Date for Outdoor Afro's ninth annual fundraiser announced

Glamp Out is national not-for-profit Outdoor Afro’s annual Oscars-fashioned fundraiser that rolls out the red carpet for nature. The organization's signature event takes place Friday, Oct. 20, in Oakland, to honor its 2023 success stories in outdoor community programs, pioneering leaders, and thoughtful partnerships. “This year’s theme is titled ‘Elevation,’” said Outdoor Afro Founder and CEO Rue Mapp. “With a brand-new and growing staff, we’ve been taking our nationwide work to new heights.”

SPONSORSHIP OPPORTUNITIES HERE

Mapp likes to remind first-time attendees every year (and with her hallmark smile): “This isn’t your Dad’s conservation gala.” The ninth annual affair will give a toast to Outdoor Afro nature achievements at premier venue Bloc 15 in Oakland, California, from 6 p.m. to 9 p.m. PT. Glamp Out’s 2023 goal is to raise more than $200,000 in support of the organization’s yearlong and healing outdoor programs. Funds raised during the glamorous occasion will support: 

MAKING WAVES: The organization’s promise is to teach every child and caregiver within its sphere of influence how to swim. The program was developed in 2019 by Mapp after learning through CDC research that Black children now drown at a rate 7.6 times that of white children because of historical barriers. To date, Making Waves has awarded hundreds of "Swimmerships" (or swim lesson scholarships) around the country. The program’s ambitious 2023 aim: supporting 1,000 new swimmers.

OUTDOOR AFRO LEADERSHIP TRAINING: Now in its 11th year, this training teaches more than 100 men and women from across the United States how to guide their local communities safely and sustainably – for greater health and healing of all people and our planet. Contributions help Outdoor Afro volunteer leaders expand their training to include wilderness first-aid, recreational water activity skills, and model aspirational nature opportunities.

SIGNATURE CAPSTONE EVENTS: These experiences introduce volunteer leaders and local neighborhoods to the exploratory possibilities in nature and change the face of who can become an expeditioner. In the past, Outdoor Afro has prepared more than a dozen climbers to scale Mt. Kilimanjaro and certified 26 leaders as canoe or kayak instructors. Glamp Out helps advance the skill-building, confidence, and growth opportunities through pioneering models of adventure.

MORE EVENT DETAILS HERE

Annually, Glamp Out attracts more than 250 supporters, cultural champions, nature leaders, elected officials, and celebrities. Each coming together on behalf of Outdoor Afro’s mission to celebrate and inspire Black connections and leadership in nature. It’s also a chance for Outdoor Afro’s national community to exercise generosity within the outdoors: “Glamp Out helps change this notion that Black people and Black communities are solely the beneficiaries of our year-round programs,” Mapp said. “This much-anticipated fundraiser shows that there are so many diverse supporters who give to and continue to help equip Outdoor Afro and other similar groups with the resources we need to succeed in our work.” 

Glamp Out purposefully recognizes individual and community contributions to the not-for-profit organization – Outdoor Afro’s way of upholding one of its key values of changing the narrative of who leads in outdoor spaces. Throughout the summer months, Outdoor Afro will use its social platforms (@outdoorafro) to surprise 2023 attendees with Glamp Out’s roster of special guests. “Our programs are welcoming and multigenerational,” said Mapp, “leading to transformations both online and offline for people and the natural world. Glamp Out celebrates these transformations and helps us continue to build lasting relationships while strengthening leadership opportunities in the outdoors.”

ABOUT OUTDOOR AFRO: Outdoor Afro is a national not-for-profit organization that celebrates and inspires Black connections and leadership in nature. What started as a kitchen table blog by Founder and CEO Rue Mapp in 2009 has grown into a cutting-edge nationwide network with 100-plus volunteer leaders in 60 cities with network participation reaching 60,000 people. Outdoor Afro reconnects Black people with the outdoors through outdoor education, recreation, and conservation. Follow Outdoor Afro at outdoorafro.org and @outdoorafro today.


Outdoor Afro Founder, CEO Rue Mapp wins Bessie Awards

Outdoor industry entrepreneur and globetrotter Rue Mapp won the 2023 Bessie Awards in San Juan, Puerto Rico’s electrifying tapestry of African, Spanish, and indigenous culture. “When I heard my name, my team and I were completely elated and squealing with gratitude,” said Mapp, founder and CEO of national not-for-profit Outdoor Afro. “My fellow nominees are so extraordinary. It was an honor to simply be in their company." She joined filmmaker/explorer Céline Cousteau and sustainable luxury expert Juliet Kinsman in the lifetime achievement JourneyWoman category. Mapp earned the fifth annual award at the 10th annual Women in Travel (WITS) Creator Summit held May 20 at Caribe Hilton. Global lifestyle brand Wanderful hosted the traveling marketing summit and evening ceremony.

Hundreds of Wanderful’s international collective of travelers and travel content creators rooted Mapp up to the stage to receive the first-ever win for her and her organization. The Bessie Awards honors women of impact in travel – particularly influencers, creative entrepreneurs, marketers, and other representatives who have contributed unique voices and work to the travel industry.  As the JourneyWoman winner, Mapp joins a new community of travelers who have demonstrated a long-term commitment to making the travel industry better. The category commemorates the late Evelyn Hannon, who founded the world’s original solo travel publication JourneyWoman in 1994. With more than 60,000 subscribers, JourneyWoman became the largest publication for women over the age of 50 who travel across the planet. It’s co-created with and represents the voices of mature women for almost 30 years.

During 2019, now CEO and Editor Carolyn Ray acquired JourneyWoman. Travel trade platform TravelPulse named Ray as one of the most influential women in travel March 2023. Unable to attend the awards to present the honor, Ray shared a virtually recorded message to JourneyWoman finalists. She thanked Mapp, Cousteau, and Kinsman for their contributions to the travel industry. JourneyWoman also conducted a recent study that showed 70 percent of women above age 50 don’t feel seen or understood by the travel business. A missed opportunity for the trade to build relationships with these women and improve the types of travel experiences offered worldwide.

The JourneyWoman Award celebrates travelers proving long-term commitments to make the travel industry better. Photo by Tatianna Muniz of Ghost Edits.

