Outdoor Afro welcomes two new board members
Two outdoor leaders, Nik Dehejia and Maria Louise Hekker, joined Outdoor Afro’s Board of Directors to help support the not-for-profit organization’s nature and community work across America. “I have known and respected the pioneering and innovative work of both Nik and Maria for more than two decades combined,” said Outdoor Afro Founder and CEO Rue Mapp. “They each bring deep and accomplished expertise in both nonprofit and business leadership.”
Dehejia and Hekker started their two-year terms with Outdoor Afro during the board’s annual retreat and training that took place November 2022 in New Orleans, Louisiana. Board members can serve up to four consecutive two-year terms. As Dehejia and Hekker entered the board, founding Board Chair Beth Pratt concluded eight years with Outdoor Afro as a board member.
In addition to her roles as board chair and California regional executive director of the National Wildlife Federation, Pratt advocated for the protection of P-22 and the building of the Wallis Annenberg Wildlife Crossing bridging U.S. Route 101. “Beth has been there for me and Outdoor Afro from before the founding of the organization as we know it today,” said Mapp. “She and I are so fortunate to share a personal and professional sisterhood that has pushed us to achieve innovation, social entrepreneurship, and overall disruption and elevation of expected conservation nonprofit outcomes.”
Mapp added about Pratt as a colleague and friend: “She alone has changed how our organization – and the world – thinks about the role and care of wildlife in our society. Her imprint on me as a friend, and especially on the work of Outdoor Afro, will be felt and honored for generations to come.” Board Secretary Dawn O’Neal will replace Pratt as Outdoor Afro’s 2023 board chair. O’Neal also serves as a vice president of the National Audubon Society, working with peers across the country to shape and deliver national objectives, initiatives, and processes.
Dehejia is a 16-year veteran of Oakland Zoo. He serves as the zoo’s chief executive officer, helping to advance the zoo’s future in both wildlife conservation and as a visitor destination. He’s also a board member of the Regional Parks Foundation, Visit Oakland, and the Wildlife Restoration Foundation. Before Oakland Zoo, Dehejia worked in international public policy at the World Resources Institute and World Bank, in corporate responsibility at Business for Social Responsibility, and in a more traditionally commercial role at Levi Strauss & Co.
Hekker holds more than 35 years of business, management, operations, and legal service with public, private, and nonprofit entities. She has spent a lifetime outdoors and appreciates Outdoor Afro’s focus on joy and healing in local communities. Hekker's experience also includes more than three decades on several nonprofit boards; countless volunteer hours; two years as a chief operating officer for a consulting startup; a decade as general counsel for a public company; and five years in the San Francisco and Milan offices of an international law firm. Currently, she serves on the ACLU Foundation of Northern California, Inc., Hunter College High School Alumnae/i Association, Inc., and Executive Group for the Friends of the Glen Park Greenway boards.
Outdoor Afro started as a social enterprise for Mapp in 2009. She incorporated Outdoor Afro in 2015 as a 501(c)(3) and has led the organization since as its founder and CEO. The organization has grown from a one-woman blog and three founding board members to 12 full-time staff and a 13-member Board of Directors. Its operating budget has grown from a modest $110,000 in revenue in 2015 to now more than $2.5 million – largely from foundations, individuals, and corporate partners supported by its board’s subject matter experts and guidance. “At this moment of rapid growth for Outdoor Afro,” Mapp said, “it is so clear to me that Maria, Nik, and Dawn each have the ability to contribute greatly to our mission and support our critical work.”
ABOUT OUTDOOR AFRO: Outdoor Afro is a national not-for-profit organization that celebrates and inspires Black connections and leadership in nature. What started as a kitchen table blog by Founder and CEO Rue Mapp in 2009 has since grown into a cutting-edge nationwide network with 100-plus volunteer leaders in 60 cities with network participation reaching 60,000 people. Outdoor Afro reconnects Black people with the outdoors through outdoor education, recreation, and conservation. Follow Outdoor Afro at outdoorafro.org and @outdoorafro today.
Outdoor Afro's signature shirts restock with Oaklandish
Wear it on the streets of America. Watch the comments, curiosities, and questions that follow. “We recognized early our community loves our logo, and wants to represent it loud and proud,” said Outdoor Afro Founder and CEO Rue Mapp. “Having a merch store is a fun and accessible way for our community to continue to support our charitable work. Working with Oaklandish in the past, we’re even more excited to now embark on this new chapter of collaboration.”
