Purpose of pulling up our socks with Smartwool fall 2023
Outdoor Afro and brand partner Smartwool found common ground in community, sustainability, belonging, and the outdoors since 2020. Each organization’s leadership has collaborated on outdoor industry initiatives together for many years prior. The national not-for-profit organization celebrates and inspires Black connections and leadership in nature. Smartwool provides comfortable, capable gear that empowers outdoor enthusiasts and athletes to go far – and feel good along the way. Both make a classic pair in what an authentic partnership looks and feels like in nature experiences for everyone. With a shared mission to make the outdoors easily accessible, Smartwool’s latest sustainability efforts and fall 2023 collection make the apparel brand a natural collaborator.
Outdoor Afro’s selected and trained volunteer leaders guide their hometowns in year-round activities – fishing, hiking, biking, kayaking, gardening, skiing, and more. Annually, community participants who join the Outdoor Afro Leadership Team in these monthly nature experiences often ask: What is the best gear and equipment to invest in for our next event? These Outdoor Afro network participants always want to make sure they’re exploring nature in their neighborhood safely, sustainably, and with the best comfort. Why Smartwool is Outdoor Afro’s top recommendations in foot protection and base layer support. Since 1999, the apparel brand has redesigned its base layers to provide all-day comfort and outdoor performance. Smartwool’s newest autumn arrivals connect with Outdoor Afro’s annual programs and monthly outdoor activities, just in time for a cooler and wetter season ahead.
COLD-WEATHER COMFORT: Smartwool’s new collection offers designs to accommodate cooler weather adventures. Pick from a range of Merino wool styles, socks, and gear in fall-ready colors for all generations. The outdoor fashion brand’s fall collection also includes newer prints of its Plus Size Classic Thermal Base Layers. With sizes from 1X to 4X, more women can enjoy autumn adventures feeling comfortable and confident in their gear and equipment. Speaking of new sizes, Smartwool’s Unisex Collection also features relaxed, open silhouettes for everyday styling. For upcoming plans to tackle the slope season, skiers of all levels and backgrounds can gain even more room with Smartwool’s Extra Stretch Calf Ski Socks.
ART OF THE OUTDOORS PROGRAM: This Smartwool program and collection celebrates culture, community, and creativity outside through collections and collaborations. The program brought together talented artists and storytellers from all walks of life. This year’s collection features artwork from creatives such as Brittany Lewis, Trickster Company, Jordan Ann Craig, and the Natives Outdoors Collective. Each brings their interpretation of the outdoors to various audiences to explore. It’s fun. It’s colorful. It’s for everyone to enjoy.
THE SECOND CUT™ PROJECT: The project is one of Smartwool’s efforts to achieve a more sustainable product line — and contribute to a more accessible outdoors. To date, Smartwool has donated more than a million socks, saving more than 86,000 pounds of waste from landfills. Shifting to a circular business model, the Second Cut™ Project turns old, unwanted socks into new, recycled ones. And get this: even dog beds. This year, Smartwool released its Second Cut™ Hike Sock — a trail-ready sock made from a 50-50 blend of sock waste and responsibly sourced Merino wool.
ABOUT OUTDOOR AFRO: Outdoor Afro is a national not-for-profit organization that celebrates and inspires Black connections and leadership in nature. What started as a kitchen table blog by Founder and CEO Rue Mapp in 2009 has since grown into a cutting-edge nationwide network with 100-plus volunteer leaders in 60 cities with network participation reaching 60,000 people. Outdoor Afro reconnects Black people with the outdoors through outdoor education, recreation, and conservation. Follow Outdoor Afro at outdoorafro.org and @outdoorafro today.
ABOUT SMARTWOOL: Based in Denver, Colorado, Smartwool® is a sock, apparel, and accessories brand whose products are designed to get the most out of the inherent benefits of Merino wool to bring comfort, confidence, and community to a life lived outside. For information on the full range of Smartwool® products or to find a dealer near you, visit Smartwool.com. Smartwool, a division of VF Outdoor, LLC, is a brand of VF Corporation.
Outdoor Afro's corporate partner, Outdoor Afro Inc., drops electrifying colors with REI
OAKLAND, CALIFORNIA – The “hike fits made to move with every body” are back with high-voltage hues and universal designs to accommodate outdoor adventurers traveling near and far this summer. “For a second season, we’re breaking design barriers,” said Outdoor Afro Founder and CEO Rue Mapp, who also founded for-profit enterprise Outdoor Afro, Inc. “Inc.’s summer 2023 hike collection co-created with REI Co-op is an extension of last year’s vibrant colors, functional styles, and fits made with every single body in mind.” The 2023 color drop pops with the introduction of halcyon blue and violet blossom into the hike collection’s fleece pullovers, shell jackets, trail pants, shorts, and tops.
