferably near water sources people enjoy visiting individually or with family and friends. To rest. Reflect. Heal in the outdoors for 2.5 hours.

“We want to stay fixed on the true essence of Juneteenth at Outdoor Afro,” said Mapp. “The false narrative is that this holiday symbolizes a celebration to ending slavery; however, this label  just isn’t accurate.” Instead, June 19, 1865, documents the date 250,000 enslaved Black Americans in Galveston, Texas, were told they were free. Good news, indeed. The only problem: Enslaved people received the announcement 2.5 years after the Emancipation Proclamation (signed Jan. 1, 1863) went into effect. 

Outdoor Afro uses its community and nature work to educate the general public about the correct meaning behind Juneteenth and how significant freedom and time – in its many interpretations – is to everyone. Outdoor Afro’s National Program Director Chaya Harris leads the organization’s Making Waves program. She matches families and individuals with select sites that offer swim lessons through the program. “We’re asking the public, supporters, partners, and our local networks to spend just 2.5 hours in nature on Juneteenth,” said Harris. “It’s a great way to focus on Making Waves and reach our 1,000 Swimmership goal with a new generation of confident swimmers and swim instructors.” 

ABOUT OUTDOOR AFRO: Outdoor Afro is a national not-for-profit organization that celebrates and inspires Black connections and leadership in nature. What started as a kitchen table blog by Founder and CEO Rue Mapp in 2009 has since grown into a cutting-edge nationwide movement with 100-plus volunteer leaders in 60 cities with network participation reaching more than 60,000 people. Outdoor Afro reconnects Black people with the outdoors through outdoor education, recreation, and conservation. Follow Outdoor Afro at outdoorafro.org and @outdoorafro today. Illustrations by Dajah Callen.


Outdoor Afro Founder, CEO Rue Mapp wins Bessie Awards

Outdoor industry entrepreneur and globetrotter Rue Mapp won the 2023 Bessie Awards in San Juan, Puerto Rico’s electrifying tapestry of African, Spanish, and indigenous culture. “When I heard my name, my team and I were completely elated and squealing with gratitude,” said Mapp, founder and CEO of national not-for-profit Outdoor Afro. “My fellow nominees are so extraordinary. It was an honor to simply be in their company." She joined filmmaker/explorer Céline Cousteau and sustainable luxury expert Juliet Kinsman in the lifetime achievement JourneyWoman category. Mapp earned the fifth annual award at the 10th annual Women in Travel (WITS) Creator Summit held May 20 at Caribe Hilton. Global lifestyle brand Wanderful hosted the traveling marketing summit and evening ceremony.

Hundreds of Wanderful’s international collective of travelers and travel content creators rooted Mapp up to the stage to receive the first-ever win for her and her organization. The Bessie Awards honors women of impact in travel – particularly influencers, creative entrepreneurs, marketers, and other representatives who have contributed unique voices and work to the travel industry.  As the JourneyWoman winner, Mapp joins a new community of travelers who have demonstrated a long-term commitment to making the travel industry better. The category commemorates the late Evelyn Hannon, who founded the world’s original solo travel publication JourneyWoman in 1994. With more than 60,000 subscribers, JourneyWoman became the largest publication for women over the age of 50 who travel across the planet. It’s co-created with and represents the voices of mature women for almost 30 years.

During 2019, now CEO and Editor Carolyn Ray acquired JourneyWoman. Travel trade platform TravelPulse named Ray as one of the most influential women in travel March 2023. Unable to attend the awards to present the honor, Ray shared a virtually recorded message to JourneyWoman finalists. She thanked Mapp, Cousteau, and Kinsman for their contributions to the travel industry. JourneyWoman also conducted a recent study that showed 70 percent of women above age 50 don’t feel seen or understood by the travel business. A missed opportunity for the trade to build relationships with these women and improve the types of travel experiences offered worldwide.

The JourneyWoman Award celebrates travelers proving long-term commitments to make the travel industry better. Photo by Tatianna Muniz of Ghost Edits.