Outdoor Afro worked with the longtime community partner to open a new digital store for supporters to shirt shop the collection. The national not-for-profit organization is easily identified within the outdoor industry because of its logo – an afro silhouette with a tree sprouting from the cultural throwback hairstyle. Recently rebranding its .com site to now outdoorafro.org, Outdoor Afro reintroduces its sought-after shirts: short sleeve, long sleeve, and hoodie varieties. Just in time for the holidays.
Mapp considers Oaklandish as the premiere Oakland purveyor of iconic design that beautifully represents Outdoor Afro’s hometown and headquarters location. “Rue herself is a force of nature,” said Angela Tsay, Oaklandish CEO, “and has done so much to raise Oakland’s profile on the national scene while staying true to her passion and the mission goals of Outdoor Afro. We’re so proud of everything she has accomplished and are proud to work with her in growing the brand.” In its now 13th year, Outdoor Afro and the iconic nature emblem continue to speak to Black joy, healing, and the network’s mission: celebrate and inspire Black connections and leadership in nature.
The afro logo has literally traveled from local neighborhoods and nationwide conferences. To The White House and celebrity events. To a cruise across international waters with Mapp in Antarctica during February 2022. Outdoor Afro also trains a select group of volunteer leaders who guide more than 1,000 local activities across the United States annually. After each activity, volunteers and community participants gather with the network’s signature logo banner to capture that memory in nature. Now that Outdoor Afro reaches more than 60,000 people nationwide, its logo stays on touring circuit rotation.
Purchasing the organization’s newest short-sleeve tee, long-sleeve tee, or hoodie through Oaklandish guarantees a comfy reminder of why Mapp established the now nature movement for Black people and Black communities. “Our mission at Oaklandish is to spread ‘local love’ by way of our civic pride tees and accessories,” said Theresa Hartwell, marketing and account manager. “Oaklandish is honored to partner with Outdoor Afro, and share the impactful work they do to uplift and reconnect Black people to the outdoors.”
ABOUT OUTDOOR AFRO: Outdoor Afro is a national not-for-profit organization that celebrates and inspires Black connections and leadership in nature. What started as a kitchen table blog by Founder and CEO Rue Mapp in 2009 has since grown into a cutting-edge nationwide network with 100-plus volunteer leaders in 60 cities with network participation reaching 60,000 people. Outdoor Afro reconnects Black people with the outdoors through outdoor education, recreation, and conservation. Follow @outdoorafro on social for more nature stories.
5 ways to support Outdoor Afro starting GivingTuesday
November signals a time to restock personal nature spaces and refocus future ambitions as the winter months and the new year approaches. The month also gravitates to giving. Following Thanksgiving is GivingTuesday held Nov. 29, 2022. The global generosity movement will kick off end-of-year giving for national not-for-profit organization Outdoor Afro to close out the year.
“Because of our supporters, we get to be first responders to engage and lift up local connections in nature around the country,” said Rue Mapp, founder and CEO of Outdoor Afro. “These contributions also allow us to help more people take better care of our community and planet joyously while creating unforgettable, equitable fun and access to Black joy and healing in nature.” Year-round programs and projects supporters and the general public may not know their contributions actually help uplift within the network and throughout the United States:
OUTDOOR AFRO LEADERSHIP TRAINING: This annual training guides the newest class of volunteer leaders through best practices for navigating and leading in nature. Nicknamed “OALT,” the weekend experience held in April equips a select group of volunteers from across the country with the essential outdoor skills needed to return to their hometowns and guide their local communities outside sustainably and safely. To date, Outdoor Afro includes more than 100 volunteer leaders who represent the network’s four regions: Northeast, Midwest, South, and West.
LOCAL ACTIVITIES: Once OALT completes, volunteer leaders develop, host, and lead local activities in their local to regional communities. Activities can cover anything from neighborhood historical walks and cultural park bird watching to biking, hiking, gardening, skiing, fishing, swimming, geocaching, nature journaling, and kayaking. Volunteers often gauge and offer activities that any age group would enjoy pursuing in nature. Volunteers hold more than 1,200 in-person and online events each year.
PADDLE CAMP: Held in August each year, this seven-day summer camp introduces volunteer leaders (10 canoers and 10 kayakers) to effective paddling techniques, safety on the water, and wilderness first aid training to apply through their individual networks. In collaboration with boating and fishing equipment brand Northwest River Supplies, the camp helps strengthen volunteers’ canoeing and kayaking knowledge, and navigation of various waterways. Paddle Camp also prepares volunteers for certification through the American Canoe Association. Outdoor Afro now includes 26 volunteer leaders who are certified canoe or kayak instructors.