Like the original launch, these newer collection pieces include hike styles that still consider wider ranges of body types, shapes, sizes, and original graphics. Outdoor Afro, Inc. x REI Co-op launched the technical hike apparel September 2022 with hues like papaya, teal glaze, and shoreline gold leading the pioneering co-collaboration. Working closely with Black people and Black communities to understand outdoor product needs, Outdoor Afro, Inc. and REI Co-op developed a 22-piece hike line that brings inclusive design to the forefront. That solves unmet design needs in outdoor gear and equipment.
Mapp’s relationship with the co-op started 14 years ago through her national not-for-profit organization Outdoor Afro. Outdoor Afro celebrates and inspires Black connections and leadership in nature. REI Co-op is an outdoor specialty retailer that connects every person to the power of the outdoors. Together, the brands share an enduring relationship. "Outdoor Afro and Outdoor Afro Inc. continue to help us expand our inclusive design practices and bring collections that are designed to inspire more people to join us outside” said Isabelle Portilla, vice president, REI Co-op brands. “This second chapter of our hike collection add vibrant colors to inspire joy in nature for everyone.”
During 2021, Mapp established for-profit Outdoor Afro, Inc., which celebrates and inspires Black connections to the outdoors through product design, manufacturing, sales, and experiences. Today, both Inc. and REI serve as corporate partners of not-for-profit Outdoor Afro. Last year’s hike collection launched the Inc. and co-op business collaboration. The co-created project also introduced Mapp’s for-profit business and her as an innovative outdoor gear designer.
WGSN, a global consumer trend forecaster, fancied the hike collection so much that it highlighted the universal styles as part of the predictor’s 2025 “Big Ideas” fashion report. This report underscores six need-to-know directions that will impact the industry that year. WGSN featured the collection as an “Urgent Optimism” big idea. “That’s the beauty of each fit,” said Mapp. “The collection is informed by more than a decade of relationship-building with REI and cultivating meaningful conversations with today’s outdoor enthusiasts connected to our brands. The results: all-embracing designs for our various hiking lifestyles.”
ABOUT OUTDOOR AFRO: Outdoor Afro is a national not-for-profit organization that celebrates and inspires Black connections and leadership in nature. What started as a kitchen table blog by Founder and CEO Rue Mapp in 2009 has since grown into a cutting-edge nationwide network with 100-plus volunteer leaders in 60 cities with network participation reaching 60,000 people. Outdoor Afro reconnects Black people with the outdoors through outdoor education, recreation, and conservation. Follow Outdoor Afro at outdoorafro.org and on social @outdoorafro today.
ABOUT OUTDOOR AFRO INC.: The for-profit business celebrates and inspires Black community connections to the outdoors through relevant product design, manufacturing, sales, and outdoor experiences. To learn more, visit @outdoorafroinc on social media.
ABOUT REI CO-OP: REI is a specialty outdoor retailer headquartered near Seattle. The nation’s largest consumer co-op, REI is a growing community of 23 million members who expect and love the best quality gear, inspiring expert classes and trips, and outstanding customer service. REI has 181 locations in 42 states and the District of Columbia. If you can’t visit a store, you can shop at REI.com, REI Outlet or the REI shopping app. REI isn’t just about gear. Adventurers can take the trip of a lifetime with REI’s active adventure travel company that runs more than 100 itineraries across the country. In many communities where REI has a presence, professionally trained instructors share their expertise by hosting beginner-to advanced-level classes and workshops about a wide range of activities. To build on the infrastructure that makes life outside possible, REI invests millions annually in hundreds of local and national nonprofits that create access to—and steward—the outdoor places that inspire us all.
*Photos by Meron Menghistab (@meron_photo)
Outdoor Afro's signature shirts restock with Oaklandish
Wear it on the streets of America. Watch the comments, curiosities, and questions that follow. “We recognized early our community loves our logo, and wants to represent it loud and proud,” said Outdoor Afro Founder and CEO Rue Mapp. “Having a merch store is a fun and accessible way for our community to continue to support our charitable work. Working with Oaklandish in the past, we’re even more excited to now embark on this new chapter of collaboration.”