“While I'm grateful for this prestigious recognition, I’m hopeful that this win will inspire other women to embrace the unprecedented opportunities we have today,” Mapp said. “These opportunities make it possible for more women of all ages and backgrounds to embrace a fulfilling and impactful career in the outdoor, travel, and tourism industries.” These findings are why women like this year’s sisterhood of finalists are significant to both travel and tourism conversations. The Bessie Awards uplifted these 2023 category winners spanning the globe as well: Collaborator of the Year: Switzerland Tourism x The Wanderlust Within; Creator of the Year: Olivia Christine Perez; Social Impact Award: International Black Women Travel Jubilee; Trailblazer Award: Jessica Serna (My Curly Adventures); Travel Startup of the Year: Fora; Most Impactful Piece of Writing: “Why You Shouldn’t Cancel Your Upcoming Trip to Puerto Rico” by Jen Ruiz; Wanderful Award: wmnsWORK; and Inclusion Award: Together Outdoors, Grant Program.

Together Outdoors won the Inclusion Award, which was a category shared by finalist Hurtigruten Group’s Black Travel Advisory Board. Mapp became a founding member of that board. Through it, she embarked on an 18-day Antarctica voyage February 2022 to help drive change and new opportunities for Black people in the adventure cruise industry. Its goal is to continue to increase visibility and inclusivity of Black travelers while heading to Norway summer 2023. Along with a successful Bessie Awards experience, Wanderful celebrates its 10th anniversary this year. As its Puerto Rico summit concluded Sunday May 21, Founder and CEO Beth Santos shared a toast with participants and surprised them with WITS 2024 destinations: Salt Lake City and Park City, Utah, from April 12 to April 14.

Wanderful reaches more than 100 million women worldwide each year. Its hybrid online/offline membership community launched in 2020. The community offers women the chance to make lifelong travel connections both at home and abroad through an exclusive 24/7 member app; a global hosting network; local chapter events in cities around the globe; and professional and travel webinars hosted by resident experts. The following figures about women travelers prompted Santo to build the brand: women make up 80 percent of travel decisions; two out of three travelers are women; the number of women-only travel companies has increased 230 percent in the past six years; 11 percent of the travel industry includes solo women; and $800 billion is spent by solo women on their travels.

An international explorer, Rue Mapp is founding member of Hurtigruten Group's Black Travel Advisory Board. Cover photo and dock photo by Aspen Cierra Photography.

And the late Bessie Coleman knew exactly how it felt to trail blaze the travel and aviation industries alone in early 20th-century America. She became the first Black woman to earn a pilot’s license. Because flying schools in the United States denied her entry, she taught herself French, moved to France, and earned her license from France's well-known Caudron Brother's School of Aviation in just months. Mapp is an awarded and inspirational leader, speaker, public lands champion, outdoor gear designer, and published author. The Oakland, California, native pioneered for-profit venture Outdoor Afro, Inc. in 2021 and subsequently launched a 22-piece hike collection with outdoor retailer REI Co-op. Her first national book titled “Nature Swagger: Stories and Visions of Black Joy in the Outdoors” released with American publisher Chronicle Books during November 2022.

Over the years, Mapp has been recognized with many distinctions. She became a 2021 AFAR Travel Vanguard Award recipient, National Geographic 2019 Fellow, Heinz Awards Honoree, and National Wildlife Federation Communication Award recipient (received alongside President Bill Clinton). The White House also invited Mapp to participate in the America’s Great Outdoors Conference, which led to her participation in the launch of former First Lady Michelle Obama’s “Let’s Move” initiative.

Mapp’s career and community impact through Outdoor Afro aims to lift up the natural world and those who connect with it. Her advocacy for conservation continues to earn international media attention, including Essence, EBONY, The New York Times, Good Morning America, NPR, NBC’s TODAY, Forbes, Oprah Winfrey, and “MeatEater” with Steven Rinella. “In the spirit of Bessie Coleman – a trailblazer and pioneer – let us remember that our work is far from done,” said Mapp during her Wanderful acceptance speech. “Together, we can conquer the skies, overcome challenges, and realize our dreams. With unwavering determination and a commitment to helping communities thrive, we can make a transformative impact.”

The Bessies became a first-time win for Mapp whose life work within the outdoor industry travels the world. Photo by Aspen Cierra Photography.

ABOUT OUTDOOR AFRO: Outdoor Afro is a national not-for-profit organization that celebrates and inspires Black connections and leadership in nature. What started as a kitchen table blog by Founder and CEO Rue Mapp in 2009 has since grown into a cutting-edge nationwide movement with 100-plus volunteer leaders in 60 cities with network participation reaching more than 60,000 people. Outdoor Afro reconnects Black people with the outdoors through outdoor education, recreation, and conservation. Follow Outdoor Afro at outdoorafro.org and @outdoorafro today.

ABOUT WANDERFUL: Wanderful is a global lifestyle brand that specializes in helping all women travel the world. Reaching more than 100 million women worldwide each year, Wanderful connects travelers through a thriving membership community, meetups in 50 global cities, group trips, global events like WITS Travel Creator Summit, and the first major outdoor travel festival for women, Wanderfest. More here.

ABOUT WITS TRAVEL CREATOR SUMMIT: WITS is the premier event for travel’s top marketing talent. Creative entrepreneurs, influencers, DMOs, and industry come together to discuss future innovations, build dynamic collaborations, and change travel worldwide, all while supporting and empowering a dynamic community of women and gender diverse people. Details here


10 Black outdoorswomen who nourish our ‘Nature Swagger’

Some are the “first” in their outdoor odysseys. All are fearless in their historical nature experiences. For Women’s History Month 2023, Outdoor Afro wanted to acknowledge a few female inspirations and contributors of new book “Nature Swagger” by Rue Mapp in collaboration with American publisher Chronicle Books. As founder and CEO of Outdoor Afro, Mapp has transformed her kitchen table blog into a now national not-for-profit organization that celebrates and inspires Black connections and leadership in nature. Since this year’s monthlong theme is “Celebrating Women Who Tell Our Stories,” Mapp’s newest coffee table read sets a natural scene to appreciate those wilderness women who have – and still are – strengthening relationships to land, wildlife, and waterways. 