“While I'm grateful for this prestigious recognition, I’m hopeful that this win will inspire other women to embrace the unprecedented opportunities we have today,” Mapp said. “These opportunities make it possible for more women of all ages and backgrounds to embrace a fulfilling and impactful career in the outdoor, travel, and tourism industries.” These findings are why women like this year’s sisterhood of finalists are significant to both travel and tourism conversations. The Bessie Awards uplifted these 2023 category winners spanning the globe as well: Collaborator of the Year: Switzerland Tourism x The Wanderlust Within; Creator of the Year: Olivia Christine Perez; Social Impact Award: International Black Women Travel Jubilee; Trailblazer Award: Jessica Serna (My Curly Adventures); Travel Startup of the Year: Fora; Most Impactful Piece of Writing: “Why You Shouldn’t Cancel Your Upcoming Trip to Puerto Rico” by Jen Ruiz; Wanderful Award: wmnsWORK; and Inclusion Award: Together Outdoors, Grant Program.

Together Outdoors won the Inclusion Award, which was a category shared by finalist Hurtigruten Group’s Black Travel Advisory Board. Mapp became a founding member of that board. Through it, she embarked on an 18-day Antarctica voyage February 2022 to help drive change and new opportunities for Black people in the adventure cruise industry. Its goal is to continue to increase visibility and inclusivity of Black travelers while heading to Norway summer 2023. Along with a successful Bessie Awards experience, Wanderful celebrates its 10th anniversary this year. As its Puerto Rico summit concluded Sunday May 21, Founder and CEO Beth Santos shared a toast with participants and surprised them with WITS 2024 destinations: Salt Lake City and Park City, Utah, from April 12 to April 14.

Wanderful reaches more than 100 million women worldwide each year. Its hybrid online/offline membership community launched in 2020. The community offers women the chance to make lifelong travel connections both at home and abroad through an exclusive 24/7 member app; a global hosting network; local chapter events in cities around the globe; and professional and travel webinars hosted by resident experts. The following figures about women travelers prompted Santo to build the brand: women make up 80 percent of travel decisions; two out of three travelers are women; the number of women-only travel companies has increased 230 percent in the past six years; 11 percent of the travel industry includes solo women; and $800 billion is spent by solo women on their travels.

An international explorer, Rue Mapp is founding member of Hurtigruten Group's Black Travel Advisory Board. Cover photo and dock photo by Aspen Cierra Photography.

And the late Bessie Coleman knew exactly how it felt to trail blaze the travel and aviation industries alone in early 20th-century America. She became the first Black woman to earn a pilot’s license. Because flying schools in the United States denied her entry, she taught herself French, moved to France, and earned her license from France's well-known Caudron Brother's School of Aviation in just months. Mapp is an awarded and inspirational leader, speaker, public lands champion, outdoor gear designer, and published author. The Oakland, California, native pioneered for-profit venture Outdoor Afro, Inc. in 2021 and subsequently launched a 22-piece hike collection with outdoor retailer REI Co-op. Her first national book titled “Nature Swagger: Stories and Visions of Black Joy in the Outdoors” released with American publisher Chronicle Books during November 2022.

Over the years, Mapp has been recognized with many distinctions. She became a 2021 AFAR Travel Vanguard Award recipient, National Geographic 2019 Fellow, Heinz Awards Honoree, and National Wildlife Federation Communication Award recipient (received alongside President Bill Clinton). The White House also invited Mapp to participate in the America’s Great Outdoors Conference, which led to her participation in the launch of former First Lady Michelle Obama’s “Let’s Move” initiative.

Mapp’s career and community impact through Outdoor Afro aims to lift up the natural world and those who connect with it. Her advocacy for conservation continues to earn international media attention, including Essence, EBONY, The New York Times, Good Morning America, NPR, NBC’s TODAY, Forbes, Oprah Winfrey, and “MeatEater” with Steven Rinella. “In the spirit of Bessie Coleman – a trailblazer and pioneer – let us remember that our work is far from done,” said Mapp during her Wanderful acceptance speech. “Together, we can conquer the skies, overcome challenges, and realize our dreams. With unwavering determination and a commitment to helping communities thrive, we can make a transformative impact.”

The Bessies became a first-time win for Mapp whose life work within the outdoor industry travels the world. Photo by Aspen Cierra Photography.