Outdoor Afro worked with the longtime community partner to open a new digital store for supporters to shirt shop the collection. The national not-for-profit organization is easily identified within the outdoor industry because of its logo – an afro silhouette with a tree sprouting from the cultural throwback hairstyle. Recently rebranding its .com site to now outdoorafro.org, Outdoor Afro reintroduces its sought-after shirts: short sleeve, long sleeve, and hoodie varieties. Just in time for the holidays.
Mapp considers Oaklandish as the premiere Oakland purveyor of iconic design that beautifully represents Outdoor Afro’s hometown and headquarters location. “Rue herself is a force of nature,” said Angela Tsay, Oaklandish CEO, “and has done so much to raise Oakland’s profile on the national scene while staying true to her passion and the mission goals of Outdoor Afro. We’re so proud of everything she has accomplished and are proud to work with her in growing the brand.” In its now 13th year, Outdoor Afro and the iconic nature emblem continue to speak to Black joy, healing, and the network’s mission: celebrate and inspire Black connections and leadership in nature.
The afro logo has literally traveled from local neighborhoods and nationwide conferences. To The White House and celebrity events. To a cruise across international waters with Mapp in Antarctica during February 2022. Outdoor Afro also trains a select group of volunteer leaders who guide more than 1,000 local activities across the United States annually. After each activity, volunteers and community participants gather with the network’s signature logo banner to capture that memory in nature. Now that Outdoor Afro reaches more than 60,000 people nationwide, its logo stays on touring circuit rotation.
Purchasing the organization’s newest short-sleeve tee, long-sleeve tee, or hoodie through Oaklandish guarantees a comfy reminder of why Mapp established the now nature movement for Black people and Black communities. “Our mission at Oaklandish is to spread ‘local love’ by way of our civic pride tees and accessories,” said Theresa Hartwell, marketing and account manager. “Oaklandish is honored to partner with Outdoor Afro, and share the impactful work they do to uplift and reconnect Black people to the outdoors.”
ABOUT OUTDOOR AFRO: Outdoor Afro is a national not-for-profit organization that celebrates and inspires Black connections and leadership in nature. What started as a kitchen table blog by Founder and CEO Rue Mapp in 2009 has since grown into a cutting-edge nationwide network with 100-plus volunteer leaders in 60 cities with network participation reaching 60,000 people. Outdoor Afro reconnects Black people with the outdoors through outdoor education, recreation, and conservation. Follow @outdoorafro on social for more nature stories.
5 Stanley cookware hacks for holiday camping
Stanley products have literally traveled on oodles of American outdoor adventures for more than 100 years now. The brand has powered daily coffee breaks. Assisted meal prep days in nature. Provided the right amount of storage gear for food and beverages (on and off the road). With each passing year, Stanley continues to innovate, bringing timeless and modern solutions for outdoor exploration to backyard chill sessions.
Outdoor Afro champions brands like Stanley for helping to build more sustainable communities through modern, reusable products. Ways Outdoor Afro volunteer leaders, network participants, the organization’s staff, and even you can maximize time outside this holiday season by incorporating these multipurpose Stanley products:
TRY COOK SETS IN NEW SETTINGS: Typically food preparation is an indoor activity. With Stanley’s Adventure Full Kitchen Base Camp Cook Set, it’s easier to move cooking experiences outside. This best-selling set features a three-ply frying pan, stainless-steel pot, cutting board, spatula, serving spoon, plates, and bowls. This collection includes the essentials to transport kitchen conveniences pretty much anywhere – the front yard, backyard, campsites, or RVs. The set’s compact design allows hassle-free packing and unloading to comfortably and confidently cook away from the traditional kitchen.
INVEST IN MULTI-USE BACKYARD COOKWARE: Outdoor Afro volunteer leader, Tarik Moore, is a backpacker, car camper, and backyard camping expert. He loves the “ease” of how his family works together to create original fun at home. “Backyard camping is really convenient,” said Moore, “allowing our kids to use their imagination and help with preparing snacks like s’mores.” In between games and conversation, Moore often relies on Stanley’s Adventure Cook Set For Four to accommodate appetites. Ideal for heating soups and brewing coffee, this 11-piece set includes a 2.5L pot, serving utensil, bowls, and sporks for four.
VENTURE OUT IN CULINARY CREATIONS: Another Outdoor Afro volunteer leader who appreciates a camping quest with family and friends is Robin Roberts. “I revisited camping four years ago,” she said. “I took my kids to The Mighty 5 and have been camping ever since.” An outdoor chef in her own right, Roberts puts Stanley products to the test for network camping trips. Cookware she can always make great use of: the Adventure Even-Heat Pot Set. This durable collection comes with a 1.9-quart saucepan, collapsible cutting board, silicone trivet, and serving spoon to prep, serve, and delight. Roberts’ signature camping dish: her chili and cornbread. Two syllables: De-lish! With the help of this lightweight, camp-friendly set, her favorite camping meal has become a beloved tradition, especially with her kids. “We make it on the stove and finish on the campfire,” said Roberts. “They love it every time, and I must make it every time we camp.”