“Nature Swagger” published November 2022 and documents original stories, photographs, and spotlights from Outdoor Afro volunteer leaders, related organizations, and prominent Black outdoor influencers Mapp has collaborated with personally and professionally throughout her outdoor industry adventures. “It was important to tell the story of the people and their special places that not only informed my own connection to nature,” said Mapp, “but of the many people I have had the pleasure of getting to know over the past decade.” The book elevates the fact that being Black isn’t a singular experience. Instead, reflective of region, age, personal history, and more, said Mapp. “‘Nature Swagger’ includes stories of individuals who anyone can relate to or who might remind us of family and friends. I want readers to be inspired and see nature from many perspectives, thinking broadly of what connections to the outdoors can look like for anyone.”

HARRIET TUBMAN: Tying into Outdoor Afro’s Black History Month 2023 coverage about the Underground Railroad, Tubman became one of the most revered conductors of the well-structured network. The nature navigator guided freedom efforts for hundreds of enslaved men and women in the American South. Yet, her reliance on the outdoors goes deeper than ushering others through dangerous forests. Tubman became a student of those around her – as a former enslaved woman herself. She listened intently to the local maritime workers to gain knowledge about constellations and how these sources could silently map routes to “stations” or safe houses. She was also a naturalist. Her keen desire to seek freedom was her driving force to understand the medicinal properties that various plant species held. She healed wounded Black soldiers – often in the middle of the night – as they fought their way to the other side of enslavement. Today, we honor Tubman not just for her work in helping forge the path to freedom for the ancestors but her interconnectedness outlook to the benefits of nature.

BESSIE COLEMAN: This aviation pioneer soared into history books as the first Black woman to earn a pilot’s license in 1921 – and the first Black woman to fly publicly in 1922. Interestingly in the early 20th century, most aircraft featured an open-air design, which provided instant access to the elements. Bessie Coleman once said, “The air is the only place free from prejudices.” Coleman’s history-making journey was far from easy. The Texan-born and Langston University-educated aviatrix was determined to fly despite the naysayers. When no U.S. flight instructor wanted to teach her, Coleman put herself through language school to first learn French then travel to France. It was there that she earned a pilot’s license. Her contributions to aviation landed her into the National Aviation Hall of Fame in 2006. To start 2023, Mattel honored her with a commemorative doll through its Barbie Inspiring Women Series. Mapp just became a 2023 Bessie Awards finalist as part of global lifestyle brand Wanderful’s annual summit recognizing women impacting the travel industry.

IDA B. WELLS: After losing both parents to yellow fever at age 16, Ida B. Wells’ tenacious spirit safeguarded her and her surviving siblings to live decent lives. From working as a school teacher to becoming a newspaper owner, she always centered Black communities. Credited as one of the main activists and voices during the Women’s Suffrage Movement, Wells made it her business to ensure women were treated fairly. Especially Black women. It even led to her forming Chicago’s Alpha Suffrage Club in 1913. The organization was the main catalyst to pass the Illinois Anti-Suffrage Act. The skilled journalist and researcher fearlessly covered the American South and its lynching culture of Black people. She became a Pulitzer Prize winner 158 years after her death, earning the highest national honor in print journalism "for her outstanding and courageous reporting on the horrific and vicious violence against African Americans during the era of lynching."

SOJOURNER TRUTH: Born Isabella Baumfree, Sojourner Truth was known to many as someone who captured the horrors of enslavement through her profound speech. Her real talent and claim to fame: photography. Her photographs – called carte de visite at the time – depicted everything from her storied life to mid-1800 political leaders and figures. Her photos gained popularity almost instantly. She used the art form to support herself, but the small images also became instrumental in helping to end slavery. Her photos were published in newspapers nationwide to help spread word of slavery’s grisly scenes. Truth’s work sparked deeper conversations and movements around the times. It seemed as though she invented a type of currency that financed her activism. She once said about her cause work, “I sell the shadow to support the substance.” More recently, her name has come into discussions around headshot placement onto one of the U.S. dollar bills. However, that American topic remains a stalemate. 

RUE MAPP: An awarded leader, a public lands champion, and a motivational speaker, Rue Mapp started Outdoor Afro as a kitchen table blog and social enterprise in 2009. She incorporated it as a 501(c)(3) organization in 2015. Today, Outdoor Afro includes more than 100 volunteer leaders across the United States who guide a participation network of more than 60,000 people in nature. The modern-day outdoorswoman from Oakland, California, originated Outdoor Afro to celebrate and inspire Black connections and leadership in nature. During the past 14 years, the not-for-profit outfit has changed public perceptions of Black people and Black communities only having pain-and-peril narratives. Instead, Outdoor Afro centers the culture’s Black joy in nature moments. “Nature Swagger” is a continuation of Mapp’s community work in the outdoors by highlighting various storytelling forms and age groups. Along with publishing “Nature Swagger” in 2022, she co-created a hike collection with REI Co-op through her for-profit enterprise Outdoor Afro, Inc. to help solve unmet needs in outdoor apparel. She has earned international attention from media like Oprah Winfrey, The New York Times, Good Morning America, Forbes, and Netflix’s popular series MeatEater with Steven Rinella. 

DR. CAROLYN FINNEY: She initially pursued acting as a career choice but was transformed by a five-year backpacking journey through Africa and Asia before she planted new roots in Nepal for a few years. The experience changed Dr. Carolyn Finney’s life so much that she went back to school to earn both bachelor’s and master’s degrees in gender and environmental issues in Kenya and Nepal. A few years later, the now author, storytell, and cultural geographer earned a doctorate to address the inequalities and lack of diversity within environmental organizations and institutions. She often explores why Black people and Black communities are underrepresented in nature, environmental, and outdoor recreation discourse. Her 2014 book “Black Faces, White Spaces” examines this subject. She uses her artistic voice and presence to illustrate these courageous conversations with global audiences. 

ANGELOU EZEILO: With good grace, she’s considered an industry disrupter who has spent the past 13 years forging partnerships and creating powerful programming to diversify outdoor-focused organizations and companies. Angelou Ezeilo boldly speaks her truth to break barriers that prevent Black people, Black communities, and Black experiences from inclusion into nature and outdoor industry storylines. Working a lot with young people, she has dedicated her talents to connecting them to conservation-related careers and opportunities. What she started as simply conservation lessons in Gwinnett County, Georgia, elementary schools has now grown into the Greening Youth Foundation. Founded in 2007, the foundation bridges the gap between underrepresented youth and young adults, creating space for newer generations to thrive in state and federal land management sectors.