ABOUT OUTDOOR AFRO: Outdoor Afro is a national not-for-profit organization that celebrates and inspires Black connections and leadership in nature. What started as a kitchen table blog by Founder and CEO Rue Mapp in 2009 has since grown into a cutting-edge nationwide movement with 100-plus volunteer leaders in 60 cities with network participation reaching more than 60,000 people. Outdoor Afro reconnects Black people with the outdoors through outdoor education, recreation, and conservation. Follow Outdoor Afro at outdoorafro.org and @outdoorafro today.

ABOUT WANDERFUL: Wanderful is a global lifestyle brand that specializes in helping all women travel the world. Reaching more than 100 million women worldwide each year, Wanderful connects travelers through a thriving membership community, meetups in 50 global cities, group trips, global events like WITS Travel Creator Summit, and the first major outdoor travel festival for women, Wanderfest. More here.

ABOUT WITS TRAVEL CREATOR SUMMIT: WITS is the premier event for travel’s top marketing talent. Creative entrepreneurs, influencers, DMOs, and industry come together to discuss future innovations, build dynamic collaborations, and change travel worldwide, all while supporting and empowering a dynamic community of women and gender diverse people. Details here


Network leaders educate National Capital Region about health advantages of fly fishing

Daybreak casts patience. Reels in Black joy. Seven District of Columbia, Maryland, and Virginia participants trailed two Outdoor Afro volunteer leaders to experience these favorable side effects. Their April 15 waypoint: Maryland Department of Natural Resources’ 1,930-acre Morgan Run. Leader Raymond Smith Jr., 62, huddled the enterprising fly fishers to set activity expectations at the natural environment area: “Today, we’re going to work on our approach, mending, high sticking, setting the hook, and reading the water,” said the now nine-year volunteer leader and sophisticated fisherman. “We want tight lines.” 

The group nodded then looked both ways before crossing Klee Mill Road. Once everyone cleared the street, they hooked a left. Trooped over a 9-foot-long wooden, jury-rigged bridge. Both Smith and co-leader Antonio Simmons, 51, guided their beginner fishers downstream, asking them to file off at earmarked openings along the path. "Give yourself space to practice your technique,” said Simmons. “Let’s see if we catch some trout.” Fly fishing counts as one of 1,200-plus nature activities hosted through the national not-for-profit organization’s Outdoor Afro Leadership Team.

More than 100 volunteer leaders help Outdoor Afro achieve its 14-year mission: celebrate and inspire Black connections and leadership in nature. This particular event invited local participants to learn fly fishing basics in their nature-shared backyard. “I remember watching the fly fishing film ‘A River Runs Through It’ in the ’90s,” said novel fisher Sarah Neal, 55. “What stood out to me in that movie was the characters talking as a family and the calmness that came with fishing.” Neal also thought this type of experience was something she couldn’t afford to do — until she attended her first Outdoor Afro event four years ago.

Lead photo: Volunteer leader Raymond Smith Jr. teaches casting. Above: Participant Sarah Neal carries her trademark smile with every cast. Photo by Tiffanie Page.

"Outdoor Afro taught me that most of the activities out here aren't so expensive as I initially assumed," said the elementary school educator. Neal has camped with Outdoor Afro. Even learned how to make deer sausage at a previous network event. While Smith continued to chaperone other participants downstream, Simmons held back with Neal and cautioned: "Pay attention to your surroundings before you cast," said the five-year volunteer leader. "We're in a wooded area with a shaded cover."

Neal surveyed the location and found her bearings. Set up her fly rod and reel. Fumbled to hook her fly a few times. Finally ready: She attempted an overhead cast. Again. And again. And again. And again. Her rod mimicked an insect as it hit the water. “Yes, fly fishing is ‘active’ fishing,” Simmons said to remind Neal of her good efforts. “Constantly mend and strip the line.” Nothing. After many misses, still nothing. Just six months into the sport, Neal accepted her repeated results with a twinkled grin. Tee-hees in between.

Natural reactions Outdoor Afro commonly pulls out of participants across networks nationwide. In addition to Neal, Smith and Simmons introduced 25 network attendees to fly fishing last year. “It was important to share this skill with participants because our people have so many health challenges,” Smith said, “especially high blood pressure. Fly fishing helps take the stress and anxiety away. Nature in general does." When Smith and Simmons incorporated this popular event into their network offerings for National Capital Region residents, deep-rooted family ties to fishing came with their nature adventures.