SAVOR NEWER COFFEE-LOVER SIPS: Freshly brewed. Hot. Morning coffee. Yes, please! The Perfect-Brew Pour Over Set by Stanley is a quick-and-easy fix to getting up and at ’em in nature. This coffee system helps you relive those kitchen table sunrise seconds with each sip. Paper filters not required, the stainless-steel setup contains a reusable filter paired with Stanley’s Classic Legendary Camp Mug. This fun-size mug keeps coffee heated by way of its double-wall vacuum insulation. The mug’s press-fit Tritan™ lid also helps prevent spills or splashes in the car or by the campfire.
CRAFT SIGNATURE COFFEES FOR TRAVELING CREWS: Complement early-morning breakfast among loved ones with the Stay Hot French Press. This compact coffee solution makes brewing specific types of coffee during group camping adventures easier to achieve in the outdoors. A mesh filter holds the grinds in place, resulting in a stronger, flavorful cup of coffee. Plus, its double-wall vacuum insulation keeps everything hot. The ergonomic handle ensures pouring is a mess-free process. The press guarantees coffee stays hot for four hours and iced for 24 hours.
ABOUT OUTDOOR AFRO: Outdoor Afro is a national not-for-profit organization that celebrates and inspires Black connections and leadership in nature. What started as a kitchen table blog by Founder and CEO Rue Mapp in 2009 has since grown into a cutting-edge nationwide network with 100-plus volunteer leaders in 60 cities. “Where Black people and nature meet,” Outdoor Afro reconnects Black people with the outdoors through outdoor education, recreation, and conservation. Follow us @outdoorafro on social.
ABOUT STANLEY: The Stanley brand has a rich 100-plus year history of forever changing the way hot drinks are consumed. Stanley fused vacuum insulation and the strength of steel in one portable bottle in 1913, inventing the all-steel vacuum bottle we know and love today. In the century since, this vacuum bottle has evolved from concept to icon, and has become an essential part of workdays, road trips, and outdoor adventures. In addition to drinkware, Stanley also creates food storage, camp cookware, coolers and jugs.
How Outdoor Afro got much-needed 'Sun Outdoors' 2022
State-of-the-art nature experiences are what Sun Outdoors brings to the picnic table for staycations, vacations, and even “bae”cations. A leader in the outdoor hospitality world, Sun Outdoor offers more than 175 campgrounds and resorts across the United States and Canada. During Outdoor Afro’s annual Outdoor Afro Leadership Training (OALT) held in Granby, Colorado, in April 2022, network staff and volunteer leaders received a rare opportunity to spend three days at Sun Outdoors Rocky Mountains. Waking up each morning to movie-like sunrises, TikTok-worthy trails, snow capped mountain views, and National Geographic wildlife.
Like OALT 2022, this new partnership with Sun Outdoors shared with Outdoor Afro the luxury RV and glamping possibilities. What transformative moments can look like for local networks to recreate outdoor recreation across the network’s four regions: Northeast, Midwest, South, and West. The leadership training alone showed the network how Sun Outdoors locations can redesign into spaces for panel discussions, hands-on workshops, nature exploration activities, and places of rest and healing. What distinguished Sun Outdoors Rocky Mountains from previous network training sites: its ample accommodations to manage extreme weather.
The site’s cozy vacation rentals and tent options allowed Outdoor Afro volunteer leaders to practice their wilderness survival skills while ensuring safety under snow storm conditions. This particular location featured prairie schooners and Airstream trailers equipped with modern conveniences for beginner to veteran outdoor enthusiasts. Additional outdoor housing choices the network can explore on future training trips. And do know Rocky Mountains is just one of many interpretations of what Sun Outdoors has to offer in outdoor travel fun. Other destinations for campers, glampers, and those somewhere in between:
Sun Outdoors Coos Bay in Coos Bay, Oregon, comes with never-want-to-leave-here outlooks of the Pacific Ocean. Literally camp by the ocean or cozy up in a Seaside Shanty vacation rental. And for travelers wanting more vacation rental space, Oceanside includes premium cottages to still capture the sights and sounds of the waypoint. Sightseers will appreciate resort amenities such as nearby state parks, wineries, and museums.