AKIIMA PRICE: The creative thinker links change-making people, places, and programs with underserved communities. A Washington, D.C., native, Akiima Price is a nationally respected influencer who works at the intersection of social and environmental issues and the relationship between nature and community well-being. She co-founded the Friends of Anacostia Park, an urban national park in D.C. The innovative model focuses on park restoration, nature-based human development, and workforce development in highly stressed communities surrounding the park. Previously serving as an interpretation ranger for the National Park Service at Lake Mead Recreation Area in Colorado, she has cultivated 30 years of experience in cutting-edge best practices around trauma-informed environmentalism. “As a child,” she said, “we moved from an apartment to a suburban townhouse where people were trying to move up and out of public housing. There was a dirt field behind our house, and we played in that dirt field and a sewer tunnel. We saw foam but didn’t know it was waste. We played and caught butterflies.” Today, that landfill is gone. Akiima uses that experience as a reminder and reconnection tool to strengthen community relationships to local parks.

LEAH PENNIMAN: A 2019 James Beard Foundation Leadership Award recipient, Leah Penniman is one of many innovative leaders of the Black farming movement. Although Black agricultural practices are centuries old, the obstacles and racism that Black farmers still face are oftentimes overwhelming to juggle in a now digital economy. Penniman co-founded Soul Fire Farm in New York, which operates in the food justice space within America’s food system. With the goal of reconnecting Black people and Black communities to ancestral lands, Pinniman helps develop programs that train Black farmer cohorts – both domestic and international – on the importance of food equity. Penniman’s work has reached Ghana, Haiti, and Mexico. She has gained support through the Fulbright Program’s Soros Racial Justice Fellowship and even became a recipient of the Pritzker Environmental Genius Award. She penned powerful books on the topic of Black farming, including the 2018 release of “Farming While Black: Soul Fire Farm’s Practical Guide to Liberation on the Land.”

ELAINE LEE: One of the original definitions of a travel influencer, Elaine Lee is a globetrotter, travel writer, and media maven. For decades, her storytelling experiences have taken readers inside destination diaries and colorful articles about Black travel trends, women’s travel issues, solo travel, budget travel, travel planning, and health. In 1997, Lee published classic trek keepsake, “Go Girl: The Black Woman’s Book of Travel and Adventure.” Her book became a recommended read by Essence, Black Enterprise, and Upscale magazines. She has been featured on popular national and local radio and TV shows, including the Travel Channel. Lee also developed the Bay Area’s first travel radio show with travel writing colleague Pamela Michaels in 1999. Her worldwide trips have totaled 61 countries, traveling solo in 1992 and 2004. The “wander” woman continues to fly. More outdoor titles this bibliophile holds: sailor, cyclist, skier, and long-distance swimmer. In these new media times, she shares her travel writing and provides international travel advice through online forum Ugogurl.com.

*Illustrations by Dajah Callen


Lisa Bourne appointed first operational executive director

The hardcore cyclist pedals into national not-for-profit Outdoor Afro as its operational executive director – a history-making role for the now 14-year organization. "I'm truly humbled and grateful for the opportunity to assume leadership of the Outdoor Afro organization during this exciting time,” said Lisa Bourne. “Outdoor Afro's mission grounded in Black excellence, education, and leadership resonates with me on the deepest levels.” Bourne’s appointment started Feb. 13 with the Oakland organization after a four-month nationwide search with recruiter Cause Capacity. 

In this role, Bourne will support strategic growth efforts and oversee operational efficiency to meet Outdoor Afro’s moment of rapid growth and demands for its programs and staff. Bourne will work in partnership with Outdoor Afro’s Founder and CEO Rue Mapp, key board members, and current staff, serving as an internally facing leader to guide the strategic implementation of best-in-class, not-for-profit operations. With Mapp continuing as the organization’s CEO and spokeswoman, Bourne will construct and manage the necessary infrastructure to enable Outdoor Afro advancements in national programming and network participation across the United States.

“In this ‘Year of Elevation,’ Lisa joins us at the right time,” said Mapp. “We were searching for a passionate and talented executive leader who is also a savvy and proven organizational manager. I truly believe we’ve found the best person for the job.” With a master’s degree in business administration from Harvard Business School, Bourne brings 20 years of progressive experience in corporate, nonprofit, retail, E-commerce, and consulting leadership roles. Prior to this post, Bourne served as senior director of diversity, inclusion, and social impact for Zwift – a virtual cycling and running training app; director of omnichannel marketing for luxury department store Bergdorf Goodman; and vice president of E-commerce, sales, and marketing for Akola Project, Inc. 

She also held management positions with brands such as Amazon, Fossil, and The Neiman Marcus Group. An avid cyclist, Bourne inspires and motivates others by riding 3,000-plus miles per year. She has volunteered as a cycling ambassador to drive diversity and inclusivity within the sport. “I'm thrilled to be able to continue to align my passion with my career,” Bourne said, “leveraging my strategic, operational expertise for such a beloved and highly regarded organization." Bourne became the newest hire for the national organization and network.

Outdoor Afro started as a social enterprise for Mapp in 2009. She incorporated the organization in 2015 as a 501(c)(3) and has led the organization since as its CEO. The organization has grown from a one-woman blog and three founding board members to 12 full-time staff and a 13-member Board of Directors. Its operating budget has grown from a modest $110,000 in revenue in 2015 to now more than $2.5 million – largely from foundations, individuals, and corporate partner support. “This position is groundbreaking for Outdoor Afro,” Mapp said. “Lisa will have the ability to help the organization expand our growth and capacity. Her role is the model for how we plan to fulfill our operations for today’s Outdoor Afro experiences and programs.” 

ABOUT OUTDOOR AFRO: Outdoor Afro is a national not-for-profit organization that celebrates and inspires Black connections and leadership in nature. What started as a kitchen table blog by Founder and CEO Rue Mapp in 2009 has since grown into a cutting-edge nationwide network with 100-plus volunteer leaders in 60 cities with network participation reaching 60,000 people. Outdoor Afro reconnects Black people with the outdoors through outdoor education, recreation, and conservation. Follow Outdoor Afro @outdoorafro and outdoorafro.org. Lead photo by Ottilie Quince. 