Volunteer leader Antonio Simmons guides a network participant to a fishing site along Morgan Run. Photo by Joe Klementovich.

Simmons fished as a Baltimore kid with his father. Primarily catfish and carp. Along the Chesapeake Bay, his childhood fishing routine: Sculpt dough balls. Cast. Wait a few minutes before impatience kicked in. “I kept two rods with me back then,” the broad-built outdoorsman said. “I needed to move. Why fly fishing always worked for me.” Simmons has since upgraded to competitive fishing arenas. During 2022, he entered the Second Annual Snakehead Derby at Gunpowder Falls State Park in Maryland. He placed second in his category with a 5 pound, 3.5 ounce snakehead — an invasive species within the community.

Smith also gained angler expertise from his father. “Everyone in Glenarden knew ‘The Smiths’ fished,” said the veteran Outdoor Afro leader. “My dad, the late Raymond Smith Sr., was a professional barber. He fished almost every evening after work.” Raymond Smith Sr. casted his line into local waters until age 90. Living to reach 102 years old. Raymond Smith Jr. held onto his dad’s leisure and business habits. Currently owning Smith’s Barber Shop and buying his neighborhood’s takeout Horace & Dickies Seafood of Glenarden. Smith literally takes Outdoor Afro participants through the conventional process of catching their meal to re-imagining fishing as an entrepreneurship avenue.

“We serve five varieties of fish at Horace & Dickies — whiting, tilapia, catfish, trout, and croaker,” Smith said smiling and kneading his hands together. “People come from all over for the fish. And our lemon cake.” The two volunteer leaders plan to expand fly fishing site options for participants this year. Starting with Maryland’s Fly Fishing Trail. The first statewide course of fly fishing destinations in the nation. The brand-new, 2-site trail is positioned in Baltimore City and each of Maryland’s 23 counties. It constructed to help increase tourism to Baltimore waterways and deepen historical bonds to the pastime and sport.

Outdoor Afro fly fishing attendees woohooed when they heard the network news. “Fly fishing has taught me diligence on a new level,” said Devon Williams, 42, who is also a snowboarder and has joined Outdoor Afro in nature for a decade now. “Just by practicing casting I’m able to forget everything else going on.” Every few months, the expected DMV network activity offers newer opportunities to apply lessons learned. Provides another chance to release from work lifestyles, reconnect to the outdoors. “We caught absolutely nothing today, but that’s not the point,” said Smith. “The act of fly fishing is something our participants enjoy because this environment is so relaxing.”

Devon Williams puts Outdoor Afro casting lessons to practice at Morgan Run Natural Environment Area. Photo by Tiffanie Page.


10 Black outdoorswomen who nourish our ‘Nature Swagger’

Some are the “first” in their outdoor odysseys. All are fearless in their historical nature experiences. For Women’s History Month 2023, Outdoor Afro wanted to acknowledge a few female inspirations and contributors of new book “Nature Swagger” by Rue Mapp in collaboration with American publisher Chronicle Books. As founder and CEO of Outdoor Afro, Mapp has transformed her kitchen table blog into a now national not-for-profit organization that celebrates and inspires Black connections and leadership in nature. Since this year’s monthlong theme is “Celebrating Women Who Tell Our Stories,” Mapp’s newest coffee table read sets a natural scene to appreciate those wilderness women who have – and still are – strengthening relationships to land, wildlife, and waterways. 

“Nature Swagger” published November 2022 and documents original stories, photographs, and spotlights from Outdoor Afro volunteer leaders, related organizations, and prominent Black outdoor influencers Mapp has collaborated with personally and professionally throughout her outdoor industry adventures. “It was important to tell the story of the people and their special places that not only informed my own connection to nature,” said Mapp, “but of the many people I have had the pleasure of getting to know over the past decade.” The book elevates the fact that being Black isn’t a singular experience. Instead, reflective of region, age, personal history, and more, said Mapp. “‘Nature Swagger’ includes stories of individuals who anyone can relate to or who might remind us of family and friends. I want readers to be inspired and see nature from many perspectives, thinking broadly of what connections to the outdoors can look like for anyone.”