Sun Outdoors Myrtle Beach in Conway, South Carolina, is a Southern region camper's delight. This property sits near Atlantic Coast vacay community Myrtle Beach, which means instant access to the area’s water park, miniature golf course, low country dining, a video game plaza, and cabana-vibe poolside leisure time. Southern charm meets campsite vistas, this location speaks to cottage life fused with Deep South customs and old-fashioned fun.
Sun Outdoors San Diego Bay lives in Chula Vista, California – dubbed “The Lemon Capital” for its sundry of citrus trees. It’s also laden with nature parks and beaches. Therefore, San Diego Bay is all about creating bayfront memories in nature. This fairly new resort in Southern California furnishes RV sites and some of the coziest, open-air cottage rentals. Fresh Mexican and SoCal cuisine are just steps away. To deep dive into local marine life, the Living Coast Discovery Center and waterfront park are in the vicinity as well.
El Capitan Canyon in Santa Barbara County, California, holds the birthplace title to "glamping." That said, El Capitan is the nature station to indulge outdoor living in the state's central coast. Post up in cedar cabins, safari tents, or adventure yurts surrounded by historic oak and sycamore trees. Soak in the sun on top of rippling mountains that overlook the Pacific Ocean. More activities to check off: dining, wine tasting, hiking, llama farm touring, swimming, and listening to live concert music.
Sun Outdoors Frontier Town revisits the Old West from Berlin, Maryland. Snuggled on the scenic shores of inland waterway Sinepuxent Bay, the resort is lined with rustic tents and covered wagons. The Mid-Atlantic scene replicates an 1880s country Western town. Once settled into the RV site, explore farm-inspired shops, cowhand saloons, and iconic American fare.
ABOUT OUTDOOR AFRO: Outdoor Afro is a national not-for-profit organization that celebrates and inspires Black connections and leadership in nature. What started as a kitchen table blog by Founder and CEO Rue Mapp in 2009 has since grown into a cutting-edge nationwide network with 100-plus volunteer leaders in 60 cities. “Where Black people and nature meet,” Outdoor Afro reconnects Black people with the outdoors through outdoor education, recreation, and conservation. Follow us @outdoorafro on social.
ABOUT SUN OUTDOORS: Sun Outdoors is a leader in outdoor hospitality and committed to its mission of offering guests exceptional and transformative outdoor experiences. With over 175 locations across the U.S. and Ontario, Canada, Sun Outdoors offers guests several ways to stay: from RV sites to vacation rentals, from tent camping to glamping, whether they stay for a weekend, season or longer. Visit sunoutdoors.com to learn more. Sun Outdoors is a division of Sun Communities Inc., a publicly traded company which, as of September 30, 2021, owns, operates and has an interest in 584 developed manufactured home, RV and marina properties comprising over 155,900 developed sites and nearly 44,900 wet slips and dry storage spaces in 38 states, Canada and Puerto Rico. Sun Communities is a fully integrated real estate investment trust (REIT) listed on the New York Stock Exchange under the symbol: SUI. suncommunities.com.
Why Smartwool + Outdoor Afro are a model partnership pair
Network partner Smartwool designs and produces Merino wool socks and accessories to help fuel a life lived outside. But its mission doesn’t stop there. From inclusivity and diversity to sustainability and advocacy, Smartwool uses its brand values to navigate the outdoor industry, curating products and a community to create a more accessible outdoors for everyone.
Recently, Outdoor Afro collaborated with Smartwool on a second hiking sock for the network's 2022 Juneteenth commemoration — designed by volunteer leader and artist Leandra Taylor to represent Black joy, healing, and unity in nature. The Outdoor Afro Hike Light Cushion Print Crew Socks became a colorful option for outdoor enthusiasts to fashion and wear while exploring their backyard versions of land, water, and wildlife. “I wanted to be intentional about what this sock represents,” said Taylor. “It’s universal. Different versions of Blackness to identify with because we’re not a monolith – even in our outdoor experiences.”
Taylor also created Outdoor Afro’s 2020 “Slice of Nature” socks to illustrate the network’s love for the outdoors despite entering COVID times. That Smartwool performance hike sock emphasized joy and community in the outdoors while standing together to protect local areas and wild places – even while quarantining. “The new print crew sock involved more than the patterns I typically create,” Taylor said. “The faces flow and wrap around the foot, showing every angle of our Black beauty.”