MAKING WAVES: The program formed in response to the alarming number of Black children who drown today tied to the historic prohibition of Black access to public swimming pools and beaches. Since 2019, Outdoor Afro’s goal has been to teach every Black child and their caregiver in its sphere of influence learn how to swim. Currently, the network provides Swimmerships™ (swim lesson scholarships). At 357 Swimmerships™ completed, the program continues to grow support from brands like global footwear KEEN to bring awareness and stronger connections to water.
JUNETEENTH: Because media created this flawed narrative of Juneteenth being a “celebration” to the end of U.S. slavery, Outdoor Afro educates the public about the reality of the situation. June 19, 1865, is the date when 250,000 enslaved Black Americans in Galveston, Texas, were told they were free 2.5 years after the Emancipation Proclamation (signed Jan. 1, 1863) went into effect. The network corrects this oftentimes “celebratory” story by rephrasing the day as a “commemoration.” To honor those who were denied 2.5 years of freedom, Outdoor Afro encourages partners, communities, and networks to spend 2.5 hours in nature, reflecting on what freedom means to them.
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ABOUT OUTDOOR AFRO: Outdoor Afro is a national not-for-profit organization that celebrates and inspires Black connections and leadership in nature. What started as a kitchen table blog by Founder and CEO Rue Mapp in 2009 has since grown into a cutting-edge nationwide network with 100-plus volunteer leaders in 60 cities. “Where Black people and nature meet,” Outdoor Afro reconnects Black people with the outdoors through outdoor education, recreation, and conservation. Follow us @outdoorafro on social.
Why Smartwool + Outdoor Afro are a model partnership pair
Network partner Smartwool designs and produces Merino wool socks and accessories to help fuel a life lived outside. But its mission doesn’t stop there. From inclusivity and diversity to sustainability and advocacy, Smartwool uses its brand values to navigate the outdoor industry, curating products and a community to create a more accessible outdoors for everyone.
Recently, Outdoor Afro collaborated with Smartwool on a second hiking sock for the network's 2022 Juneteenth commemoration — designed by volunteer leader and artist Leandra Taylor to represent Black joy, healing, and unity in nature. The Outdoor Afro Hike Light Cushion Print Crew Socks became a colorful option for outdoor enthusiasts to fashion and wear while exploring their backyard versions of land, water, and wildlife. “I wanted to be intentional about what this sock represents,” said Taylor. “It’s universal. Different versions of Blackness to identify with because we’re not a monolith – even in our outdoor experiences.”
Taylor also created Outdoor Afro’s 2020 “Slice of Nature” socks to illustrate the network’s love for the outdoors despite entering COVID times. That Smartwool performance hike sock emphasized joy and community in the outdoors while standing together to protect local areas and wild places – even while quarantining. “The new print crew sock involved more than the patterns I typically create,” Taylor said. “The faces flow and wrap around the foot, showing every angle of our Black beauty.”
To get more people outside, Smartwool has focused on creating new fit blocks so communities can experience the comfort and natural performance of Merino wool. Fall 2022, it's proud to release the new unisex collection for everyday wear and women’s plus sizes in fan-favorite classic thermal base layer. Just the start to the brand's journey, offering more sizes and fit options. Natural fiber Merinio wool dominates Smartwool’s catalogue because of the inherent temperature control, sweat management, and odor resistance.
When additional materials are needed for durability and quicker dry times, Smartwool uses recycled materials whenever possible. And that’s not the only way our partner is putting the planet first. Smartwool launched the Second Cut™ Project on Earth Day 2021 — the outdoor industry’s first sock recycling platform. To date, Smartwool has collected 525,000-plus socks and diverted more than 42,000 pounds of usable materials from landfills to use in future products.
The Second Cut™ Project is a major step toward Smartwool's goal of 100 percent of its products designed for circularity. With its “go far. feel good.™” motto, the sock expert doesn’t care who you are. As long as you’re getting out that door. And Outdoor Afro knows personally the brand is dedicated to supporting communities every step of the way. For years now, Smartwool has helped Outdoor Afro amplify and celebrate Black voices in nature.