HARRIET TUBMAN: Tying into Outdoor Afro’s Black History Month 2023 coverage about the Underground Railroad, Tubman became one of the most revered conductors of the well-structured network. The nature navigator guided freedom efforts for hundreds of enslaved men and women in the American South. Yet, her reliance on the outdoors goes deeper than ushering others through dangerous forests. Tubman became a student of those around her – as a former enslaved woman herself. She listened intently to the local maritime workers to gain knowledge about constellations and how these sources could silently map routes to “stations” or safe houses. She was also a naturalist. Her keen desire to seek freedom was her driving force to understand the medicinal properties that various plant species held. She healed wounded Black soldiers – often in the middle of the night – as they fought their way to the other side of enslavement. Today, we honor Tubman not just for her work in helping forge the path to freedom for the ancestors but her interconnectedness outlook to the benefits of nature.

BESSIE COLEMAN: This aviation pioneer soared into history books as the first Black woman to earn a pilot’s license in 1921 – and the first Black woman to fly publicly in 1922. Interestingly in the early 20th century, most aircraft featured an open-air design, which provided instant access to the elements. Bessie Coleman once said, “The air is the only place free from prejudices.” Coleman’s history-making journey was far from easy. The Texan-born and Langston University-educated aviatrix was determined to fly despite the naysayers. When no U.S. flight instructor wanted to teach her, Coleman put herself through language school to first learn French then travel to France. It was there that she earned a pilot’s license. Her contributions to aviation landed her into the National Aviation Hall of Fame in 2006. To start 2023, Mattel honored her with a commemorative doll through its Barbie Inspiring Women Series. Mapp just became a 2023 Bessie Awards finalist as part of global lifestyle brand Wanderful’s annual summit recognizing women impacting the travel industry.

IDA B. WELLS: After losing both parents to yellow fever at age 16, Ida B. Wells’ tenacious spirit safeguarded her and her surviving siblings to live decent lives. From working as a school teacher to becoming a newspaper owner, she always centered Black communities. Credited as one of the main activists and voices during the Women’s Suffrage Movement, Wells made it her business to ensure women were treated fairly. Especially Black women. It even led to her forming Chicago’s Alpha Suffrage Club in 1913. The organization was the main catalyst to pass the Illinois Anti-Suffrage Act. The skilled journalist and researcher fearlessly covered the American South and its lynching culture of Black people. She became a Pulitzer Prize winner 158 years after her death, earning the highest national honor in print journalism "for her outstanding and courageous reporting on the horrific and vicious violence against African Americans during the era of lynching."

SOJOURNER TRUTH: Born Isabella Baumfree, Sojourner Truth was known to many as someone who captured the horrors of enslavement through her profound speech. Her real talent and claim to fame: photography. Her photographs – called carte de visite at the time – depicted everything from her storied life to mid-1800 political leaders and figures. Her photos gained popularity almost instantly. She used the art form to support herself, but the small images also became instrumental in helping to end slavery. Her photos were published in newspapers nationwide to help spread word of slavery’s grisly scenes. Truth’s work sparked deeper conversations and movements around the times. It seemed as though she invented a type of currency that financed her activism. She once said about her cause work, “I sell the shadow to support the substance.” More recently, her name has come into discussions around headshot placement onto one of the U.S. dollar bills. However, that American topic remains a stalemate. 

RUE MAPP: An awarded leader, a public lands champion, and a motivational speaker, Rue Mapp started Outdoor Afro as a kitchen table blog and social enterprise in 2009. She incorporated it as a 501(c)(3) organization in 2015. Today, Outdoor Afro includes more than 100 volunteer leaders across the United States who guide a participation network of more than 60,000 people in nature. The modern-day outdoorswoman from Oakland, California, originated Outdoor Afro to celebrate and inspire Black connections and leadership in nature. During the past 14 years, the not-for-profit outfit has changed public perceptions of Black people and Black communities only having pain-and-peril narratives. Instead, Outdoor Afro centers the culture’s Black joy in nature moments. “Nature Swagger” is a continuation of Mapp’s community work in the outdoors by highlighting various storytelling forms and age groups. Along with publishing “Nature Swagger” in 2022, she co-created a hike collection with REI Co-op through her for-profit enterprise Outdoor Afro, Inc. to help solve unmet needs in outdoor apparel. She has earned international attention from media like Oprah Winfrey, The New York Times, Good Morning America, Forbes, and Netflix’s popular series MeatEater with Steven Rinella. 