Outdoor Afro’s Rue Mapp nominated as Bessie Awards finalist

Global lifestyle brand Wanderful has announced 2023 finalists of its fifth annual Bessie Awards, and this year’s nominees include Outdoor Afro Founder and CEO Rue Mapp. Mapp has been selected as a finalist under the JourneyWoman Award category, a lifetime achievement award for a person who has demonstrated long-term commitment to making the travel industry better. This award is presented in memory of JourneyWoman’s Evelyn Hannon. “It’s truly an incredible honor to be recognized by the community,” said Mapp, whose social enterprise in 2009 called Outdoor Afro is today a national not-for-profit organization. “I’m personally touched by the person this award recognizes – a Black American woman, Bessie Coleman, who not only sought to travel in an era of exquisite and codified boundaries that limited that possibility for women who looked like her, but also had the audacity and tenacity to become a pilot herself. So much of my work stands on the shoulders of Bessie Coleman whose heights I can only try to attain.” 

FORMER WINNERS, ATTENDEES VOTE HERE

The Bessie Awards is dedicated to recognizing the achievements and efforts of those who have contributed to and impacted the travel industry. Winners are selected through a popular vote from past WITS attendees and former Bessie Award winners. Voting is now open. WITS will announce this year’s winners at the Bessie Awards ceremony taking place Saturday, May 20, at 7:30 p.m. AST at the Caribe Hilton in San Juan, Puerto Rico. Mapp is an awarded and inspirational leader, speaker, public lands champion, outdoor gear designer, and published author. The Oakland, California, native established for-profit venture Outdoor Afro, Inc. in 2021 and subsequently launched a 22-piece hike collection with outdoor retailer REI Co-op. Her first national book titled “Nature Swagger: Stories and Visions of Black Joy in the Outdoors” released with American publisher Chronicle Books during November 2022. That same year in February, she participated in an 18-day Hurtigruten Expeditions voyage to Antarctica. Mapp became a founding member of the group's first-ever Black Traveler Advisory Board. The board is designed to drive change within the entire cruise industry.

Over the years, Mapp has been recognized with many awards and distinctions. She became a 2021 AFAR Travel Vanguard Award recipient, National Geographic 2019 Fellow, Heinz Awards Honoree, and National Wildlife Federation Communication Award recipient (received alongside President Bill Clinton). The White House also invited Mapp to participate in the America’s Great Outdoors Conference, which led to her participation in the launch of former First Lady Michelle Obama’s “Let’s Move” initiative. Mapp’s career and community impact through Outdoor Afro aims to lift up the natural world and those who connect with it. Her advocacy for conservation continues to earn international media attention, including The New York Times, Good Morning America, NPR, NBC’s TODAY, Forbes, Oprah Winfrey, and “MeatEater” with Steven Rinella.

“I’ve accomplished a lot of life goals,” Mapp said. “For me, it’s always been about a race to the ordinary. I want to get out on my travels and adventures, and see more people who look like me and are represented as strong, beautiful, and free from all over the world. And it's no longer a big deal. The Bessie Awards, created by Wanderful and hosted at the annual Women in Travel Summit (WITS) Travel Creator Summit, honor women and gender diverse people of impact in the travel space – particularly influencers, creative entrepreneurs, marketers, brands, and industry members who have added a compelling voice to the travel industry. “We are absolutely thrilled to recognize such an extraordinary group of creators and brands this year for our fifth annual Bessies,” said Beth Santos, Founder and CEO of Wanderful. “We hope that by showcasing their work we can inspire more builders in the space to contribute their voices to make our travel industry even more thoughtful, inclusive, and meaningful.” 

ABOUT OUTDOOR AFRO: Outdoor Afro is a national not-for-profit organization that celebrates and inspires Black connections and leadership in nature. What started as a kitchen table blog by Founder and CEO Rue Mapp in 2009 has since grown into a cutting-edge nationwide movement with 100-plus volunteer leaders in 60 cities with network participation reaching more than 60,000 people. Outdoor Afro reconnects Black people with the outdoors through outdoor education, recreation, and conservation. Follow Outdoor Afro at outdoorafro.org and @outdoorafro today.

ABOUT WANDERFUL: Wanderful is a global lifestyle brand that specializes in helping all women travel the world. Reaching more than 100 million women worldwide each year, Wanderful connects travelers through a thriving membership community, meetups in 50 global cities, group trips, global events like WITS Travel Creator Summit, and the first major outdoor travel festival for women, Wanderfest. Learn more here.

ABOUT WITS TRAVEL CREATOR SUMMIT: WITS is the premier event for travel’s top marketing talent. Creative entrepreneurs, influencers, DMOs, and industry come together to discuss future innovations, build dynamic collaborations, and change travel worldwide, all while supporting and empowering a dynamic community of women and gender diverse people. Learn more here


Chaya Harris' winter walking suggestions for Oprah Quarterly

Oprah Quarterly featured Outdoor Afro National Program Director Chaya Harris (CLICK HERE TO READ FULL REPORT) in its January 2023 winter coverage, asking the Boston-based outdoorswoman about the health implications of simply walking in cold weather. The right source to quiz, the former public school educator and now nature traveler's tally of winter excursions include New England ice climbing, ice skating, skiing, cross-country skiing, and snow tubing. In 2022, she and Outdoor Afro Founder and CEO Rue Mapp took an 18-day Hurtigruten Expeditions voyage together to Antarctica. So, Harris is pretty savvy on penguin diction, too. Coupled with her Oprah Quarterly commentary, Harris shares these good-to-know points and health benefits to this hibernal activity: 

QUESTION: CAN YOU EXPLAIN THE PHYSICAL BENEFITS ONE GAINS FROM WALKING OUTDOORS?

HARRIS: Walking or hiking is such a popular Outdoor Afro nature activity for our networks across the nation. Specifically because of the many health benefits, including muscle development, building a steadier heart rate, and more time outdoors to address any weight concerns we might have. It’s an opportunity to connect our minds and body in a simple fashion. Taking longer strides and engaging the core are easy actions to increase range of motion, flexibility, and coordination while walking in nature as well.

QUESTION: HOW DOES WALKING IN NATURE, OR JUST THE OUTDOORS, IMPROVE MENTAL HEALTH?