ABOUT OUTDOOR AFRO: Outdoor Afro is a national not-for-profit organization that celebrates and inspires Black connections and leadership in nature. What started as a kitchen table blog by Founder and CEO Rue Mapp in 2009 has since grown into a cutting-edge nationwide network with 100-plus volunteer leaders in 60 cities with network participation reaching 60,000 people. Outdoor Afro reconnects Black people with the outdoors through outdoor education, recreation, and conservation. Follow Outdoor Afro at outdoorafro.org and @outdoorafro today.
ABOUT SMARTWOOL: Based in Denver, Colorado, Smartwool® is a sock and apparel brand whose products are designed to get the most out of the inherent benefits of Merino wool to bring comfort, confidence, and community to a life lived outside. For information on the full range of Smartwool® products or to find a dealer near you, please visit Smartwool.com. Smartwool, a division of VF Outdoor, LLC, is a brand of VF Corporation.
National not-for-profit Outdoor Afro seeks executive director
OAKLAND, CALIFORNIA – Outdoor Afro seeks an operational executive director to support the national network’s developing programs and growing team. “In our ‘Year of Operations,’ Outdoor Afro is searching for a passionate and strategic executive leader who is also a proven and savvy organizational manager,” said Outdoor Afro Founder and CEO Rue Mapp. “I look forward to being a thought partner with this person and helping support the sustainable growth trajectory of our organization.”
This hire is a new position for the national organization and network. Outdoor Afro started as a social enterprise for Mapp in 2009. She incorporated Outdoor Afro in 2015 as a 501(c)(3) and has led the organization since as its CEO. The organization has grown from a one-woman blog and three founding board members to 12 full-time staff and a 13-member Board of Directors. Its operating budget has grown from a modest $110,000 in revenue in 2015 to now more than $2.5 million – largely from foundations, individuals, and corporate partner support.
The executive director will report to the board and serve as communications liaison between the board and staff. This new role will direct Outdoor Afro’s strategic growth efforts and operational efficiency to meet the moment of rapid growth for the organization. In partnership with Mapp, key board members, and staff, the executive director will function as the chief architect to oversee the strategic implementation of best-in-class, not-for-profit operations.
The selected candidate will construct and manage the necessary infrastructure to enable Outdoor Afro’s growth of its national programs and participation network around the United States. As founder, Mapp will remain Outdoor Afro’s CEO and spokeswoman. “After reviewing the position specifications,” said Mapp, “anyone is welcome to apply who feels they meet the qualifications for this important and compelling leadership opportunity.” Interested candidates can submit a resume and cover letter to [email protected], speaking to qualifications per the position specifications here.
*Pictured above is Outdoor Afro Founder and CEO Rue Mapp. Photo by Tiffanie Page.
ABOUT OUTDOOR AFRO: Outdoor Afro is a national not-for-profit organization that celebrates and inspires Black connections and leadership in nature. What started as a kitchen table blog by Founder and CEO Rue Mapp in 2009 has since grown into a cutting-edge nationwide network with 100-plus volunteer leaders in 60 cities with network participation reaching 60,000 people. Outdoor Afro reconnects Black people with the outdoors through outdoor education, recreation, and conservation. Follow Outdoor Afro at outdoorafro.org and @outdoorafro today.
Outdoor Afro fundraiser reunites for 'Homecoming'
OAKLAND, CALIFORNIA – National not-for-profit Outdoor Afro brings back its annual fundraising event in the physical. Glamp Out 2022 takes place Friday, Oct. 14, and is fittingly themed “Homecoming.” “After two-years of having to do virtual events because of the pandemic, we are coming home in community with one another for our first in-person event since 2019,” said Rue Mapp, Founder and CEO of Outdoor Afro. “This is not your dad’s conservation gala, either.”
The Academy Awards-inspired occasion is held at Scott’s Jack London Square this year from 6 p.m. to 9 p.m. with the goal of raising more than $300,000 to support the organization’s year-long programs. Hosted by former Oakland broadcaster Dana King and featuring Golden State Warriors "Hypeman Auctioneer" Franco Finn for 2022, the occasion welcomes the outdoor community into an elegant evening like no other, said Mapp. Outdoor industry leaders, elected officials, celebrities, and cultural champions join to support the network’s mission: celebrate and inspire Black connections and leadership in nature.
Glamp Out is also an opportunity for the national nature-based community as a whole to exercise philanthropy: “Too often, we think about Black people in philanthropic and not-for-profit organizations as just the recipients or beneficiaries of program efforts,” Mapp said, “but we also are the ones giving and empowering organizations like Outdoor Afro to be in service of our community.”