DR. CAROLYN FINNEY: She initially pursued acting as a career choice but was transformed by a five-year backpacking journey through Africa and Asia before she planted new roots in Nepal for a few years. The experience changed Dr. Carolyn Finney’s life so much that she went back to school to earn both bachelor’s and master’s degrees in gender and environmental issues in Kenya and Nepal. A few years later, the now author, storytell, and cultural geographer earned a doctorate to address the inequalities and lack of diversity within environmental organizations and institutions. She often explores why Black people and Black communities are underrepresented in nature, environmental, and outdoor recreation discourse. Her 2014 book “Black Faces, White Spaces” examines this subject. She uses her artistic voice and presence to illustrate these courageous conversations with global audiences. 

ANGELOU EZEILO: With good grace, she’s considered an industry disrupter who has spent the past 13 years forging partnerships and creating powerful programming to diversify outdoor-focused organizations and companies. Angelou Ezeilo boldly speaks her truth to break barriers that prevent Black people, Black communities, and Black experiences from inclusion into nature and outdoor industry storylines. Working a lot with young people, she has dedicated her talents to connecting them to conservation-related careers and opportunities. What she started as simply conservation lessons in Gwinnett County, Georgia, elementary schools has now grown into the Greening Youth Foundation. Founded in 2007, the foundation bridges the gap between underrepresented youth and young adults, creating space for newer generations to thrive in state and federal land management sectors.

AKIIMA PRICE: The creative thinker links change-making people, places, and programs with underserved communities. A Washington, D.C., native, Akiima Price is a nationally respected influencer who works at the intersection of social and environmental issues and the relationship between nature and community well-being. She co-founded the Friends of Anacostia Park, an urban national park in D.C. The innovative model focuses on park restoration, nature-based human development, and workforce development in highly stressed communities surrounding the park. Previously serving as an interpretation ranger for the National Park Service at Lake Mead Recreation Area in Colorado, she has cultivated 30 years of experience in cutting-edge best practices around trauma-informed environmentalism. “As a child,” she said, “we moved from an apartment to a suburban townhouse where people were trying to move up and out of public housing. There was a dirt field behind our house, and we played in that dirt field and a sewer tunnel. We saw foam but didn’t know it was waste. We played and caught butterflies.” Today, that landfill is gone. Akiima uses that experience as a reminder and reconnection tool to strengthen community relationships to local parks.

LEAH PENNIMAN: A 2019 James Beard Foundation Leadership Award recipient, Leah Penniman is one of many innovative leaders of the Black farming movement. Although Black agricultural practices are centuries old, the obstacles and racism that Black farmers still face are oftentimes overwhelming to juggle in a now digital economy. Penniman co-founded Soul Fire Farm in New York, which operates in the food justice space within America’s food system. With the goal of reconnecting Black people and Black communities to ancestral lands, Pinniman helps develop programs that train Black farmer cohorts – both domestic and international – on the importance of food equity. Penniman’s work has reached Ghana, Haiti, and Mexico. She has gained support through the Fulbright Program’s Soros Racial Justice Fellowship and even became a recipient of the Pritzker Environmental Genius Award. She penned powerful books on the topic of Black farming, including the 2018 release of “Farming While Black: Soul Fire Farm’s Practical Guide to Liberation on the Land.”

ELAINE LEE: One of the original definitions of a travel influencer, Elaine Lee is a globetrotter, travel writer, and media maven. For decades, her storytelling experiences have taken readers inside destination diaries and colorful articles about Black travel trends, women’s travel issues, solo travel, budget travel, travel planning, and health. In 1997, Lee published classic trek keepsake, “Go Girl: The Black Woman’s Book of Travel and Adventure.” Her book became a recommended read by Essence, Black Enterprise, and Upscale magazines. She has been featured on popular national and local radio and TV shows, including the Travel Channel. Lee also developed the Bay Area’s first travel radio show with travel writing colleague Pamela Michaels in 1999. Her worldwide trips have totaled 61 countries, traveling solo in 1992 and 2004. The “wander” woman continues to fly. More outdoor titles this bibliophile holds: sailor, cyclist, skier, and long-distance swimmer. In these new media times, she shares her travel writing and provides international travel advice through online forum Ugogurl.com.