HARRIS: It really gives space for us to clear our minds — to re-access daily tasks or challenges from a newer (sometimes creative) perspective. There is this notion of seasonal affective disorder that can make us depressed or anxious as the year changes. Walking can become an answer to discovering peace in these times, becoming an effective source for decompressing mentally from major life shifts. I personally find it interesting how setting goals while walking — like a 15-minute neighborhood stroll — can turn into this serotonin accomplishment boost.

QUESTION: HOW IMPORTANT IS IT TO WALK IN NATURE FOR OVERALL WELL BEING?

HARRIS: In these semi-COVID times, it’s valuable. Working remotely has truly become commonplace for a lot of people, families, and communities. Walking as a form of exercise, self-care, or socializing is vital to adjusting during the pandemic. It’s a rewarding outlet worth taking advantage of for our sanity. It certainly grounds me and allows me to release any tension or stress I’m feeling. Walking equally reminds me of the small wonders in life — the birds chirping or flowers blooming — and making the most of each moment in nature. Dedicating time to walk in my neighborhood also gives me gratitude that I’m able to stay home and appreciate the outdoors in my area.

QUESTION: ARE THERE ANY SPECIFIC BENEFITS ONE GETS FROM WALKING IN WINTER DUE TO THE COLD WEATHER OR SCENERY?

HARRIS: For one thing: There’s no mosquitos or other creatures that may typically cause fear or anxiety. I find the winter months as much calmer with quieter locations in nature. Winter walking is easier on the joints if you’re in a snowy region. I love that soft crunch under my feet. With the right layers, you can get a fairly low-impact workout.

QUESTION: CAN YOU SHARE TIPS FOR MAKING WALKING A DAILY ROUTINE?

HARRIS: Literally, write down “walking today” on a Post-it Note. Schedule time in your smartphone. Seriously, make walking part of your personal or work schedule. Don’t be afraid to scout a neighbor or colleague to become your walking buddy. It gives the experience a social element. If no one is available, use the opportunity to listen to your favorite podcast or a new album while in route. Don’t forget: Focus on the enjoyment part of walking. Turn it into a daily routine or an award system to self.

QUESTION: ANY PRACTICAL TIPS OR WALKING-IN-WINTER STRATEGIES TO KEEP IN MIND, SAFETY ISSUES, WAYS TO PROTECT YOURSELF FROM THE CLIMATE?

HARRIS: Shop fun, comfortable, and durable footwear. Ones so snug you welcome exploring more in nature or your neighborhood. Layering up in the wintertime is high priority in cold weather. Have your base layer (not cotton if you want to keep sweat away), then your insulating layer (fleece options) and outdoor layer (puffy coat or down jacket). If it’s raining, consider a hard shell jacket. I like full zip-ups as a form of extra protection. Plus, they’re easier to pack up.

QUESTION: ANYTHING ONE CAN DO TO ENHANCE THEIR EXPERIENCE WALKING OUTDOORS/IN NATURE?

HARRIS: Pair walking with other nature activities you enjoy. For instance, bird watching, journaling, or photographing wildlife. Also, try walking throughout the four seasons to keep your scenery in nature interesting and with a fresh perspective on life.

ABOUT OUTDOOR AFRO: Outdoor Afro is a national not-for-profit organization that celebrates and inspires Black connections and leadership in nature. What started as a kitchen table blog by Founder and CEO Rue Mapp in 2009 has since grown into a cutting-edge nationwide network with 100-plus volunteer leaders in 60 cities. “Where Black people and nature meet,” Outdoor Afro reconnects Black people with the outdoors through outdoor education, recreation, and conservation. Follow us @outdoorafro on social.


Outdoor Afro welcomes two new board members

Two outdoor leaders, Nik Dehejia and Maria Louise Hekker, joined Outdoor Afro’s Board of Directors to help support the not-for-profit organization’s nature and community work across America. “I have known and respected the pioneering and innovative work of both Nik and Maria for more than two decades combined,” said Outdoor Afro Founder and CEO Rue Mapp. “They each bring deep and accomplished expertise in both nonprofit and business leadership.”

Dehejia and Hekker started their two-year terms with Outdoor Afro during the board’s annual retreat and training that took place November 2022 in New Orleans, Louisiana. Board members can serve up to four consecutive two-year terms. As Dehejia and Hekker entered the board, founding Board Chair Beth Pratt concluded eight years with Outdoor Afro as a board member.

In addition to her roles as board chair and California regional executive director of the National Wildlife Federation, Pratt advocated for the protection of P-22 and the building of the Wallis Annenberg Wildlife Crossing bridging U.S. Route 101. “Beth has been there for me and Outdoor Afro from before the founding of the organization as we know it today,” said Mapp. “She and I are so fortunate to share a personal and professional sisterhood that has pushed us to achieve innovation, social entrepreneurship, and overall disruption and elevation of expected conservation nonprofit outcomes.”

Mapp added about Pratt as a colleague and friend: “She alone has changed how our organization – and the world – thinks about the role and care of wildlife in our society. Her imprint on me as a friend, and especially on the work of Outdoor Afro, will be felt and honored for generations to come.” Board Secretary Dawn O’Neal will replace Pratt as Outdoor Afro’s 2023 board chair. O’Neal also serves as a vice president of the National Audubon Society, working with peers across the country to shape and deliver national objectives, initiatives, and processes.

Board of Directors advise and support the organization's annual activities. Photo by New York State Department of Environmental Conservation

Dehejia is a 16-year veteran of Oakland Zoo. He serves as the zoo’s chief executive officer, helping to advance the zoo’s future in both wildlife conservation and as a visitor destination. He’s also a board member of the Regional Parks Foundation, Visit Oakland, and the Wildlife Restoration Foundation. Before Oakland Zoo, Dehejia worked in international public policy at the World Resources Institute and World Bank, in corporate responsibility at Business for Social Responsibility, and in a more traditionally commercial role at Levi Strauss & Co. 

Hekker holds more than 35 years of business, management, operations, and legal service with public, private, and nonprofit entities. She has spent a lifetime outdoors and appreciates Outdoor Afro’s focus on joy and healing in local communities. Hekker's experience also includes more than three decades on several nonprofit boards; countless volunteer hours; two years as a chief operating officer for a consulting startup; a decade as general counsel for a public company; and five years in the San Francisco and Milan offices of an international law firm.  Currently, she serves on the ACLU Foundation of Northern California, Inc., Hunter College High School Alumnae/i Association, Inc., and Executive Group for the Friends of the Glen Park Greenway boards.