The fundraiser not only deliberately strengthens the community and celebrates Outdoor Afro’s wins in the outdoors. It shares hope and encouragement to continue to change the narrative of who leads in nature while nurturing Black philanthropic efforts. Gala highlights for 2022 will include: TURFinc dance culture entertainment; Youth Speaks artists and educators; Oakland High School jazz band trio; “Partner of the Year” CLIF BAR®; “Lifetime Achievement” award recipient the late Dr. Nina S. Roberts; and “Leader of the Year” Stephen Scott.
Funds raised throughout the night will go toward outdoor education for Outdoor Afro’s volunteer leaders like Stephen. The network selects and trains volunteer leaders annually through Outdoor Afro Leadership Training to guide local communities in outdoor activities safely and sustainably. What started as a dozen volunteer outdoor enthusiasts in 2012 is now more than 100 volunteer leaders who lead neighborhood adventures like biking, hiking, gardening, kayaking, and ice climbing across the United States.
SPONSORSHIP OPPORTUNITIES HERE
Glamp Out also supports Outdoor Afro’s Making Waves program. The swim program offers “Swimmerships™” or swim lesson scholarships during the summer months. Outdoor Afro launched Making Waves in 2019 to address the alarming number of Black children who drown today tied to the historic prohibition of Black access to beaches and public swimming pools.
“We know that if a child doesn’t know how to swim, they likely aren’t going to care about plastic in the ocean,” Mapp said. “The planet needs us to be in relationship with water. For Outdoor Afro, it’s all about relationships. Glamp Out is a fantastic way to celebrate those relationships while also helping to support the work that has a life-saving impact in our community.”
ABOUT OUTDOOR AFRO: Outdoor Afro is a national not-for-profit organization that celebrates and inspires Black connections and leadership in nature. What started as a kitchen table blog by Founder and CEO Rue Mapp in 2009 has since grown into a cutting-edge nationwide network with 100-plus volunteer leaders in 60 cities with network participation reaching 60,000 people. Outdoor Afro reconnects Black people with the outdoors through outdoor education, recreation, and conservation. Follow Outdoor Afro at outdoorafro.org and @outdoorafro today.
Back by popular demand: Kili Mapp Kili Print Hammock
OAKLAND, CALIFORNIA – Two words summed up Outdoor Afro’s Kili Mapp Kili DoubleNest Print Hammock by Eagle Nest Outfitters (ENO) when it initially launched in 2021: Sold. Out. But now it’s back. An updated, lengthier version ready to stretch out for seasonal lounging, and capturing special moments with family and friends. “I want people to feel warmth and joy every time they’re in this hammock,” said Leandra Taylor, Outdoor Afro volunteer leader and artist behind the in-demand design.
This unique print and co-branded product relaunched fall 2022 with updated features, making it portable, packable, and always adventure-ready. Outdoor Afro x ENO Kili Mapp Kili DoubleNest Hammock Print incorporates bluesign® approved fabric, hammock-specific hardware, a bonus internal stash pocket housed in the stuff sack, and an extended 9.5-foot (2.9-meter) hammock body that creates more room for more memories. "Our partnership is a pertinent, timeless, and inspiring story that speaks so deeply to Outdoor Afro's mission with the world," said ENO's Marketing Director Anna Rawlins. "There is no better canvas for showcasing the artwork than a hammock – one that can be enjoyed outside and inspires all ages to explore, connect, and relax."
The limited-edition print developed after Taylor joined Outdoor Afro’s 2018 Mount Kilimanjaro Expedition in Tanzania, Africa. She was the youngest volunteer leader on that unforgettable hike. “Even with my lack of experience in this type of hiking, I knew I was called to do this climb,” she said. But by Day 3, Taylor had reached her limit. Exhausted, she relied on her teammates’ support and encouragement to make it to the mountain’s highest point.
Pulling inspiration from that experience and her surroundings, Taylor’s print braids in deep hues, unusual patterns and land topography from the high-endurance trip. The design incorporates a snake representing the Kili trail song and the summit of Mount Kilimanjaro, Uhuru Peak, which sits at roughly 19,341 feet above sea level. Knowing exactly what gear and equipment to pack for the expedition became a critical piece to ascension success. The same packing process Taylor always wants outdoor adventurers to feel with this on-the-go hammock while traveling the world for lounging and leisure.