*Illustrations by Dajah Callen


7 winter wilderness guidelines from our Minnesota leader

Weather conditions fluctuate from rain, sleet, ice, and snow. Now. Add the word “freezing” in front of each element. That just about digests Minnesota’s January and February forecast. And if there’s one person who craves these extremities, it’s Outdoor Afro’s 2022 “Leader of the Year” Stephen Scott. “I personally love Nordic skiing (cross-country skiing) and snowboarding in the winter,” said Scott, 39, who is originally from Texas but has called Minnesota home for the past 10 years. “Our local network likes snow tubing, Nordic skiing, and snowshoeing.” 

Through Outdoor Afro, Scott typically commits these months to winter activities that introduce his community to cold-weather environments with care. From Feb. 17 to Feb. 20, he hosted a first-time “Intro to Minnesota Winter Wilderness Weekend” in Northern city Ely – tapping into the Superior National Forest and Boundary Waters Canoe Area Wilderness – to teach survival skills and fun hobbies for this habitat. Community participants learned to dogsled, ice fish, and snowshoe. With nearly seven years of Outdoor Afro leadership experience in guiding his neighborhood in nature, Scott offers insight into no-man’s-land adventures during this time of year:

(Outdoor Afro Communications Director Candace Dantes) Q: Why was this network experience worth hosting to start 2023? What were the benefits of taking the time to coordinate and lead this first-ever experience for your community? (Stephen Scott) A: It's an excellent opportunity to try new winter activities and experience the beauty of our national forest. It also creates partnerships within the Ely community (Kes Ebbs, Superior National Forest/Kawishiwi District, Wintergreen Dogsled Lodge, Arrowhead Outdoors) and shares the beauty of the outdoors in the winter. 

Q: For those not comfortable with radical winters (like me lol), what’s the appeal of Minnesota? Why is it an ideal staycation or travel destination? A: Beyond the frigid temperatures, Minnesota provides the perfect backdrop for a winter wonderland full of outdoor and indoor exploration. Before visiting in the winter, be sure to pack your layers (base, mid and top), gloves, and favorite hat. 

Q: So, what exactly did participants grasp during the wilderness weekend? A: A few different tasks. They learned about the conservation ethics, Minnesota ecosystems, careers in natural resources, and the relationship between recreation and management. For our specific activities, each got to understand the basics of dogsledding (orienting, meeting the dogs, launching a sled); snowshoeing (how to put shoes on and walk in them properly); and ice fishing (how to auger a hole into the ice, bait a hook, and find fish).

Q: From the images our professional photographer Joe Klementovich captured, the network action looked so tantalizing to try. As a seasoned winter wilderness expert, what tips do you have for first-time participants exploring nature in Minnesota during the winter months? A: Definitely dress in layers to maintain your warmth. Bring a warm beverage in an insulated container to stay hydrated. Pack adequate snacks to keep your energy going throughout the day. 

Q: Noted. For veteran nature explorers of the area, what’s something new they can learn in this region? A: Understanding the difference between “good” cold and “bad” cold to participate in local adventures. There is a difference. Also, being deliberate about their actions to prevent accidents, and truly knowing weather conditions so you’re prepared in terms of having the right gear and equipment.

Q: Speaking of gear and equipment, what are your must-packs for winter activities in Minnesota? And why these particular items? A: For me: wool base layers to start. These layers allow my body to stay warm but also help remove moisture from my skin. Second, a buff. It's a multifunctional piece preventing drafts around the neck and can easily protect the face from the elements. Third is my windshell, which pierces blowing winds and pulls heat from my core. Fourth, softshell snow pants for movement, protection from snow, and turn into a vent when I get hot. Fifth are, of course, my snow boots to keep my feet warm and dry. Honorable mentions: gloves, a hat, sunglasses or goggles, and hand warmers. 

Q: Got it down. Thank you for those “honorable mentions,” too. Lastly, you’re serving as a guide and mentor to fellow Outdoor Afro volunteer leader Christine Meissner this year since she became a recipient like you were of the Polar Explorers Matthew Henson Scholarship. Christine will attend a five-day introduction to a winter travel training course in the Boundary Waters Canoe Area Wilderness. What specifically will you help Christine achieve during this experience? What advice do you have for her before pursuing this scholarship journey?