Outdoor Afro started as a social enterprise for Mapp in 2009. She incorporated Outdoor Afro in 2015 as a 501(c)(3) and has led the organization since as its founder and CEO. The organization has grown from a one-woman blog and three founding board members to 12 full-time staff and a 13-member Board of Directors. Its operating budget has grown from a modest $110,000 in revenue in 2015 to now more than $2.5 million – largely from foundations, individuals, and corporate partners supported by its board’s subject matter experts and guidance. “At this moment of rapid growth for Outdoor Afro,” Mapp said, “it is so clear to me that Maria, Nik, and Dawn each have the ability to contribute greatly to our mission and support our critical work.”

ABOUT OUTDOOR AFRO: Outdoor Afro is a national not-for-profit organization that celebrates and inspires Black connections and leadership in nature. What started as a kitchen table blog by Founder and CEO Rue Mapp in 2009 has since grown into a cutting-edge nationwide network with 100-plus volunteer leaders in 60 cities with network participation reaching 60,000 people. Outdoor Afro reconnects Black people with the outdoors through outdoor education, recreation, and conservation. Follow Outdoor Afro at outdoorafro.org and @outdoorafro today.

Outdoor Afro hosts more than 1,200 in-person and virtual events within its four regions: Midwest, Northeast, South, and West. Photo by Joe Klementovich

National not-for-profit Outdoor Afro seeks executive director

OAKLAND, CALIFORNIA – Outdoor Afro seeks an operational executive director to support the national network’s developing programs and growing team. “In our ‘Year of Operations,’ Outdoor Afro is searching for a passionate and strategic executive leader who is also a proven and savvy organizational manager,” said Outdoor Afro Founder and CEO Rue Mapp. “I look forward to being a thought partner with this person and helping support the sustainable growth trajectory of our organization.” 

This hire is a new position for the national organization and network. Outdoor Afro started as a social enterprise for Mapp in 2009. She incorporated Outdoor Afro in 2015 as a 501(c)(3) and has led the organization since as its CEO. The organization has grown from a one-woman blog and three founding board members to 12 full-time staff and a 13-member Board of Directors. Its operating budget has grown from a modest $110,000 in revenue in 2015 to now more than $2.5 million – largely from foundations, individuals, and corporate partner support.

EXECUTIVE DIRECTOR FAQs

The executive director will report to the board and serve as communications liaison between the board and staff. This new role will direct Outdoor Afro’s strategic growth efforts and operational efficiency to meet the moment of rapid growth for the organization.  In partnership with Mapp, key board members, and staff, the executive director will function as the chief architect to oversee the strategic implementation of best-in-class, not-for-profit operations.

The selected candidate will construct and manage the necessary infrastructure to enable  Outdoor Afro’s growth of its national programs and participation network around the United States. As founder, Mapp will remain Outdoor Afro’s CEO and spokeswoman. “After reviewing the position specifications,” said Mapp, “anyone is welcome to apply who feels they meet the qualifications for this important and compelling leadership opportunity.” Interested candidates can submit a resume and cover letter to [email protected], speaking to qualifications per the position specifications here.

*Pictured above is Outdoor Afro Founder and CEO Rue Mapp. Photo by Tiffanie Page.

ABOUT OUTDOOR AFRO: Outdoor Afro is a national not-for-profit organization that celebrates and inspires Black connections and leadership in nature. What started as a kitchen table blog by Founder and CEO Rue Mapp in 2009 has since grown into a cutting-edge nationwide network with 100-plus volunteer leaders in 60 cities with network participation reaching 60,000 people. Outdoor Afro reconnects Black people with the outdoors through outdoor education, recreation, and conservation. Follow Outdoor Afro at outdoorafro.org and @outdoorafro today.


Outdoor Afro fundraiser reunites for 'Homecoming'

OAKLAND, CALIFORNIA – National not-for-profit Outdoor Afro brings back its annual fundraising event in the physical. Glamp Out 2022 takes place Friday, Oct. 14, and is fittingly themed “Homecoming.” “After two-years of having to do virtual events because of the pandemic, we are coming home in community with one another for our first in-person event since 2019,”  said Rue Mapp, Founder and CEO of Outdoor Afro. “This is not your dad’s conservation gala, either.”

REGISTER HERE

The Academy Awards-inspired occasion is held at Scott’s Jack London Square this year from 6 p.m. to 9 p.m. with the goal of raising more than $300,000 to support the organization’s year-long programs. Hosted by former Oakland broadcaster Dana King and featuring Golden State Warriors "Hypeman Auctioneer" Franco Finn for 2022, the occasion welcomes the outdoor community into an elegant evening like no other, said Mapp. Outdoor industry leaders, elected officials, celebrities, and cultural champions join to support the network’s mission: celebrate and inspire Black connections and leadership in nature.

Glamp Out is also an opportunity for the national nature-based community as a whole to exercise philanthropy: “Too often, we think about Black people in philanthropic and not-for-profit organizations as just the recipients or beneficiaries of program efforts,” Mapp said, “but we also are the ones giving and empowering organizations like Outdoor Afro to be in service of our community.”

The fundraiser not only deliberately strengthens the community and celebrates Outdoor Afro’s wins in the outdoors. It shares hope and encouragement to continue to change the narrative of who leads in nature while nurturing Black philanthropic efforts. Gala highlights for 2022 will include: TURFinc dance culture entertainment; Youth Speaks artists and educators; Oakland High School jazz band trio; “Partner of the Year” CLIF BAR®; “Lifetime Achievement” award recipient the late Dr. Nina S. Roberts; and “Leader of the Year” Stephen Scott.

Funds raised throughout the night will go toward outdoor education for Outdoor Afro’s volunteer leaders like Stephen. The network selects and trains volunteer leaders annually through Outdoor Afro Leadership Training to guide local communities in outdoor activities safely and sustainably. What started as a dozen volunteer outdoor enthusiasts in 2012 is now more than 100 volunteer leaders who lead neighborhood adventures like biking, hiking, gardening, kayaking, and ice climbing across the United States.