Advance notice: The Kili Mapp Kili DoubleNest Print Hammock sells fast from in-store to digital shelves, so purchase this storytelling print online at enonation.com, or your local REI or outdoor retailer today. Proceeds from the collaboration help support Outdoor Afro’s mission of celebrating and inspiring Black connections and leadership in nature. Now in its 13th year, the national not-for-profit organization includes:
- A 60,000-strong participation network
- 1,200-plus online and in-person events
- 100-plus selected and trained volunteer leaders nationwide
- 60 cities the network impacts across the country
- 46 Meetup networks to join
- 32 states with local networks, including Washington, D.C.
- 4 regions (Midwest, Northeast, South and West)
Taylor can’t wait to reshare this newest version with fellow Outdoor Afro volunteer leaders and community members of her South Carolina network. “For me, swaying in this hammock is the definition of Black joy in nature,” she said. “Each color represents the vibrant culture of Tanzanian city Arusha and the joy we all felt on the mountain.”
ABOUT OUTDOOR AFRO: Outdoor Afro is a national not-for-profit organization that celebrates and inspires Black connections and leadership in nature. What started as a kitchen table blog by Founder and CEO Rue Mapp in 2009 has since grown into a cutting-edge nationwide network with 100-plus volunteer leaders in 60 cities with network participation reaching 60,000 people. Outdoor Afro reconnects Black people with the outdoors through outdoor education, recreation, and conservation. Follow Outdoor Afro at outdoorafro.org and @outdoorafro today.
ABOUT ENO: Founded in 1999 and based in Asheville, N.C., Eagles Nest Outfitters (ENO) is the leader in creating high-quality hammocks and portable relaxation gear that inspires people to explore, connect and relax outside. ENO distributes its products online, at specialty outdoor retailers across the nation, and in over 13 countries. As a bluesign® System Partner, ENO is proud to be committed to the journey of building more sustainable and responsibly made products, and to partner with an exemplary network of nonprofit organizations as a 1% for the Planet member. For more information, visit enonation.com.
Nature Champs: CLIF® Athlete Venus Williams, Outdoor Afro
Consider Virginia Key Beach as the response to white-only swimming pools and water recreation. In the middle of the 20th century, this Miami vacation destination for Black people granted access to boating, fishing, surfing, swimming, and beachside lounging. A way of life for generations of Black nature enthusiasts and Black wealth to thrive – even while segregation tormented the country. Outdoor Afro revisited this historical landmark summer 2022 with partner CLIF BAR® and CLIF® Athlete Venus Williams to reflect on Black joy and healing in nature-rich places.
“What an honor to not only share the day with Venus but with our Founder and CEO Rue Mapp,” said Outdoor Afro volunteer leader Sierra Taliaferro with binoculars ready. “I wanted to do my best to provide a memorable experience in my backyard of Miami." Joined by fellow volunteer leader Michele Nedrick, Taliaferro led Outdoor Afro community participants, Mapp, and the tennis star through the beach’s nature trails and cultural history. Taliaferro helped the group identify native flora and fauna in between genuine conversations to learn more about each other.
A Miami transplant, Taliaferro spends most weekends exploring area routes. Like the Outdoor Afro activities she hosts monthly, this partnership experience allowed both Taliaferro and Nedrick to introduce new CLIF BAR® and Outdoor Afro staff to local stories and species of the beach. Decades of it. “Virginia Key Beach is not only historically Black,” Taliaferro said, “but it’s monumental to our sometimes forgotten history.” The recreational site became a cherished safe space in the 1940s onward for Black beachgoers of the states to Black immigrants of South America, Cuba, and various Caribbean islands.
It wasn’t until 1982 that the city of Miami closed the beach because of “rising maintenance costs.” After a decades-long fight by the Virginia Key Beach Civil Rights Task Force, the beach landed on the National Register of Historic Places in 2002. It reopened to the public in February 2008. An ideal spot for Nedrick and Taliaferro to host Outdoor Afro network activities yearlong that naturally strengthen the neighborhood’s connection to its land, water, and wildlife. In rhythm with typical network hikes, Nedrick and Taliaferro started the day with Outdoor Afro’s signature opening circle of introductions. Then, their educational and transformative tour meandered through sandy tracks and prickly-ash plants.
Occasionally, migrating birds and zebra longwing butterflies fluttered by the group as insect sounds amplified the ambience of the tropical wilderness experience. A fervent birder, Taliaferro often used her “field glasses” to identify native feathered friends for the day’s company. Since the beach is right on the coast, water birds were the easiest to pinpoint: white ibises, double-crested cormorants, and black-crowned night herons. “I often emphasize to beginner birders that birding is unconventional,” said Taliaferro. “You literally can do it anywhere. Even from your backyard.”