To get more people outside, Smartwool has focused on creating new fit blocks so communities can experience the comfort and natural performance of Merino wool. Fall 2022, it's proud to release the new unisex collection for everyday wear and women’s plus sizes in fan-favorite classic thermal base layer. Just the start to the brand's journey, offering more sizes and fit options. Natural fiber Merinio wool dominates Smartwool’s catalogue because of the inherent temperature control, sweat management, and odor resistance.
When additional materials are needed for durability and quicker dry times, Smartwool uses recycled materials whenever possible. And that’s not the only way our partner is putting the planet first. Smartwool launched the Second Cut™ Project on Earth Day 2021 — the outdoor industry’s first sock recycling platform. To date, Smartwool has collected 525,000-plus socks and diverted more than 42,000 pounds of usable materials from landfills to use in future products.
The Second Cut™ Project is a major step toward Smartwool's goal of 100 percent of its products designed for circularity. With its “go far. feel good.™” motto, the sock expert doesn’t care who you are. As long as you’re getting out that door. And Outdoor Afro knows personally the brand is dedicated to supporting communities every step of the way. For years now, Smartwool has helped Outdoor Afro amplify and celebrate Black voices in nature.
ABOUT OUTDOOR AFRO: Outdoor Afro is a national not-for-profit organization that celebrates and inspires Black connections and leadership in nature. What started as a kitchen table blog by Founder and CEO Rue Mapp in 2009 has since grown into a cutting-edge nationwide network with 100-plus volunteer leaders in 60 cities with network participation reaching 60,000 people. Outdoor Afro reconnects Black people with the outdoors through outdoor education, recreation, and conservation. Follow Outdoor Afro at outdoorafro.org and @outdoorafro today.
ABOUT SMARTWOOL: Based in Denver, Colorado, Smartwool® is a sock and apparel brand whose products are designed to get the most out of the inherent benefits of Merino wool to bring comfort, confidence, and community to a life lived outside. For information on the full range of Smartwool® products or to find a dealer near you, please visit Smartwool.com. Smartwool, a division of VF Outdoor, LLC, is a brand of VF Corporation.
Back by popular demand: Kili Mapp Kili Print Hammock
OAKLAND, CALIFORNIA – Two words summed up Outdoor Afro’s Kili Mapp Kili DoubleNest Print Hammock by Eagle Nest Outfitters (ENO) when it initially launched in 2021: Sold. Out. But now it’s back. An updated, lengthier version ready to stretch out for seasonal lounging, and capturing special moments with family and friends. “I want people to feel warmth and joy every time they’re in this hammock,” said Leandra Taylor, Outdoor Afro volunteer leader and artist behind the in-demand design.
This unique print and co-branded product relaunched fall 2022 with updated features, making it portable, packable, and always adventure-ready. Outdoor Afro x ENO Kili Mapp Kili DoubleNest Hammock Print incorporates bluesign® approved fabric, hammock-specific hardware, a bonus internal stash pocket housed in the stuff sack, and an extended 9.5-foot (2.9-meter) hammock body that creates more room for more memories. "Our partnership is a pertinent, timeless, and inspiring story that speaks so deeply to Outdoor Afro's mission with the world," said ENO's Marketing Director Anna Rawlins. "There is no better canvas for showcasing the artwork than a hammock – one that can be enjoyed outside and inspires all ages to explore, connect, and relax."
The limited-edition print developed after Taylor joined Outdoor Afro’s 2018 Mount Kilimanjaro Expedition in Tanzania, Africa. She was the youngest volunteer leader on that unforgettable hike. “Even with my lack of experience in this type of hiking, I knew I was called to do this climb,” she said. But by Day 3, Taylor had reached her limit. Exhausted, she relied on her teammates’ support and encouragement to make it to the mountain’s highest point.
Pulling inspiration from that experience and her surroundings, Taylor’s print braids in deep hues, unusual patterns and land topography from the high-endurance trip. The design incorporates a snake representing the Kili trail song and the summit of Mount Kilimanjaro, Uhuru Peak, which sits at roughly 19,341 feet above sea level. Knowing exactly what gear and equipment to pack for the expedition became a critical piece to ascension success. The same packing process Taylor always wants outdoor adventurers to feel with this on-the-go hammock while traveling the world for lounging and leisure.
Advance notice: The Kili Mapp Kili DoubleNest Print Hammock sells fast from in-store to digital shelves, so purchase this storytelling print online at enonation.com, or your local REI or outdoor retailer today. Proceeds from the collaboration help support Outdoor Afro’s mission of celebrating and inspiring Black connections and leadership in nature. Now in its 13th year, the national not-for-profit organization includes:
- A 60,000-strong participation network
- 1,200-plus online and in-person events
- 100-plus selected and trained volunteer leaders nationwide
- 60 cities the network impacts across the country
- 46 Meetup networks to join
- 32 states with local networks, including Washington, D.C.