A: My role as a second-year scholar is to provide Christine support in preparation (gear and questions) for the Polar Shakedown Training – designed to ready scholars for extreme cold-weather expeditions or polar treks. I also joined the Shakedown team to help guide the other scholars. My advice for Christine is to embrace skill-building, camaraderie, views, and temperatures – fully. I hope she will learn about her own personal limits, become deliberate in her actions while being in the cold, understand the different types of coldness, and thrive. Not just survive. 

*Click here to learn more about our Outdoor Afro Leadership Training that volunteers like Scott and Meissner participate in annually to develop aptitude to guide their neighborhoods in nature safely and sustainably.


Lisa Bourne appointed first operational executive director

The hardcore cyclist pedals into national not-for-profit Outdoor Afro as its operational executive director – a history-making role for the now 14-year organization. "I'm truly humbled and grateful for the opportunity to assume leadership of the Outdoor Afro organization during this exciting time,” said Lisa Bourne. “Outdoor Afro's mission grounded in Black excellence, education, and leadership resonates with me on the deepest levels.” Bourne’s appointment started Feb. 13 with the Oakland organization after a four-month nationwide search with recruiter Cause Capacity. 

In this role, Bourne will support strategic growth efforts and oversee operational efficiency to meet Outdoor Afro’s moment of rapid growth and demands for its programs and staff. Bourne will work in partnership with Outdoor Afro’s Founder and CEO Rue Mapp, key board members, and current staff, serving as an internally facing leader to guide the strategic implementation of best-in-class, not-for-profit operations. With Mapp continuing as the organization’s CEO and spokeswoman, Bourne will construct and manage the necessary infrastructure to enable Outdoor Afro advancements in national programming and network participation across the United States.

“In this ‘Year of Elevation,’ Lisa joins us at the right time,” said Mapp. “We were searching for a passionate and talented executive leader who is also a savvy and proven organizational manager. I truly believe we’ve found the best person for the job.” With a master’s degree in business administration from Harvard Business School, Bourne brings 20 years of progressive experience in corporate, nonprofit, retail, E-commerce, and consulting leadership roles. Prior to this post, Bourne served as senior director of diversity, inclusion, and social impact for Zwift – a virtual cycling and running training app; director of omnichannel marketing for luxury department store Bergdorf Goodman; and vice president of E-commerce, sales, and marketing for Akola Project, Inc. 

She also held management positions with brands such as Amazon, Fossil, and The Neiman Marcus Group. An avid cyclist, Bourne inspires and motivates others by riding 3,000-plus miles per year. She has volunteered as a cycling ambassador to drive diversity and inclusivity within the sport. “I'm thrilled to be able to continue to align my passion with my career,” Bourne said, “leveraging my strategic, operational expertise for such a beloved and highly regarded organization." Bourne became the newest hire for the national organization and network.

Outdoor Afro started as a social enterprise for Mapp in 2009. She incorporated the organization in 2015 as a 501(c)(3) and has led the organization since as its CEO. The organization has grown from a one-woman blog and three founding board members to 12 full-time staff and a 13-member Board of Directors. Its operating budget has grown from a modest $110,000 in revenue in 2015 to now more than $2.5 million – largely from foundations, individuals, and corporate partner support. “This position is groundbreaking for Outdoor Afro,” Mapp said. “Lisa will have the ability to help the organization expand our growth and capacity. Her role is the model for how we plan to fulfill our operations for today’s Outdoor Afro experiences and programs.” 

ABOUT OUTDOOR AFRO: Outdoor Afro is a national not-for-profit organization that celebrates and inspires Black connections and leadership in nature. What started as a kitchen table blog by Founder and CEO Rue Mapp in 2009 has since grown into a cutting-edge nationwide network with 100-plus volunteer leaders in 60 cities with network participation reaching 60,000 people. Outdoor Afro reconnects Black people with the outdoors through outdoor education, recreation, and conservation. Follow Outdoor Afro @outdoorafro and outdoorafro.org. Lead photo by Ottilie Quince.