What led to this moment of Outdoor Afro volunteer leaders – sharing their expertise about this place of purpose for Black people – and CLIF BAR® goes back nearly a decade ago. CLIF BAR® and Outdoor Afro have been partners since the network became a national not-for-profit organization in 2015. Continuing to grow the partnership, CLIF BAR® created CLIF CORPS. This initiative is CLIF’s employee-led community service program where CLIF® Athletes donate time and resources to support nonprofits that make the spaces they live and play in more accessible and inclusive.
Williams serves as a CLIF® Athlete and has been a fan of Outdoor Afro for some time now. The perfect recipe to have a Black joy (and Black history) moment in nature: “I am honored to be part of this new chapter of CLIF CORPS and to support Outdoor Afro’s work to show greater representation in the outdoor community,” said Williams. “Together we will make a meaningful impact to reconnect Black communities with the outdoors and sports through education, recreation, and conservation.” The CLIF CORPS partnership features a series of ongoing giving and service amplifications with community groups like the Women’s Sports Foundation and National Parks Service. The goal is to provide opportunities for people across the United States to participate in activities otherwise deemed inaccessible or unwelcoming for social, emotional, or economic reasons.
Throughout this year, Outdoor Afro volunteer leaders will guide CLIF-supported outdoor experiences across its four regions: Midwest, Northeast, South, and West. Activities range from biking, kayaking, and hiking. "A recent study led by Penn State found that 1 in 5 Americans have taken on a new outdoor hobby since the beginning of the COVID-19 pandemic. However, many Americans are unable to experience these benefits due to inequities in access to the outdoors and sports,” said Jodi Olson, Vice President of Brands at CLIF BAR®. “That’s why we are collaborating with Venus Williams and Outdoor Afro, two of our long-time partners, to enact change and break down systemic barriers, creating more diverse and inclusive activities for our communities.”
Williams and Outdoor Afro took a beach walk. A few community participants showed off their driftwood tightroping abilities. When everyone made their way back to the initial opening circle location, the space created a new appreciation for Black contributions that developed the beach. The seaside stroll reinforced the everyday work Outdoor Afro does to celebrate and inspire Black connections and leadership in nature. Taliaferro wrapped up the evening by sharing that “nature allows us to see not only the surrounding beauty, but also the beauty in ourselves. Nature is truly a reflection of us.”
The water is ours too — always has been
Like most instances in American history, the pioneering roles Black people have held in water-related industries has rarely been acknowledged, documented, or celebrated. For decades, there has been an ongoing myth that Black people — mostly in the Americas — have no or limited relationships with water. Outdoor Afro volunteer leader Hillary Van Dyke has been instrumental in not only uncovering our hidden history in the St. Pete and Tampa, Florida, areas, but she is also taking charge to ensure her local community strengthens its connection to water, like our ancestors did. Van Dyke, a Southern-based historian, has spent time conducting research on the Black men who helped establish and ultimately make the area’s sponge diving business what it is today.
“Sponge diving is a major industry in Tarpon Springs, Florida,” Van Dyke said. “It has now expanded into tourism where tour operators take people out on boats to see how the sponges were once harvested. However, when on these tours, the only pictures or faces you see are those of the Greek and/or white men who later built the industry.” The sponge used in modern times is now a synthetic material. Back in the day, Black divers helped collect sponge. Practical for cleaning and scrubbing purposes. In addition to maintaining personal hygiene, the sponge helped with filtering water and padding helmets.
It wasn’t until a 2008 Pinellas County survey released — the county in which Tarpon Springs (the “Sponge Capital of the World”) is located — that details on Bahamian male swimmers being the driving force of the industry were discovered. “The actual industry was built by these Black men,” said Van Dyke. “When the sponge fields were discovered in the area in the late 1800s, Bahamian divers were recruited and brought to the area to work in the businesses. But none of that is shared publicly or during the tours.”
According to the 2008 survey, boats from Key West made regular trips to the sponge beds and returned with rich harvests. An influx of Bahamian sponge fishermen established posts along the Anclote River. This led to more than 120 boats operating and new businesses springing up around the sponge fields at the helm of the Black divers. In 1905, Greek immigrants began arriving in Tarpon Springs after a Greek businessman working in the sponge diving industry made people in his homeland aware of the success of the industry.