SPONSORSHIP OPPORTUNITIES HERE

Glamp Out also supports Outdoor Afro’s Making Waves program. The swim program offers “Swimmerships™” or swim lesson scholarships during the summer months. Outdoor Afro launched Making Waves in 2019 to address the alarming number of Black children who drown today tied to the historic prohibition of Black access to beaches and public swimming pools.

“We know that if a child doesn’t know how to swim, they likely aren’t going to care about plastic in the ocean,” Mapp said. “The planet needs us to be in relationship with water. For Outdoor Afro, it’s all about relationships. Glamp Out is a fantastic way to celebrate those relationships while also helping to support the work that has a life-saving impact in our community.”

ABOUT OUTDOOR AFRO: Outdoor Afro is a national not-for-profit organization that celebrates and inspires Black connections and leadership in nature. What started as a kitchen table blog by Founder and CEO Rue Mapp in 2009 has since grown into a cutting-edge nationwide network with 100-plus volunteer leaders in 60 cities with network participation reaching 60,000 people. Outdoor Afro reconnects Black people with the outdoors through outdoor education, recreation, and conservation. Follow Outdoor Afro at outdoorafro.org and @outdoorafro today.


Nature Champs: CLIF® Athlete Venus Williams, Outdoor Afro

Consider Virginia Key Beach as the response to white-only swimming pools and water recreation. In the middle of the 20th century, this Miami vacation destination for Black people granted access to boating, fishing, surfing, swimming, and beachside lounging. A way of life for generations of Black nature enthusiasts and Black wealth to thrive – even while segregation tormented the country. Outdoor Afro revisited this historical landmark summer 2022 with partner CLIF BAR® and CLIF® Athlete Venus Williams to reflect on Black joy and healing in nature-rich places.

“What an honor to not only share the day with Venus but with our Founder and CEO Rue Mapp,” said Outdoor Afro volunteer leader Sierra Taliaferro with binoculars ready. “I wanted to do my best to provide a memorable experience in my backyard of Miami." Joined by fellow volunteer leader Michele Nedrick, Taliaferro led Outdoor Afro community participants, Mapp, and the tennis star through the beach’s nature trails and cultural history. Taliaferro helped the group identify native flora and fauna in between genuine conversations to learn more about each other.

A Miami transplant, Taliaferro spends most weekends exploring area routes. Like the Outdoor Afro activities she hosts monthly, this partnership experience allowed both Taliaferro and Nedrick to introduce new CLIF BAR® and Outdoor Afro staff to local stories and species of the beach. Decades of it. “Virginia Key Beach is not only historically Black,” Taliaferro said, “but it’s monumental to our sometimes forgotten history.” The recreational site became a cherished safe space in the 1940s onward for Black beachgoers of the states to Black immigrants of South America, Cuba, and various Caribbean islands.

It wasn’t until 1982 that the city of Miami closed the beach because of “rising maintenance costs.” After a decades-long fight by the Virginia Key Beach Civil Rights Task Force, the beach landed on the National Register of Historic Places in 2002. It reopened to the public in February 2008. An ideal spot for Nedrick and Taliaferro to host Outdoor Afro network activities yearlong that naturally strengthen the neighborhood’s connection to its land, water, and wildlife. In rhythm with typical network hikes, Nedrick and Taliaferro started the day with Outdoor Afro’s signature opening circle of introductions. Then, their educational and transformative tour meandered through sandy tracks and prickly-ash plants.

Occasionally, migrating birds and zebra longwing butterflies fluttered by the group as insect sounds amplified the ambience of the tropical wilderness experience. A fervent birder, Taliaferro often used her “field glasses” to identify native feathered friends for the day’s company. Since the beach is right on the coast, water birds were the easiest to pinpoint: white ibises, double-crested cormorants, and black-crowned night herons. “I often emphasize to beginner birders that birding is unconventional,” said Taliaferro. “You literally can do it anywhere. Even from your backyard.”

What led to this moment of Outdoor Afro volunteer leaders – sharing their expertise about this place of purpose for Black people – and CLIF BAR® goes back nearly a decade ago. CLIF BAR® and Outdoor Afro have been partners since the network became a national not-for-profit organization in 2015. Continuing to grow the partnership, CLIF BAR® created CLIF CORPS. This initiative is CLIF’s employee-led community service program where CLIF® Athletes donate time and resources to support nonprofits that make the spaces they live and play in more accessible and inclusive.

Williams serves as a CLIF® Athlete and has been a fan of Outdoor Afro for some time now. The perfect recipe to have a Black joy (and Black history) moment in nature: “I am honored to be part of this new chapter of CLIF CORPS and to support Outdoor Afro’s work to show greater representation in the outdoor community,” said Williams. “Together we will make a meaningful impact to reconnect Black communities with the outdoors and sports through education, recreation, and conservation.” The CLIF CORPS partnership features a series of ongoing giving and service amplifications with community groups like the Women’s Sports Foundation and National Parks Service. The goal is to provide opportunities for people across the United States to participate in activities otherwise deemed inaccessible or unwelcoming for social, emotional, or economic reasons. 

Throughout this year, Outdoor Afro volunteer leaders will guide CLIF-supported outdoor experiences across its four regions: Midwest, Northeast, South, and West. Activities range from biking, kayaking, and hiking. "A recent study led by Penn State found that 1 in 5 Americans have taken on a new outdoor hobby since the beginning of the COVID-19 pandemic. However, many Americans are unable to experience these benefits due to inequities in access to the outdoors and sports,” said Jodi Olson, Vice President of Brands at CLIF BAR®. “That’s why we are collaborating with Venus Williams and Outdoor Afro, two of our long-time partners, to enact change and break down systemic barriers, creating more diverse and inclusive activities for our communities.” 

Williams and Outdoor Afro took a beach walk. A few community participants showed off their driftwood tightroping abilities. When everyone made their way back to the initial opening circle location, the space created a new appreciation for Black contributions that developed the beach. The seaside stroll reinforced the everyday work Outdoor Afro does to celebrate and inspire Black connections and leadership in nature. Taliaferro wrapped up the evening by sharing that “nature allows us to see not only the surrounding beauty, but also the beauty in ourselves. Nature is truly a reflection of us.”


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