- 4 regions (Midwest, Northeast, South and West)
Taylor can’t wait to reshare this newest version with fellow Outdoor Afro volunteer leaders and community members of her South Carolina network. “For me, swaying in this hammock is the definition of Black joy in nature,” she said. “Each color represents the vibrant culture of Tanzanian city Arusha and the joy we all felt on the mountain.”
ABOUT OUTDOOR AFRO: Outdoor Afro is a national not-for-profit organization that celebrates and inspires Black connections and leadership in nature. What started as a kitchen table blog by Founder and CEO Rue Mapp in 2009 has since grown into a cutting-edge nationwide network with 100-plus volunteer leaders in 60 cities with network participation reaching 60,000 people. Outdoor Afro reconnects Black people with the outdoors through outdoor education, recreation, and conservation. Follow Outdoor Afro at outdoorafro.org and @outdoorafro today.
ABOUT ENO: Founded in 1999 and based in Asheville, N.C., Eagles Nest Outfitters (ENO) is the leader in creating high-quality hammocks and portable relaxation gear that inspires people to explore, connect and relax outside. ENO distributes its products online, at specialty outdoor retailers across the nation, and in over 13 countries. As a bluesign® System Partner, ENO is proud to be committed to the journey of building more sustainable and responsibly made products, and to partner with an exemplary network of nonprofit organizations as a 1% for the Planet member. For more information, visit enonation.com.
Nature Champs: CLIF® Athlete Venus Williams, Outdoor Afro
Consider Virginia Key Beach as the response to white-only swimming pools and water recreation. In the middle of the 20th century, this Miami vacation destination for Black people granted access to boating, fishing, surfing, swimming, and beachside lounging. A way of life for generations of Black nature enthusiasts and Black wealth to thrive – even while segregation tormented the country. Outdoor Afro revisited this historical landmark summer 2022 with partner CLIF BAR® and CLIF® Athlete Venus Williams to reflect on Black joy and healing in nature-rich places.
“What an honor to not only share the day with Venus but with our Founder and CEO Rue Mapp,” said Outdoor Afro volunteer leader Sierra Taliaferro with binoculars ready. “I wanted to do my best to provide a memorable experience in my backyard of Miami." Joined by fellow volunteer leader Michele Nedrick, Taliaferro led Outdoor Afro community participants, Mapp, and the tennis star through the beach’s nature trails and cultural history. Taliaferro helped the group identify native flora and fauna in between genuine conversations to learn more about each other.
A Miami transplant, Taliaferro spends most weekends exploring area routes. Like the Outdoor Afro activities she hosts monthly, this partnership experience allowed both Taliaferro and Nedrick to introduce new CLIF BAR® and Outdoor Afro staff to local stories and species of the beach. Decades of it. “Virginia Key Beach is not only historically Black,” Taliaferro said, “but it’s monumental to our sometimes forgotten history.” The recreational site became a cherished safe space in the 1940s onward for Black beachgoers of the states to Black immigrants of South America, Cuba, and various Caribbean islands.
It wasn’t until 1982 that the city of Miami closed the beach because of “rising maintenance costs.” After a decades-long fight by the Virginia Key Beach Civil Rights Task Force, the beach landed on the National Register of Historic Places in 2002. It reopened to the public in February 2008. An ideal spot for Nedrick and Taliaferro to host Outdoor Afro network activities yearlong that naturally strengthen the neighborhood’s connection to its land, water, and wildlife. In rhythm with typical network hikes, Nedrick and Taliaferro started the day with Outdoor Afro’s signature opening circle of introductions. Then, their educational and transformative tour meandered through sandy tracks and prickly-ash plants.
Occasionally, migrating birds and zebra longwing butterflies fluttered by the group as insect sounds amplified the ambience of the tropical wilderness experience. A fervent birder, Taliaferro often used her “field glasses” to identify native feathered friends for the day’s company. Since the beach is right on the coast, water birds were the easiest to pinpoint: white ibises, double-crested cormorants, and black-crowned night herons. “I often emphasize to beginner birders that birding is unconventional,” said Taliaferro. “You literally can do it anywhere. Even from your backyard.”