Within one year, some 1,500 Greeks had come to Tarpon Springs, joining with the Bahamian residents to support a thriving industry, the survey explains. By 1908, sponge harvesting was one of the largest industries in Florida. Tarpon Springs as a major base of operations. The irony: “The Greek divers are described as helmet divers. They wore complex diving suits to harvest the sponges,” Van Dyke said. “This is also a major part of what is highlighted during the tours being operated today. However, the Black Bahamian men were all free divers, using no equipment at all to go under the water.”
Through her leadership role as an Outdoor Afro volunteer, Van Dyke wanted to correct local history. As part of her weekend activities with community participants, she asked participants if they wanted to take adult swim and scuba diving lessons in the area. They did. “I have close connections with the city and wanted to be able to offer this to adults who never learned to swim,” the 2021 Outdoor Afro “Leader of the Year” said. “It’s very courageous of any adult to make the decision to learn to swim later in life. There are often deep-rooted traumas associated with our reasons as Black people for not learning early in life. So, I know it takes a lot for them to join our classes.”
LEARN ABOUT OUTDOOR AFRO MAKING WAVES PROGRAM
While participants take their swim lessons, Van Dyke shares the history and impact the Black divers had on Tarpon County. Reconnecting them to the group’s generational relationships with water. “They always find it very intriguing, especially knowing that none of this is being shared elsewhere.” Van Dyke dives deeper into history by mentioning that in the mid-1950s local officials received funding to build a ‘Negro-only’ beach. A move that happened after conflict of trying to integrate the area’s segregated beach arose. However, rather than using the funds to do so, officials instead built North Shore Pool, which was for white swimmers only.
A song and dance Black communities have seen and experienced firsthand for generations. From the famed Inkwell in Oaks Bluff, Massachusetts to the countless ‘swim-ins’ that took place across the South — longstanding evidence Black people and Black communities have a deep love of and natural links to waterways. Van Dyke serves as a continuation of Outdoor Afro’s mission to inspire and celebrate Black connections and leadership in nature. Changing the narrative that Black people “don’t do water.”
Outdoor Afro x Smartwool launch second hiking sock
OAKLAND, CALIFORNIA – Restock your sock collection with a new, comfy styling option co-created by national not-for-profit Outdoor Afro and global sock and apparel brand Smartwool: the Outdoor Afro Hike Light Cushion Print Crew Socks. Launched July 2022 and designed by Outdoor Afro volunteer leader and artist Leandra Taylor, this colorful print speaks to Black joy, healing, and unity in nature.
On the heels of Outdoor Afro’s second annual Juneteenth commemoration, “I wanted to be intentional about what this sock represents,” said Taylor. “It’s universal. Different versions of Blackness to identify with because we’re not a monolith – even in our outdoor experiences.” Within a matter of weeks, Taylor’s creative process of scribbling, coloring, and sketching morphed into a collage of skin tones.
The Merino wool socks also feature a Virtually Seamless™ Toe to prevent chafing; 4 Degree™ Elite Fit System to stop bunching, blisters, or sock slippage; Indestructawool™ for unmatched durability; and mesh venting for maximum breathability and moisture management. The joint project marks the second time the two brands have partnered on a sock product.
Taylor also created Outdoor Afro’s 2020 “Slice of Nature” socks to illustrate the network’s love for the outdoors despite entering COVID times. That performance hike sock emphasized joy and community in the outdoors while standing together to protect local areas and wild places – even while quarantining. “This new sock involved more than the patterns I typically create,” Taylor said. “The faces flow and wrap around the foot, showing every angle of our Black beauty.”
ABOUT OUTDOOR AFRO: Outdoor Afro is a national not-for-profit organization that celebrates and inspires Black connections and leadership in nature. What started as a kitchen table blog by Founder and CEO Rue Mapp in 2009 has since grown into a cutting-edge nationwide network with 100-plus volunteer leaders in 60 cities with network participation reaching 60,000 people. Outdoor Afro reconnects Black people with the outdoors through outdoor education, recreation, and conservation. Follow Outdoor Afro at outdoorafro.org and @outdoorafro today.
ABOUT SMARTWOOL: Based in Denver, Colorado, Smartwool® is a sock and apparel brand whose products are designed to get the most out of the inherent benefits of Merino wool to bring comfort, confidence, and community to a life lived outside. For information on the full range of Smartwool® products or to find a dealer near you, please visit Smartwool.com. Smartwool, a division of VF Outdoor, LLC, is a brand of VF Corporation.