What led to this moment of Outdoor Afro volunteer leaders – sharing their expertise about this place of purpose for Black people – and CLIF BAR® goes back nearly a decade ago. CLIF BAR® and Outdoor Afro have been partners since the network became a national not-for-profit organization in 2015. Continuing to grow the partnership, CLIF BAR® created CLIF CORPS. This initiative is CLIF’s employee-led community service program where CLIF® Athletes donate time and resources to support nonprofits that make the spaces they live and play in more accessible and inclusive.
Williams serves as a CLIF® Athlete and has been a fan of Outdoor Afro for some time now. The perfect recipe to have a Black joy (and Black history) moment in nature: “I am honored to be part of this new chapter of CLIF CORPS and to support Outdoor Afro’s work to show greater representation in the outdoor community,” said Williams. “Together we will make a meaningful impact to reconnect Black communities with the outdoors and sports through education, recreation, and conservation.” The CLIF CORPS partnership features a series of ongoing giving and service amplifications with community groups like the Women’s Sports Foundation and National Parks Service. The goal is to provide opportunities for people across the United States to participate in activities otherwise deemed inaccessible or unwelcoming for social, emotional, or economic reasons.
Throughout this year, Outdoor Afro volunteer leaders will guide CLIF-supported outdoor experiences across its four regions: Midwest, Northeast, South, and West. Activities range from biking, kayaking, and hiking. "A recent study led by Penn State found that 1 in 5 Americans have taken on a new outdoor hobby since the beginning of the COVID-19 pandemic. However, many Americans are unable to experience these benefits due to inequities in access to the outdoors and sports,” said Jodi Olson, Vice President of Brands at CLIF BAR®. “That’s why we are collaborating with Venus Williams and Outdoor Afro, two of our long-time partners, to enact change and break down systemic barriers, creating more diverse and inclusive activities for our communities.”
Williams and Outdoor Afro took a beach walk. A few community participants showed off their driftwood tightroping abilities. When everyone made their way back to the initial opening circle location, the space created a new appreciation for Black contributions that developed the beach. The seaside stroll reinforced the everyday work Outdoor Afro does to celebrate and inspire Black connections and leadership in nature. Taliaferro wrapped up the evening by sharing that “nature allows us to see not only the surrounding beauty, but also the beauty in ourselves. Nature is truly a reflection of us.”
Outdoor Afro x Smartwool launch second hiking sock
OAKLAND, CALIFORNIA – Restock your sock collection with a new, comfy styling option co-created by national not-for-profit Outdoor Afro and global sock and apparel brand Smartwool: the Outdoor Afro Hike Light Cushion Print Crew Socks. Launched July 2022 and designed by Outdoor Afro volunteer leader and artist Leandra Taylor, this colorful print speaks to Black joy, healing, and unity in nature.
On the heels of Outdoor Afro’s second annual Juneteenth commemoration, “I wanted to be intentional about what this sock represents,” said Taylor. “It’s universal. Different versions of Blackness to identify with because we’re not a monolith – even in our outdoor experiences.” Within a matter of weeks, Taylor’s creative process of scribbling, coloring, and sketching morphed into a collage of skin tones.
The Merino wool socks also feature a Virtually Seamless™ Toe to prevent chafing; 4 Degree™ Elite Fit System to stop bunching, blisters, or sock slippage; Indestructawool™ for unmatched durability; and mesh venting for maximum breathability and moisture management. The joint project marks the second time the two brands have partnered on a sock product.
Taylor also created Outdoor Afro’s 2020 “Slice of Nature” socks to illustrate the network’s love for the outdoors despite entering COVID times. That performance hike sock emphasized joy and community in the outdoors while standing together to protect local areas and wild places – even while quarantining. “This new sock involved more than the patterns I typically create,” Taylor said. “The faces flow and wrap around the foot, showing every angle of our Black beauty.”
ABOUT OUTDOOR AFRO: Outdoor Afro is a national not-for-profit organization that celebrates and inspires Black connections and leadership in nature. What started as a kitchen table blog by Founder and CEO Rue Mapp in 2009 has since grown into a cutting-edge nationwide network with 100-plus volunteer leaders in 60 cities with network participation reaching 60,000 people. Outdoor Afro reconnects Black people with the outdoors through outdoor education, recreation, and conservation. Follow Outdoor Afro at outdoorafro.org and @outdoorafro today.
ABOUT SMARTWOOL: Based in Denver, Colorado, Smartwool® is a sock and apparel brand whose products are designed to get the most out of the inherent benefits of Merino wool to bring comfort, confidence, and community to a life lived outside. For information on the full range of Smartwool® products or to find a dealer near you, please visit Smartwool.com. Smartwool, a division of VF Outdoor, LLC, is a brand of VF Corporation.